Category: Incentives

By on August 24, 2016

2011 Nissan LEAF

Just north of the Vermont border, you’ll find 3,712 very disappointed would-be Nissan Leaf owners.

A Montreal-based group seeking a low-priced bulk buy of Nissan’s electric car has had their dreams dashed by Nissan Canada, after the automaker seemed to grow wary of the group’s size, Quebec’s La Presse reports. Read More >

By on August 22, 2016

dealership

One- to three-year-old-vehicles are pouring back onto dealer lots, but the predicted drop in used vehicle prices hasn’t happened yet.

Consumer choices (meaning: trucks, trucks, trucks) and the high value of returning vehicles are keeping used prices near record levels, but analysts still expect a drop later this year, Automotive News reports. Read More >

By on August 1, 2016

2016 Nissan Murano Front Three-Quarter, Image: © 2016 Seth Parks/The Truth About Cars

Nissan is closing in on its goal of owning 10 percent of the North American market, but it opened itself up to plenty of risk along the way.

The surging automaker beat rival Honda in sales during the first half of this year, but only because of boosted incentives and increased fleet sales, Bloomberg reports. Big volume doesn’t always mean big profits. Read More >

By on June 30, 2016

dealership

After riding the sales roller coaster to dizzying, record-breaking heights, it’s only natural that consumers will bring automakers back down to reality.

This year will be a high water mark for new vehicle sales in the U.S., according to a new study by consulting firm AlixPartners (via Automotive News). Sales are forecasted to hit 17.8 million vehicles this year, but a downturn is on the way, and the industry won’t start to see a rebound until the coming decade. Read More >

By on June 27, 2016

2015 Cadillac ATS Coupe

The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.

Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. Read More >

By on June 19, 2016

2015 BMW i3 Range Extender, Image: © 2015 Alex L. Dykes/The Truth About Cars

Have you been considering a new BMW but only have enough coin to buy one of Bavaria’s finest? At least one BMW dealer in the U.S. might have a solution.

If you don’t mind buying a new BMW that’s been languishing on the lot for a year, Century West BMW will throw in a lease on a BMW i3 on the house.

Read More >

By on June 17, 2016

Tremec transmission

A major automotive supplier plans to build a production facility in the Detroit area and make it the base for its U.S. operations.

Tremec Corp., best known for its high-performance transmissions, plans to invest $54 million in a multi-purpose facility in Wixom, Michigan, according to Crain’s Detroit Business. Besides production of transmissions and powertrain components, the facility will host Tremec’s sales and technical operations, and serve as its American headquarters. Read More >

By on June 6, 2016

2015-escalade-exterior-masthead-family-960x540

It’s D-Day, so what better time to dish details on Cadillac’s secretive Project Pinnacle?

The luxury automaker plans to completely revamp how its dealers interact with customers — a strategy that even changes how its salespeople dress, according to a draft document obtained by Automotive News.

Under Project Pinnacle — the brainchild of brand president Johan de Nysschen — U.S. dealers will be grouped into five tiers based on expected sales. When the operation kicks off on October 1, car shoppers can expect a higher-end experience at their local Caddy dealership. Get ready to be coddled. Read More >

By on June 2, 2016

2016 chevrolet impala

Summer’s here, and it’s never been a better time to please, please buy one of our cars, General Motors wants buyers to know.

The automaker plans to roll out a host of incentives during the month of June, Automotive News reports, to make up for a month that saw combined sales at all of its divisions sink 18 percent year-over-year. Read More >

By on May 17, 2016

volkswagen-jetta-tdi-clean-diesel-event-no-better-time-to-buy-large-3

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” Read More >

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