Category: Mitsubishi

Mitsubishi Reviews

Mitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon.
By on October 10, 2017

2018 Mitsubishi Outlander PHEV - Image: MitsubishiMitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.

2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.

Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle. Read More >

By on October 5, 2017

MITSUBISHI e-EVOLUTION CONCEPT

Mitsubishi gets a lot of mileage out of its defunct nameplates, but it remains steadfast in its unwillingness to provide enthusiasts with the car they’ve been asking for.

You remember the Lancer Evolution. It’s the car you saw Tommi Mäkinen use to win four consecutive WRC driver’s titles in the late 1990s. It’s the car you clocked the most hours in with your favorite automotive-themed video game. Maybe it was even a car you owned and used to embarrass vehicles well outside of its price range.

That rally-ready sedan is dead now. However, Mitsubishi is taking the Evolution name and adhering it to a fantastical new prototype. Called the e-Evolution, the automaker is serving up a recipe similar to the Eclipse Cross: Borrow a name from a retired model and slap it on an ultra-modern crossover. The difference here is that the new Eclipse is a real automobile while the e-Evolution is a self-indulgent exhibition of semi-real technologies.  Read More >

By on September 28, 2017

mitsubishi-outlander-phev-america-5

Even though North American Mitsubishi sales have ticked upward in recent years, the current decade has not been kind to the brand. Volume is roughly a quarter of what it was just 15 years ago and the bulk of those deliveries come from the Outlander and Outlander Sport.

When your entire existence hinges on a couple of models, you do what you can to keep them relevant. While plug-in hybrids aren’t exactly a massive sales draw, they’re gaining ground and Mitsubishi’s Outlander PHEV bests most of its EV competition in Europe. Naturally, the automaker deemed it worthy of coming to America (on the slowest boat imaginable).

We know this exciting news probably has you squirming in your chair, covering your mouth as you utter uncontrollable squeaks of joy. But hold on, we haven’t even told you about the price.  Read More >

By on September 22, 2017

2018 Mitsubishi Eclipse Cross - Image: MitsubishiBetween its peak in 2002 and the depths of the recession in 2009, Mitsubishi’s U.S. sales plunged 84 percent. Market share plunged from more than 2 percent to less than half of 1 percent. Could the company survive in America?

The loss of product gave observers even more reason to doubt the brand’s staying power. Bigger SUVs such as the Montero and Endeavor disappeared. Mitsubishi’s midsize sedan, the Galant, generated its final sales in early 2014, a decade after the Mitsubishi Diamante departed. The discontinuation of the Eclipse and Lancer Evolution spelled the end of Mitsubishi’s performance bona fides. Then Mitsubishi also ended the Lancer, leaving the Mirage G4 to fight America’s sedan battle.

Meanwhile, Mitsubishi’s plans to bolster its U.S. lineup haven’t always translated to reality. The Outlander plug-in hybrid was initially bound for the U.S. market in 2014 or 2015 — it’s still not here. As for U.S. production, which Mitsubishi’s president Osamu Masuko said in 2013 would not end, the final U.S.-built Mitsubishi rolled off the Illinois line last year.

Despite the heavy load of evidence that would support the belief that Mitsubishi Motors USA was on its death bed, Mitsubishi is on track in 2017 to sell 100,000 vehicles in the U.S. for the first time since 2007, having enjoyed five consecutive years of growth. Settling in for the long haul, Mitsubishi has also signed Mini’s old ad agency, Butler Shine Stern & Partners. Read More >

By on September 18, 2017

Image; 1989 Colt Vista, via seller

A couple weeks ago we took a look at a tidy, light blue Nissan Stanza Wagon, which we determined was a very early example of the crossover breed that would heat up decades later. I can happily report the Stanza was quickly snapped up by an automotive enthusiast who plans to take good care of it. Since that little light blue square is off the market, I found a different vehicle of the same general purpose (and color).

Let’s trot on over and take a look at the Colt Vista.

Read More >

By on July 26, 2017

Acura Legend Coupe

Earlier this week in his Question of the Day, Matthew Guy asked everyone to share a favorite vehicle from their year of birth. An interesting walk through history ensued in the days following, and I encourage each of you to head there and read through the comments if you haven’t done so already. You’ve probably already guessed from the title above where I’m going with this particular question.

Today’s inquiry is all about the worst, steamiest pile of junk on sale the year you were born. Let’s get down and dirty.

Read More >

By on July 14, 2017

2015-Buick-Avenir-Concept-10

Today marks the third and final entry in our Domestics Abroad miniseries. This is where we take a look at the models proffered around the globe that wear a domestic company’s badge on the grille, but are not offered in the brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kicked off this series with Ford and its 13 qualifying models. Second was Chevrolet, which had 9 models accounted for, and one which I forgot (you can see it below the jump). The Unmentionables will cover the remaining international offerings from Buick, Dodge, and Ram.

Read More >

By on July 6, 2017

Rallye Mitsubishi Gatineau – Image: Mitsubishi Canada♪ Stand by your cars (temporarily),
And show the world you love them (temporarily) ♪

– Not Tammy Wynette

Mitsubishi Canada has decided to double the length of its comprehensive warranty and the duration of its roadside assistance, standing by its products like never before, and like nobody else, in celebration of the company’s 100th anniversary.

