By on August 12, 2015

004-2016-cadillac-ct6-1

Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.

“We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.

Previously, Cadillac had planned some right-hand drive models and diesel powertrains to help it gain a foothold in European markets. According to the report, Cadillac has sold only 838 cars in Europe so far this year. Cadillac wants to sell 500,000 cars globally by 2020, de Nysschen said.

Instead of Europe, de Nysschen told J.P. Morgan Auto Conference attendees (we guess our invitation just got lost in the mail, or something) that Cadillac would focus on strengthening its position in China, Russia and the Middle East.

The report didn’t detail how Cadillac would combat crumbling or slowing economies in China or Russia, but it’s clear that Cadillac is going to wait until its portfolio is much, much stronger before it attempts to seriously compete with the Germans in their own backyard.

Global sales of Cadillacs are up 1.5 percent, led by a 7.4-percent rise in China, and despite a 2.4-percent slowdown in America.

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47 Comments on “Cadillac Slowing its Plans to Sell Cars in Europe...”


  • avatar
    Hummer

    I would suspect many of those sold to be Escalades? Not that they would sell well in Europe anyhow, but it’s the only vehicle offered that Europeans can’t get from the home team.

  • avatar
    Rday

    as my chinese friend would say…’rots of ruck, rohan’!!!!!

  • avatar

    Cadillac goes cheap where it counts.

    Compare the Cadillac CTS 4-wheel drive with Navigation and Moonroof to the Mercedes C-class 4-matic with Navigation and Moonroof.

    While the Cadillac has the best interior GM has ever fielded:

    #1 The car’s overpriced
    #2 C.U.E. is still a terrible interface (Swap it with UCONNECT FTW)
    #3 The Seats feel great but they lack the powered options of the C-class
    Powered headrests, powered thigh supports, powered massage…

    When you get into a $55,000 C-class 4-matic…it’s like being in a luxury lounge and sitting on a Lay-Z-boy

    Hyundai straight copied elements of the S550 W221 int heir Equus, Genesis and Azera – managing to offer most of those features…yet Cadillac doesn’t.

    The AZERA offers you pretty much everything the CTS offers at half the price.

    Now I know some “car enthuuuziiiasssst” will mention “aluminum” and “mass” and “driving experience” and blah blah blah…but they were never gonna buy either car anyway – probably couldn’t afford the CTS and still look and wonder why Cadillac’s losing.

    • 0 avatar
      bunkie

      The C-Class is smaller than a CTS.

      Is the CTS over-priced? I’m not so sure. I had a base-model CTS sedan on loan while my CTS wagon was in for service and I felt that given the sticker price (around $44K) and what you got for the money, it wasn’t a bad deal at all (especially considering the actual transaction prices). I even wrote a review of it that Mark decided not to publish (for reasons unknown).

      Compared to my CTS, the new one has a nicer interior with softer leather, better headrests, is quieter and has more driver interior room. CUE wasn’t even that bad as I was able to make it do everything I wanted and it paired my phone and and ran Pandora just fine. From a driving perspective, it was fun to drive. Reasonably quick, very nice steering and (something that Cadillac does very well) the ride-handling balance is almost spot-on.

      Are there things that seem really dumb? Yes. The trunk (hinges, shape and size) is a let-down. The rear-seat room could be better. There’s a bit of turbo lag on tip-in. That’s about it.

      • 0 avatar

        Both CUE. and Sync made the mistake of getting rid of physical buttons in favor of poorly designed touch panels .

        The redesigned Sync system has physical buttons but the graphic user interface is still ugly .

        The CTS 3.6-L similarly equipped to the XTS 3.6-L costs a few thousand dollars more .

        Oddly enough it’s the XTS that comes closer to being a real “Cadillac” that the CTS simply because of its size.

        No self-respecting pimp or maffia hood whatever want to find himself dead one of these dewclaws because the styling get so dated so quickly.

        iI you want to kill Phil Leotardo in style you have to buy a Chrysler 300.

  • avatar
    Master Baiter

    I’m slowing my plans to bang Jennifer Lawrence.

  • avatar
    Joss

    Over there perception is still set to chromed Chev.

    • 0 avatar
      Hummer

      Over there the big sellers are the crap cars. The trucks and SUVs that actually make them money and create brand loyalty, don’t exactly resonate in a place where the cost of living makes getting by day-to-day trouble enough.

      • 0 avatar
        Vega

        Thanks for your compassion & educated insight!
        You’re right, living here in Germany is hell and I hardly get by. Just yesterday my favourite restaurant almost ran out of truffles, yet knowing that some wise man in the promised land across the atlantic can feel my pain makes it a little more bearable…

      • 0 avatar

        That is a silly remark. I have lived in the US and Europe and I can say nothing prepared me for the manifest poverty I witnessed first hand in New York, LA, Ohio or DC. My street is stuffed with Audis and BMWs. Please buy them. We can afford Cadillacs but they aren’t really good enough but Euro Fords and Opels are. Odd that.

