By on May 15, 2010

So much for seeing a Hyundai-branded Ram anytime soon. The company has clarified in a statement [via Reuters] that:

Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future. Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S

Which means that Ram will have to overcome a 20-25 percent sales slump over the last year on its own. And Hyundai will have to stick with cars, where it’s killing the competition anyway. Unless it hooks up with the other former Ram-rebadge-wannabe, Nissan. The Japanese brand is reportedly developing both full-size and compact pickups despite having had minimal success moving pickups in volume… a partnership there might benefit both.

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26 Comments on “Hyundai Dumps Pickup Plans...”


  • avatar
    Fugue

    i’d love to see what hyundai could come up with in the truck segment.

    each new/redesigned vehicle they come out with impresses me more.

  • avatar
    CyCarConsulting

    Someone at Kia realized that the F150 reigns supreme after Tundra was sent off to the frozen wasteland to gaze at Russia with Sarah Palin, and Nissan is floundering with their big and small segment losers. Kudos to learning from other peoples mistakes.

    • 0 avatar
      MikeAR

      That was a cowardly cheap shot at Palin you moron. What has she got to do with Hyundai pickups? Or is it that you are just can’t keep your slimy polictics out of everything?

    • 0 avatar
      BuzzDog

      MikeAR, as a fellow resident of your state with a John Boozman (R-AR) sign in his yard, the association of Sarah Palin with politics is woefully out of date.

      Palin ceased being a “politician” quite some time ago and is now best labeled as an entertainer. I don’t think I’m alone in this opinion: Numerous polls from all points of the political spectrum show that Palin receives unfavorable ratings from 55% to 60% of Republican voters.

      I’d say she’s fair game…even though people forget that it was Tina Fey who actually made the “see Russia from my backyard” comment.

    • 0 avatar
      MikeAR

      BuzzDog, just what does she have to do with trucks though? You can vote for whomever you like but you still don’t get it, it is personal destruction with those people who can’t get past their politics and you are just as bad as they are, so don’t whine about you you are voting for.

    • 0 avatar
      BuzzDog

      She has nothing to do with trucks…it’s something known as a metaphor.

    • 0 avatar
      Jack99

      @Mike AR, one internet term to learn:

      literal ‘net:
      A phenomenon on the internet that involves the inability and tendency for most people on the “net” to not comprehend when a joke or flippancy is being used in conversation and to credulously take what is said at face value.

      Seriously. It’s just a tongue in cheek comment.

      But a bit of correction. Sarah Palin in a speech made in Indian was quoted as saying “You can see Russia from Alaska.” She made such a statement to make an argument that she was an expert in foreign policy and thus eligible to help her running mate, McCain, run the country. Unfortunately, the American voter wasn’t in the mood for the kind of “Cool enough that we’d like to sit down and have a beer with him/her” impression that enchanted them in previous terms.

      But Buzz is still correct. When you make a funny statement like that, you’re fair game. I’m no political pundit, but even I found that funny.

    • 0 avatar
      MikeAR

      Seriously, I have a low tolerance for people who are uncivil and mean. As far as that goes, Palin jokes are both, the fools who think they’re funny are pretty lame, she was the govenor of a state, if she is an idiot then what does that make all you people who make fun of her, complete and utter failures? Also what about the current occupant of the White House, the one who said he had been to 57 states? That is truly mind-boggingly stupid. So just shut up with the off topic personal attacks.

    • 0 avatar
      BuzzDog

      I’ve avoided arguing this point, but will state the following facts:

      1. If you indeed “have a low tolerance for people who are uncivil and mean,” then please practice what you preach and refrain from calling members of the B&B “morons,” “slimy,” “fools,” “whiners,” “failures” and “stupid.”

      2. Being in a position of power does not automatically make one more successful or intelligent than others.

      3. I’m no raving fan of the current president, but why does Palin’s role as governor make her immune from criticism and humorous remarks, yet you can turn around and do the same to Obama?

      4. Many of us do not agree with snarky comments about certain politicians, but we recognize the freedom of speech we have in this country by respecting the opposing views of others. By doing so we hope and expect that our own views will be respected, as well.

