Hyundai November Sales Boom By 46 percent, Kia Rises 18 Percent

Edward Niedermeyer
by Edward Niedermeyer

The Hyundai sales juggernaut rolled on in November, posting the highest month-on-month gain of any brand with a 46 percent increase [release here]. Its sister brand Kia wasn’t far behind with a 21 percent sales gain over November 2008 [release here]. Year-to-date, the two brands have combined for 680,282 units, a mere 16,417 fewer than Nissan’s 2009 numbers.

Hyundai did post predictable declines for its end-of-life models like Tiburon (one unit sold), Azera (248 units sold) and Entourage (-2 sales, somehow). Veracruz and Tucson were the only other decliners for the brand though, with decreases of 470 and 30 units respectively. Otherwise, the news was all good. Accent climbed a whopping 93 percent, to 3,831 units, Elantra rose 88 percent to 6,127 units, and Sonata improved by 52 percent with 8,178 units sold. Santa Fe added 53 percent, climbing to 6,564 units, while Genesis doubled up as well, with a 52 percent increase to 1,751 units.

Kia followed Hyundai’s example, losing sales in non-car segments but more than making up for them with its cars. Borrego was Kia’s only non-car gainer, posting 825 sales compared to only 190 last November. Rondo posted a 70 percent decline to 425 units, while Sedona slid 15 percent to 1,895 and Sorento fell about 45 percent to 1,657. Sportage was flat at 1,340 units. Amanti proved that its Cadenza replacement can’t come soon enough, as it was the only Kia car to post a decline, falling from 415 to 35 units. Optima increased about 57 percent to 1,644 units, while Rio increased 64 percent to 3,496. The discontinued Spectra sold only 89 units, but its replacement, the Forte, more than matched last November’s Spectra sales, moving 4,044 units. Kia’s other new model, the Soul sold a respectable 2,505 units.

The rise of Hyundai-Kia proves that lagging automakers can’t simply wait for the market to turn around a float all boats equally. Hyundai is aggressively grabbing market share, ratcheting up pressure on moribund brands. Hyundai-Kia’s success with cars rather than SUVs seems to be another indication of where the market is headed. In any case, there’s no doubt that Hyundai Group is becoming a major player, sneaking up on Nissan and Chrysler’s annual sales volume.

Edward Niedermeyer
Edward Niedermeyer

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  • Ronin Ronin on Dec 02, 2009

    Maybe we're overlooking the obvious here. For one, the Elantra, representing the 'compact' segment is up 88%!!! While other makers in that segment have seen sales decline (I'm looking at you, Honda). I can buy a new Elantra for $13 or 14k. Cheap, decent quality and a whopping warranty sells? Ford sales of their aging Taurus (I know I dare not say it, but a rehashed Taurus of a rehashed Taurus of a rehashed Five Hundred is not a fanastic brand new offering, gushing auto press notwithstanding) are down. Flex sales, down. These cars are priced very high, especially their top of the line models. Could it be that expensive cars are not selling, segment by segment? And that more moderately priced cars- represented by Kia and Hyundai- are doing very very well? Yep, cars cost way too much. American cannot or choose not to afford it. Thos car companies that pretend they actually have pricing power in today's market are gonna get whomped.

  • Uboatsag Uboatsag on Dec 03, 2009

    The current car design is something that must be changed to satisfy buyers requirements and needs. All new cars looks the same. See all front grid are are the same in addition to the overall shape. All bumpers are so fragile that they will break up apart under front end collision under 2 km per hour. A large scratch is not repairable as the cost exceeds the parts replacement cost: the bumber is replaced and the old one thrown away to garbage causing extra polution. There is a real need (environnemental and operational) to make car that will resist to subtantial shock without breaking apart. Therer is no leader in the industry but a group of trend follower. Please build car that will last, wont break up and are providing exceptional protection to passengers at low cost. Also, no car should be designed to exceeds 140 km per hour. Look at the odometers going to 240 km/ hour inviting drivers to reach maximum spped while the 100 km/hour mark is located at the left side of the odometer. I wish that car odemeter be modified to show 140 km/hour at the right side, maximum speed. A car like this one would sell enormoulsly. Ubota

  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
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