Category: Audi

Audi Reviews

Audi, a subsidiary of Volkswagen, is a German manufacturer with a long and storied history. Audi evolved from the takeover of NSU Motorenwerke AG and Auto Union, which was comprised of Audi, August Horch, DKW and Wanderer - each represent one of the four circles in the Audi emblem.
By on October 20, 2017

2018 Audi A7 Sportback - Image: AudiSee that new Audi A3 with between 109 and 129 horsepower? That’s an Audi A3 30. And see the badge on the back of that Audi A4 2.0T? Right, it doesn’t say 2.0T. It says Audi A4 45.

Huh?

Exactly. Huh. Many huhs. “Huh?” is being heard everywhere. In fact, even within Audi, “Huh?”, was an expression heard often enough that Audi of America won’t be adopting the new model designation format. That’s a relief.

Remember when you looked at the back of a German car and could instantly decipher its engine displacement? Read More >

By on October 19, 2017

Audi A7 sportback

One of the biggest problems with buying a new car is that it’ll start looking dated in a few year’s time. Audi doesn’t have this problem. By keeping a relatively consistent design language for over a decade, you really have to squint to pin down which models are new and which ones aren’t. That effect is lessened when you actually climb inside one, though.

Such is the story with the new A7 Sportback. First glances leave you mumbling to yourself, “That certainly is an Audi.” But it’s the finer details that point to it being something wholly unique and modern.

This leaves us in a gray area, wondering whether Audi’s styling decisions are incredibly lazy or absolute genius. The company doesn’t wow you with flamboyant newness or dramatic bodywork but the fact remains that it continues to deliver exceptionally handsome cars that are inoffensive enough to remain relevant several years on.  Read More >

By on October 17, 2017

2019 Audi A7 silhoutte - Image: AudiAt 1 p.m. ET on Thursday, October 19, 2017, the second-generation Audi A7 will be unveiled. Based on the silhouette Audi has already revealed, and based on Audi’s historic design habits, the second-generation A7 will appear remarkably similar to the first-generation Audi A7.

At some point in November, Audi USA will sell its 50,000th A7, making the hatchbacked A6 a low-volume car even by the standards of America’s third-ranked German luxury brand. Yet as a style and status symbol, the A7 remains a model of great importance to the overall Audi lineup. Read More >

By on October 10, 2017

Dodge Dart Audi A8 rear end - Images: FCA & AudiMy Dodge Dart awareness is not what it should be. I’m not fully up to speed on the Dodge Darts of yore. Despite my parents’ ownership of a Dart, the 1960-1976 period was not an era in which I was a sentient being.

As for the newer Alfa Romeo Giulietta-based Darts, I’m not fully on board with America’s rejection of the car. By the end of its second full year, nearly 200,000 Dodge Darts had been sold. Sales increased yet again in 2015. But without factory support, real demand was rather limited. Only 43,402 Darts were sold in the United States in 2016, the year Dart production came to a premature end.

Man, I loved that car. Oh, I don’t mean the way it drove, and certainly not the way it shifted. I’m not talking about interior packaging or its engine lineup or its interior quality. Whatever. Pfft. Who cares. I just genuinely liked the way it looked: the proudly Dodge front end, those completely wheel-filled arches, and especially that distinctive rear end.

I’m therefore pleased to see Audi resurrecting that look for the fourth-generation 2018 Audi A8, the brand’s flagship sedan. Read More >

By on October 9, 2017

E-Class, 5 Series, A6, Panamera - Images: BMW, Audi, Mercedes-Benz, Porsche“I think the British do a pretty good job — they seem to produce cars that look British,” Ford Motor Company’s retired design chief J Mays says.

Given that Minis essentially look the same as they’ve always looked, Mays makes a good case.

But Mays tells Automotive News he’s “a big stickler for cultural relevance.” And while the man whose influence can still be seen across much of the Ford lineup — he retired three years ago — credits the Brits for bringing culture to car design, he gives no such credit to the Germans. Read More >

By on October 3, 2017

Audi A8

Did you hear the news? Every automaker worth its salt will switch to electrified, fully autonomous vehicles yesterday.

