Category: Incentives

By on June 23, 2017

2017 Alfa Romeo Giulia Ti - Image: FCA

The Alfa Romeo brand is an odd duck, and not just because of its “exotic” status or its on-again, off-again history in the United States. Italian car fans love it. Design enthusiasts drool over it. Performance enthusiasts and sports sedan traditionalists pine for a finely balanced, twin-turbocharged Giulia Quadrifoglio. Concerned friends warn them that other, perhaps safer options exist. Money lenders with soft hearts try to raise concerns about reliability.

Love it or fear it, Fiat Chrysler Automobiles has high hopes for the Alfa brand in the U.S. but, unlike FCA boss Sergio Marchionne, top American brass are hesitant to put a number to their hopes. For now, Alfa remains a brand without numerical expectations. And that’s the reason you won’t find incentives heaped on Alfa models in the near future. Read More >

By on June 20, 2017

2017 Chevrolet Bolt EV, Image: GM

The State of Texas arouses visions of oil-rich tycoons with dysfunctional families, a fierce adherence to individual liberties, and vast quantities of trucks bearing the names High Country, Longhorn, Laramie, and King Ranch. While agriculture and industry play a major role in the state’s economy, not every vehicle in the Lone Star State’s fleet relies on gas or diesel.

With numerous major urban centres and a good economy, electric vehicles have made inroads in Texas over the past several years. Soon, a resurrected incentive could light a fire under EV sales. Well, except for one brand. Read More >

By on May 30, 2017

2016_nissan_leaf_01

The Nissan Leaf, which burst onto the scene in late 2010 as one of the first mass-market electric vehicles, hasn’t changed much since its introduction. Until very recently, driving range sat well below the three-figure mark. And as its technological edge dulled, the Leaf gained a reputation as one of the fastest-depreciating vehicles on the market.

If you find yourself living in a certain jurisdiction, Nissan and a mid-level government has now made a purchase of a used Leaf far more attractive than it once was. Message to the U.S. and the rest of Canada: Quebec wants your old Leafs. Read More >

By on May 12, 2017

2017 Subaru Outback - Image: Subaru

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester. Read More >

By on May 11, 2017

2016 Chevrolet Impala Midnight Edition - Image: Chevrolet

We knew General Motors’ strategy for the tenth-generation Chevrolet Impala would be different when the big sedan was launched in 2013. No longer intended to be the fleet queen and a hugely discounted showroom sedan, the tenth-gen Impala moved upmarket.

Consequently, sales decreased, and did so in dramatic fashion. The Impala’s U.S. volume in 2014 was down by more than half compared with 2007 output. Sales continued to fall, with the Impala’s 2016 calendar year result of 97,006 U.S. sales representing the sixth consecutive year of decline.

The Impala’s numbers are getting lower. Much lower. After averaging more than 8,000 monthly Impala sales in 2016 and nearly 10,000 per month as recently as 2015, Impala volume has cratered in early 2017. Only 3,213 Impalas were sold in the United States in April 2017, down 73 percent compared with the Impala’s April average over the last five years.

But don’t assume the scarcity of Impala sales will translate to an abundance of deals at your local Chevrolet dealer. Impalas are thin on the ground, and GM isn’t playing games with incentives. Read More >

By on May 5, 2017

2018_toyota_tundra_trd_sport_01_8ee19ebe1c41ad354b59edf3a42fdf0bac4ded48

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand.

Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing new vehicles to draw down bulging inventories can’t continue forever. In his view, automakers are keeping extra vehicles on hand for a reason, not just because production hasn’t adjusted for slow sales.

Lentz, like other auto executives, is hoping for a sales bump in the event the Trump administration green-lights its proposed $1 trillion infrastructure plan. Read More >

By on May 3, 2017

dealership

April was the fourth consecutive month to see U.S. auto sales underperform compared to 2016, leading many to speculate that the long-awaited slump has finally arrived. New car sales aren’t the only thing slipping, as used vehicle values — diminished by a flood of off-lease stock and new car incentives — is on the same downward trajectory.

At the same time, the country’s biggest auto lenders have taken a look around and do not like what they see. No bank wants to be stuck with a low-value repossessed car, so purse strings are tightening across the United States. Securing that next loan just became harder.

Of course, this is the last thing any automaker wants to hear. Read More >

By on April 15, 2017

2016_nissan_leaf_12

How do you keep a very long-in-the-tooth model alive when competitors have bypassed it in terms of technology and practicality? Offer sweet deals, obviously.

