Jay Z, Kanye, meet your new Otis.
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With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.
Per Mercedes-Benz’s own naming strategy, anything with a G is considered an SUV, even if the GLA45 AMG is classified as a car. That would make this GLA45 AMG a hatchback – a hot-hatch if you will. Since no one in United States buys hatchbacks, it’s being called an SUV anyways. I went along with this until I pulled up next to a cross-over SUV called Range Rover at a light and noticed that its door handle was above this cute-ute’s roofline. Truth is that it doesn’t matter what you call it because it’s a blast!
Another day, another customer survey. This time, it’s J.D. Power with its annual Sales Satisfaction Index Study, with those surveyed placing Mercedes-Benz at the top of the podium.
No matter how many E-Class Benzes ply their trade as German taxicabs, we still allow the S-Class’s high-class image to rub off on the CLA in order to call the entry-level Mercedes sedan an “entry-luxury” car. A 3-Series without leather, lacking a six-cylinder, can still be called a luxury sports sedan. Lexus’s CT200h uses a Prius powertrain, but hey, it’s a Lexus, so it must be “premium” right?
Upscale. High-end. Executive. Premium. Luxury. The words, commandeered by the manufacturers themselves, have lost so much of their meaning because we have lost our ability to place any faith in words which too often turn out to be nothing more than marketing catch-phrases.
But words don’t matter. Forget the words. Ignore the words. Discard the words. Do whatever you have to render the traditional classifying terms null and void.
Doing so will help you accept the truthful message that the new W205 2015 Mercedes-Benz C-Class, tested here in C400 4Matic form, is an honest-to-goodness, legitimate luxury car. Not because it wears a three-pointed star on its key fob, steering wheel, trunk lid, grille, and bonnet, but because it positions you in “the state of great comfort and extravagant living.” Read More >
Mercedes-Benz is shaking things up as far as its long-standing nomenclature system is concerned, as well as introducing a new name to the portfolio: Mercedes-Maybach.
While American premium brands Cadillac and Lincoln look to the Germans for inspiration — and their places on the podium — Lexus Europe chief Alain Uyttenhoven proclaimed that the Teutonic Trinity — BMW, Mercedes and Audi — were “impossible” to beat on a global scale, settling for fourth if possible.
The oft-maligned European fuel-efficiency testing cycle have produced a few manipulators, per green lobby group Transport & Environment, with Mercedes-Benz as the biggest offender.
Though Daimler made $780 million off of its recent Tesla stake sale, CEO Dieter Zetsche says there’s no money in the EV stand.
Earlier this week, Mercedes-Benz opened its Product Engineering Centre in Beijing. To celebrate the occasion, the luxury brand unveiled a new design study: the Vision G-Code sporty utility coupe.
|Capsule Review: 2015 Mercedes Benz GLA45 AMG|
|TTAC Long Term Update: 2015 Mazda3 Sport|
|Capsule Review: 2015 Mercedes-Benz C400 4Matic|
|TTAC Long-Term Review: 2015 Mazda3 Sport|
|Capsule Review: 2015 BMW X1 28i|
|Capsule Review: 2015 Toyota Camry|
|Capsule Review: 2015 Porsche Macan S|
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