        • 0 avatar
          Hummer

          When your buying the tiny Audis and BMWs like the 3 series (and equivilant), or the smallish 5 series, all the while getting 30+ MPG, I don’t imagine buying the home team is exactly a big purchase. Who knows maybe you guys could all afford Escalades and fuel to drive 20-25,000 kilometers a year.
          I don’t disagree that the cars Cadillac sells are less than compelling at the least, I’m just saying the vehicles that Americans do a very good job at building (not Cadillac) aren’t even sold in any numbers.

          As far as poverty, that’s part of life, some people don’t want to be productive in society, unless they are medically incapacitated, we should let them deal with themselves. The slums of Idar oberstein and the money that went into them kinda reassured that point to me. Similarly, to the above, yes if you go to our most crime ridden cities, all of this should be expected. You just named several of the worst places to live or visit in the U.S., even the people that work in DC commute home to Maryland and Virginia.

          • 0 avatar
            Vega

            Right. Everyone who is poor and not medically incapacitated doesn’t want to be productive. That’s a nice attitude to have. The damage that Ayn Rand has done to America’s sense of a common good never ceases to astound me.

            Maybe something to think about:
            http://thewireless.co.nz/articles/the-pencilsword-on-a-plate

            It always amazes me that a country that never stops mentioning Jesus has so little time for christian values like mercy, compassion and leniency.

  • avatar
    28-Cars-Later

    ““We’ll go to that market when we have the right powertrains and the right cars,” he said Tuesday, according to the Detroit News.”

    So, never. Glad that’s clear.

    • 0 avatar
      RobertRyan

      That is right. Most pathetic ” vision” I have ever heard from a major Auto Executive

      • 0 avatar

        They have tried to sell the 1995 Eldordo and its replacement. The BLS (really) was sold along with some Eldo type car about five years ago. All have flopped. What has this done for confidence in GM must be frightening. All those dealers who thought they could sell these cars must have lost a fair amount of money. Or else GM did. Who will want to risk selling Caddies based on their performance since 1995?

    • 0 avatar
      CoreyDL

      We could apply this quote to another brand, except speaking of the world market, and when they have -any- cars.

      Alfa.

      • 0 avatar
        bball40dtw

        Hey man. They have 82 Fiat dealers in the US that will be Alfa dealers. Each one just has to sell 5 Alfas a day. Since the current Fiat dealerships are moving 1 car a day per dealership, I’m sure they’ll figure it out…

        • 0 avatar
          CoreyDL

          Shoot what was I thinking. I’m sure Alfas will have the appeal and customer base of the Encore and HR-V easily. Even though the price point is 6x higher.

          • 0 avatar
            bball40dtw

            I have a feeling the Alfa SUV is going to be priced with the Macan and X4. And it will have no chance. None.

          • 0 avatar
            CoreyDL

            Are you meaning the little one, or the big GC one?

            Probably right on the little one. It’ll be a Giulia based SUV and they’ll want $60, and the big GC one will be $95 and Range Rover priced.

            But it’ll still have a Pentastar.

          • 0 avatar
            bball40dtw

            Well Maserati V6 engine blocks are already cast in Kokomo, IN and machined in Trenton, MI. Hahaha. And then assembled by Ferrari in Italy. Those engines are as Italian as Super Mario Brothers.

            You better believe they aren’t having Jim at Trenton Engine sign the assembled by Ferrari engine. Maybe Jim signs Giuseppe or something.

          • 0 avatar
            CoreyDL

            I think I’d rather have America finish the job than pass it off to the Italians. Of course I’m someone who’s familiar with the Allante, so maybe my vision is colored.

            They DO have that 4.7 from the Quattroporte, but I can’t see them using that for too much longer? It’s pretty long in the tooth by now.

          • 0 avatar
            bball40dtw

            The 3.0L is the one that is built in the US.

      • 0 avatar

        Quite!

  • avatar
    bd2

    In order to even try to gain a foothold in Europe – Cadillac needs:

    1. better compact sedan than ATS (more interior room, higher grade interior)

    2. compact CUV

    3. subcompact sedan

    4. subcompact CUV

    5. better compact 2-door

    6. maybe a “sporty” CUV-thing

    Of course, all will need up to date diesel powerplants and a much smoother, more intuitive CUE system.

    It’ll be some time before Cadillac gets to a compact crossover, much less the subcompact models.

    But the European market will be “small fry” for Cadillac compared to the US and China markets – and for those markets will need a roomier CTS replacement, roomier ATS replacement and a full crossover lineup (in addition to the CT6 and CT8).

    • 0 avatar
      OliverTwist

      Don’t forget better and advertisement more along the line of ‘This is not your grandfather’s Olds.’ And more of that, please.

      Boys and girls would have better luck finding the golden tickets to Willy Wonka factory than we would find Cadillac advertisements in German magazines and newspapers.