Nissan’s venerable Leaf, which saw its first U.S. sales in late 2010 and still hasn’t confirmed a North American successor, needs all the help it can get. Not only are electric cars a tough sell in America, but the Leaf faces a growing crop of rivals that top its paltry driving range by roughly 2:1.

Nissan wants to know: would you feel differently if it was much, much cheaper? Read More >

By on March 8, 2017

2017 Buick LaCrosse - Image: Buick

In 2016, as General Motors launched an all-new Buick LaCrosse for the 2017 model year, sales of the LaCrosse fell to an all-time annual low.

But wait a second. Transition years are difficult for any model. Clearance of the outgoing model ends, production of the new model is ramping up, availability at dealers is limited, and the product mix is often skewed toward less affordable models.

Nevertheless, cognizant of the fact that 2016 wasn’t likely to be a great year for the Buick LaCrosse, it’s still easy to declare that 2016 was an awful year for the Buick LaCrosse. Sales were 70-percent lower last year than in 2005, when U.S. LaCrosse sales peaked. Even compared with 2014, U.S. LaCrosse sales were nearly chopped in half in 2016.

And at the current pace, 2017 will be much, much, much worse. Read More >

By on March 2, 2017

2016 chevrolet impala

Pity the poor passenger car. Once on top, now increasingly being spoke of in sentences that use the word “endangered.”

If last month’s sales figures tell us anything, it’s that the current trend towards spacious crossovers and SUV shows no signs of abating. With the segment now relegated to second-class status, passenger car makers face rising inventories and a growing need to sweeten the sales pot.

General Motors recently idled some plants and cut shifts to draw down a glut of unsold vehicles, but February’s dismal sales did nothing to help. Well, it’s March now, so bring on the crazy sales! Read More >

By on February 24, 2017

2017 Chevy Equinox L

Most readers are aware of my unbridled enthusiasm for base model cars. Sure, there are a few luxury models that spring to mind where it’s imperative buyers select the top trim, lest they run the risk of an arch nemesis pulling alongside them in an Escalade Platinum when they are piloting a lowly Escalade Luxury.

Thing is, it behooves the frugal customer to pay attention before they sign the note on a set of base wheels. For years, commercials told us “America Runs on Dunkin” when we all know that America Runs on Monthly Payments. Most shoppers have a monthly or biweekly figure in mind and, examined through that lens, base cars aren’t always the best deal.

Read More >

By on October 29, 2016

Rear Volvo Word mark Volvo S90 Mussel Blue

First it was Hyundai flinging special discounts in the direction of imminently carless Volkswagen diesel owners. Now Volvo has added its name to the list of automakers attempting to woo this unique crop of vehicular nomads.

The approval of Volkswagen’s massive settlement deal with U.S. owners and environmental regulators on Tuesday is apparently a sales opportunity not to be missed, but Volvo is approaching it from a different direction than Hyundai. Read More >

By on October 27, 2016

2017 Hyundai Elantra Limited, Image: © 2016 Steph Willems/The Truth About Cars

Feeling burned by your former suitor? Want to get even with the German who caused you so much trouble and heartache?

Hyundai wants disenfranchised Volkswagen diesel owners to run into the warm arms of their caring South Korean friend and has a tailor-made deal ready to rope them in.

Commence operation “V-Plan.” Read More >

By on October 5, 2016

2016 Nissan Titan XD PRO-4X on Offroad Trail, Image: © 2015 Mark Stevenson/The Truth About Cars

It’s increasingly looking like 2015 will be a high-water mark for U.S. auto sales, with September sales stats showing a cool-down in the new car market.

Faced with a long-predicted slump — the duration of which is still anyone’s guess — and growing competition over remaining market share, automakers have boosted incentive spending to its highest level since the depths of the recession. Read More >

By on September 16, 2016

2016 Fiat 500 1957 Edition, Image: Fiat Chrysler Automobiles

It’ll be easier to get into a Fiat 500 next year, but the question is: does anyone want to?

Fiat Chrysler Automobiles has cut prices and reduced the number of trim lines of the 2017 500 as the tiny runabout’s popularity wanes, Bloomberg reports. Read More >

Recent Comments

  • bikegoesbaa: I think they largely hired her to restore them to profitability, rather than absolute market share. If...
  • happycamper: My first new vehicle was a Chrysler product. In the first year and a half, it spent over 90 days in the...
  • bikegoesbaa: I approve of a world where the only vehicle is the 1980’s Honda Odyssey.
  • JohnTaurus: Yep, its all stupid Ford drivers! Idiots! They should be killed slowly. And yeah, this problem...
  • Shinoda is my middle name: You started to allude to problems with the shifter, and then either never picked it back...

New Car Research

Get a Free Dealer Quote

Staff