And Now For Some Less Depressing News: Hyundai And Subaru Sales
Capsule Review 2010 Hyundai Genesis Coupe

Clifton writes:

“My friend at [Hyundai Motor Company] was as excited about having me sample the new Genesis Coupe as I was to slide behind the wheel. I finished my official Hyundai factory tour, stepped off the bus (within the plant confines) and there she was: the Hyundai Genesis Coupe. Bewildered Korean tourists gawked as I was formally introduced to South Korea’s next big thing. They hope.

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Editorial: Tuesday Bloody Hyundai
2009 Hyundai Sonata SE
Surprise! Hyundai Sales Up 14 Percent, Kia up 3.5 Percent
Hyundai Superbowl Ad: That's The Least of Their Problems…
Review: 2009 Hyundai Sonata GLS
Editorial: Is Hyundai The New GM?
Here's Your Bail Out: Hyundai Launches Free Return Policy

The basic idea behind Hyundai’s new Assurance scheme: if you can’t afford the payments on your new Hyundai-financed Hyundai within the first year of financial servitude, just drop it off and walk away. No debt. No ding to your credit rating. No charge. The devilish details might not keep the Charmed Ones busy, but they’re worth a closer look. For example, you can only boomerang your Hyundai if you’ve experienced “involuntary unemployment, physical disability, loss of driver’s license due to physical impairment, international employment transfer, self-employed personal bankruptcy, accidental death.” One wonders about the importance of credit ratings to someone who’s just shuffled off this mortal coil, but that’s just quibbling. And, of course, there’s a few Hyundai-shaped hoops you have to jump through even if you are dead.

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Hyundai NA Marketing Guy: 90% of Genesis Sales From Other Brands

Don’t ya just love marketing guys who trot-out terms like UIO (units in operation, i.e. sold cars) and say things like “We have seen both positive and neutral perceptions grow, and negatives decrease. So we have moved lots of negative perceptions to neutral”? Neither do I. Of course, I’m sure Hyundai Motor America’s VP/Marketing Joel Ewanick is, like most of God’s children, a lovable human being. And if you’re talking to Marketing Daily (MD), what’s a UIO between friends (sounds like something Morris Day would sing about to me)? But I digest. And here’s some interesting factoids from the Ewanick’s Q&A. “We know that 40% of those buying Genesis have traded in vehicles like Lexus, BMW, Mercedes, and Porsche. We know what their income levels are, and we are finding that people are gravitating from luxury or near-luxury cars to Hyundai.” MD reminds us that “since the sedan version of Genesis went on sale in July, the company has sold 5,127 of the cars, including 1,151 of them last month.” That’s far short of Hyundai’s targets, but a pretty good showing in a market so down it has to reach up to tie its shoes. Anyway, about that Super Bowl ad…

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The Hyundai Elantra Touring and the Compact Mileage Problem
Joke of the Day: Hyundai Excel on EBay Motors
Comparo: Lexus RX350 Vs. Hyundai Veracruz
Hyundai Firing Squad
Comparo: 2009 Hyundai Elantra Vs. 2009 Kia Spectra
Hyundai Gains Share and Releases Genesis Coupe
Hyundai Genesis Vs. BMW 750i

OK, so I’m not convinced this full-size sedan shootout deal isn’t important for Hyundai. In other words, America loves an underdog. And while there’d be a lot more love if the underdog in question was American, as the alpha dog in the cross-hairs is German, well, that’s that, really. And this whole tugging on superman’s cape deal couldn’t come at a better time for the Korean brand. While no one would cross-shop a Genesis against a 7-Series, never underestimate the power of making class-bound shoppers feel good about not being able to afford something better. VW NA was born of reverse snobbery– and abandoned that market position for MOR. If the Phaeton had been priced at $35 to $45k… Anyway, Hyundai’s also in tune with the political climate. By “going negative” on BMW, they tap into the prevailing “I hate fucking everyone” gestalt. And you know what? I want to drive one of these Genesis things. FAST.

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Hyundai's September Sales Down 25.4%
Daily Podcast: Lieberman: "The Hyundai Sonata Handles Better Than the MINI Cooper"
Hyundai Genesis Supposedly Attracts Luxury Owners

Hyundai’s Genesis RWD luxury sedan was initially aimed at new luxury buyers, with a $33k starting price that sought to lure upgrades from the Maximas and Avalons of the world. But Hyundai VP for NA sales David Zuchowski reveals to Automotive News (sub) that this strategy has failed. “We thought the vehicle would be a nice interceptor vehicle for someone looking to move up to the first luxury vehicle. What we found out is somebody looking for the first luxury vehicle needs the (established) brand,” says Zuchowski. “Conversely, we are attracting more people from BMW, Mercedes, who are probably tired of paying premiums for the brands.” This year Hyundai hopes to sell 8k of the new luxury model, ramping up to 20k units over the next several years. “Genesis is not going to be a huge volume, but will have a huge halo effect, it will elevate the entire brand,” says Zuchowski. “For years, we’ve said we don’t have a product problem, we have a perception problem. The gap between what people think of our brand and what our products really are is as large as any in the industry.” This perception-gap complaint somehow comes across a lot more credibly from Hyundai then it does from the usual suspects from Detroit. After all, Hyundai has gone from being a Rodney Dangerfield punchline to a BMW and Mercedes sales thief in a few short years. Hyundai was considering launching a Lexus-style luxury brand with the Genesis, and though it hasn’t ruled the possibility out down the road, such a plan is unlikely given the Genesis’ apparently-strong halo effect.

