He lost his job for it, but Kim Gwang-ho, a 25-year Hyundai veteran at the automaker’s Seoul, South Korea facility, knew he needed to speak out.

The engineer blew the whistle on his employer, reporting the automaker to both South Korean and American officials after uncovering evidence Hyundai was covering up a defect in several of its models. Kim even published internal documents to back up his claim.

Kim, 55, was fired from his job, but authorities took note. As a result, a further 240,000 vehicles — totaling 12 models — have been added to a recall already 1.4 million strong.

This is not the 2017 Hyundai Elantra GT3 Superleggera Stradale Competizione with an optional N Performance Package.

The 2017 Hyundai Elantra Sport is not hardcore. It’s not SCCA-certified. It’s not extreme. It’s not uncompromising. And thankfully, it’s not obnoxious, ostentatious, outlandish, or overcooked.

The 2017 Hyundai Elantra Sport is not a Ford Focus RS alternative; it’s not a replacement for your Subaru WRX STI; it won’t satisfy your Renault Sport 230 Renault F1 Team R26.R import cravings.

The $21,650 2017 Hyundai Elantra Sport is, instead, a remarkably balanced junior sports sedan with classy styling and a terrific value quotient, priced $5,100 below the top-spec Elantra Limited.

It’s the best version of Hyundai’s best product.

The frustration never seems to end for Hyundai executives. After last year’s Korean labor strife and political scandal, the brand now faces flagging fortunes in the all-important North American market, all thanks to a car-heavy lineup that once guaranteed piles of profit.

Now, the automaker faces the same problem in another global growth engine — China. While that market has also discovered its love for crossovers and SUVs, there’s another problem that Hyundai can’t turn around by rushing a new vehicle to production. Hyundai, it seems, can’t do a damn thing about high-altitude defensive missiles.

Northerners, and almost all Canadians, will tell you that starting your car in -28 Celsius (-18.4 Fahrenheit) weather is a drag, but at least it wasn’t colder that morning.

With this in mind, the temperatures experienced during an expedition to the South Pole in that continent’s high summer aren’t outside the realm of personal knowledge. A good many of us have gauged the frostiness of the outside air by the speed in which our nose hair freezes.

Still, Hyundai’s recent stunt, which put famed explorer Ernest Shackleton’s great-grandson behind the wheel of a modified Santa Fe Sport, impresses. It’s not solely the distance covered, the conditions experienced during the 3,600-mile crossing of Antarctica, or the mechanical feat of turning a pedestrian crossover into the most rugged of all-terrain vehicles. It’s the historical tie-in.

If you grew up reading — and re-reading — Endurance: Shackleton’s Incredible Voyage, you know what I mean. Hollywood writers could not have penned a better adventure, nor can any scientific-minded person believe that such a feat was even survivable.

Whether you loved it or hated it, the sixth-generation Hyundai Sonata that debuted at 2009’s Los Angeles auto show captured your attention.

In fact, that 2010-2014 Hyundai Sonata changed the way many automakers approached the midsize sedan segment, and it changed the way many buyers perceived the midsize sedan segment.

The 2015 Hyundai Sonata did not capture your attention. Sure, Hyundai built a better car with the seventh-generation Sonata, but Hyundai played it safe.

Now, at the 2017 New York International Auto Show, Hyundai reveals a refreshed seventh-generation Sonata. On a mission to capture the attention of midsize car buyers before they flee sedans in search of more flexible Tucsons and Santa Fe Sports, the 2018 Hyundai Sonata adopts the conservatively handsome Hyundai Elantra’s face.

After its skyrocketing post-recessions sales hit a roadblock in the United States, Hyundai can’t wait to sell Americans more crossovers. It just needs to build them first.

While the Korean automaker already has plans to tinker around with its existing utility lineup, it lacks product on the small end of the scale, which currently gives rivals an edge.

Well, not for long.

Today, Hyundai revealed the name that will soon join the subcompact CUV fray — Kona. Overseas markets will see the Kona in the second half of this year, but those all-important U.S. buyers will have to wait just a little while longer.

Each brand under the Hyundai Motors umbrella will see an all-new model powered solely by electricity in the next few years, with the lower-rung brands getting them next year.

That’s according to Lee Ki-sang, senior vice president and head of the automaker’s green cars division. While the company is busily crafting an expensive, dedicated electric vehicle platform, those first small SUVs will ride atop existing architecture, he said.

