It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.
Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.
Mazda announced today a dealer-installed option that’ll let owners start their car, lock their doors and annoy everyone in the neighborhood via panic alarm.
The app, which is free for the first year and $65 annually after, will be called Mazda Mobile Start. The suggested retail price is $500 for the option, but allegedly official kits are selling on Ebay for $419.50.
First it was the Toyobaru triplets. Now it’s the MX-5.
Nobuhiro Yamamoto, program manager for the Mazda MX-5 Miata, has crushed the dreams of those looking for more factory horsepower from the fourth-generation roadster. In short, if you want to “get hung up on numbers,” look elsewhere.
According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.
The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.
The Mazda2 is another car whose absence in the US market will bring tears to the eyes of driving enthusiasts – and rightly so, because it’s a great little car. At the same time, it was probably the right call by Mazda not to import it to the States. This car can truly shine, but wide open American roads are not the right place for it, no matter how much canyon carving petrolheads would like them to be.
The current Mazda6 is revered for its Skyactiv naturally aspirated gasoline engines and nimble, light-footed handling. Replacing one of the last great N/A engines in its class with a turbo-diesel seems a bit like heresy. Opting for an automatic transmission and four-wheel drive is mutiny. But, will those choices make a great driver’s car boring? Or will they actually make it better?
To say that the global preview for the new MX-5 was “exclusive” would be like calling the Moon “rarely visited”. Only eight North American journalists had the chance to drive one of just four available cars over the course of two days. The good news is that we each got nearly two hours in the “ND”, all on mostly empty roads and without a drive partner.
The better news is that I got an additional two hours to interview key management and engineering personnel from Mazda after my drive. I didn’t get all the answers I wanted, but I got a few that you won’t get anywhere else — at least not yet.
One of the burdens of being right is that people are always trying to prove you wrong.
The Mazda MX-5 Miata knows what I’m talking about. For a quarter century, the Miata has suffered the slings and arrows of upstart challengers. Those others have come and gone while the Miata remains. It’s right and Mazda knows it.
The Miata doesn’t get refreshed often, but it just happened again. Until you can buy that one, this old crock, the “NC,” is your only choice.
How can a car that’s 10 years old with less power than the Scion FR-S (which I have already commented about) and an automatic transmission still be right? I’m sure to like this car even less than I liked the Toyobaru, right?
The newly revised Mazda2 — Demio in its home market of Japan — won’t be in United States showrooms until sometime during the 2016 model year, but when it does arrive, it will be bringing along its first award: the 2014-2015 Car of the Year Japan, as presented by the Japan Car of the Year Committee.
Two years ago, I declared my undying affection for the Mazda CX-5. The “Skyactiv philosophy” cute-ute was, I reckoned, pretty close to perfect. There was just one little problem: although the manual-transmission variant shone in venues as diverse as Laguna Seca and the back roads surrounding Monterey, the CX-5 struggled a bit when its two-liter powerplant was combined with an automatic transmission. So what, right? Obviously the stick-shift is the one to have.
Since most people don’t feel that way, however, Mazda has decided to address the power issue by making its 2.5L, 184-horsepower engine standard equipment in Touring trim and above. To check out what difference the bigger mill makes on the road, I drove a CX-5 nearly twelve hundred miles in the course of seventy-two hours.
Mazda Chairman Takashi Yamanouchi opened his company’s sole North American factory in Salamanca, Mexico, proclaiming the new factory the key to a global strategy “upon which the very future of [the] company hinges.”
I’ve been driving the 2014 Mazda 6 GT w/ Mazda’s SkyActive Technology Package for about a week now. It’s a stunner, looking for all the world like the kind of sports sedan Aston Martin would build if it had any stones. On top of that, the car has some seriously trick fuel-savings features and, I must admit, handles brilliantly (even on my tester’s Blizzak winter tires). For each of the Mazda’s highs, however, there is a low, and I will do my very best to remain objective as I share these, leaving you, dear reader, to decide whether the highs outweigh the lows.
Get comfy, then. We’re about to get weird.
Mazda moved nearly 80,000 CX-5s from the lot to the highway in 2013. If the automaker has its way this year, the C segment crossover may break 100,000 units sold.
