By on January 17, 2019

2017 Hyundai Ioniq Electric, Image: Steph Willems

That asterisk exists in the headline because the Smart EQ Fortwo is not a vehicle many families would consider useful as a lone driveway denizen. With two seats and a range of — wait for it — 58 miles, the Smart brand’s city runabout manages to be more impractical that the late, unloved Mitsubishi i-MiEV. A difficult feat!

Moving up the practicality ladder, EV buyers looking for better range and a backseat now have a new option for low-priced motoring. Assuming, that is, that they live in one of the 13 states that signed on to California’s emissions laws. (Read More…)

By on October 30, 2018

2017 Hyundai Ioniq Electric, Image: Steph Willems

Happen across a Hyundai Ioniq in your daily travels, and it’ll almost inevitably be a hybrid or plug-in hybrid model, not the fully electric variant. That’s because, unless you live in California, the Ioniq Electric is off limits. For now.

With a range that might have once impressed and an entry price starting below $30,000 before government incentives, the Ioniq Electric is an affordable five-door for those who aren’t concerned about brand snobbery or lengthy road trips. Still, Hyundai knows that models that don’t compete, don’t sell. That’s why the little hatch will soon be able to go further on a tank of charged particles. (Read More…)

By on January 19, 2018

2017 Hyundai Ioniq Electric, Image: Steph Willems

Reading about Hyundai’s new customer service program, it’s hard not to think of the M*A*S*H episode where a supply shortage forces the surgeons to donate their own blood to the patients they’re operating on.

That’s very similar to how Hyundai Canada’s just-announced “Charge Here” service works. Unlike in the United States, where EV drivers stranded with a drained battery can pick up the phone (in some markets) and call AAA for a top-up, no such service exists in the Great White North. With its first electric model now plying the country’s roadways, the automaker figured the best way to help stranded Ioniq Electric drivers was with other Ioniq Electrics. (Read More…)

By on December 26, 2017

2017 Mazda MX-5 Miata RF - Image: © Timothy CainIn a year of great political transition, there was also much change afoot at The Truth About Cars and more than a few alterations made in the way my life intersects with the automotive industry.

2017 was crazy. Yet midst all of the external upheaval (Trump, TTAC, Apple skipping the iPhone 9, the launch of a new Honda Odyssey) and an array of internal disorder (GoodCarBadCar’s acquisition, a move to rural Prince Edward Island, Miata purchase, new job) there was at least one constant.

I drove a ton of cars. Many tons of cars, to be more accurate. (Read More…)

By on October 19, 2017

2017 Hyundai Ioniq Electric, Image: Steph Willems

Governments big and small can issue far-off bans on gasoline and diesel all they want, but in the here and now, no one’s stopping you from taking home a Ford F-350 crew cab for family hauling duties. There’s no shadowy apparatchik barring the front door at the local Dodge dealership, preventing you from signing on the dotted line for that 392 Scat Pack or Hellcat.

Choice, glorious choice, awaits us all. Enjoy it while you can. For now, only the number of coins in our pockets (and maybe our parking situation) can keep those automotive love affairs at bay.

So, is it any wonder few people buy an electric car? The future’s electric, CEOs tell us, but high prices, low ranges, and a fledgling recharging network means EV ownership was mainly — at least until the Chevrolet Bolt came along — the domain of those dropping big bucks on Mr. Musk’s long-range wondercars. Destitute, but still achingly green? A used Nissan Leaf can haul your butt across town for a price rapidly approaching $0.

Is there room in this lopsided landscape for a new Hyundai with no exhaust pipe, a price lower than the competition, and a body that doesn’t scream “status”? If there is, can you live with it? (Read More…)

By on July 28, 2017

2017 Hyundai Ioniq - Image: HyundaiSince arriving early this year, Hyundai Motor America has managed only a meager 4,881 sales of its Prius-fighting Ioniq. Hyundai is certain there are far more Ioniq sales that could occur, however, if only Hyundai had the Ioniqs to sell.

Supply isn’t just tight — the Ioniq Electric is essentially nonexistent at Hyundai’s showrooms in California, the only state where it’s (supposed to be) available.

Yet while Hyundai awaits greater Ioniq inventory, the lack of which is clearly to blame for the low volume to date, it’s becoming increasingly obvious that Kia came out on top in this deal. (Read More…)

By on April 17, 2017

2016 Toyota Prius - Image: Toyota

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick. (Read More…)

By on March 24, 2017

2017 Hyundai Ioniq Hybrid – Image: © Timothy Cain

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly. (Read More…)

By on March 23, 2017

2017 Hyundai Ioniq Limited – Image: © Timothy Cain

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too? (Read More…)

By on February 21, 2017

2017 hyundai ioniq hybrid

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable(Read More…)

By on February 15, 2017

2017 IONIQ HEV

Once upon a time, Toyota’s Prius was the only real choice for anyone looking to get into a futuristic “hybrid” car. The microscopic Honda Insight, looking like a tear dropped from a poet’s eye, held two seats — and that’s no good for taking your friends to book club.

As technology did what it has been known to do (advance), other automakers picked up the torch, outfitting conventional family sedans with battery packs and Atkinson-cycle engines. The segment soon became more diverse, just in time to see the public’s enthusiasm for hybrids taper off.

Now, from Japan’s neighbor, comes a new Hyundai model — offered as a hybrid or electric, and with a plug-in on the way — that undercuts the world’s most recognizable hybrid in price. Your move, Toyota. (Read More…)

By on November 18, 2016

2017 IONIQ HEV

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales. (Read More…)

By on November 14, 2016

2017 IONIQ HEV

The fully electric version of Hyundai’s Ioniq hasn’t even hit dealer lots yet and the automaker is already claiming its 124-mile range isn’t enough. (Read More…)

By on June 20, 2016

Tesla Supercharger With Model S At Tesla Dealership

South Koreans are used to having a bunch of Americans hanging around, but the arrival of a group of Tesla employees won’t be welcomed by executives at Hyundai.

Tesla wants into the South Korean marketplace, and just posted job listings for sales and engineering positions in the Asian country, Bloomberg reports. Already registered in South Korea, the automaker plans to open up an office in Seoul and hire a recruiter based out of Japan. (Read More…)

By on June 2, 2016

2017 IONIQ HEV

If you’re still holding on to that copy of Who Killed the Electric Car? you bought back in your university days, it might be time to toss it in the trash.

In just two years, there could be four 200-plus mile electric vehicles on the market, now that Hyundai plans to jump into the long-range EV game.

The South Korean automaker doesn’t want to be an also-ran in the emerging field, so it’s planning a 2018 introduction of an EV designed to battle the 215-mile Tesla Model 3. It’s an ambitious goal for a company whose green car chief once called EVs and hybrids “a headache.” (Read More…)

Recent Comments

  • tankinbeans: Were it my father, he probably would have tried to weasel out of buying a new car because said rusty car...
  • ravenuer: Guess they really want you to think this is a Buick. (portholes, just in case….)
  • sgeffe: Wow!!
  • sgeffe: The A/G-Bodies weren’t well-protected against rust. (Neither were the later A- (Ciera, Celebrity) or...
  • SuperCarEnthusiast: Elon Musk has built Ebay, Paypal, SpaceX and a couple of less known companies already! He has two...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States