Category: Mazda

Mazda Reviews

Founded in Japan in 1920, Mazda began as the Toyo Cork Kogyo Co. Manufacturing machine tools then moving to vehicles, with the introduction of the Mazda-Go in 1931, the company also supplied the Japanese military throughout the Second World War, with variations of the Type 99 rifle. In the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine and formally entered the North American market in 1970.
By on September 18, 2017

Old Mazda dealer- Burdick Mazda - Image: Mazda“We have been working more closely with our dealers to evolve their businesses and through that process,” Mazda tells Automotive News, “some new dealers have chosen to begin working with us, while others have made the decision to leave the Mazda brand.”

Mazda has been open about its goal of earning 2 percent of the U.S. market while being forthright about the brand’s intentions to do so only on solid ground. This means fewer discounts, a premium vibe, and the kind of higher margins that make dealers happy.

On the dealer side of the equation, Mazda now wants those dealers to improve. In some cases, that means a new location. In others, a new exterior design is necessary. More thoroughly trained staff members is key, as well. But it’ll be slow going. Of Mazda’s roughly 600 dealers, the brand acknowledges that some have forsaken the automaker, though Mazda won’t say how many. Since the efforts to revamp dealers began last year, only 26 have been upgraded so far. By the end of the decade, Mazda believes roughly one-sixth of its network will have undergone a remodel.

In the meantime, Mazda is getting further away from reaching its 2-percent goal. Read More >

By on September 16, 2017

2015 Mazda RX Vision Concept - Image: Mazda

Mazda recently announced the testing of its Skyactiv-X compression ignition engine, which promises to burn gasoline with diesel-like efficiency. If it hits its projected launch date of 2019, it will become the first mass-produced motor of its type and is likely to be showered with praise from environmentalists and enthusiasts alike.

However, as we progress deeper into the millennium, it’s becoming evident that more and more automakers are willing to embrace electricity as the next solution to efficiency. That makes Mazda a bit of an oddity, maybe even a dinosaur, and we were wondering when the company would give in to electrification. Especially since it has already partnered with Toyota to tighten its grasp on the technology.  Read More >

By on September 14, 2017

2018 Mazda CX-8 rear - Image: MazdaWe’ve told you before. Now, with the Mazda CX-8 making its proper debut, we’ll tell you one more time after yet more confirmation from Mazda.

The Mazda CX-8 is not coming to America.

Mazda has its reasons. Read More >

By on September 13, 2017

2016 Mazda CX9 rear - Image: MazdaIt was a tidbit easy to skip over, a tacked-on phrase designed to illicit nary a response, a drip-drip-drip of information without the two latter drips. In Mazda’s press release announcing the addition of more safety equipment to the base Sport model of the 2018 Mazda CX-9, the company briefly made mention of a reconfigured passenger compartment.

“Among the highlights are more features at every price point,” Mazda says, “such as an improved second row for both greater comfort and easier third-row access and greater sound insulation in what is already one of the quietest vehicles in its class.”

An improved second row? Easier third row access? Of all the things the second-generation Mazda CX-9 required, those elements would certainly rank near the top of the list. But is this just a fanciful claim, or did Mazda actually make meaningful changes to the CX-9 less than a year and a half into its lifecycle?

We have answers. Read More >

By on September 12, 2017

2016 Mazda CX-9 - Image: MazdaMazda is increasing the base price of its CX-9 flagship by $610 for the 2018 model year.

With more standard safety kit, Mazda’s $32,460 2017 CX-9 (after delivery) now becomes the $33,070 2018 Mazda CX-9.

But can Mazda, which sells the CX-9 at a slower rate than essentially all of its competitors, operate at an even higher price point? The second-generation Mazda CX-9 was already priced at a premium: $775 more than Pilot, $835 more than Highlander, $1,210 more than Pathfinder, $1,370 more than Durango, $1,585 more than the 2018 Traverse.

Mazda doesn’t seem terribly bothered. The majority of CX-9s sold in America are already top-spec Grand Touring and Signature models, higher-margin vehicles that are helping Mazda slowly craft an image as a premium mainstream brand, buoyed along by Driver’s Choice commercials and, as we can see now, CX-9s with $33,070 base MSRPs. Read More >

By on August 29, 2017

2018 Mazda CX-3 - Image: MazdaAccompanied by a modest price increase of $150, Mazda’s first-generation CX-3 undergoes numerous under-the-skin updates for the subcompact crossover’s third model year.