      When I mention Cadillac to my German friends and colleagues, they conjured up the images of 1959 Batmobile, excuse me, um, (cough), sorry, Eldorado, Elvis the father of groin twerking and his fleet of Cadillac, and ostentatious cars whose amount of sheet metal are measured in yards.

      In Munich, I pointed out a second generation CTS on the street and told my German friends: that’s Cadillac. They dismissively told me, ‘Nein, nein, du spinnst. Das ist kein Cadillac.’ Oh, well…

  • avatar
    Sjalabais

    RHD and diesels. Was this Europe in a nutshell for outgoing Cadillac executives?

    • 0 avatar
      RobertRyan

      Except they are now going to start doing this in 2020, that is RHD and Diesels. They really know how to impress the market with their prowess and confidence…NOT

      • 0 avatar
        Sjalabais

        I honestly don’t know a single person who’d consider Cadillac. What they do need is raving reviews for an outstanding product. I don’t trust GM to deliver that.

  • avatar
    thornmark

    >>Cadillac Slowing its Plans to Sell Cars in Europe
    <<

    Madonna had the same idea, slowing plans to sell her wares.

    >>Cadillac likely won’t push to sell more cars in Europe before 2020, the company’s CEO Johan de Nysschen told analysts on Tuesday.<<

    Sure, like that's a plan. Pushing Cadillac in Europe is like pushing American cheez on the Swiss.

    Cadillac can burn untold billions trying to sell Cadillac in Europe in order to do what? Impress Americans?

    Nysschen would do better selling American sauerkraut to the Germans – at least the losses would be less substantial before the product is pulled.

  • avatar
    Tstag

    It is rather like selling sand to the Arabs. Europeans have BMW, Mercedes, Audi, Porsche and JLR. Alfa is trying to get into the fight with Mazerati. Whilst Lexus still struggles year in year out. In short of US car makers want to crack Europe they need Euro brand like erm Saab and Jaguar. Oh wait…. Seriously though who’s dumb idea was it to sell JLR?

  • avatar
    Spartan

    Cadillac’s problems in Europe aren’t that big of a deal. Their problems at home are a much bigger problem. Cadillac can’t even win in their home market. Why are they even focusing on other markets in the first place?

    People rag on Hyundai and I see someone mentioned the Equus. The Equus absolutely dominates its home market. They’re everywhere. New models, classic models, all over the damn place. You can’t throw a rock without hitting one. Hell, I drive one. A 2003 Equus JS350 and it’s a damn good daily driver.

    You know why? The Koreans were smart enough to protect their home market and the Equus gives the people what they want in an executive luxury car. Cadillac (GM) and the other automakers should have lobbied to protect their home turf and not sell its citizens crap for years. Instead, they sold us crap, bought foreign automakers that failed and now here we are.

  • avatar
    Spartan

    Cadillac’s problems in Europe aren’t that big of a deal. Their problems at home are a much bigger problem. Cadillac can’t even win in their home market. Why are they even focusing on other markets in the first place?

    People rag on Hyundai and I see someone mentioned the Equus. The Equus absolutely dominates its home market. They’re everywhere. New models, classic models, all over the damn place. You can’t throw a rock without hitting one. Hell, I drive one. A 2003 Equus JS350 and it’s a damn good daily driver.

    You know why? The Koreans were smart enough to protect their home market and the Equus gives the people what they want in an executive luxury car. Cadillac (GM) and the other automakers should have lobbied to protect their home turf and not sell its citizens crap for years. Instead, they sold us crap, bought foreign automakers that failed and now here we are.

  • avatar
    hawox

    here in europe pple who buys that kind of cars are very snob. they would prefer a grey german diesel over anything else. so wise move for cadillac.
    i’d love the manual atsv but here is unsellable, as are lexus and infinity. even if internet forums are full of pple complaining about german customer care.

    it’s better to bring only few powerfull cars like ctsv (hopefully with a manual9 and use them as flagships in the stores. like hyundai does with the genesis.

  • avatar
    ccode81

    930 Cadillacs sold in Japan in 2014, more than whole Europe.
    http://www.jaia-jp.org/wp-content/uploads/2015/04/2014FY_NewCarNews.pdf
    Not bad for “closed” market,

  • avatar
    sportyaccordy

    The only thing that will sell Caddys in Europe is a European badge. They (rightfully) associate the brand with crap. Plus they sacrificed everything buyers care about for dynamics, while everyone else prioritized everything buyers care about at a slight expense to dynamics nobody cares about anyway.

    BTSR said it best and I will paraphrase…. who gives a sht about Ring times and dynamics when you are sitting in traffic? It’s at that point when the awful infotainment interface and cramped back seat become problems. Truthfully I don’t see Caddy being around in 10-15 years. They will prob spin off the Escalade and junk the rest. They just can’t figure it out.

  • avatar
    mingo

    De whats-his-name says he wants to be selling 500,000 Caddy’s a year in 5 years?He’s in for a rude awakening.

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