Cadillac CEO: Autonomous Cars Must Co-exist With Driving Passion, or 'You Might as Well Take the Bus'
Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving.
The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”
De Nysschen said Cadillac’s upcoming Super Cruise strikes a balance between fully autonomous driving and driving yourself.
2016 Cadillac ATS Sedan
3.6-liter LGX DOHC V-6, variable valve timing, active fuel management and cylinder deactivation (333 horsepower @ 6,800 rpm; 285 pounds-feet @ 4,800 rpm)
8-speed 8L45 automatic transmission
20 city/30 highway/24 combined (EPA Rating, MPG)
24.5 mpg combined in 60/40 city/highway, downtown traffic nightmare combined cycle (Observed MPG)
Tested Options: Driver Assist Package — $2,885 (Adaptive cruise control, automatic braking, seat belt tightening, electronic parking brake); Kona brown semi-aniline leather seating — $1,295; Power sunroof — $1,050; Cold weather package — $600 (heated seats, heated steering wheel); Dark Adriatic Blue Metallic Paint — $495.
As Tested Price:
* All prices include $995 destination fee (U.S.)
It’s easy to get caught up in the BMW-Mercedes-Audi hyperbole. Those automakers swap spec superlatives in generational battles for supremacy that, in all reality, won’t matter when it comes time for most of those buyers to pull the proverbial trigger.
In many ways, the Cadillac ATS gets left out in the cold. It doesn’t have the history, drama or marketing machine that the 3 Series and C-Class beat us over the head with everyday.
In fact, when Cadillac announced that it would take head-on those vaunted cars, most people laughed as long as it took for them to drive one. Then it became very real. Although the ATS competes with the Germans on price, it also competes in capability. The underpinnings are rock solid. The engine lineup is comparable. And the performance ATS-V is really damn good.
For 2016, little has changed with the ATS, but incremental improvements in interior tech and its top-of-the-range engine bring the car ever closer to being on par with — or in some cases better than — its German counterparts.
And for a lot of people, it’ll be an awkward, angular shaped pill to swallow for the future.
If you looked into the Manhattan skyline last night, you may have caught a glimpse of Cadillac’s newest crossover flying through the air like a Swiss cow airlifted out of the Alps.
That was for fashion writers to see the car’s style (and aerodynamic properties?) and to announce Cadillac’s new partnership with design firm Public School, an Austin, Texas-based studio that’s probably hopelessly cool.
The car didn’t touch the ground, no one drove it, its powertrain is still somewhat of a mystery, and here’s why (via AdAge):
Chief Marketing Officer Uwe Ellinghaus said the goal is to gain the attention of fashionistas, rather than cater to car buffs, auto journalists and other petrolheads. Because in his view, younger customers are less interested in the technical details of cars, and don’t read car magazines as often as they used to. But “they are very interested in fashion. They are very interested in design,” he said.
Cadillac will release later this week the first “official” looks at its replacement for the SRX — the XT5 — before unveiling the car first in Dubai, and then shortly after in Los Angeles. Autoblog first reported that the XT5 would be shown in Dubai.
The Dubai International Auto show will be held Nov. 10-14, and the Los Angeles Auto Show will be held Nov. 20-29 for the public, with a preview for media on Nov. 17.
The XT5 has already been extensively photographed in the wild before (See above. And go ahead, Google it if you want to see more, we’ll wait right here) so the reveals this week and in November may be a little anticlimactic.
Farmers are the ultimate craftsman when it comes to small-scale production. The level of management needed to stay competitive and above the high water line is, simply put, astounding. Consolidation in certain areas of agriculture has lead to factory farming, the widespread adoption of automation and genetically modified seeds that keep seed producers competitive. Private farmers are constantly at war with the market and their own budgets.
The agriculture industry has wholly transformed itself over the last 100 years. The automotive industry, which has only really existed for that same period of time, has seen similar levels of change. We are now building more cars, trucks, SUVs, crossovers, trikes and quadracycles than ever before, just like we are growing more food than we’ve ever seen in human history.
But, there’s one major stumbling block ahead — and Sergio Marchionne sees it.
De Nysschen told journalists that oil burners would make their way to the States after they’re launched in Europe, presumably around 2019. He said engineers at Cadillac were working on 4- and 6-cylinder models, but wouldn’t specify what cars those engines would power.
Audi, BMW and Mercedes offer diesel power plants in their compact or mid-size sedans that would compete with the theoretical Cadillac.
About three years ago, a friend of mine who lives in Dallas called me to ask my opinion on cars he should buy.