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly.

Hyundai Motor Group has received added attention from investors this week over expectations that the family-run business could undergo a major reorganization into a public holding, with the same separate, multifaceted structure as Hyundai Heavy Industries.

News spread that Hyundai Motor could be preparing a restructuring campaign after it issued a disclosure statement last Friday that explained it would be charging Hyundai Steel and Hyundai Glovis Co. 13.9 billion won ($12.4 million) for the use of the Hyundai brand name. This is the first time the company has ever collected from either over the use of its corporate trademark.

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too?

Hyundai is issuing a recall for 977,778 Sonatas because some seat belts could detach from the anchor pretensioner.

The recall includes 2011-2014 model year Sonatas and 2011-2015 Sonata Hybrids.

According to NHTSA’s recall report, the pretensioner is attached to the sill before the seat belt linkage is connected to it. “If, during vehicle assembly, the connector does not fully latch when the linkage is pressed onto the connector, the seat belt can detach from the anchor pretensioner.”

For reasons unbeknownst to me, Hyundai Motors revealed its next-generation hydrogen fuel cell concept at the Geneva Motor Show this week — showing continued commitment to the technology, despite the lack of infrastructure needed to make it truly viable. Dubbed the FE, or “Future Eco,” the company says the SUV alludes to its next phase of zero emission vehicles.

Sporting similar dimensions, the FE will likely replace the $50,000 Tucson Fuel Cell once it assumes its final form, because it cannot possibly go to market looking like this. Low profile whitewalls and oversized drug dealer rims rarely end up as from-the-factory hardware. However, there are some interesting off-kilter features that might stick around.

If public backlash against the sixth-generation Sonata, mainly in its home country, caused Hyundai to pour cold water all over the midsize sedan’s edgy design, consider the 2018 Sonata a reaction to its toned-down predecessor.

The refreshed 2018 Sonata unveiled in Seoul, South Korea, today aims to shelter the popular midsize from accusations of “safe” or “boring” styling. While the sedan’s flanks are easily recognized, the previous model’s this-won’t-offend-anyone front fascia has given way to a wholly new design.

The stresses of everyday commuting and travel can really get to you. All that time wasted while idling in traffic. Stomping your brakes as another driver makes a left on a red light directly in front of you. Or perhaps sitting behind someone in the left lane of the freeway, puttering along at 57 miles per hour. You can finish your journey much more triggered than when you set off.

Hyundai understands the frustration you experience with other drivers, and they’re preparing to offer their own brand of sedative if necessary.

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable.

Does it look familiar?

If you haven’t seen a new product from Hyundai in the past year and a half, your answer is probably a half-hearted “maybe.” However, the 2018 Hyundai Accent borrows enough design cues from the larger Elantra that the answer should be a solid “Oh, definitely.”

Introduced today at the Canadian International Auto Show in Toronto, the fifth-generation Accent promises more of the things that matter: interior room, length, width, acceleration and fuel economy.

It also breaks from the past in another way. Due to its growth spurt, the Accent — once among the most diminutive cars on the road — can now be classified as a compact.

Once upon a time, Toyota’s Prius was the only real choice for anyone looking to get into a futuristic “hybrid” car. The microscopic Honda Insight, looking like a tear dropped from a poet’s eye, held two seats — and that’s no good for taking your friends to book club.

As technology did what it has been known to do (advance), other automakers picked up the torch, outfitting conventional family sedans with battery packs and Atkinson-cycle engines. The segment soon became more diverse, just in time to see the public’s enthusiasm for hybrids taper off.

Now, from Japan’s neighbor, comes a new Hyundai model — offered as a hybrid or electric, and with a plug-in on the way — that undercuts the world’s most recognizable hybrid in price. Your move, Toyota.

Hyundai lifted the veil on the next-generation Elantra GT today at the Chicago Auto Show, revealing a compact hatch that dispenses with the “cute little car” template.

For 2018, the Elantra GT grows in all the proportions that matter, putting forward a more mature design that — Hyundai hopes — looks more expensive than its sticker price. It also offers up more power, if you’re willing to dole out a little more.

The first complete sighting of the new, fifth-generation, 2018 Hyundai Accent will take place next week at the Canadian International Auto Show in Toronto, Canada.

While not exactly Geneva, Tokyo, Shanghai, New York, or Detroit, Toronto is the biggest city in a market where the Accent has historically dominated the subcompact segment.

