By on October 15, 2014

New-Mazda2-3-Demio

The newly revised Mazda2 — Demio in its home market of Japan — won’t be in United States showrooms until sometime during the 2016 model year, but when it does arrive, it will be bringing along its first award: the 2014-2015 Car of the Year Japan, as presented by the Japan Car of the Year Committee.

The fourth vehicle to adopt the automaker’s Kodo design language — after the CX-5, Mazda6 and Mazda3 — the Mazda2 took home the award just two years after the CX-5 did the same. The win is Mazda’s fifth overall.

All passenger vehicles announced or in production in Japan between November 1, 2013 and September 30, 2014, with over 500 units produced/planned for the home market, were eligible for this year’s award.

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27 Comments on “Revised Mazda2 Takes Home Japan COTY Award...”


  • avatar
    CoreyDL

    The word Demio sounds much better than “Mazda 2.” Especially with my Gran Turismo frame of mind, when I see the late 90s model in my mind (which IMO was better than this as a little van-y SUV box). I like the body colored insert into the grille. More cars should do this, as it usually looks good (like the DTS Performance).

  • avatar

    Mazda’s sales are so poor does it really matter how many accolades it gets.

    • 0 avatar
      djsyndrome

      Mazda’s sales are up over 9% YoY, and that’s while axing one car line and going through a dead period of another.

      Remind me what your point was again?

      • 0 avatar
        redav

        They are doing better, but their sales are still tiny. Even if they run at full-tilt, they’ll still be a small player.

        But they are profitable again, and that’s what’s important.

  • avatar
    mags1110

    Finally someone said it. But with that said why? I mean this is the best looking line up from Mazda and the interiors are great. I test drove a cruze, dart, 200, fusion and 6 and 3. I have to say the interior was top-notch, also I believe has more of an American design then the domestics. Everyone else has gone to this slope design with hard to read or use controls, seems to be design over function. Im up for a new car soon, I would really really buy a 6 but I want to support an American made car, but should I? I lease so im not concerned with long-term reliability.

  • avatar
    genuineleather

    “won’t be in United States showrooms until sometime during the 2016 model year”

    Which, for Mazda, is January 2015.

  • avatar
    SELECTIVE_KNOWLEDGE_MAN

    Good for the Mazda 2. Unfortunately it doesn’t say much when a COTY award goes to a home market vehicle. Had the COTY of Japan gone to a European, US, or Korean car then it would have been big news – in the same way Camry won COTY in Korea or Volt (Ampera) won COTY in Europe.

    • 0 avatar
      dtremit

      Japan COTY actually went to the Golf last year.

      That said, it’s still a fairly strong endorsement; Japan is a competitive market, and this is a competitive segment in Japan.

  • avatar
    Stephen7

    The Volkswagen Golf did win last year. Considering how few US or Korean cars are released in Japan many aren’t even eligible. Have you looked at Ford’s lineup in Japan?

  • avatar
    Jimal

    I can’t wait for the opportunity to sample this new 2 when it comes out. The last 2 I drove (albeit in rental form) was more of a blast than I thought it would be. Just keep the throttle pegged to the floor and you’ll keep up with traffic.

    Too bad I don’t rent cars like I used to.

  • avatar
    Volt 230

    I understand the next gen Yaris will share the Mazda 2 architecture, which means it will be a much better entry level car for Toyota, why would Mazda share this with them, it makes no sense.

    • 0 avatar
      bumpy ii

      Mazda gets to amortize development and production costs over the additional units sold through Toyota’s much larger dealer network, and keeps its new Mexican factory running closer to capacity.

  • avatar
    johnny_5.0

    It feels a bit odd to type this, but Mazda may have my favorite corporate (exterior) design language right now. It’s clean, looks like it will age well, and while it is immediately identifiable as Mazda, somehow it isn’t as “same sausage different lengths” for me as Audi or some other makes.

  • avatar
    lOmnivore Sobriquet

    Looks nearly as fine as a Peugeot.

    (no, i’m no member of the P. crew)

  • avatar
    TMA1

    What’s really amazing is that each iteration of the Kodo design language comes along with an even better interior than the last car. The Mazda2 with white leather looks like something that should be wearing Fiat badges.

    Interior: 2>3>6>CX-5

    Exterior: 6>2>CX-5>3 (just my opinion)

    • 0 avatar

      I would very much agree. Though I think the 3 has a better interior than the 2.
      Sad but the Mazda3 is a rather poor design compared to the rest. There is something unappealing and slab sided about its design that makes it appear like the design was sketched years ago.

      • 0 avatar
        Jimal

        The proportions for what should be a FWD 5-door hatch are all off; the nose is too long, the roof is too low. I know these things are supposed to be good but somehow they don’t work.

        • 0 avatar
          TMA1

          I agree about the proportions of the 3 hatch. I’ll add, the rear hatch is way too sloped. It hurts both the utility and the looks.

          And I don’t think it helps that Mazda always displays the car in red, which is not flattering. I did see a new, loaded black 3s in my neighborhood, and it looks much better in that color.

      • 0 avatar
        TMA1

        I’ve been doing some research online, and the funny thing is, the 6 is often less expensive than the equivalent trim 3. The interior’s not quite as stylish, but at least you can get it with both a real tach/speedometer in the same car. And for less money!

    • 0 avatar
      3Deuce27

      An ND MX5, will be wearing Fiat badges.

  • avatar
    redav

    I don’t think these are on the road yet, even in Japan. They haven’t even announced details for the engine here in the US.

    It makes me wonder, have the voters for the Japan CotY even driven it yet? If not, how can they possibly vote for it? What kind of backroom deals go on to get such an award in such a case? And how can Mazda, being as small as they are, swing it?

    • 0 avatar
      Varezhka

      The car actually went on sale late last month, but there has been plenty of road test reviews in local car magazines already with production models.

      Given that the voters for the COTY are the same auto journalists, I’m sure they’ve had enough time to test these cars.

  • avatar
    SC5door

    The bigger news is where the Jeep Cherokee placed.

  • avatar
    petezeiss

    I’ve never rented a Mazda 2 but I’ve chuckled as I walked past them on the lot. And then I see the photo above of the Japanese guy submerged in what for him is a spacious mid-sizer.

    How utterly different and generous all of global cardom must be to the 5’5″! I am truly jealous when I see someone gazing *under* the rvm; I have to completely remove them to get them out of my face and permit vision to the right.

    And yet they can design so well for us big Western louts that we have the Camry, second in sales only to pickup trucks. So capable, them little nihonjin fellers.

  • avatar
    ccode81

    I’ve been in Fuji speed way last weekend to watch WEC LeMans series. Mazda had a small booth to show their classical LeMans series race car and new Demio.
    What made strong impression was Audi guys very seriously examining the Demio’s interior and giving best compliments to the finish level.
    It’s really world class level car in that perspective.

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