As other manufacturers downsize their offerings to meet ever-increasing fuel economy milestones, Mazda’s SkyActiv program utilizes engine geometry to hit those marks, resulting in the automaker’s current offerings looking rear-wheel drive while feeling front-wheel drive.
Though Toyota and Nissan may be leading the charge to a hybrid plug-in future, it’s Mazda who, once again, leads the Environmental Protection Agency’s fuel economy list for the 2013 model year with an average of 27.5 mpg.
When the year 2025 comes around, and your sons and daughters purchase their autonomous commuter pod sans steering wheel, you may want to check the automatic brakes just to be sure they’re able to stop your children from smashing through the commuter pod in front of them, much like what happened to one customer during a test drive at a Mazda dealership in Japan over the weekend.
One blah Monday morning, you’re commuting to the anonymous office park some 90 minutes away from the bedroom community you call a home in your equally anonymous Toyota Camry Hybrid, listening to yet another story about Congress kicking cans down roads and/or some wacky antics your favorite DJs had the past weekend while you take another swig of that mermaid-branded caffeinated goodness.
The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.
For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.
Yesterday, I took a look at the Mitsubishi Delica Space Gear and the Toyota Hi-Ace, the “size queens” of the Japanese market. Today, I decided to look at the odd men out, so to speak, those mini-vans that hit the sweet spot in the market and offer seven seats in a small or mid-sized package. Sticking with that earlier theme, both of these are only available outside of the United States so, sorry, you can’t get them here. But it’s fun to see how other people live so let’s take a look.
Whenever I talk to car shoppers, the Mazda6 comes up. No, it’s not because people are confused if it’s a “Mazda 6” or a “Mazda6” or a “Mazda Mazda6.” Although, it does top the Land Rover Range Rover Sport Autobiography for the strangest name on the market. (I prefer to call it a Mazda6.) The reason Mazda’s mid-sized sedan comes up, is because it seems to be a car often shopped, but rarely purchased. In June, it scored 14th in sales for the segment. Surprised? I was. Even the Chrysler 200 and Dodge Avenger (9th and 12th place) outsold it by a wide margin. The low sales numbers piqued my interest enough that I hit Mazda up for a cherry red model to see why.
My last Rental Review re-ignited one of TTAC’s “third rail” debates, that of compact pickups versus their full-size brethren. For the uninitiated, this topic is only slightly less contentious than discussing the merits of Roe v. Wade on a 1970’s college campus. User krhodes1 commented that when it comes to small trucks versus an equivalently priced full-sizer “Sometimes paying more for less is worth it.” I’m not entirely sure I agree with this sentiment across the board, but I know someone who does when it comes to minivans: my mother.
Deciding what to do with a 662 hp muscle car was hard enough. Deciding what to do with the last pristine nearly new RX-7 in the country is even harder — because you can’t do anything with it, really. You certainly can’t street park it. I left it in an open lot the first night, only to discover that someone had put out their cigarette on the decklid. That was it. I ended up paying prices that would make a Manhattanite blush just so I could leave it in a covered multi-story garage visible from the bedroom window of my condo. Night after night I would stare at the slippery yellow shape under the glow of the cheap halogen lights, like a father staring at his premature baby in the neo-natal unit, checking and re-checking despite the near zero probability of anything bad actually happening.
In search of the compact crossover that best impersonates a hot hatch, we first examined the Volkswagen Tiguan. The Tig proved quick and composed, but expensive and softer than the typical Teuton. For a lower price and sharper handling, no brand holds more promise than Mazda. But focusing intently on driving enthusiasts with limited budgets hasn’t proved profitable. So with its latest products Mazda has been putting eggs in a second basket by also making fuel economy a top priority. The Mazda CX-5 is the first all-new product to emerge from Hiroshima’s new “SKYACTIV” dual focus.
“I wouldn’t ask too much of her,” I ventured. “You can’t repeat the past.” “Can’t repeat the past?” he cried incredulously. “Why of course you can!” He looked around him wildly, as if the past were lurking here in the shadow of his house, just out of reach of his hand. “I’m going to fix everything just the way it was before,” he said, nodding determinedly. “She’ll see.”