But it wasn’t easy for Hyundai Canada to land the global reveal.

Two years have passed since Hyundai dropped the Santa Cruz Crossover Truck Concept at 2015’s North American International Auto Show.

A small, stylish, affordable, diesel-powered trucklet? Give’er the green light, the internet says.

Hyundai has consistently supplied plenty of information in the 24 months since the truck’s debut to stoke Santa Cruz-oriented hype. “There is a very high probability we get the approval of the truck soon,” now-departed Hyundai USA boss Dave Zuchowski said 20 months ago.

Soon? Clearly not.

Acknowledging Hyundai is “working as hard as we can to make it happen,” Hyundai’s vice president of corporate and product planning, Mike O’Brien, told Car And Driver that Hyundai is still not entirely certain the Santa Cruz is bound for production.

Hyundai Motor Company and its Kia affiliate are starting off the New Year with a promise to float barges full of cash to U.S. shores.

The automaker has announced a plan to funnel $3.1 billion into its American operations over the next five years, handily killing two birds with one stone. Not only would it (potentially) placate President-elect Donald Trump’s thirst for non-Mexican automotive investment, it would also fix a thorny problem facing Hyundai’s vehicle lineup.

There’s no shortage of uncertainty afflicting the auto industry these days, but Hyundai Motor Company is facing 2017 like a tense office worker determined to put on a brave face around its colleagues.

After seeing its 2016 delivery targets swamped by a wave of market reality — and after canning the CEO of its American division for missing his own targets — Hyundai claims the gray skies will clear up in the New Year.

Once a juggernaut, Hyundai’s recent sales and financial performance hasn’t kept pace with its lofty post-recession boom. The automaker now finds itself in one of the weakest positions in the industry for growth, all thanks to rising costs and a product lineup that doesn’t meet consumer demand.

To patch the holes and regain momentum, Hyundai has taken on some seemingly desperate cost-cutting measures. In this all-out scramble for profits, last week’s firing of its American CEO is just the tip of the iceberg.

There’s room at the top at Hyundai Motor America after the sudden firing of CEO David Zuchowski, insider sources claim.

According to Automotive News, Zuchowski, who joined the company as sales chief in 2007 before taking the top job two years ago, didn’t achieve internal sales targets. As such, he’s reportedly out the door, replaced by an interim leader.

It might be hard finding someone to replicate Hyundai’s sizzling post-recession sales performance.

A friend once asked me — jokingly, mind you — what vehicle would be the ride least likely to arouse suspicion from the police. The anti-heat score, if you will. As a proud (multiple) past owner, I knew the correct answer — a grey, ubiquitous, anonymous five- to 10-year-old General Motors sedan. At least, I thought I did.

Well, I take it all back.

Only while driving a Hyundai Santa Fe Sport does one realize that everyone else drives a Hyundai Santa Fe Sport. Everyone. In fact, you’re probably reading this in a Hyundai Santa Fe Sport. Allegedly, Hyundai sells the popular crossover in splashy colors like red, but a shade reminiscent of the slate-grey November sky that murdered the Edmund Fitzgerald’s crew seems to be the go-to choice for most buyers. Would-be bank robbers, scofflaws and undercover cops, take note.

If you’re one of the few who hasn’t yet signed on the dotted line for the Big Blue H’s lower-midsize crossover — newly refreshed for 2017, in case you weren’t aware — I drove one so you won’t have to.

Now, why does my mind keep returning to the ocean?

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today.

You won’t recognize Hyundai’s crossover lineup after the automaker’s potentially lucrative product revamp.

Giving crossover-hungry buyers more of what they want, Hyundai plans to add two new models and re-position three existing models to better battle rivals in red-hot segments. Expect a name change for one well-known model and growth spurts for others.

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales.

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

No one talks about this car anymore. When it was introduced a scant seven model years ago, many noises were made about Hyundai’s newfound ability to compete with the Camaro, Mustang, and G37 of the day. Since then, marketeers at Hyundai carved Genesis into its own brand, leaving the Hyundai-badged Genesis Coupe an outlier on the Korean automaker’s showroom floor. Headed for the chopping block at the end of this year, dealers are likely eager to shift these two-door coupes off their lot and out of their floorplan.

That’s great news for bargain hunters seeking performance.

