By on July 1, 2010

Once again, Hyundai-Kia have netted another positive year-over-year month, with both brands shattering their June sales records and Hyundai setting a new all-time monthly market share record. Hyundai has been year-over-year positive for 18 months straight now. Most importantly of all, in this weak market, is Hyundai’s claim that

The strength of our new product has driven a 45 percent pure retail sales increase while simultaneously allowing us to reduce incentive spending by about the same amount…While our total sales are up 25 percent calendar year-to-date, our fleet sales are down 21 percent

Please believe, every automaker in the US market wishes they could say that right now. Full numbers after the jump.

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38 Comments on “Hyundai/Kia Keep On Keepin’ On, As Combined June Sales Rise 28 Percent...”


  • avatar
    mjz

    Just shows what stylish, high value products will do.

    • 0 avatar
      rockit

      stylish? (more like over wrought, ripped off euro Ford design language, stylish only to those who know nothing about design)

      value?? (I personally have never seen a Hyundai past 150,000 kms)

    • 0 avatar
      Atomicblue

      The problem with style is it’s subjective. I like the styling of the new Sonata. However I think it is a little bit over wrought. As for value and reliability, I’ve seen many Hyundai’s with over 150,000km (93,205 miles). A close friend has over 150000 miles on her ’04 Elantra and she’s not exactly easy on the car. She has a 50 mile one way commute that’s about 50% city 50% rural. On the weekends she uses it like a truck to haul hay and animal feed. She’s definetly gotten her value out of it and I figure she’ll probably get another 100,000 miles out of it since she’s good about getting basic maintainence done.

    • 0 avatar
      JeremyR

      “Those who know nothing about design” pretty much describes every vehicle’s target market. Most people don’t care about design per se, as long as the styling appeals to them.

    • 0 avatar
      Jack99

      http://www.ayo4theo.com/stuff/pics/haters-gonna-hate.gif

    • 0 avatar
      SVX pearlie

      Indeed.

      Which is why Subaru has a higher gain YTD than Hyundai/Kia.

    • 0 avatar
      Signal11

      rockit,

      I’ve noticed that you’ve got a real hard-on against Hyundai. Did a Hyundai sales guy steal your girlfriend/date to the prom when you were a kid, or what?

    • 0 avatar
      Jack99

      @Signal

      That’s because he doesn’t have the same, tired fleet sales talking points to parrot as he once thought he did.

    • 0 avatar
      EChid

      @ rockit
      I am not particularly loyal to a lot of brands, but I have to admit. Hyundai is by no means a shoddy one. My co-worker has an Accent that he has driven hard with over 300,000kms on it. My sense is that that number is no longer abnormal for older Hyundais.

    • 0 avatar
      bd2

      Seems like rockit has (conveniently) forgotten that one could say that Ford has ripped off Hyundai’s designs.

      http://www.supercarnews.net/hyundai/picture/2006-hyundai-hed-2-genus-concept-scn-net-057-16657/

      http://www.supercarnews.net/hyundai/picture/2006-hyundai-hed-3-arnejs-concept-scn-net-6682-19643/

      And as for design, while the Sonata is a bit busy for my taste, it nonetheless won a prestigious design award in Australia.

  • avatar
    philadlj

    The new Optima, Sportage, Elantra, and Accent look mighty good, too, and they’re yet to come.

  • avatar
    mjz

    Wonder if they are conquesting from the Japanese or domestics? Toyota quality issues and generally awful styling on recent Japanese offerings makes me think it might be them.

  • avatar
    mjz

    The interior on the new Sonata makes the craplastic Camry interior look like something from Chrysler’s Daimler/Cerebus era.

  • avatar
    John R

    People in my office rarely talk about cars, save for me and my boss. To put it into perspective, the people around here kept confusing the GT-R picture in my cube with a 350Z.

    Then my boss mentioned he saw the new Sonata with the dual exhaust and thought it was really good looking. I agreed, then all of a sudden 6 people, SIX, joined in on the conversation mentioning that the saw it also.

    If Hyundai can keep this up Toyota will be sucking wind.

  • avatar
    rmwill

    The data will set you free!

    The Genesis is a major failure, despite the hype from the automotive press and the Hyundai fanboys.

    No wonder I never see them in Chicago.