Mazda’s Smart City Brake Support is now standard across all 2018 CX-3s. G-Vectoring Control, a nifty piece of software that sharpens steering response while reducing driver effort, is also standard on every 2018 Mazda CX-3. Mid-grade CX-3 Tourings are now equipped with auto headlights, auto climate control, and rain-sensing wipers.

Thicker glass, more sound deadening, and improved door seals bolster every CX-3’s refinement quotient. Mazda has also altered the suspension tuning of all CX-3s for the 2018 model year. Mazda claims revised bushings, new front lower control arms, recalibrated dampers, and new engine mounts will improve the CX-3’s “already class-leading chassis dynamics.”

Mazda’s probably not wrong. The 2016-2017 CX-3 was an exceptionally pleasing subcompact crossover to drive. And on that particular subject — on-road behavior — we’re apt to trust Mazda when the company says the refreshed model will be even better. But this is just a refresh, and an invisible refresh at that. As a result, the Mazda CX-3 has the same limitations for MY2018 that it had before, the kind of limitations that severely cramp demand.

It’s very small. Read More >

By on August 9, 2017

2017 Mazda 3 - Image: MazdaMazda announced on August 8th what had long been rumored. The small Japanese automaker has successfully overcome the remaining issues which held at bay mass production of gasoline compression ignition.

Essentially, Mazda’s Skyactiv-X engines, due first in the next-generation 2019 Mazda 3, is intended to bring diesel-like ignition to small, supercharged four-cylinder engines, along with diesel-like fuel economy. However, the gas-fired Skyactiv-X engines will be wildly cleaner than diesel powerplants. Mazda has said in the past that these HCCI engines will likely limit the need for continuously variable transmissions. We also learned, with Mazda’s latest pronouncement, that the company’s Skyactiv-X engines will be significantly torquier than their Skyactiv-G predecessors.

If Mazda can live up to its pronouncements — the company says the engines are “still under development and figures are subject to change” — it’ll be a win for both the environment and driving enthusiasts. And because Mazda also claims a 20-30-percent improvement in fuel efficiency, it’ll be a win for your bank account, as well.

We wanted to see exactly where Mazda’s alleged fuel savings will put Mazda’s current products on the EPA’s miles per gallon scale, so here are the results of some quick math. Read More >

By on August 8, 2017

2017 Toyota Tacoma TRD Pro lineup - Image: ToyotaThere are a number of major consequences springboarding off the early August 2017 announcement that Toyota and Mazda would come together to build an assembly plant in Somewhere, United States.

First, Mazda production returns to the United States for the first time since the Mazda 6 left Flat Rock, Michigan, in 2012.

Second, the Toyota Corolla — produced now in Cambridge, Ontario, and Blue Springs, Mississippi — will be assembled in a second U.S. assembly plant.

Third, Toyota will acquire a 5-percent stake in Mazda, while Mazda returns the favor by claiming a 0.25-percent portion of Toyota.

And to the increasingly pickup-truck-conscious U.S. consumer, the most significant consequence of the Toyota-Mazda partnership will be more Toyota Tacomas. That’s right: more pickup trucks for America. Read More >

By on August 8, 2017

Mazda CX9 Skyactiv Turbo engine - Image: Mazda

There’ll still be spark ignition available, but Mazda doesn’t expect you’ll get a whole lot of use out of it. With its just-revealed Skyactiv-X engine technology, the gasoline-loving automaker has added a new way of making power to the automotive realm: the compression ignition gas engine.

It’s something we’ve known about for a while, but today saw its confirmation. Mazda’s Skyactiv-X engine, bound for its vehicle lineup in 2019, adopts technology forever associated with diesel engines and combines it with a lighter, much cleaner fuel. Apparently, going green needn’t require batteries and AC motors. Read More >

By on August 5, 2017

2017 Fiat 124 Spider Lusso - Image: FCAJuly 2017 was the first month in which we could ascertain the year-over-year U.S. sales direction of the one-year-old Fiat 124 Spider.

That direction is down.

In fact, the rate of year-over-year decline — 124 Spider sales fell only 6 percent in a passenger car market that was down 15 percent — was by no means severe. But it’s yet another sign that when American roadster buyers want a Mazda Miata, they buy a Mazda Miata. Read More >

By on August 4, 2017

Mazda Driver's Choice YouTube Screenshot - Image: Mazda YouTube Channel

Toyota Motor Corp. is set to strike a deal to take a 5-percent stake in fellow Japanese automaker Mazda Motor Corp. The alliance includes the construction of a joint-venture $1.6 billion U.S. automotive plant and sharing EV technology — showing that Mazda hasn’t totally sworn off the idea of an electric car.

