Its looks leave the B&B cold, and is powered by a fuel whose infrastructure leaves a lot to be desired. So, how popular could the Toyota Mirai possibly be? Better than you’d expect.
Takata has yet to find the root cause of the defect affecting its airbags; Autoliv will supply replacements to Honda; and Toyota, Mazda and Chrysler are expanding their recalls.
The next-generation Toyota Tacoma will roll down the ramp this January at the 2015 Detroit Auto Show.
Takata won’t be conducting a nationwide recall of its defective airbags anytime soon, but did hire three former U.S. Transportation Secretaries to help the supplier manage the crisis. Meanwhile, an airbag in an non-recalled model explodes in a Japanese junkyard; the National Highway Traffic Safety Administration won’t push for a nationwide passenger airbag recall; and Toyota and Honda both call for an industry review of Takata’s wares.
Want to literally taste the future? Toyota would like for you to reconsider that notion.
2015 promises to be a big year for Toyota. The US market is increasingly important for Japan, Inc., and that market is growing. 16.4 million new light-vehicles are expected to be sold in the US in 2014, and 2015 estimates are as high as 17 million. The updated Camry will help capture a large slice of that growth, but you need competent product across the board when every basis point counts.
Yaris sales have never led the subcompact segment, but they’ve become particularly soft lately with over 50% going to fleet buyers. The new “European flavor” of the refreshed 2015 Yaris is arriving without a moment to spare then.
Will the refresh be enough to return the Yaris to relevance, or can we still only say that “it’s a car”?
Remember when Herr Schmitt took us for a TTAC exclusive into the workshop that made the Lexus LFA? It’s now the home of the Toyota Mirai.
Toyota issued Thursday a global recall of 57,000 vehicles affected by the Takata airbag crisis.
Toyota Mirai and Hyundai Tucson Fuel Cell owners will be able to refuel their new FCVs for free for three years, but only because it’s hard to put a price on hydrogen.