    • 0 avatar
      Atomicblue

      I disagree. I see Genesis (both sedan and coupe) here in Central Florida all the time. I had hoped they would break out the coupe and sedan sales in their numbers. They shop against totaly different places in the market. My dentist and several coworkers have the sedan and love it. One co-worker with the coupe is very happy with it too.

    • 0 avatar
      Jack99

      Funny how the haters are out in full force now that Hyundai’s showing solid year-on-year sales growth.

      Oh, and BTW, I’m seeing more and more Genesis drivers in my area. Just so you know.

      I have a friend who’s planning to get the Coupe during the 4th of July sales weekend. He’s the first person in his family to buy foreign. That really tells you something.

    • 0 avatar
      bd2

      Yeah, it’s kinda funny how the Hyundai/Kia thread has so much more comments than either the Toyota or Honda thread.

      @rmwill

      And you would only be HALF right.

      The Genesis coupe has thus far, been a flop in sales, but the Genesis sedan has been a success for Hyundai, considering that it was launched during the worst economic conditions in recent times.

      Last year, the Genesis sedan was the 3rd best selling E Segment import sedan after the E Class and 5 Series – outselling the Lexus GS, Infiniti M and Audi A6 by a 2:1 or greater margin.

      For 2010, the Genesis sedan is outselling the new M and outselling the GS by a 3:1 margin.

    • 0 avatar
      bd2

      You mean data like how the Genesis (sedan) was the 3rd best selling E segment import sedan in 2009 (after the E Class and 5 Series) – outselling the Lexus GS, Infiniti M and Audi A6 by a 2:1 margin or greater?

      Or how the Genesis (sedan) is outselling the new M and increased its lead over the GS to a 3:1 margin?

      Or how about the data that 45% of Genesis sales are for the V8 w/ the average list price of vehicles sold being at $40k?

      And yeah, it’s funny how the Hyundai/Kia sales thread has a lot more comments than either the Honda or Toyota sales thread.

  • avatar
    SherbornSean

    rmwill,
    You really worked hard to find something negative to say about Hyundai. The rest of us are impressed by their product and sales success.

    The Genesis, which may not be selling that well, remains an excellent vehicle, one which appears to be creating a halo over the rest of the Hyundai lineup.

    • 0 avatar
      rmwill

      The average Hyundai buyer still buys them for the warranty and the low price. The Genesis hasn’t created any halo for the brand. There would have to be visible units on the street that scream “I am a Hyundai”, rather than “I am a cute rate copy of a Lexus ES” At least the new Sonata, which I really like, is distictive and selling well.

      As for the Coupe… Why would you buy one when a V6 Mustang is almost as cheap. Also, they epitomize “chick car”

      Seems that the marketplace has spoken and validated my points.

    • 0 avatar
      Jack99

      The average Hyundai buyer still buys them for the warranty and the low price.

      I’m not so sure about that. A 10-year warranty can only do so much to ward off quality concerns. But judging from the growing number of Elantras and Sonatas I’m seeing on the road and the way Hyundai is managing to achieve sales sucess in spite of cutting their incentives to lower than Toyota’s, I’d say Hyundai has truly turned their reputation around.

      As I said earlier, haters always gonna hate. You can’t achieve a global presence as large as Hyundai’s without having an expertise in designing well-built vehicles.

    • 0 avatar
      aznconfused

      As for the Coupe… Why would you buy one when a V6 Mustang is almost as cheap. Also, they epitomize “chick car”

      Because some guys just don’t want to buy into the American muscle car school of design and don’t get a hard-on from the fastest linear 0-60 sprint. /yawn

  • avatar
    JMII

    My wife went from swearing she would “never” own a Hyundai to admitting the Genesis Coupe “might be a good buy”. Clearly a few more are seeing the light. I’d rather get Hyundai then ANY current GM product.

  • avatar
    mjz

    Hyundai should have created a seperate brand for the Genesis and upcoming Equus models. Despite being good products, that price point demands a snobby image.

    • 0 avatar
      Jack99

      John Krafcik in a letter/article to Inside Lane said the Genesis and Equus lines aren’t marketed with the self-conscious in mind. That said, people have been using that same “They should build a separate brand” rhetoric for over a year. If you look at the cost of setting up separate dealerships for luxury brands and decking them out with golf courses and diamond-studded coffeemachines (Anyone got $20 million to spend) and the fact that Lexus and BMW price tags get inflated because of such costs, you have to wonder…is it really worth it?

