There Is A Substitute: Hyundai Steps In For Porsche, Takes On MINI Challenge
Published: June 19th, 2010
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With apologies to Robert Burns, the best laid schemes o’ mice an’ marketers gang aft agley. That’s certainly what’s happened to MINI’s plan to race a Porsche 911. Porsche said “no thanks” to MINI’s challenge, which is exactly what MINI was looking for. Then Hyundai had to come in and force MINI out of its underdog status, making it defend itself against a cheaper competitor. And the search for a meaningful race-as-marketing-stunt continues…
More by Edward Niedermeyer
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I doubt there's much cross-shopping between these two, from what I can see on Hyundai's website they don't offer anything close to the Mini's option choices. But they are small, similarly priced coupes, I hope Mini accepts the challenge.
+1.000.000. MINI has to accept. I hope Hyundai (like Sunday, lol) wins.
Wonderful stuff - side note: in real life, the Genesis is completely gorgeous - they are starting to pop up around the state and just...real, real looker of an automobile. There is no chance that Mini takes this challenge, bravo Hyundai.
Attention whores, both of 'em.