Tag: Video

By on February 1, 2016

copyright_volkswagen

The Verge has an article today about the arduous process of hoops YouTube makes publishers jump through if a copyright infringement claim is made against a video. It’s an interesting look behind the scenes of video publishing and the tools YouTube makes available to copyright holders wanting to protect intellectual property. It also highlights the lack of human-based recourse publishers have when it comes to hollow copyright claims.

“Fair use” allows limited use of copyrighted material. This is how parodies and satires get around certain legal restraints. Fair use is also why we can use snippets of articles from other outlets, so long as we don’t use those articles in their entirety.

Even further, automakers make materials available for editorial use on their own press portals. This material is offered free of charge by automakers so we can pimp their products. But sometimes they make a mistake and post the wrong thing.

Volkswagen posted the wrong thing. And now our YouTube channel is crippled.

(Read More…)

By on February 1, 2016

2016 Nissan Sentra-006

Traditional car shoppers are moving away from small sedans and toward compact crossovers. That’s the conventional wisdom used to explain the slowing sales we see in some models. But could there be another reason? Could it simply be a lack of focus and attention to the compact segment?

There is one model that’s seen a meteoric rise in sales since 2013: the Sentra. Nissan’s complete overhaul three years ago and aggressive pricing doubled Sentra sales since then, moving it from a “top 15″ player in sales to number five in 2015.

In an effort to maintain the trajectory, Nissan opted for a major refresh after just three years on sale. (Sounds like the Honda plan with the Civic, doesn’t it?) Perhaps the key to compact success is a combination of frequent updates and more gadgets for shoppers to choose from. That sums up the 2016 Sentra perfectly.

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By on January 31, 2016

The year was 1984. Rally was all the rage. Danger was mainstream. And carcinogens weren’t exclusively advertised by the rumble of tailpipes.

Also in 1984, Porsche was developing a legend, but it was behind schedule: The 959 wasn’t ready when David Richards, the orchestrator of the Porsche-Rothmans deal, wanted to go rallying. So, along with Weissach, 20 examples of the Porsche 911 SC RS were built to take the manufacturer Group B rallying. Those cars also became the foundation of Prodrive, one of rally’s most famous teams.

This is one of those cars. Drifting. In snow.

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By on January 28, 2016

2016 Honda Civic EX Exterior

Honda received much flogging from the press for the last-generation Civic. The 2012 model was the result of Honda improperly reading the Magic 8-Ball amid the global slowdown. Honda’s decision makers assumed shoppers would be looking for something more modest, perhaps even austere, and changed direction to suit. The competition, assuming shoppers would be looking for greater creature comforts in a smaller package, went the opposite direction and doubled down on luxury features.

The conventional wisdom has been that Honda “stepped in it” with the ninth-generation sedan. Journalists complained about the plastic quality, the styling and … customers paid little attention. The Civic’s sales dipped slightly in 2011 during the changeover, but rapidly rebounded to over 315,000 units a year since. Some would say that Honda’s “emergency refreshes” were the reason for the sales success, but I propose a different answer: the continued sales success of the lesser-than Civic and an increase in sales of “premium” compacts showed there was plenty of room in the segment for both.

Whatever the reality, one thing is for certain: When it came time to design the tenth-generation Civic, Honda had “austere” removed from the company dictionary.

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By on January 19, 2016

2016 Lexus IS 200t Exterior

Lexus has tended to prefer conservative design in almost every aspect of product development. Words like reliable and dependable usually spring to mind before sporty or exciting.

Yet, the brand has been trying to change that over the last few years with love-it-or-hate-it designs; in particular, Lexus’ new “Predator mouth.” The changes aren’t simply skin deep. The current-generation IS sedan also stepped outside the luxury brand’s comfort zone with sharp handling and a focus on dynamics. Of course, this is Lexus we’re talking about, so this change in a more aggressive direction is happening at, you guessed it, a conservative pace.

Now in its third year of production, the third-generation IS isn’t getting a refresh like we’d typically see in from ze Germans. Instead, Lexus has decided to focus its attention under the hood with a new turbocharged four-cylinder engine and a de-tuned V-6 for mid-level shoppers.

Can a refreshed drivetrain help the IS stand out in a crowded segment? Let’s find out.

