TTAC News Round-up: The Chrysler 200 Was More Unpopular Than Anyone Imagined
There is something sincerely wrong with Fiat Chrysler Automobiles’ math, although things are starting to add up for why some of its sales numbers were so inflated.
That, Ford decides to get a little less global at the expense of the small car, Hyundai pays the price for lying, and parts suppliers see doom and gloom on the horizon for the automotive industry… after the break!
FCA sales numbers are a calculated mess
Automotive News reports that FCA’s sales recount came back with a massive discrepancy for the soon-to-be-dead Chrysler 200. Already under investigation by the SEC for the way it reports sales, this variance is suspect, as FCA had so much riding on the 200’s success.
According to Automotive News:
With three months of restated monthly sales totals on the books and a fourth due this week, the totals show FCA’s midsize sedan was far less popular than originally reported. During the three-month period encompassing July, August and September 2015, FCA US originally reported that it sold 21 percent more Chrysler 200s (8,577 vehicles) than the restated numbers it now claims are accurate for the period show.
Of the 25 nameplates for which it reported sales in July, August and September of both 2015 and 2016, the automaker now says that it over-reported sales of 14 nameplates and underreported sales of 11. The total deviation for the period: 7,547 vehicles. That means FCA originally reported 7,547 more vehicles in its monthly sales reports in July, August and September 2015 but later disavowed those figures under its revised 2016 sales methodology.
Dave Sullivan, an analyst with AutoPacific, explained to AN what made the 200’s numbers stand out. “There was a lot of pressure on the 200 to offset the loss of sales from discontinuing the Dodge Avenger,” Sullivan said, recalling the $1 billion FCA invested in the Sterling Heights Assembly Plant to build the sedan. “FCA was under pressure to deliver a midsize car that could compete with the Accord and Camry after they emerged from bankruptcy. They were vilified for not offering competitive cars after we saw gas spike to $4. The 200 was meant to show how FCA was committed to offering passenger cars that could compete.”
That pressure could be the key behind the large discrepancy between the original and restated Chrysler 200 sales numbers.
In August, company CEO Sergio Marchionne explained the ongoing sales assessment issue by claiming the automaker had inherited its reporting system (and subsequently failed to alter it) when Fiat took control of Chrysler in 2009. As for FCA’s promise to replace the 200 and Dodge Dart in dealer fleets after FCA stops building both, Marchionne said he had “nothing to announce.”
Ford goes less global
Despite expressing continued faith in the One Ford policy last year, Ford’s global design chief Moray Callum told Autocar that the concept has “peaked.” Callum specified that the global method isn’t being abandoned, though future models will be tailored more to individual regions.
The company’s One Ford plan — consolidating dozens of platforms into a globally-friendly handful — always included the option for models to be tailored somewhat to individual markets. The future changes that Callum referred to will be more than just a few tweaks, especially for vehicles that receive less love in specific regions.
Callum says the next Focus will likely be different depending on the market. “It’s an entry-level model in the US, but not in Europe,” he said. “They will be visually similar but there will be less content for the US model.”
Autocar says that in addition to a reduced level of standard equipment, the upcoming U.S. Focus could also feature a “less sophisticated” suspension, given that the need for strong driving dynamics isn’t hugely important in that vehicle class. Ouch. While it may not make sense to pour money into a stalled segment, this is throwing the baby out with the bathwater.
Whether this means we’ll eventually have more unique models by region is debatable. Most likely, we’ll see certain platforms receiving market-based favoritism. Ford knows that entirely abandoning its global stratagem would be a mistake. One Ford allowed the Mustang to become the world’s best selling sport coupe last year and many have attributed the program to keeping Ford competitive during the recession. It sounds as if Ford is simply unwilling to pump any additional money into small cars for the U.S. market.
Hyundai pays $41 million for fuel economy fibbing
Hyundai has announced it will pay $41.2 million to 33 states and the District of Columbia in a settlement related to the unrealistic fuel economy ratings initially provided for its 2011-13 model year lineup. According to The Detroit News, the settlement does not include any admission of wrongdoing or legal violation, just that the money will go to settle the states’ consumer protection claims and to cover investigative costs.
In November 2012 Hyundai issued a voluntary adjustment of fuel economy ratings for roughly a quarter of its 2011-13 model year vehicles. The adjustment decreased their combined fuel economy by roughly 2 miles per gallon. The company also offered a lifetime reimbursement program to compensate anyone who had purchased one of the affected models.
After the introduction of a class action lawsuit in 2013, Hyundai began offering a lump sum cash payment to customers who didn’t want to go to dealerships to get their mileage verified for the reimbursement program.
Parts suppliers see trouble ahead
According to a recent survey conducted by the Original Equipment Suppliers Association, automotive parts suppliers are growing increasingly worried about a possible industry downturn. Automotive News reports that many suppliers think that U.S. consumers are holding back on their spending. Some suppliers are concerned with lower than anticipated sales of specific vehicle models and slowed growth of certain segments. There are even those who have expressed apprehension about November’s U.S. presidential election and the impact it may have.