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Hyundai Promises Fairness, No Embezzlement, to Suppliers
Hyundai Ix55: Worst Alphanumeric Name Ever?
2009 Hyundai Genesis 4.6 Review
Hyundai Sonata Wades Into Hybrid Price War
WSJ on Hyundai Genesis: "it Could Be Mistaken for a Lexus GS460"
Below the Radar No More: Hyundai/Kia Kick Ass
Review: 2009 Hyundai Genesis 3.8 V6
Hyundai Raising Prices
New Hyundai Genesis Pricing Examined
Hyundai Accidentally Reveals 2 V6 Engines for Genesis Sedan?
Hyundai Releases Pricing Info on Genesis Lux Sedan
VW, Hyundai and (Maybe) BMW Exempt From CA CO2 Regs
Hyundai/Kia Spike FWD V6 Pickup
Microsoft In-Car SYNC System Hits Hyundai Next
Hyundai Doubles Down On Chinese Market
Hyundai Releases Genesis Coupe Specs
Hyundai To Mass-Produce Hybrids
Hyundai Sonata and Genesis Coupe In Person
Kia Director of PR: Hyundai and Kia Are Apples and Oranges

Despite some, ahem, similar products like the Kia Optima/Hyundai Sonata, Kia Rio/Hyundai Accent, Kia Sportage/Hyundai Tuscon, Kia's Director of Public Relations Alex Fedorak says "the two companies' products are apples and oranges." In an interview with TTAC today, he outlined Kia's future product strategy. Kia is meant to be oriented toward youth, and sporty, with edgier designs, and more performance. In contrast, "Hyundai is more luxury oriented." Which is why yesterday Hyundai introduced the new Genesis coupe by doing burnouts on stage. What the heck? But really, the Kia brand is evolving – the next Spectra will come as a sedan and coupe. "In sum," Mr. Fedorak said, "we are going to be design led." Look, I love the Rondo, but that ain't no beauty queen winner.

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Hyundai Genesis in Person
Hyundai To Launch Luxury Brand; Ridiculous Name to Follow
New Hyundai Genesis Coupe Revealed
Hyundai Chairman Hangs Onto Post
Hyundai Faces Higher Steel Costs
Hyundai Lowers Canadian Prices
Hyundai Shareholders Meeting Expected To Reach Family Thanksgiving Levels Of Awkwardness
Hyundai Elantra Touring Revealed
Hyundai Sonata: The Refresh That Pauses
Sneak Peak: Hyundai Genesis Superbowl Ad

Yesterday, in our Super Bowl car ad guide, we speculated about what you'd be seeing from Hyundai. No need for guessing: Hyundai went ahead and posted both 30 second ads online. Our take: they look pretty good. Very simple, easy to follow (especially if you've had the standard game day spirits), and effective. Hyundai is just extending the image it has already staked out: value. They'll sell you the same car for less money, or more car for the same money. It works selling Sonatas to Corolla shoppers, and they've taken exactly the same approach here. "S-Class size for the price of the C-Class." Then they tell you it's got 375 horsepower. No green nonsense, no claims of inventing new market segments, and certainly no streams running through the woods. Just more for your money. What do you think?

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Hyundai Genesis: Let There Be Rear Wheel-Drive!
Hyundai Myth Exploded… Maybe
Hyundai Genesis: Let There Be 375 Horses!
Hyundai Elantra Review
Hyundai Santa Fe Review
Hyundai Accent Review
Hyundai Tiburon Tuscani Review
Hyundai Sonata LX Review
Hyundai Azera Limited Review
  • ToolGuy @Matt, let me throw this at you:Let's say I drive a typical ICE vehicle 15,000 miles/year at a typical 18 mpg (observed). Let's say fuel is $4.50/gallon and electricity cost for my EV will be one-third of my gasoline cost - so replacing the ICE with an EV would save me $2,500 per year. Let's say I keep my vehicles 8 years. That's $20,000 in fuel savings over the life of the vehicle.If the vehicles have equal capabilities and are otherwise comparable, a rational typical consumer should be willing to pay up to a $20,000 premium for the EV over the ICE. (More if they drive more.)TL;DR: Why do they cost more? Because they are worth it (potentially).
  • Inside Looking Out Why EBFlex dominates this EV discussion? Just because he is a Ford expert?
  • Marky S. Very nice article and photos. I am a HUGE Edsel fan. I have always been fascinated with the "Charlie Brown of Cars." Allow me to make a minor correction to add here: the Pacer line was the second-from-bottom rung Edsel, not the entry-level trim. That would be the Edsel Ranger for 1958. It had the widest array of body styles. The Ranger 2-door sedan (with a "B-pillar", not a pillarless hardtop), was priced at $2,484. So, the Ranger and Pacer both used the smaller Ford body. The next two upscale Edsel's were based on the Mercury body, are were: Corsair, and, top-line Citation. Although the 1959 style is my fav. I would love a '58 Edsel Pacer 4-door hardtop sedan!
  • Lou_BC Stupid to kill the 6ft box in the crewcab. That's the most common Canyon/Colorado trim I see. That kills the utility of a small truck. The extended cab was a poor seller so that makes sense. GM should have kept the diesel. It's a decent engine that mates well with the 6 speed. Fuel economy is impressive.
  • Lou_BC High end EV's are selling well. Car companies are taking advantage of that fact. I see quite a few $100k pickups in my travels so why is that ok but $100k EV's are bad? The cynical side of me sees car companies tack on 8k premiums to EV's around the time we see governments up EV credits. Coincidence? No fooking way.