F. Scott Fitzgerald – The Great Gatsby
Back when I reviewed the Scion FR-S, I wrapped up by saying I’d want to check out the latest Miata before I passed judgment on the bang-per-buck value of the Subuyopet. So, I called up the PR flacks at Mazda: “Hey, remember how I didn’t totally trash the CX-5 I wrote about in July? Yeah, so now the entire Toyo Cork Kogyo organization owes me, which means I need a Daimyo Class ticket on the next flight to Tokyo, a BLACK TUNED MX-5 waiting for me, and an honor guard of eight dekatoras to escort me as I cruise around looking for an Autozam AZ-1 to ship back to Denver.” Disappointingly, what I got was a US-market MX-5 Club Sport dropped off at a shuttle lot at George Bush International in Houston, to which I’d flown Misery Class in order to judge at the fifth annual Gator-O-Rama 24 Hours of LeMons. I spent three days with a True Red ’13 Miata, mostly shuttling between my hotel in Angleton, Texas, and the race at MSR Houston.
Bribery! While TTAC has a Get Behind Me Satan approach to the buffet-table and the press junket, we’re still mostly susceptible to the kryptonite lure of interesting cars.
So when Mazda called me up and asked if I’d like to sample a little of their driving heritage in a blatant PR move, I huffily told them that I could not in good conscience be complicit in helping further burnish their brand image as a manufacturer of sporting products. I reminded them that I thought the Mazda2 too slow, the Mazda3 too ugly, the Mazdaspeed3 possessed of worse torque steer than a one-legged unicyclist, the cabin of the MX-5 designed for people with short legs and prehensile elbows, and that they didn’t even build a rotary engine any more, so what was the point?
Naturally, I said all these things in my internal voice during the 3.7 nanosecond pause before, “OohyespleaseWhencanIpickitupHowaboutnow?”
Who’s ready for some yellow journalism?
The conventions of auto writing require that we come up with at least one labored metaphor for every comparison test, so here goes: You guys remember that movie It Might Get Loud? Obviously, the Scion FR-S is Jack White: deliberately stripped-down and retro, perhaps too self-consciously context-sensitive, adored without reservation by a bunch of people who have never signed a mortgage. The Genesis 2.0t R-Spec is the Edge: a lot of sharp edges and technical brilliance intended to cover up a fundamental deficit of talent.
The Miata? Well…
After I reviewed a Mazda that’s no longer being made, I decided that perhaps my next Mazda review ought to involve a vehicle that’s actually available for purchase. We’ve experienced Jack Baruth’s impressions of throwing the CX-5 around Laguna Seca and Brendan McAleer’s extensive review of the optioned-up CX-5 Grand Touring, and now I’m going to share my experience of putting the base CX-5 Sport through the meat-grinder of a weekend enforcing discipline at a far-from-civilization 24 Hours of LeMons race.
Way back in December, I flew out into LAX to meet up with fellow 24 Hours of LeMons Supreme Court Justice Jonny Lieberman, so that we could jump into a Mercedes-Benz SLS AMG and drive it to the Skankaway Anti-Toe-Fungal 500 race 450 miles to the north. I’d been hearing all about the magical basement full of crazy Japanese-market cars beneath Mazda USA headquarters in Irvine, so I talked Mazda engineer and superstar LeMons racer Dave Coleman into giving me the tour. But how to get from LAX to my destination many miles behind the Orange Curtain? “Coleman!” I barked, “Get me an RX-8 press car, pronto!” So, he did. Now, six months later, here comes your Better Late Than Never Review of a car that, regrettably, is no longer being built.
Mazda makes fun cars. Too few car buyers care. Mazda has been losing buckets of money. What to do? Mazda is betting that a focus on fuel economy without going hybrid will reverse their fortunes without costing them a fortune. To deliver big mpg gains, and further enhance the driving experience as well, the folks in Hiroshima have creatively re-engineered conventional engines, transmissions, suspensions, and body structures, with an emphasis on light weight and improved efficiency. But talk is cheap. Do Mazda’s “SKYACTIV” innovations actually deliver?