The fully electric version of Hyundai’s Ioniq hasn’t even hit dealer lots yet and the automaker is already claiming its 124-mile range isn’t enough.

There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.

Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.

Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.

Genesis Motors has 350 dealers inside Hyundai’s U.S. showrooms, Wards Auto reports. Genesis Motors’ general manager Erwin Raphael wants a different number.

A smaller number.

There is something sincerely wrong with Fiat Chrysler Automobiles’ math, although things are starting to add up for why some of its sales numbers were so inflated.

That, Ford decides to get a little less global at the expense of the small car, Hyundai pays the price for lying, and parts suppliers see doom and gloom on the horizon for the automotive industry… after the break!

Feeling burned by your former suitor? Want to get even with the German who caused you so much trouble and heartache?

Hyundai wants disenfranchised Volkswagen diesel owners to run into the warm arms of their caring South Korean friend and has a tailor-made deal ready to rope them in.

Commence operation “V-Plan.”

Although the old adage operates with impeccable accuracy where I live, near the 45th parallel, the sign of a red sky in the morning lacks the same meaning closer to the equator where winds are less likely to blow west to east.

Likewise, in vehicular terms, there are signs that hold true in most corners of the industry but fail to prognosticate with perfect consistency across the board.

Apparently, against reasonable expectations and legends painted in the eastern sky, a supremely stiff suspension, weighty steering, and a Golf GTI-like weight-to-power ratio do not automatically result in the issuance of performance car credentials.

Hooked up to a dual-clutch transmission, the 2016 Hyundai Veloster Turbo isn’t all that quick, doesn’t corner with uncommon verve, and isn’t particularly enjoyable to engage on twisty rural roads.

But the Veloster looks the part, and it’s loaded with enough equipment to embarrass many a premium car. Oh, the conundrum.

If you were thinking a vehicle manufacturer backed by a billionaire with a futuristic hyper-car concept and hundreds of millions of dollars in government tax incentives wouldn’t have problems paying the bills, you would be wrong.

That, Hyundai executives are taking a “voluntary” cut in pay, German prosecutors could be letting Volkswagen’s top brass off the hook, and Honda markets a car you can only drive in California… after the break!

Duck. And. Cover.

In these politically correct times, where microaggressions and mansplaining — perhaps even manspreading — can ruin a career faster than you can say “culturally appropriated Halloween costume,” Hyundai has done the unthinkable. The automaker conducted a study to find out which gender fares better when it comes to anger behind the wheel, and the fairer sex lost.

Divisive? Perhaps, but the study also reveals the many things that unite us all.

The only thing missing is an ejection seat.

Panoramic sunroofs are a great way to add upmarket flair to a solidly mid-range vehicle, bringing occupants closer to the outside world and making joyriding antics a breeze. However, drivers would normally prefer some say over when those large glass panels open. They’d also like to keep them attached to the car.

The 2016 Hyundai Veloster Turbo I’m driving this week is not a great car. Ride quality is abysmal. The dual-clutch transmission chronically delays the actual act of transmitting. Present are a number of negative symptoms with which we associate “sportiness,” but few and far between are the dividends we expect to be paid in exchange for those negative symptoms.

Yet more than five years into its run, the Hyundai Veloster continues to produce healthy volume for Hyundai USA while also providing the market with something it lacks: unique, interesting, “sporty” proposals for the small car buyer who doesn’t want a ho-hum everyday sedan.

Remember when other automakers used to do the same? The Mazda MX-3, Nissan NX, Geo Storm/Isuzu Impulse and Toyota Paseo, for example — cars with humble foundations that reached higher with unique bodywork. We need more of that.

Hyundai’s plans to diversify the Elantra lineup continues apace, with the automaker dropping teaser images of the next GT hatch and posting a video of a possible N-badged high-performance variant.

Expect more maturity and style from the hatchback Elantra, and, if the automaker is really serious about its N Division, a turbocharged stick-shift funmobile with room for camping equipment.

If you’re concerned that the red glow in the night sky could be distant wildfires, don’t be alarmed — it might just be a bunch of three-year-old Hyundai Elantras.

After the automaker recalled over one million vehicles three years ago to fix defective brake lights switches, a different model has now developed a brake light affliction.

If you collected all of the ink spilled over the Hyundai Santa Cruz pickup’s chances of entering production, it would overflow the unibody model’s abbreviated bed.