      So please give it up and enjoy that, unlike billions of people in other countries, you can access whatever web site you wish and express your views without fear of retribution. If you can’t see the value in that, then I’m afraid there’s not much else to be said.

    • 0 avatar
      Jack99

      @MikeAR

      There’s a difference between saying something stupid and slip of a tongue.

      Buzz once again lays it out nicely. Don’t ask us not to be “uncivil and mean” then call us “fools” who’re “uncivil and mean.”

      Hypocrisy can go a long way toward biting you in the butt. Compassionate Conservatism kind of died out for a very good reason.

      So I’m going to turn it out on you: GTFO, freeper.

  • avatar
    obbop

    From the portals within the shanty’s palisades I view a HUGE market segment crying out for a product placement.

    A small 1980s-ish-sized mini-pick-up akin to the Toyota Hilux of old… a more basic truck without all the fancy gizmos and interior padding and cladding but with a basic, sturdy, reliable propulsion unit and sundry components but otherwise a minimalistic version to minimize initial purchase price.

    Long and short bed.

    If needed, minimize options such as cab-types and 4×4 and a bunch of etceteras but have the normal options such as A/C etc.

    If cost-effective and potentially profitable go ahead and have a slew of options that put so much profit into manufacturer pockets.

    At least have an el cheapo version for the commoners who only want or need a basic utilitarian vehicle.

    I am appalled at the the asking prices for this eras’ “mini” trucks.

    As it is written is as it should be.

    The Disgruntled Old Coot has spoken.

    Technically written but imagine an old fart shouting at the world’s vehicle manufacturers to get their communal act together. At least one of them. And ensure that a long-bed IS available since that size provides extra living space.

    • 0 avatar
      bumpy ii

      Hyundai, Toyota, Nissan, etc. do build those sorts of trucks and sell them in most of the rest of the world. The chicken tax and a reasonable presumption of modest sales for those sorts of trucks keeps them away from these shores. Mahindra and the nigh-immortal Ranger are about as close as you’ll get.

  • avatar
    gsnfan

    If they rebadge the Ram, they will fail. How well did the Mazda B series, Isuzu I series, and Mitsubishi Raider do?

    If they make a full size competitor, they will fail. Most of America will not consider anything but an American full-size truck, especially because the Americans have been making them for decades.

    If they make a small truck (like the Mahindra, but one that will show up), they could succeed, especially if it’s cheap, reliable, and small.

    • 0 avatar
      Jack99

      I understand what you mean by that. The D2.5 are entrenched in the larger-sized truck market.

      But remember that it was first the Japanese, and now the Koreans who’re pulling off miracles. I wouldn’t be surprised if they or possibly even the Chinese a few years down the road were to pull of miracles. I’m an underdog supporter at heart, and the one thing that inspires me is seeing someone pull off the near-impossible. Seeing a Chinese car company get a foothold on the American truck market would be a nice spectacle to behold.

    • 0 avatar
      golden2husky

      The best of the Japanese brands have targeted the full size market and failed. The pickup buyer is fiercely loyal to brand and country. These buyers bought D3 trucks when they were well made through the early ’70’s, bought em when the were made like crap, and buy them today. Today’s pickup is well made and durable. The Japanese offered their best shot with the latest round of trucks but they offered no compelling reason to chose their brands over the D3 stuff. Detroit left a wide open door with cars and weren’t about to do the same with trucks. Look at the design and content of a Tahoe and a Lumina and you would think that they were made by entirely different companies.

      Small trucks are a wild card for anybody. Ford is foolish to leave the Ranger to rot on the vine. If one were to judge Ford by the Ranger, they might think that the dynamics of 1978-minus the ill fitting panels-were starting again. This is the market where there is a chance for anybody to gain a foothold if, and its a big if, the small pickup market can gain any momentum. I would think the appeal of these would be far greater than the the market indicates.

  • avatar
    Patrickj

    Hyundai doth protest too much, methinks.

