Hyundai March Sales Up 15.4 Percent, Kia Up 23.5 Percent

Edward Niedermeyer
by Edward Niedermeyer

Hyundai and KIA combined for an 18 percent sales increase last month, moving 77,524 units between the two brands. Hyundai saw less dramatic increases, up “only” 15.4 percent over last March. Accent (4,233) and Elantra (8,225) sales were weak compared to last March’s recession fever, but big jumps in Sonata (18,935), Santa Fe (9,548) and Tucson (3,084) volumes kept the momentum going. Sorento (9,156) and Soul (5,106) led KIA’s volume, with Forte (4,830) softening and Optima (3,633) actually gaining. Meanwhile, the fact that other brands were binging on incentives, trying to meet the Koreans on value, means this performance is especially impressive. At least it will be when we have March’s incentive numbers. Full sales numbers after the jump.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
6 of 11 comments
  • B1msus93 B1msus93 on Apr 01, 2010

    According to Edmunds, Hyundai decreased their incentives by nearly 50% (compared to last March)

    • See 2 previous
    • Juniper Juniper on Apr 01, 2010

      No, they just have 6 mo. worth of 2010s to sell first. With $2500 on the hood. Check it out at your local overstocked Hyundai dealer.

  • ThetaII ThetaII on Apr 02, 2010

    You'd think the Azera would benefit from still having a V6 more than it is. Then again, how much marketing support is the model getting at this point?

    • Jack99 Jack99 on Apr 02, 2010

      It's not so simple as that. The Sonata gets 198HP on 4 cylinders. Having 2 fewer cylinders and a design that accommodates 4 cylinders instead of 6 is what helped Hyundai shave off about 200 pounds to 3199 pounds.

  • Syke Kinda liked the '57, hated the '58. Then again, I hated the entire '58 GM line except for the Chevrolet. Which I liked better than the '57's. Still remember dad's '58 Impala hardtop, in the silver blue that was used as the main advertising color.
  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
Next