Well, Hyundai just put a year and a half’s worth of rumors to rest, confirming to Motor Trend that the car-based pickup is definitely a go, and will appear in 2018 as a 2019 model.

Hyundai Motor America CEO Dave Zuchowski is making a name for himself as a worthy successor to the frank-talking John Krafcik. Not hiding behind PR caution or fear of tipping off competitors, Zuchowski told Wards Auto that Hyundai is getting ever closer to a decision on the Santa Cruz.

“It’s definitely making progress,” Zuchowski told Wards in an otherwise crossover-centric interview. Introduced as a small pickup truck concept at 2015’s North American International Auto Show in Detroit, the Hyundai Santa Cruz whetted the appetite of a surging non-full-size pickup truck market. The green light the Santa Cruz has been waiting for, however, is not yet shining bright. Not quite yet.

The National Highway Traffic Safety Administration expanded its investigation into airbags manufactured by ARC Automotive following the July 8 death of a Hyundai driver in Canada.

According to Reuters, an airbag inflator in the vehicle ruptured, fatally injuring the driver. The death is similar to those caused by faulty Takata airbags, and the investigation could add millions of vehicles to an already massive airbag recall list.

Hyundai’s rear-drive sports coupe is dead.

First reported by the Globe and Mail, the Genesis Coupe’s 2016 model year will be its last in the U.S. and Canada, a company spokesperson confirmed today. A replacement is expected to follow sometime after 2017, but it won’t carry the Hyundai badge.

Would you be furious if you invested millions to open a dealership, only for the manufacturer to supply just one vehicle with any sort of consistency? Of course you’d be.

That’s the problem some Hyundai dealers in China are facing now, who are in the unique situation of competing with another set of Hyundai dealers in the country. That’s a tall order: the only vehicle Hyundai supplies to those dealers on a regular basis is the Veloster hatchback. Now Hyundai has a Little Problem in Big China in the form of a $135 million lawsuit.

It looks like the awkward years are over for the subcompact Hyundai Accent.

Our first glimpse of the next-generation Accent comes courtesy of leaked photos from China, where the model goes by the name Verna. In them, the Accent appears all grown up, adopting a large grille and styling reminiscent of its bigger brother, the Elantra.

As U.S. customers await the unannounced Santa Cruz-like sort-of ute they’ve been promised for some time, Australia is getting traction from Hyundai on a genuine midsize pickup.

Following much lobbying from down under, Hyundai Australia’s chief operating officer Scott Grant told Car Advice that company brass in South Korea are slowly coming into agreement on the need for a bona fide pickup, but fans will have to be patient.

Hyundai set out to make its Elantra hotter, and it’s happy to report that the sedan’s output now tops 200 horsepower in newly unveiled Sport form.

The 2017 Elantra Sport brings a third engine choice to the model lineup — a turbocharged 1.6-liter direct-injection four-cylinder making “more than” 200 horsepower and 190 pounds-feet of torque, according to the automaker.

If you’re still holding on to that copy of Who Killed the Electric Car? you bought back in your university days, it might be time to toss it in the trash.

In just two years, there could be four 200-plus mile electric vehicles on the market, now that Hyundai plans to jump into the long-range EV game.

The South Korean automaker doesn’t want to be an also-ran in the emerging field, so it’s planning a 2018 introduction of an EV designed to battle the 215-mile Tesla Model 3. It’s an ambitious goal for a company whose green car chief once called EVs and hybrids “a headache.”

Remember the ‘N’ Division, Hyundai’s effort to bring attainable performance to its buyers? No?

Hyundai launched the division last September, three years after it created Project RM (Racing Midship) to test high-performance technology for use in future vehicles. So far, the division hasn’t yielded a production vehicle, but the automaker appears to be getting closer.

Three versions of a Renault hatchback spectacularly failed their frontal crash tests in India, earning them zero out of five stars, even with an available airbag.

It’s food for thought for the 125,000 Indian buyers who placed orders for the subcompact coffin, but the Renault Kwid isn’t alone in flunking Global NCAP testing in that car-hungry country.

The Maruti Suzuki Celerio, Maruti Suzuki Eeco, Mahindra Scorpio and Hyundai Eon also failed to earn a single star, reports Business Standard.

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head.

Hyundai sent its newly redesigned compact away for a lifestyle change, and it returned as the fuel-sipping Elantra Eco.