He was cross-shopping a C-Class and 3-Series before the inevitable question came up:
“What do you know about the Cadillac ATS?” he asked.
“I like them. It’s a good start for Cadillac,” I said.
“But isn’t it just a glorified Cavalier or something?” he replied.
Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.
“We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.
Previously, Cadillac had planned some right-hand drive models and diesel powertrains to help it gain a foothold in European markets. According to the report, Cadillac has sold only 838 cars in Europe so far this year. Cadillac wants to sell 500,000 cars globally by 2020, de Nysschen said.
According to Cadillac CEO Johan de Nysschen, it probably could.
According to Automotive News, de Nysschen told analysts that Cadillac would have a “a far higher degree of autonomy and self sufficiency” within two years, and the company could report its own profits and losses, separate from GM.
Already, Cadillac contributes “a very sizeable contribution to the overall profit at General Motors” de Nysschen said, so let’s cut the dead weight already and keep the ugly sorority sisters in the basement?
Automotive News reported earlier this month the death of the Cadillac XTS — expected to happen when the new, range-topping CT6 arrived at dealers — has been stayed until 2018 or 2019 thanks to the livery market and sales in China, sourcing “three people familiar with General Motors’ plans.”
Sorry, Mike Colias, but you are about 3-and-a-half months too late and have the narrative all wrong.
There will be big things for Cadillac next year, but they may not come in small packages, Automotive News is speculating.
In their series of what could be coming up for automakers, writer Mark Colias details a few models to be expected for Cadillac in the coming year. There may be not be a subcompact crossover next year, but there could be refresh for the ATS, including a Vsport variant.
Next year for Cadillac could be marked by its more traditional entries with new names.
Kinja blogger saw930 stumbled upon the new SRX-replacing XT5 in NYC’s trendy SoHo district. The next new model from GM’s premium brand looks to be wearing a copy-and-paste version of the CT6 front fascia design, complete with wreath-less crest sitting front and center.
“Apple CarPlay will debut in 2016 Cadillac models featuring CUE’s 8-in multi-touch screen except the SRX Crossover, a model that will move to an all-new generation in early 2016.”
Leave it to Cadillac to bury news of their SRX replacement – fully expected to be renamed XT5 – on the second paragraph of a press release about Apple CarPlay. After all, the SRX isn’t Cadillac’s most popular model or anything.
Oh wait – actually, it is.
Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.
It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.
That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.
The first-generation Cadillac Escalade was a breathtaking statement of contempt for the American automobile buyer, differing from the GMC Yukon Denali in only the most minor, British-Leyland-style details, but in the years that followed General Motors has worked steadily to distance this Chevrolet Silverado 1500 derivative from all its other Chevrolet Silverado 1500 derivatives. This new-generation ‘Slade, therefore, is much like the Cadillac Fleetwood Talisman that stole my heart a few years ago. It’s the Maximum Cadillac, the only vehicle in the lineup with enough brand equity to escape the latest round of alphabet-souping. As with the Talisman, the MSRP is as obscene as the GWVR, and you just know that some percentage of the markup from the current Denali is just so your neighbors understand you have the ability to spend nearly a hundred grand on a truck, the same way the Talisman’s additional features in no way justified the extra money.
I’m on record as being a genuine fan of the Seventies GM sleds from Grand Ville to de Ville, so I approached this monstrous Cadillac in the Hertz lot with unfeigned enthusiasm and cheerfully paid well over a hundred dollars a day to squire it around Salt Lake City for a long weekend.
That enthusiasm didn’t last.
Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts.
User carguy gives his take on the Cadillac ATS
Few cars have been the subject of so much lively debate among TTAC readers than those made by Cadillac – and no more has been more polarizing than the ATS. As it happens, I have been driving one of these controversial machines for the past 15,000 miles and thought I’d pen an objective, non-hyperbolic retrospective about owning this car before I bid farewell to it next month. While it would be easy to argue that the Internet doesn’t need another ATS review (and it really doesn’t) my words here are not really intended to be a traditional review. I promise you that I will not to expose you to my views about the latest iteration of the art and science design school or any musings about track performance numbers. No, today I will break all the automotive press rules and share with you what it was like to actually own this car: what was good, what was OK and what was infuriating. Sounds exciting, right? No? OK I’ll promise to keep it light so hear me out and then feel free to throw rotten tomatoes at my views in the comments section.