      I’m no fanboy, but the concept of selling a lower-priced, yet high value product seems to work in this case.

    • 0 avatar
      bd2

      Hyundai is planning on launching a premium brand when the next-gen Genesis sedan and coupe (which will go upscale) debuts.

      Alongside the Genesis and Equus, Hyundai will also have a 3 Series competitor and a crossover model.

  • avatar
    geeber

    In this serious recession, Hyundai is reminding more and more of Rambler during the 1958-61 economic slump. Let’s hope that Hyundai has better luck in 2015 than Rambler did in 1965.

  • avatar
    tparkit

    One reason I’m glad to see this performance by Hyundai-Kia is that nothing else will shake up the pathetic, bean-counter suits at Honda. The architects of the me-too Accord, chinzy Insight, flawed Element, and Acura’s horrific styling have been playing defense for years.

    From a taxpayer perspective, a second, more important reason is that H-K’s competitive edge may help eventually drive Government Motors out of business.

    • 0 avatar
      mtymsi

      H-K is such a tiny competitor to GM, Honda, Toyota that it will be a long time before they have any real impact. I applaud H-K’s performance and their continuing intros of nice vehicles but they’re not at all in the same ballpark volume wise with the market leaders and won’t be any time soon.

    • 0 avatar
      Jack99

      @mtymsi

      That’s what GM/Ford once said.

    • 0 avatar
      bd2

      @mtymsi

      If H/K are tiny, than Nissan must be even “tinier” since H/K has been outselling Nissan (in June, H/K outsold Nissan + Infiniti and were only 13K units behind Honda).

      W/ the new Optima, Sportage and Elantra arriving within a year (w/ other new models to follow) it’s not going to be that long for H/K to overtake Honda (H/K already outsell Honda and Toyota in Canada) – probably around 2014 or 2015.

      Also, H/K has sharply cut back on both incentives (w/ incentives recently being on par w/ Honda and a good bit lower than Nissan and Toyota) and sales to fleet – and yet, they are both seeing significant growth (over their 2009 nos. – which, unlike that of other automanufacturers aside from Subaru, were pretty good).

  • avatar
    SherbornSean

    Mtymsi,
    I wouldn’t call Hyundai tiny by any means. They are on track for 220K in annual sales for the Sonata — that’s $4B+ in annual revenues from just one model. In another year or two, Hyundai will pass Chrysler in US sales.

    If you exclude pickups and fleet sales, Hyundai is already in the same ballpark as the big boys.

    • 0 avatar
      mtymsi

      I’m not at all demeaning Hyundai’s accomplishments but they too have fleet sales as evidenced by rental fleets. Excluding the F-150 and Silverado has a dramatic effect on market share comparison. I was referring to Hyundai’s total U.S. market share vs. that of GM, Ford, Toyota and Honda and by that comparison Hyundai is not anywhere close to those four nor will they be any time soon. Obviously they are on the right track with the new Sonata but one model is not going to catapult them into the market share the largest manufacturers have. IMO if they continue their current sales increase rate Hyundai is still a good decade away from being a major market share holder in the U.S. and as we have seen a lot can happen in that time frame. It isn’t as though the current market share leaders are going to sit idly by and let Hyundai gain market share at their expense.

      One other thing I think is worth mentioning is that Ford is poised to dramatically increase their current car market share with the Fiesta and upcoming Focus owing to both the vehicles and the size of their dealer network. I think they will sell about 200,000 more cars annually than their current numbers.

    • 0 avatar
      Jack99

      @mtymsi

      Except that the Sonata isn’t the only car raising their market share.

  • avatar
    don1967

    The real news is not just Hyundai’s sales increase over 2009, but the fact that these numbers build on top of a strong 2009. Most other “gains” being reported are more like “recoveries”.

    Seems like everyone has strong feelings about Hyundai, either positive or negative. I am firmly in the cheerleader camp, having rolled the dice after 25 years of Honda and Nissan ownership and coming away impressed. It’s not just about price or style; it’s about superior build quality.

    Those still waiting for proof can keep on waiting if they like. But I suspect that they will be the ones paying top dollar for my Santa Fe when it comes off lease.

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