Hyundai: Look, We're European!

Cammy Corrigan
by Cammy Corrigan
hyundai look we re european

While Toyota is trying to convince the American public that they’re as American as losing at hockey Wal-Mart, Hyundai is pulling the same stunt over at the other side of the pond. Forbes reports that Hyundai wants to become a card carrying member of the European Automobile Manufacturers’ Association (ACEA).

Founded in 1991, the snooty Association des Constructeurs Européens d’Automobiles represents “the interests of the fifteen European car, truck and bus manufacturers at EU level,” as the ACEA website says. And they take the “European” seriously when a new member applies. Theoretically, having a plant that makes entire cars in Europe suffices. But then, why are only Ford, GM and Toyota members? Ford and GM had been in Europe longer than Volkswagen. Toyota had to apply several times, and invest €6b in Europe, until they were finally admitted in 2007.

“We want to demonstrate our European credentials,” said Allan Rushforth, Vice President of Hyundai Europe. Hyundai thinks they qualify with their plants in Slovakia and the Czech Republic. An ACEA spokesperson, Sigrid de Vries said that Hyundai’s application would be considered but not before June – that’s when the new member committee meets.

Not everyone will welcome the South Koreans with open arms. European carmakers aren’t exactly happy at the European Union’s planned free trade agreement with South Korea. ACEA is worried the deal could lead to a flood of low-cost cars assembled in South Korea from cheaper parts from other parts of Asia, i.e. China. The deal needs EU government and European Parliament backing, and the ACEA will bring its lobbying might to bear against it. A Korean nose under the tent would be a bit distracting – non?

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2 of 8 comments
  • Russycle Russycle on Mar 04, 2010

    Good lord. "Do these stripes make me look fat?" No, more like ginormous.

  • TonyJZX TonyJZX on Mar 04, 2010

    don't hyundai/kia make heaps of cars in slovenia and whatever eastern bloc country will let them i doubt it's cheaper to make them in korea than it is to make them in the non western EU and besides, so much of the EU Korean cars are designed in the EU anyway... they have a design office in Cologne I beleive

  • Art Vandelay On the right spec truck, that is a screaming bargain for the price. And you can buy it safe knowing that as it is a Ford you'll never have your vehicle's good name sullied by seeing EBFlex and Tassos puffing each other's peters in one...a nice bonus to the horsepower!
  • Art Vandelay Too small for Tassos and EBFlex to puff each other's peters in.
  • Spookiness I can see revising requirements for newer vehicles, like 3 years, but not for older. I live in a state with safety inspections next to a state without, within a common metro-area commute "shed." Besides the fact that the non-inspection state has a lot of criminals to begin with, they're poorer, less educated, have a lot of paper-tag shady dealers, very lax law enforcement of any kind, and not much of a culture of car maintenance. It's all of their janky hoopties dead or burning on the side of the road every mile that farks up the commute for the rest of us. Having a car inspected just once a year is a minimal price of civilization, and at least is some basic defense against some of the brake-less, rusted-out heaps that show up on YouTubes "Just Rolled In."
  • Pippin Republicans Senators - "We refuse to support your nomination because you don't have a background in traffic safety! That's the priority!"Biden nominates someone with a background in traffic safetyRepublican Senators - "This new nominee is totally unacceptable! They're in favor of new regulations to improve traffic safety! We need big government out of (men's) lives!"
  • David S. 4.4L Twin turbo, thanks BMW!