    I’d keep my eyes open for a Hyundai compact pickup.

  • avatar
    Robbie

    Can anyone explain to me why in the truck market, the Japanese and Koreans cannot put the Big Three to shame in the same way they do for passenger cars?

    • 0 avatar
      Dimwit

      Because they have no empathy for the market. P/ups are a peculiarity to the N/A market. Born here and matured here. Yes, you have strong markets like Tiawan and Africa embraces the concept but it’s in N/A that you really “get” the form. The big 2½ have it locked. Everyone else is an interloper and has to conquest sales from them. As Toyota has found, it’s not easy and they have certainly tried damn hard.

    • 0 avatar
      Patrickj

      I’m not convinced that Toyota won’t eventually succeed. I see a lot of Tundras around as personal trucks.

      I’ll have to agree that the Tundras I see as true work trucks look like hell quickly. On the other hand, most domestic-brand buyers who move heavy things daily buy 3/4 ton models that Toyota doesn’t offer.

    • 0 avatar
      rudiger

      I thought the biggest reason foreign vehicle manufacturers stayed out of the American market was big, protectionist tariffs for trucks over a certain GVW. That was how the small pickups got into the market in the first place. Just like with small cars, the D2.5 severely underestimated the small-truck market and virtually gave it to the Japanese.

      I specifically recall a small, 1-ton rated Toyota pickup my dad had decades ago. It had to be imported in a cab-chassis configuration with a pickup bed attached to it later after it arrived in the states to get around the exhorbitant tax rate.

      Another important reason was that American manufacturers always had a ready supply of big-ass, RWD drivetrains that Americans crave in trucks since they were always available from big-ass American cars. This made it a whole lot cheaper to build a truck by sharing parts than having to come up with a dedicated drivetrain that could only be used in RWD pickup trucks.

      That is, other than the contractor-grade, industrial, heavy-equipment type trucks that no American is going to buy for civilian use.

      That’s the reason Toyota is still having a tough time breaking the D2.5 stranglehold on the market. Tundras are just too damn expensive to build and the D2.5 can always undercut Toyota pricing by sheer volume.

      There’s probably a lot of politics involved, as well. Imagine if Toyota started pumping out Tundras at the rate the D2.5 builds trucks and started undercutting their prices in a similiar manner. It probably wouldn’t be too long before the D2.5 would be going out of business.

      I mean, the full-size truck market is really the only truly profitable thing the domestic manufacturers has left.

      With all these hurdles, it’s no wonder that Hyundai isn’t exactly in a rush to get into the market on their own.

  • avatar
    mfgreen40

    Is flaming permitted on weekends?

  • avatar
    IGB

    “And Hyundai will have to stick with cars, where it’s killing the competition anyway”

    Is it really? How many pickups do Hertz and Thrifty buy? Dynamically they aren’t killing…anyone.

  • avatar
    chuckR

    You could land one of the 2.5’s pickups, all puffed-up like the Goodyear blimp, but still just a half tonner, on AK’s Little Diomede Island and climb to the top of that God-forsaken patch of rock. From there, if it’s not fogged in, you can see Big Diomede Island.
    Perhaps the Chinese will JV with Walmart to put a Chunnel across there, with way stations on Big D and Little D, to facilitate the importation of all the crap we crave. That would be after the Chinese take over eastern Siberia and Big D from the Roosians….

  • avatar
    BuzzDog

    I like the idea of Hyundai focusing on cars. Too often manufacturers lose their focus by trying to be all things to all people.

    Approximately 20 years ago, Honda initially remained focused on cars while the popularity of SUVs skyrocketed. In fact – 4WD Civic wagons notwithstanding – Honda’s first attempt at marketing an SUV in the U.S. market was in the form of a rebadged Isuzu Rodeo (1994).

    Perhaps it’s just a coincidence, but Honda seemed to lose its edge in quality and content around the time that it introduced its own design in the Pilot, and later, the Ridgeline.

  • avatar
    ponchoman49

    Thanks goodness! With a face that homely that only a mother could love it’s just as well.

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