The celebration won’t last. Mitsubishi’s willingness to stand by its products for a decade goes only so far. One-upping Herman Cain’s 9-9-9 campaign pledge, the “10-10-10” plan — 10-year/160,000-kilometer comprehensive coverage and 10-year/160,000-kilometer roadside assistance, in addition to the existing 10-year/160,000-kilometer powertrain warranty — is a limited-time promotion.

“For the summer of 2017, we’re making the best warranty in the business even better,” says Mitsubishi Motor Sales of Canada CEO Tony Laframboise.

Thus, this is the summer of Outlanders, Canada. The summer of RVRs, Canada. The summer, I dare say, of Mirage. Read More >

By on June 13, 2017

2015 Mitsubishi Lancer Evolution Final Edition - Image: Mitsubishi

Though the 10th-generation Mitsubishi Lancer Evolution is barely cold in its grave and the Lancer on which it was based is also being put out to pasture, Mitsubishi does intend to replace the brand’s former Subaru WRX STI challenger.

In 2023, or thereabouts. Maybe as early as 2020 or 2021.

But the next Mitsubishi Evolution is not likely going to be a proper rival for the WRX STI.

Mitsubishi COO Trevor Mann suggested to Motoring that the next Evolution won’t be a sedan-based performance car, but rather a high-end variant of an upcoming SUV. “In terms of the brand, I think it would be interesting to bring something back that’s a bit more sporty in the future,” Mann said. “You’ll have to wait and see what that is.”

We know Mitsubishi has little regard for former nameplates being restricted to their former class designations. So it’s time you prepared yourself for the 2023 Mitsubishi Eclipse Cross Evolution. Read More >

By on June 5, 2017

2017 Mirage Mitsubishi, Image: Mitsubishi Motors

Mitsubishi’s new ownership spells big changes for the automaker’s product future, but the controlling stake recently purchased by Renault-Nissan also means the newly joined automakers will partner on financial services.

As such, buyers in three markets will soon be able to turn to Nissan for a loan on a new Outlander or Mirage. Sorry, Americans — there’s good reason why Mitsubishi’s U.S. financing arm is staying put for now. Read More >

By on May 22, 2017

2016 Mitsubishi Lancer - Image: MitsubishiAs Mitsubishi prepares to launch a new small crossover, the Mitsubishi Eclipse Cross, Mitsubishi’s car lineup continues to shrink.

The Galant died in 2012. The Mitsubishi Lancer, it was revealed earlier this year, will cease existence in the U.S. market later this year. But the Lancer’s American goodbye, via a blacked-out Limited Edition, won’t represent its final North American goodbye.

Mitsubishi Canada still wants the Lancer, the brand’s best-selling model as recently as last year, at least until 2018. And Mitsubishi Canada won’t bid farewell to the Lancer until the car can be given “a uniquely Canadian sendoff.”

We assume this means Tim Hortons’ double-doubles inserted in the cupholders straight from the factory along with a hockey bag in the trunk and a curling broom roof rack. Read More >

By on May 1, 2017

Mitsubishi Lancer GT

While nothing is set in stone just yet, Mitsubishi should have a blueprint for its U.S. product strategy as early as September. The automaker, recently enlivened by its entry into the Renault-Nissan Alliance, suddenly finds itself with new options on the table as it plots a course towards greater U.S. market share.

Part of that strategy will likely mean covering segments now left empty in the brand’s product lineup. Before entering the Alliance, Mitsubishi’s main goal was getting more utility vehicles out the door, and that will remain the company’s growth driver in the near future, says chief operating officer Trevor Mann.

Still, the newfound ability to share components and platforms with Nissan opens the door to interesting new possibilities, and Mann knows what he wants. Read More >

By on April 25, 2017

Carlos Ghosn

Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.  Read More >

By on April 18, 2017

[Image: Mitsibishi Motor Sales of Canada]

Maybe it’s not the product, but the dealerships? It might not be the solution to all of the problems facing an increasingly less troubled Mitsubishi north of the border, but it can’t hurt.

Under a new five-year plan, the automaker plans to revamp and modernize all of its 90 Canadian dealers. Bright, glassy and inviting, the redesigned dealerships are worth the expense if it helps draw more buyers into a customer base that hasn’t grown much in years. Read More >

By on April 17, 2017

1985 Mitsubishi Galant in California junkyard, LH front view - ©2017 Murilee Martin - The Truth About Cars

The first non-Chrysler-badged Mitsubishis arrived in the United States for the 1983 model year, in the form of the Cordia, Tredia, and Starion. They weren’t enormous sellers, but they made the Mitsubishi name a bit more familiar to American car shoppers. For 1985, Mitsubishi USA brought over the fifth-generation Galant, hoping to steal some sales from the extremely popular Honda Accord. Galant sales were not brisk, to put it mildly, and so I found it noteworthy when I spotted this first-year-of-importation Galant in a San Francisco Bay Area wrecking yard. Read More >

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