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By on January 13, 2016

2016 Audi TT Roadster Exterior-002

Most luxury roadsters are related to a practical, rear-wheel-drive sports sedan, but Audi prefers to march to a different drummer.

Since its inception in 1998, the Audi TT has been based not on the A4, but on the Volkswagen Golf. The original TT was the product of Audi’s best and brightest and it not only blew minds at its debut for its design, it was a hoot to drive as well.

The second generation of the TT on the other hand, failed to impress. It’s not that it was a bad car, it just didn’t excite me like the first generation did. The handling was good, but BMW’s Z4 and Mercedes’ SLK were more fun. The exterior was bolder and meaner than the original, but the interior was too “VW Golf” for the price tag. Every time I sat in one I would say to myself, “Something is missing.”

As luck would have it, Audi’s engineers were also searching for that “something.” And they found it.

(Read More…)

By on January 6, 2016

2016 BMW i8 Hybrid Exterior Front

“Looks like sex, goes like stink” is the usual supercar mantra, but BMW’s guru was humming a different tune when penning the i8.

You see, the i8 isn’t just a sexy car with “butterfly doors.” It’s also a production prototype of sorts styled after BMW’s 2009 Vision EfficientDynamics concept.

Most supercars have exotic engines with high cylinder counts and drink premium gasoline at an alarming rate. BMW’s mission with the i8 was to make an efficient supercar and at the same time production-test technologies that will trickle down to its higher volume cars over time.

The i8’s efficiency is the key to understanding this sexy German. The i8 isn’t the best handling supercar, or even the best handling BMW. Neither is it the fastest BMW, the most luxurious BMW, or (oddly enough) the most efficient BMW. Instead, the i8 delivers M235i like lateral grip, M4 like acceleration, fuel economy that bests the 320i by a few miles per gallon and lines so sexy I got a thumbs up from a passing F430.

This isn’t your average sports car.

(Read More…)

By on December 29, 2015

2016 Chevrolet Impala V6-004

The Impala exists in an odd segment of its own. The full-sized Chevy is one of the largest sedans on sale in America, yet its base engine is only a 2.5-liter four cylinder. Based on the pricing and feature options, the Impala is designed to be a semi-step above the Malibu, yet the number of true competitors the Impala has is extremely small. That’s because GM’s philosophy in the large sedan segment is different from the rest. Most of its competitors have two entries in this segment: one mass-market option and one luxury option. GM, however, slices its pie three ways with the Chevy Impala, Buick LaCrosse and Cadillac XTS.

That puts the Impala in the dubious position of the least expensive option in GM’s full-sized portfolio. It also means the Impala’s full-sized competition narrows to just the Taurus and the Charger. Why? Because the real competitor to the Chrysler 300, Hyundai Azera, Kia Cadenza, Acura RLX and most trims of the Toyota Avalon isn’t the Impala, but the Buick LaCrosse. Meanwhile, top-end trims of the RLX, Cadenza, Azera, Chrysler 300 and Lexus ES cross shop with the Cadillac.

Has GM sliced things just a little bit too fine with the Impala? Let’s find out.

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By on December 22, 2015

2016 Kia Optima SXL Exterior-012

It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.

On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.

However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”

Let’s find out.

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By on December 14, 2015

2016 Mazda MX 5 Miata Exterior Front

If there is one constant in the automotive world, it is that every redesigned vehicle gets bigger, more powerful, heavier and more complex. Bucking that trend is Mazda’s latest MX-5, one of the smallest and lightest cars sold in the United States.

Since the launch of the Miata in 1989, Mazda’s tiny roadster has been a beacon of light to those who prefer a “pure” driving experience. The MX-5’s core mission of being an affordable, lightweight, two-seat convertible has hardly changed. More impressive: The 2016 MX-5 is about the same size as the original Miata, and the new roadster is only 182 pounds heavier despite producing 50-percent more power and being 30-percent more fuel efficient. The price tag has also been kept in check. The 2016 model still costs about the same as a mid-sized sedan.

Making the MX-5 even more special is that it stands alone in America. Sure, Alfa is now selling their sexy and expensive 4C here, BMW still has a Z4 roadster, and Scion and Subaru are selling their two-door coupé — but none of these are like the MX-5 and that’s a good thing for Mazda.

(Read More…)

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