The two companies have been dating casually for a couple of years; Toyota sometimes uses Mazda’s Mexican factory to build compact cars, the two have fostered a love child (the Mazda 2-based Toyota Yaris iA), but this is the first time they’ve seriously considered moving in together. Toyota claimed the decision was about more than just a strategy to share technology, suggesting the automakers had genuine feelings for one another.

“The greatest fruit of our partnership with Mazda is that we have found a new partner who truly loves cars,” Toyota President Akio Toyoda said in a statement, “It has also sparked Toyota’s competitive spirit, increasing our sense of not wanting to be bested by Mazda. This is a partnership in which those who are passionate about cars will work together to make ever-better cars. It is also the realization of our desire to never let cars become commodities.”

Read More >

By on August 2, 2017

2016 Mazda MX-5 Miata cutaway - Image: MazdaIf you were among America’s 1.4 million new vehicle buyers in July 2017, there’s a 99-percent chance your new vehicle requires fuel. Although the vehicles that run off the electric grid are linked to $7,500 government tax credits, they form barely more than half of one percent of the U.S. new vehicle market.

Mazda, you’ll recall, doesn’t sell any electric vehicles in the United States. Mazda doesn’t sell any vehicles with a plug. Mazda doesn’t even sell any hybrids.

So it’s not surprising that Robert Davis, former Mazda USA senior vice president of operations who’s now in charge of special assignments, candidly laid out the case for the internal combustion engine yesterday at the CAR Management Briefing seminars in Traverse City, Michigan.

“The internal combustion engine has a strong future role in transportation,” Robert Davis says. Read More >

By on July 25, 2017

2018 Mazda CX-8 - Image: MazdaFirst, we heard about the Mazda CX-8.

Then the Mazda CX-8 was spotted on the streets of Chicago, Illinois. Which is in the United States.

And then Mazda confirmed that the CX-8 would most definitely not be exported from Japan. As the CX-4 was a China-oriented model, the CX-8 would be geared towards a Japanese market for which the CX-9 is just too big. But then we heard the Mazda CX-8 might be exported from Japan, but only to Australia.

And now, with official imagery, it’s not difficult to understand why Mazda USA has no need for the CX-8. It looks almost exactly like a CX-9 with six fewer inches of length, five fewer inches of width, and a marginally lower roofline.

Americans do not need a smaller Mazda CX-9. Read More >

By on July 15, 2017

MY16 Mazda CX-9 - Image: MazdaShocker. The 2017 Mazda CX-9 entered a buff book comparison test against four comparable three-row crossovers and scored a victory.

That’s what Mazdas do. It’s what I assumed the CX-9 would do when, one year ago, I called the second-generation CX-9 a class leader, asking “is perfect too strong a word?”

Swaying the jury seems to be straightforward business for Mazda. The justification for rendering a pro-Mazda verdict is familiar. “It drives so much better than any of the others,” Car And Driver’s Jeff Sabatini writes of the CX-9, after the Mazda bested the Honda Pilot, Dodge Durango, GMC Acadia, and Volkswagen Atlas. “The CX-9 is nimble and agile,” Car And Driver says. “Weight transfers smoothly in the CX-9,” and, “There is a flow to the controls.” The publication credits the quiet cabin and the attractive exterior, as well.

Also described? The reason 98 percent of buyers in the Mazda CX-9’s segment choose a different vehicle. Read More >

By on July 12, 2017

Mazda CX-8 interior - Image: MazdaThe Mazda CX-4 is essentially a more style-centric variant of the Mazda CX-5.

But you can’t have it. The Mazda CX-4 is for China alone.

The upcoming Mazda CX-8, meanwhile, straddles the middle ground between the CX-5 and CX-9: smaller than a CX-9, but still roomy enough to squeeze in a third row of seats, unlike the CX-5.

Our interest in the CX-8 was piqued when the right-hand-drive Mazda was seen parked on Chicago streets two months ago. But Mazda wouldn’t budge: this was no sign that the CX-8 was bound for America. Instead, the CX-8 is intended only to serve a purpose as Mazda’s large vehicle in Japan, where the CX-9 is too big.

It seems, however, that the Mazda CX-8 is destined for the export market after all. Read More >

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