Bored yet? Very likely so, but the people laying out money for cars still have a say in what vehicles automakers produce, and for high-end buyers, prestige doesn’t necessarily come wrapped in the latest technology from the pages of Wired. Big-money buyers want big power and, while that increasingly means the latest in twin-turbocharged, downsized wonderengines, it isn’t always so.

Audi can’t wait to challenge Mercedes-Benz, BMW, and Jaguar in the premium electric car race, but there’s no way its customers would agree to the disappearance of a proper eight-cylinder gasoline engine, claims the brand’s technical development chief. Read More >

By on September 21, 2017

New Volvo XC40 - exterior - Image: VolvoOf the 1.4 million new vehicles sold in the United States of America each month, premium auto brands account for slightly more than one out of every ten new vehicle acquisitions.

More than 55 percent of the vehicles now sold by premium auto brands in America are utility vehicles. Of the nearly 100,000 luxury SUVs/crossovers sold in America each month, 7 percent are subcompacts, vehicles positioned below the compact BMW X3, Mercedes-Benz GLC, Audi Q5, and a variety others.

It’s a sliver of a slice of a chunk of a pie. But that sliver is growing far faster than the overall U.S. auto market, far faster than the U.S. luxury vehicle market, and far faster than the U.S. luxury SUV/crossover market.

Into that four-vehicle premium subcompact crossover segment now jumps the Volvo XC40, timed to roughly coincide with the arrival of the Jaguar E-Pace. It’s a segment that, to date, no automaker has yet found a way to dominate. Read More >

By on September 20, 2017

2017 Subaru Impreza sedan and hatch - Image: SubaruThrough the first eight months of 2017, consumers across America have acquired 12 percent fewer new passenger cars than during the first eight months of 2016.

That’s a drop of 565,000 sales, a rate of decline that stands in stark contrast to the U.S. auto industry’s 4-percent year-over-year light truck improvement. Cars now account for just 37 percent of all auto sales, down from more than 50 percent as recently as 2012. But it’s not all doom and gloom. Some auto brands are selling more cars this year than last, and a wide variety of cars are accelerating their sales pace. Subaru, for example, has already sold 17,981 more Imprezas in 2017 than in the same period of 2016.

So we’ve compiled a list of every passenger car that’s making meaningful headway in America’s anti-car market — the cars that are selling more and more often even as many of their competitors suffer under the weight of a pro-F150, pro-RAV4, pro-Escalade ESV wave.

The list is not very long. Read More >

By on August 31, 2017

Stephan Winkelmann Audi RS5 - Image: AudiAccording to a report in Autocar, the rise through Volkswagen Group ranks accomplished by Audi Sport CEO Stephan Winkelmann will continue in 2018.

Formerly a Fiat employee, the 52-year-old Winkelmann became famous in the auto industry during his decade-long run as president and CEO of Lamborghini. Winkelmann then took over at Audi’s Quattro performance division in March 2016 before changing its name to Audi Sport. But the Rome native’s tenure at Audi Sport will reportedly be cut short by Volkswagen Group’s need to fill the lead position at its flagship brand, Bugatti.

If Autocar’s sources are right, look for Winkelmann to take over at Bentley in 2019, as well. Makes you wonder: Winkelmann has climbed from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s next? Read More >

By on August 29, 2017

Audi logo badge emblem

Audi announced a rather high-level reorganization of management on Monday as it continues grappling with life after Volkswagen Group’s diesel-emissions scandal.

The automaker is still on the receiving end of numerous criminal investigations and vehicle recalls, as well as criticism from unions. But four of its board members aren’t coming along for the ride. Audi AG is replacing CFO Axel Strotbek, production chief Hubert Waltl, human resources head Thomas Sigi and sales chief Dietmar Voggenreiter, effective at the end of this month.  Read More >

By on August 24, 2017

Audi A8 naming numbering, Image: Audi AG

Remember the good old days, back when the numerical part of a car model’s alphanumeric name usually referred to its placement in the lineup or engine size? That went out with powdered wigs and polio. Get with the times. You can’t even count on Mercedes-Benz or BMW to follow through on that anymore.

Audi, however, seems to be blazing a confusing new trail, one that hopefully doesn’t become the norm within the industry. The automaker announced today it will tack an extra number onto existing alphanumeric names, describing not the displacement, not the wheelbase, but the specific vehicle’s power ranking within the model’s range — using a two-digit number (which means nothing on its own) as a signifier of the vehicle’s horsepower.

