Category: Mitsubishi

Mitsubishi Reviews

Mitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon.
By on May 22, 2017

2016 Mitsubishi Lancer - Image: MitsubishiAs Mitsubishi prepares to launch a new small crossover, the Mitsubishi Eclipse Cross, Mitsubishi’s car lineup continues to shrink.

The Galant died in 2012. The Mitsubishi Lancer, it was revealed earlier this year, will cease existence in the U.S. market later this year. But the Lancer’s American goodbye, via a blacked-out Limited Edition, won’t represent its final North American goodbye.

Mitsubishi Canada still wants the Lancer, the brand’s best-selling model as recently as last year, at least until 2018. And Mitsubishi Canada won’t bid farewell to the Lancer until the car can be given “a uniquely Canadian sendoff.”

We assume this means Tim Hortons’ double-doubles inserted in the cupholders straight from the factory along with a hockey bag in the trunk and a curling broom roof rack. Read More >

By on May 1, 2017

Mitsubishi Lancer GT

While nothing is set in stone just yet, Mitsubishi should have a blueprint for its U.S. product strategy as early as September. The automaker, recently enlivened by its entry into the Renault-Nissan Alliance, suddenly finds itself with new options on the table as it plots a course towards greater U.S. market share.

Part of that strategy will likely mean covering segments now left empty in the brand’s product lineup. Before entering the Alliance, Mitsubishi’s main goal was getting more utility vehicles out the door, and that will remain the company’s growth driver in the near future, says chief operating officer Trevor Mann.

Still, the newfound ability to share components and platforms with Nissan opens the door to interesting new possibilities, and Mann knows what he wants. Read More >

By on April 25, 2017

Carlos Ghosn

Carlos Ghosn, the CEO for both Nissan and Mitsubishi Motors, says a full merger between the two automakers is out of the question. Instead, he wants Mitsubishi to get its act together and strengthen the greater alliance, which also includes Renault. Nissan purchased a controlling stake in Mitsubishi for $2.3 billion in 2016 after the smaller automaker weathered years of profitability issues and admitted to posting misleading fuel economy estimates.

While Ghosn agrees that Mitsubishi and Nissan should co-develop a select number of vehicles, he wants to help the brand bring itself back from the brink by focusing on its strengths and fixing its weaknesses.

“A full merger is not on the table. We want Mitsubishi to reform itself,” said said at the opening ceremony for a new Mitsubishi factory in Jakarta on Tuesday.  Read More >

By on April 18, 2017

[Image: Mitsibishi Motor Sales of Canada]

Maybe it’s not the product, but the dealerships? It might not be the solution to all of the problems facing an increasingly less troubled Mitsubishi north of the border, but it can’t hurt.

Under a new five-year plan, the automaker plans to revamp and modernize all of its 90 Canadian dealers. Bright, glassy and inviting, the redesigned dealerships are worth the expense if it helps draw more buyers into a customer base that hasn’t grown much in years. Read More >

By on April 17, 2017

1985 Mitsubishi Galant in California junkyard, LH front view - ©2017 Murilee Martin - The Truth About Cars

The first non-Chrysler-badged Mitsubishis arrived in the United States for the 1983 model year, in the form of the Cordia, Tredia, and Starion. They weren’t enormous sellers, but they made the Mitsubishi name a bit more familiar to American car shoppers. For 1985, Mitsubishi USA brought over the fifth-generation Galant, hoping to steal some sales from the extremely popular Honda Accord. Galant sales were not brisk, to put it mildly, and so I found it noteworthy when I spotted this first-year-of-importation Galant in a San Francisco Bay Area wrecking yard. Read More >

By on April 10, 2017

Mitsubishi Lancer GT

With Carlos Ghosn out as Nissan’s chief executive, Hiroto Saikawa has some well broken-in shoes to fill as the brand’s new CEO. Only ten days into the job, Saikawa says he doesn’t want to stray too far from groundwork laid by his predecessor. However, both men face an interesting problem in deciding what should be done with Mitsubishi.

Ghosn loves a fixer-upper and has already decided to dedicate much of his time to bringing Mitsubishi back from the brink, now that it’s part of the Renault–Nissan Alliance. He managed to help Nissan out of its decade-long slump in the early 2000s, so perhaps he can do the same for Mitsubishi now. However, according to Saikawa, that’s going to involve carefully assimilating the struggling automaker into the greater alliance.

That could mean taking Mitsubishi by the hand and offering it European models wearing the three-diamond emblem.  Read More >

By on April 5, 2017

2018 Mitsubishi Outlander Sport

Sit back and place a nitroglycerine pill under your tongue. It’s product announcement time.

As it revamps its utility vehicle lineup, Mitsubishi isn’t letting the looming introduction of the poorly named Eclipse Cross compact crossover stop it from foisting attention upon its existing products. To keep things fresh, the automaker plans to revamp its very own Eclipse Cross competitor — the Outlander Sport — for 2018.