LAGUNA SECA – It’s called the Corkscrew, and for good reason. Perhaps the single most famous piece of racetrack topography in North America, this left-right two-punch combo can unsettle an unsorted chassis just as fast as the steep 18% gradient can unsettle a novice driver’s stomach. Jack Baruth was here in the same car. I’ll try not to embarrass, nor soil myself.
As I enter the throwaway left-hander, I’m mentally muttering under my breath, “Aim for the third tree, the third tree.” Bris-ing the apex of Turn 8, it’s blue sky time, and I’m hard on the throttle, fully committed. Perfect. Both right wheels just kiss the curb with a faint rumble, and it’s through the right-hand sweeper fast and- wait. Too fast.
Rookie move: lift.
It happens fast. Off track. Rotating left. Into the dirt. Sliding. The tire wall rushing closer. I have time for just one thought…
Driving my old 993 to work at 5:30 this morning, listening to the blat of the Billy Boat exhaust competing with Corinne Bailey Rae’s sublime second album for my attention, I had a pair of random thoughts. First thought: I will never own a Ferrari, and that’s okay. This represents a sort of satori for me, because I’d always planned on buying a nice 575 or, resale and sense of aesthetics permitting, one of those awkward 612 Scags, after my all Porsches were paid off. The titles for said Porkers have been in my file cabinet for years now, but there’s no Memorandum Title for a long-nosed Italian next to them.
Second thought: I really, really, liked that CX-5 I drove two weeks ago.
I wonder if those two thoughts are related?
Regardless, something about the way I value and enjoy automobiles has changed. My desire to own the flashiest and sexiest whip I can (not quite) afford has been cauterized by endless exposure to “Cars and Coffee”, YouTube videos, and braying-donkey print-journos Facebook-bragging about selling their souls in exchange for temporary access to the transportation enjoyed daily by their betters. My notions of “fast” have been shattered by cars like Switzer’s thousand-horsepower GT-Rs and 997 Turbos. Fatherhood and occasional forays into performing music have given me new respect for something which can be parked on the street without concern. Racing in spec classes has led me to respect the rider, not the mount. The seemingly irrevocable decline of the American economy makes me wonder if it isn’t possible to consume a bit less and enjoy a bit more.
If the Ferrari 575 was the embodiment of my thirty-something philosophy — fast, brash, pedigreed, aggressive to a fault — then the Mazda CX-5 might just be my fortysomething philosophy embodied. It’s one of the few truly great cars I’ve driven since entering this business. How can a “cute-ute” with modest power and zero curb appeal be great?
Don’t worry, I’ll explain.
A mere 72 hours after I picked up my Mazda3 SKYACTIV hatchback with the 6-speed automatic transmission, Mazda informed me that they had a 6-speed manual transmission hatch available, and that I was welcome to return the automatic version in exchange for the stickshift. The next day, I dropped off the white automatic for a bright blue manual version. What a mistake.
Picture courtesy media.mazda.ca
One of the constant dangers for your humble TTAC correspondent is drifting away from gimlet-eyed and ruthless objectivity towards developing a soft spot for a particular manufacturer. Lord forbid you should ever start becoming an “ advocate”.
Should such tendencies emerge, one of our larger and hairier Senior Editors will show up on the front stoop bearing a large boat oar emblazoned with “Integrity” and begin beating you about the ears in the manner of the berserker school-master from Flann O’Brien’s An Beal Bocht. Leaving aside semi-obscure references to mid-century Irish literary satire for the moment, there’s one company for which I’d cheerfully risk the aforementioned major head trauma: Mazda.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- MelanieRichardson GOOD
- El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
- FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
- Tassos 2015 was only 7 years ago. $58k is still a whole lot of $ to pay for a vehicle. FOrtunately one can buy a flagship vehicle with great active and passive safety for half this amount, if one does the SMART thing and buys a pre-owned luxury flagship vehicle. they have historically been SCREAMING BARGAINS. A breadvan on stilts SUV, wether the more compact Macan or the more bloated Cayenne will never pass as a Flagship Vehicle. No matter how well it drives or how reliable it suprisingly is. It still is a breadvan on stilts.
- Sean Ohsee Bring back the 100 series and its I6 diesel.