In a move that that will be mourned by…well, I am not sure by who, the lone surviving Cadillac retailer in England has closed its doors. English trade journal Car Dealer Magazine reports that dealership Bauer Millett in Manchester shut down just before Christmas. Citing the high cost of doing business and increased competition, owner Mitch Millet also gave up his Alfa Romeo, Abarth, Jeep and Chrysler franchises.
GM delivered the Epsilon II platform to the company’s most upmarket division to produce a car with, among other things, more flamboyant styling. Later on, Cadillac added all-wheel-drive, threw in enough equipment to call it a Platinum edition, and by replacing the 3.6L V6 with a twin-turbocharged 3.6L V6, yielded enough straight-line performance to justify the Vsport label.
This all-wheel-drive Cadillac XTS is not an outright Cadillac V car, not like the XLR-V, the STS-V, and what will soon be the third-generation CTS-V. Instead, the Vsport tag, first seen on the third-gen CTS, is a midway point. Except in the XTS’s case, there will be no V, presumably because upping the ante would just be silly, given that the 410-horsepower XTS Vsport already manifests torque steer despite its AWD configuration.
This, therefore, is Maximum XTS, the latest, flashiest, fastest car in a long line of big Cadillacs stretching back to your grandfather’s Fleetwood Brougham and his boss’s post-war Sixty Special.
It is not our intention to pile on poor Cadillac after our recent discussion, but comments made last week by the automaker’s marketing manager Ewe Ellinghaus must be noted. Speaking to Advertising Age, he repeated the new company mantra about the carmaker becoming a “the first luxury brand that happens to make cars,” and then added:
“When I recruit new people, I don’t need petrolheads. We have more than enough petrolheads and we will still. I need people with experiences in other industries, but with luxury brands.”
We must assume that Ellinghaus, most recently with Montblanc pens and formerly with BMW, was using the European term equivalent to what we call a “car guy” or “car gal.” If so, Cadillac’s future is as bleak as the B&B thinks it is, and not just because of products.
Cadillac boss Johan de Nysschen has taken a lot of flak as of late for the brand’s moves to New York City, and to (albeit standardized) alphanumeric naming conventions. The first time, he took to Facebook to address his critics.
This time? De Nysschen took it to the source.
Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.
Earlier this week, General Motors CEO Mary Barra announced that Cadillac would be the first of her company’s brands to receive V2V and V2I technologies, which would be introduced in the 2017 CTS and the unnamed F-segment flagship recently green-lighted.
Today, we know who will be supplying those technologies: supplier Delphi.
Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.
This is not a luxury sedan. It is not an upscale family sedan. The Cadillac CTS V Sport is a performance car sheathed in an overtly Cadillac body.
Lightweight body parts. Brembo brakes with optional performance linings. Two turbos. Two driven wheels out back. Staggered tires with 275s out back.
It’s not the numbers – 420 horsepower, 430 lb-ft of torque, 0-100 mph in 10.5 seconds according to Car & Driver, braking from 60 to rest in 103 feet according to Edmunds – that turn the CTS from an indirect successor of the Fleetwood into the most dynamic car in its class. No, the sensation of athleticism in the CTS V Sport is not entirely quantifiable.
11 years ago, Cadillac told us that they were “The Standard of the World”, in a blast of Zeppelin-backed TV spots and aggressively geometric styling. The 2003 CTS wasn’t even the standard for North American luxury cars, but hey, it took Audi another 30 years to even come close to making that claim. Cadillac seems to be moving at a much quicker pace.
In today’s General Motors digest: GM recalls a recall; the automaker gains market share in spite of itself; its bankruptcy judge believes it may have committed fraud; the U.S. Senate gets ready for a second February 2014 recall hearing; and Anthony Foxx vows to keep the heat turned up on GM.
Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely bring more recall requests before GM’s senior executives. Johnson adds that the investigators are working on likely defects on a per-issue basis instead of per-vehicle, which may mean a number of vehicles will be called back multiple times as the recall parade marches on; he also notes that its hard to discern if recalls of past vehicles have already peaked.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- MelanieRichardson GOOD
- El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
- FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
- Tassos 2015 was only 7 years ago. $58k is still a whole lot of $ to pay for a vehicle. FOrtunately one can buy a flagship vehicle with great active and passive safety for half this amount, if one does the SMART thing and buys a pre-owned luxury flagship vehicle. they have historically been SCREAMING BARGAINS. A breadvan on stilts SUV, wether the more compact Macan or the more bloated Cayenne will never pass as a Flagship Vehicle. No matter how well it drives or how reliable it suprisingly is. It still is a breadvan on stilts.
- Sean Ohsee Bring back the 100 series and its I6 diesel.