So, say goodbye to the aging model you see above. Wait — hold on. That is the 2018 model. Read More >

By on April 4, 2017

2017 Mirage Mitsubishi

If you’ve ever been inside a Mitsubishi Mirage, you know its only slightly preferable to being hogtied and drug behind a much nicer car. Its engine is beyond anemic at highway speeds, there is an uncomfortable level of road noise, and it’s about as luxurious as a shoebox. The Mirage is the rental you receive when the “special value” option seems too good to be true — because it is.

Prepare yourself for a brain aneurysm as you read the following sentence: The Mitsubishi Mirage is, according to the Automotive Science Group, the best performance vehicle money can buy. That, and Mitsubishi is honored as the “Best All-Around Performance Brand.”

How could this possibly happen?  Read More >

By on March 21, 2017

1995 Mitsubishi 300GT VR-4 Spyder

Over time, certain terms begin to evoke very specific images in the minds of human beings. For instance, when someone utters the word “truck,” a medium-blue color circa-2010 F-150 comes to mind. “Luxury sedan” triggers competing images of a circa 1998 Lexus LS400 (in gold) and a W126 Mercedes-Benz S-Class of two-tone variety, probably black over light grey.

And “sports car”… well, that’s a red basket-handle Toyota Supra, or our Rare Ride of today: a Mitsubishi 3000GT.

Read More >

By on March 20, 2017

1990 Mitsubishi Sigma in Colorado junkyard, RH front view- ©2017 Murilee Martin - The Truth About Cars

The fifth-generation Mitsubishi Galant came in a funky “pillared hardtop” configuration for the United States market in the 1988 through 1990 model years. Few bought them and almost none survived into the current century, making a Sigma one of the rarest of Junkyard Finds. Five years ago, I found this ’89 in a California yard, and now I have discovered this ’90 in Denver. Read More >

By on March 3, 2017

2017 Mitsubishi Mirage blue front quarter, Image © 2017 Chris Tonn

It’s been the butt of jokes from journalists for years. It’s too small. It’s underpowered. It’s noisy. It’s funny looking. It’s cheap.

I’m not going to disagree.

Yet I don’t hate the 2017 Mitsubishi Mirage GT. Granted, I wouldn’t look forward to taking a cross-country journey in it with the family, but it’s not a bad choice for the right combination of driver and road.

The GT trim level name, however, must be a joke. There is nothing grand about touring in any city car. Reviewers seem to forget exactly for what and whom the Mirage is meant. This is an inexpensive car meant for commuting at minimal upfront cost, and with similarly low costs to run.

Read More >

By on February 28, 2017

Mitsubishi Eclipse Cross

Ahead of its world debut at the Geneva Motor Show, Mitsubishi has lifted the curtain on a new compact crossover with a familiar — but now confusing — name.

Yes, the 2018 Eclipse Cross bastardizes the memory of that sporty coupe your 18-year-old co-worker once owned, but the name is the least of anyone’s concerns right now. Shoehorned into the lineup to give Mitsubishi a new player in a scorching-hot segment, the Eclipse Cross sports styling that can charitably be described as controversial. Read More >

By on February 14, 2017

Eclipse Cross

Today, Mitsubishi announced that its next model will be called the Eclipse Cross, acknowledging the defunct sport compact beloved by enthusiasts and teenage girls alike while simultaneously spitting on its memory. “Cross is short for crossover,” Mitsubishi helpfully explained in its announcement, as if anyone would have had trouble piecing that puzzle together.

“Eclipse is a word used to describe an astronomical event,” the Japanese automaker continued. “Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross’ beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does.”

That’s sounds a lot better than saying it looks a lot like a Honda CR-V with a dash of Outlander.  Read More >

By on February 6, 2017

The great philosopher Jerry Seinfeld one ridiculed automobile naming conventions, reserving an extra helping of scorn for the long-running Ford LTD.

“Yes, it’s limited to the number we can sell.”

Mitsubishi won’t have to worry about jokes — not that particular joke, anyways — when it trots out the Outlander Sport Limited Edition to its dealer network. The value-packed variant, inserted near the bottom of the trim ladder, is, like the model itself, not long for this world. Read More >

By on January 24, 2017

all-new-mitsubishi-suv-to-debut-at-the-2017-geneva-motor-show

A few tech-conscious Americans are still waiting (and waiting, and waiting) for the capable and big-in-Europe Mitsubishi Outlander PHEV — a plug-in crossover introduced in 2014 — to arrive on these fair shores.

Everyone else, however, has had ample time to scratch that compact crossover itch with the Toyota RAV4, Honda CR-V, Nissan Rogue, Ford Escape, Dodge Journey (the midsize priced like a compact), and a host of others. A lesser proportion of buyers opted for the smaller Mitsubishi Outlander Sport (aka RVR in Canada).

Crossovers and SUVs aren’t just big — they’re essential. Without them, automakers are left shaking the money tap to loosen a few extra drops of cash. Well, Mitsubishi doesn’t want to shake the tap anymore. Read More >

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