Frankfurt 2015: Mazda Shows Off Koeru Concept, Won't Need To Kill MX-5 To Build It

Mark Stevenson
by Mark Stevenson

Mazda is on fire with its designs as of late, and the newest entry to their concept stable is this — the Koeru — and it’s likely not the next CX-5 or CX-9.

Welcome back, CX-7.

The Ford Edge and Nissan Murano have proven once again that third-row seating isn’t needed in order to sell a midsize SUV, but you better have the style and substance to make up the deficit. The Koeru, for all intents and purposes, looks like it will do just that.

And while I am not sure what Koeru means exactly, I’m guessing it definitely doesn’t mean “ killing off our sports car so we can build a crossover” in Japanese.

Actually, Koeru translates to “exceed” or “go beyond”, according to Mazda. The concept features “the full suite of Mazda’s new-generation SKYACTIV technologies,” said the automaker, but hopefully there’s enough room under that hood for the first SKYACTIV six-cylinder engine to make its way to production.

The rest of the Mazda press release is filled with flowery language, so we will dispense without. This is the crossover Mazda needs, and I hope they can bring it here in a hurry.






Mark Stevenson
Mark Stevenson

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  • Dave M. Dave M. on Sep 15, 2015

    Channeling my Chandler innervoice.... "Can that nose BE any longer?" Is the driver even near the front half of the car?

  • USAFMech USAFMech on Sep 16, 2015

    "The rest of the Mazda press release is filled with flowery language, so we will dispense without." Well, FINE THEN! I'll just go to AutoBlog. On a serious note, I am currently trying to talk someone into buying a CX7. I wish Mazda the best.

    • Kvndoom Kvndoom on Sep 16, 2015

      Please don't. When the turbo starts belching smoke and the engine goes supernova, they won't be your friend anymore. Just remember our own Steven Lang found it to be the most unreliable used car on the market.

  • Tsarcasm Chevron Techron and Lubri-Moly Jectron are the only ones that have a lot of Polyether Amine (PEA) in them.
  • Tassos OK Corey. I went and saw the photos again. Besides the fins, one thing I did not like on one of the models (I bet it was the 59) was the windshield, which looked bent (although I would bet its designer thought it was so cool at the time). Besides the too loud fins. The 58 was better.
  • Spectator Lawfare in action, let’s see where this goes.
  • Zerocred I highly recommend a Mini Cooper. They are fun to drive, very reliable, get great gas mileage, and everyone likes the way they look.Just as an aside I have one that I’d be willing to part with just as soon as I get the engine back in after its annual rebuild.
  • NJRide Any new Infinitis in these plans? I feel like they might as well replace the QX50 with a Murano upgrade
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