Is Hyundai's New Avante (Elantra) An Autobot?

is hyundais new avante elantra an autobot

No, this has nothing to do with a Hollywood blockbuster… we think the new Avante/Elantra could be the first self-parking mass-market compact car. Take a closer look at the now infamous video clip of men in suits trying to park the next-generation Hyundai Avante. The first 20 seconds clearly show the driver’s hands on the steering wheel. After that however, the audience never gets a clear view of the cockpit. Someone is either obstructing the camera or the scene cuts away. When we do happen to catch a glimpse of the steering wheel (at 00:25 for example), it appears to move on its own. Granted, the driver could be grasping the wheel at the six o’clock position, out of view of the camera, but I think there’s something more to the situation than that.


When I first saw the video, I immediately had three questions. First, how can it be that these (presumably) automobile executives can’t parallel park to save their lives? Surely anyone at any level of the car business should be able to parallel park blindfolded. I’m sure Maximum Lutz could. Maybe he should come out of retirement and have a CTS-V parallel park challenge. He might actually win that one.

Second, if these suits can’t park, then why was the parking space made so small? It looks to be just a few inches larger than the car itself. Surely the people who staged the event would want to stroke the egos of their bosses and make a parking spot big enough for an Equus. This point is especially true given that the video looks to be shot in Korea where the concept of “saving face”, especially for high-level executives, is alive and well.

Third, what’s so special about a bunch of the top brass trying to parallel park the company’s newest offering anyway? Why are so many people gathered to watch something as mundane as parking? When the big bosses are invited to drive the car, it’s usually to showcase the latest and greatest technology, not to have them do their best parking valet impressions. I can’t imagine Bob Lutz leaving his plush air-conditioned office to go parallel park a Cruze unless there was a damned-good reason to do so.

The answer to all these questions, at least as these three images suggest, is that the car in the video was parking itself!

The first image clearly shows a button marked with a steering wheel icon, the word “auto”, and the letter “P”. On its own, this picture could just imply an automatic electronic parking brake. However, the second and third pictures suggest more. The second image shows a diagram of a vehicle using front-mounted sensors to identify a parking space and then back into it. The third image shows sensors on the front bumper of new Avante. The Korean text on the second image reads as follows:

Panel 1: Ultrasonic sensors detect an empty parking space

Panel 2: The car parks itself when drivers remove their hands from the wheel

A recent Korean television advertisement from Hyundai’s parts manufacturing affiliate, Hyundai Mobis adds to my Avante Autobot theory. The ad shows a driver having difficulty trying to parallel park her car. “Autobots, roll out!” The car then proceeds to measure the parking space using front-mounted sensors (much like in the second and third images above) and then park itself.

The 15-second ad is available here. The self-parking fun starts at 00:09. The Korean voice-over roughly translates to:

Parking is not something for people to know, it is something for cars to do.

The Korean text on the screen during the self-parking reads:

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  • Fusion Fusion on Jul 27, 2010

    I have no doubt this is an automatic parking system. Still, won't be the first mass-market offer of such a system... The feature for automatic parallel parking has been available on the european Touran since 2007, on the Golf since 2008 and on the Passat (don't know since when). The function of parking in a space vertical to the street has been added with the upgraded Touran recently and will be available on the coming Sharan. Again, nothing new in mass-market cars. IIRC the VW System was heavily developed with (by?) Valeo, so it might actually be the same one as used by Hyundai. The way it supposedly works seems quite similar, as does the used button... ;)

  • TonyJZX TonyJZX on Jul 27, 2010

    can i ask why Hyundai are using Jaguar XJs as test vehicles??? That is an XJ with the 4ws system?

  • Arthur Dailey For the Hornet less expensive interior materials/finishings, decontent just a little, build it in North America and sell it for less and everyone should be happy with both the Dodge and the Alfa.
  • Bunkie I so wanted to love this car back in the day. At the time I owned a GT6+ and I was looking for something more modern. But, as they say, this car had *issues*. The first of which was the very high price premium for the V8. It was a several thousand dollar premium over the TR-7. The second was the absolutely awful fuel economy. That put me off the car and I bought a new RX-7 which, despite the thirsty rotary, still got better mileage and didn’t require premium fuel. I guess I wasn’t the only one who had this reaction because, two years later, I test-drove a leftover that had a $2,000 price cut. I don’t remember being impressed, the RX-7 had spoiled me with how easy it was to own. The TR-8 didn’t feel quick to me and it felt heavy. The first-gen RX was more in line with the idea of a light car that punched above its weight. I parted ways with both the GT6+ and the RX7 and, to this day, I miss them both.
  • Fred Where you going to build it? Even in Texas near Cat Springs they wanted to put up a country club for sport cars. People complained, mostly rich people who had weekend hobby farms. They said the noise would scare their cows. So they ended up in Dickinson, where they were more eager for development of any kind.
  • MaintenanceCosts I like the styling of this car inside and out, but not any of the powertrains. Give it the 4xe powertrain - or, better yet, a version of that powertrain with the 6-cylinder Hurricane - and I'd be very interested.
  • Daniel J I believe anyone, at any level, should get paid as much as the market will bear. Why should CEOs have capped salaries or compensation but middle management shouldn't? If companies support poor CEOs and poor CEOs keep getting rewarded, it's up to the consumer and investors to force that company to either get a better CEO or to reduce the salary of that CEO. What I find hilarious is that consumers will continue to support companies where the pay for the CEOs is very high. And the same people complain. I stopped buying from Amazon during the pandemic. Everyone happily buys from them but the CEO makes bank. Same way with Walmart and many other retailers. Tim Cook got 100m in compensation last year yet people line up to buy Iphones. People who complain and still buy the products must not really care that much.
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