Sporting a new drivetrain and an EPA-estimated highway fuel economy rating of 40 miles per gallon, the 2017 Elantra Eco retails for $21,485 (after freight). City and combined ratings are 32 and 35 mpg, respectively.

The 2017 Elantra Limited we tested was no gas guzzler, often surpassing its 37 mpg highway rating, but the new Eco clearly has its competitors’ 40-plus mpg ratings in its sights. It’s also possible that Hyundai still has some lingering guilt over the not-yet-forgotten gas mileage scandal of four years ago.

Hyundai just revealed its Korean-market Avante Sport, but it’s also a preview of what North American customers can expect in their Elantra lineup.

The Avante is what people in Seoul call an Elantra, and the new performance model puts the automaker in a better position to fend off competition from the likes of Honda, Volkswagen and Mazda.

The redesigned 2017 Elantra Limited we tested had improved styling and a better ride, but was lacking in power. The Sport model’s Korean specifications shows 204 horsepower from a turbocharged and direct-injected 1.6-liter four-cylinder, as well as a multi-link rear suspension.

Sometimes, circumstance hands you a perfect metaphor.

While driving Hyundai’s redesigned and all-around updated 2017 Elantra, a brand-spankin’-new Honda Civic bolted out from a side street, led me for a short while, then put the hammer down before it took off into the distance.

Up ’till that moment, the electric blue Elantra tester (in option-heavy Limited form) had proven itself a comfortable, roomy, good-handling compact by soaking up the worst potholes, frost heaves and patches that early spring could throw at it. But here, all of a sudden, was its main competitor — the award-winning Civic, the car to beat in the compact class — and I could almost feel the worry emerge from the Korean plastic and steel that encased me.

No car exists in a vacuum (thank you, capitalism!), so the Elantra’s mandate can’t simply be to improve on its own past — it must present a compelling argument against the Civic. Is it up to the task?

“It’s a headache,” said the Hyundai vice president in charge of eco-friendly vehicles of his company’s efforts to chase Toyota and others in building green vehicles, Automotive News has reported.

Speaking at a South Korean electric car expo, Lee Ki-Sang, senior VP of Hyundai’s Eco Technology Center, went on to state that 26 hybrid, plug-in, full-electric, and fuel cell models will arrive by 2020, but added that Hyundai and Kia’s relatively small home market of Korea will make these moves risky and “difficult.”

One would think that the executive charged with building and selling an innovative line of vehicles would discuss the development of said vehicles with more than a simple yawn.

The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.

Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”

The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim.

A year and a half ago, I drove the new-for-2015 Hyundai Sonata in the “Limited” trim. I thought it was a solid, if not particularly exciting, choice in the increasingly unimportant family-sedan market. During that same press trip, Hyundai gave me a chance to drive the “Sport” and “Eco” trims of the Sonata, but there was no base-model inventory on hand. That wasn’t by accident, and it’s also not unusual. Offering up a no-options car to journosaurs who are continually spoiled by first-class flights and metallic-looking chocolates in the form of the “Ruf” logo is a great way to wind up as the target of a Burgess wobble.

Imagine my joy, then, when I stepped off my (coach-class) flight in Portland last month and found a Sonata SE waiting for me. My itinerary, which was centered around The 1 Show but which would also include a 140-mile freeway jaunt to Salem, OR and back, promised to be just the ticket for a truly independent evaluation, TTAC-rental style. After all, some cars are pretty decent in all of their various and varied variants, while others can’t cut the mustard without the big motor and upscale options. Where does the Sonata SE fall on this spectrum?

Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.

Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.

Check them all out … after the jump!

I can’t think of any vehicle manufacturer whose products improved as much and as quickly as Hyundai’s did between the ghastly first-gen Excel and the very nice Hyundais of, say, the current century.

The only new US-market car that was cheaper than the first Excel was the Yugo GV (which was, arguably, the better car), and in all my years of junkyard crawling I have never seen any vehicle that got discarded in larger quantities before reaching ten years of age (in fact, lots of Excels appeared at U-Wrench-It before their fifth birthdays).

This means that 1985-89 Excels are exceedingly rare in junkyards today, so I always photograph them when I find them. So far in this series, we have seen this ’86, this ’87, this ’88, and now today’s depressingly un-loaded ’87, which is as far advanced from today’s nice Hyundais as is a cargo-cult wicker plane from a Boeing 787.