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Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.
Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.
Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?
According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.” Read More >
BMW went on a mad rager last year as it did everything it possibly could to claim the U.S. luxury sales crown from Mercedes and Lexus — and now katzenjammer is in full effect.
The premium German brand is looking at piled-up stocks of cars sitting on dealer lots. Predictably, those dealers aren’t happy, and BMW is trying to inject some saline to recover.
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Will Volkswagen TDI owners who opt for a buyback be soured on the brand, or can they be lured into a new model?
It’s a big question for dealers, who could stand to benefit from the dealership traffic they’ll see when Volkswagen’s buyback program gets up and running later this year. Read More >
Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.
A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.
There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. Read More >
Mitsubishi Motors has some ‘splaining to do after fuel economy figures for its tiny overseas eK wagon were proven to be false.
The automaker overstated gas mileage by five to 10 percent over the last three model years, Bloomberg reports, allowing the minicars to be classified as greener than they actually were.
Powered by small-displacement three-cylinder engines, the vehicles are called “kei cars” in Japan (no, not K-cars). Read More >
Ford Motor Company is hitting the brakes in the electric vehicle range war.
While competitors like Tesla and General Motors are busy preparing EVs with ranges of 200 miles or more, Ford is staying put at the 100-mile line, Automotive News has reported.
Though it plays well in the plug-in hybrid game with models like the C-Max and Fusion Energi, the automaker’s only “pure” EV — the Focus Electric — has lingered near the back of the pack in terms of range since debuting in 2012. Read More >
UPDATE: Other sites seem to have received some additional information from dealers. It has been added below the jump.
Those looking to put down money on one of the most storied nameplates in Lincoln’s history will have to shell out $45,485, which includes destination and delivery, for the privilege.
For that near-as-makes-no-difference $50,000, Lincoln will build you a Continental Premiere with a 3.7-liter V6 engine that sends power to the front wheels.
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Much to the delight of EV fanatics and sandal enthusiasts around the world, Tesla reported last week that 325,000 people had placed refundable $1,000 deposits on its Model 3 sedan. Even pessimistically projecting a defection rate of 25 percent, that’s still nearly a quarter of a million cars which need to be built and delivered starting late next year.
Industry analysts have nattered at length about the logistics of the mass order and Tesla’s ability to pull it off. However, there is a new obstacle on the horizon, this time involving the core reason many have given for reserving a Model 3: tax credits.
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When TrueCar president and CEO Chip Perry announced a revamp of the car-shopping site, he failed to mention one big change: layoffs.
According to a source and confirmed by TrueCar, an undisclosed number of the company’s employees — mostly located at its headquarters in Santa Monica — received layoff notices yesterday.
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Tesla founder Elon Musk wants to build a new European factory to satisfy growing demand on the continent, and France knows just the place he should do it.
French Energy Minister Segolene Royal reportedly pitched the idea of using the site of a soon-to-be-mothballed reactor to Musk, according to Reuters (via Automotive News Europe).
“He didn’t say no,” said Royal, who plans to follow-up the pitch by meeting with Tesla management.
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