Prepare to feel nostalgic. Read More >

By on August 22, 2017

img_0012

Confirmation bias can be a tricky thing to overcome in this business. You might not know this, but some people in this business think I have a bit of a preference for the Blue Oval. Some of my frenemies in the automotive journalism world have accused me of being pro-Honda. As for me, I’d like to think that I can objectively evaluate any car, but let’s be realistic here — we’re all humans. We have experiences and biases that rear their ugly heads even when we are doing our damnedest to shove them deep down inside ourselves.

But there’s a entire class of car I personally find reprehensible, for no other reason than I find the types of people who drive them to be, well, reprehensible. When I think “Luxury Compact CUV,” I think “Basic Bitch.” These vehicles serve no actual purpose. In most cases, they have less space than their compact car siblings, worse gas mileage, and prices that soar at least $5-7k higher. The only reason to purchase or (more likely) lease such a Basicmobile is to fit in with the other SAHMs in your subdivision who have seamlessly transitioned from college frat mattress to PTA vice-president in only 10 years flat. When a female friend of mine texted me recently with, “What do you think about the Audi Q3?” my response was so vile that I can’t put it into print (and if you think about the things I’ve written, that’s saying something).

As a result, I was absolutely determined to hate the 2017 Audi Q3 Premium when I selected it from the Emerald Aisle at Miami International Airport. There was only one problem with drinking this particular flavor of haterade.

It’s a pretty damn good car.

Read More >

By on August 3, 2017

2017 Audi A4 Lake Of Shining Waters - Image: © Timothy CainOne year ago, Audi Canada delivered a 2017 Audi A4 2.0T to my driveway. In the official TTAC review, it was my mission to declare everything that was wrong with the fifth-generation A4.

“But there’s a problem with that strategy,” I wrote in September 2016, “because there isn’t much wrong with the 2017 Audi A4, a car that I believe has shot to the top of its segment.” One week with the Audi A4 revealed only a few faults, all of which were minor.

Fast forward to August 2017, however, and I’ve relocated to another province. Audi Canada saw fit to deliver another 2017 Audi A4 2.0T Quattro to my driveway, almost identically specced out. This time, a scheduling quirk means the A4 hangs around Margate, Prince Edward Island, for two weeks.

If a one-week stay in an urban environment couldn’t expose the B9 Audi A4 as an overpriced, underbuilt, upmarket Volkswagen, could a two-week visit to the rough-and-tumble red dirt roads of rural Prince Edward Island do the trick? Read More >

By on July 17, 2017

1976 Audi 100LS in Colorado wrecking yard, LH front view - ©2017 Murilee Martin - The Truth About Cars
The Audi 100 was the car that made most Americans aware of the Audi brand for the first time. The 100 wasn’t particularly reliable in American hands, to put it mildly, and most examples were long gone by the time the 1980s came to a close.

Here’s a long-neglected ’76 that just showed up in a Colorado Springs self-service wrecking yard. Read More >

By on July 8, 2017

2014 audi a6 tdi engine

American investigators, hot on the trail of Volkswagen Group executives and managers with dirty hands, haven’t had the easiest time bringing suspected emissions scandal conspirators to trial. Germany doesn’t extradite citizens facing charges in other countries, making justice a tricky pursuit for U.S. authorities.

So far, only two players in the diesel deception find themselves in the arms of U.S. law enforcement— James Liang, a former executive who worked in California (and has pleaded guilty to conspiracy charges), and Oliver Schmidt, a former U.S. environmental liaison who previously worked out of VW’s Michigan emissions office. Federal agents nabbed him during a Miami layover as the German national returned home from a tropical vacation in January. Six others remain safely in Germany after a U.S. indictment.

Well, expect another trial now. Earlier this week, Munich police arrested an Italian national, Zaccheo Giovanni Pamio, the former head of thermodynamics at Audi’s engine development division. It’s the first diesel-related arrest in Germany and Pamio’s citizenship means he’s a candidate for extradition to the United States.

Now charged in connection to the scandal, American authorities hope Pamio squeals on his bosses at Audi. As for his involvement, the federal government alleges Pamio and others decided a premium sound system was a better use of vehicle space than a proper emission control system. Read More >

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