Automotive News writes:
The OESA Supplier Barometer Index has provided a pulse-check on the business outlook of the organization’s 430 member companies every quarter since 2006. The index gauges their outlook on industry health and asks what specific concerns they have. Suppliers are often an early indicator of market conditions since they are on the advanced edge of automaker planning.
The October query put the North American supply base at a score of 48 out of 100 on the index — down from a 50 in July. Charles Chesbrough, OESA chief economist, said the seemingly small drop puts the industry sector into a “pessimistic” category.
“A score below 50 suggests suppliers have a negative view on their company’s business outlook,” Chesbrough told Automotive News. The index level of 48 is the gloomiest outlook the supplier industry has evinced since 2012, when global production disruptions followed the 2011 Japanese earthquake and tsunami.
[Images: FCA; Ford Motor Company; Hyundai; By Siyuwj/ WikimediaCommons ( CC BY-SA 3.0)]
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- Alan The Prado shouldn't have the Landcruiser name attached. It isn't a Landcruiser as much as a Tacoma or 4 Runner or a FJ Cruiser. Toyota have used the Landcruiser name as a marketing exercise for years. In Australia the RAV4 even had Landcruiser attached years ago! The Toyota Landcruiser is the Landcruiser, not a tarted up Tacoma wagon.Here a GX Prado cost about $61k before on roads, this is about $41k USD. This is a 2.8 diesel 4x4 with all the off road tricky stuff, plus AC, power windows, etc. I'm wondering if Toyota will perform the Nissan Armada treatment on it and debase the Prado. The Patrol here is actually as capable and possibly more capable than the Landcruiser off road (according to some reviews). The Armada was 'muricanised and the off road ability was reduced a lot. Who ever heard of a 2 wheel drive Patrol.Does the US need the Prado? Why not. Another option to choose from built by Toyota that is overpriced and uses old tech.My sister had a Prado Grande, I didn't think much of it. It was narrow inside and not that comfortable. Her Grand Cherokee was more comfortable and now her Toureg is even more comfortable, but you can still feel the road in the seat of your pants and ears.
- Jeffrey No tis vehicle doen't need to come to America. The market if flooded in this segment what we need are fun affordable vehicles.
- Nrd515 I don't really see the point of annual inspections, especially when the car is under 3 years (warranty) old. Inspections should be safety related, ONLY, none of the nonsensical CA ARB rules that end up being something like, "Your air intake doesn't have an ARB sticker on it, so you have to remove it and buy one just like it that does have the ARB sticker on it!". If the car or whatever isn't puking smoke out of it, and it doesn't make your eyes water, like an old Chevy Bel-Air I was behind on Wed did, it's fine. I was stuck in traffic behind that old car, and wow, the gasoline smell was super potent. It was in nice shape, but man, it was choking me. I was amused by the 80 something old guy driving it, he even had a hat with a feather in it, THE sign of someone you don't want to be driving anywhere near you.
- Lou_BC "15mpg EPA" The 2023 ZR2 Colorado is supposed to be 16 mpg
- ToolGuy "The more aerodynamic, organic shape of the Mark VIII meant ride height was slightly lower than before at 53.6 inches, over 54.2” for the Mark VII."• I am not sure that ride height means what you think it means.Elaboration: There is some possible disagreement about what "ride height" refers to. Some say ground clearance, some say H point (without calling it that), some say something else. But none of those people would use a number of over 4 feet for a stock Mark anything.Then you go on to use it correctly ("A notable advancement in the Mark VIII’s suspension was programming to lower the ride height slightly at high speeds, which assisted fuel economy via improved aerodynamics.") so what do I know. Plus, I ended a sentence with a preposition. 🙂
My Focus was a great car---except of course the PowerShud-d-d-er transmission. After renting a Mazda 3 for a week, I thought the Focus handled just as well. The Mazda did have a better transmission, for sure. I always thought 200 was a very handsome car. I wish it had sold better. American styling is to me much better than that of Japanese. My next car will probably be a Civic, but it still looks a little weird to me.
Haven't we been here before? In 2000 Ford gave Americans their great-driving (if unreliable) Euro Focus. In 2004 Europe got a new improved Focus, but Americans did not. In 2007 Europe got a newer improveder Focus, and Americans got a terrible re-hash of the existing car, appallingly cost-cut and execrably restyled. Oops, turns out people don't just buy on price, not when Asian competitors exist!...so in 2011 Americans got the good "new" Euro Focus. (Which, as before, drove great and wasn't reliable.) But at least the regrettable 2007 US model kept the original Euro chassis. If Ford is going to ditch the road manners to save a few bucks, they are going to have some unhappy customers. Whether they realize it or not, Ford is the new VW: people are paying a little more for their products than they would for the competition, and buying them even though Consumer Reports warns they're going to break, *because they drive nicer.* Leave it to an American CEO to be totally oblivious to his own company's competitive advantage, and eliminate it in a short-sighted attempt to cut costs.