Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on January 20, 2017

2017 Toyota Tacoma TRD Off-Road

If you want a new midsize truck, you have four-and-a-half options. The geriatric but delightfully trucky Nissan Frontier, the recently reintroduced unibody Ridgeline, the insipid GM Colorado/Canyon twins, or the relatively fresh Toyota Tacoma. Each of these trucks has something to recommend it, but the midsize segment is not the dynamic space it once was. There are more station wagons available to American consumers today than mid-size pickups.

Amid the thin field of competition, the Toyota Tacoma is the undisputed sales leader. In 2016 it outsold its next closest rival by 46,000 units on its way to a 43 percent market share. And despite the lack of choice, consumers acquired 25 percent more midsize trucks in 2016 than they did in 2015. Thankfully, growth ensures that this highly visible yet under-served corner of the market will soon offer a selection more like Amazon than a Soviet-era grocery store. The Ford Ranger returns to the market in about two years, along with the much-anticipated Wrangler pickup. Nissan will soon update the prehistoric Frontier. And both Volkswagen and Mercedes are contemplating midsize entries.

Sales are robust for Toyota’s mid-sizer, but is it ready for tomorrow’s competition? Read More >

By on January 18, 2017

2017 Toyota Corolla XSE – Image: © Timothy Cain/The Truth About Cars

So you say you want to understand Toyota. You want to look the company in the eye and get a sense of its soul. Without spending hours studying kaizen and poring over 2000GT imagery and learning the significance of the number 86, you want to know why Toyota is different from, say, Porsche.

Allow the 2017 Toyota Corolla to be your tutor. In LE Eco guise, the fuel-sipping Corolla’s 1.8-liter four-cylinder produces 140 horsepower. In “sporty” SE and XSE trims, the 1.8-liter produces eight fewer horsepower.

No kidding.

With nothing more substantive than rear disc brakes, bigger wheels, and wider low-profile tires, the 2017 Toyota Corolla XSE and its less luxurious SE sibling hardly bring performance to the Corolla lineup. The loss of eight horsepower — and the gain of two pound-feet of torque – compared to the more efficient LE Eco aren’t performance-altering characteristics, either.

Think then of this Corolla XSE as just a Corolla, as merely a Corolla, as only a Corolla, as perhaps the most prudent transportation-oriented purchase a North American car buyer can make this year.

Or as the most joyless way to spend $24,130 on a new car. Read More >

By on January 13, 2017

Toyota Yaris hot hatch

Toyota promised the world a Yaris hatchback that would valiantly rise above the role of a plain-Jane commuter car, and here it is.

Expected to premiere at the Geneva Motor Show this March, the high performance three-door subcompact borrows inspiration, parts, and probably a name from Toyota’s Gazoo racing division.  Read More >

By on January 12, 2017

2018 Toyota Camry – Image: Toyota“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”

– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase. Read More >

By on January 9, 2017

toyota camry

Toyota is hoping to inject some vigor and flair into the best-selling car in America. With the midsize-car market shrinking thanks to affordable gas and a generational shift toward crossovers, the Camry has lost ground for the second consecutive year. While it is undeniably clear that something needs to be done to recapture buyers’ attention, the methodology behind Toyota’s response is more enthusiastic than sound.

The company says the 2018 Camry has a new “emotionally-charged design,” but the mood its designers tapped into must have been bitter sadness. It is an almost unfortunately futuristic modeling of a car. Following some of the Prius’ head-scratching styling cues, the Camry’s new look stands to be extremely polarizing.

Its face is exaggerated and slightly hostile, though the merkinized grille seems to be covering up a damaged — or perhaps missing — piece of bumper. Thankfully, appearances aren’t everything.  Read More >

By on December 16, 2016

2016 Toyota Prius Touring

It hasn’t given the plan a green light just yet, but Toyota is seriously considering letting other automakers tap into its engine, transmission and hybrid technology.

The automaker’s powertrain division chief has opened up on his desire to give rivals everything they need to offer customers a cutting-edge, fuel-efficient vehicle. Why should R&D departments muss their hair when they could just buy off-the-shelf gear from Toyota?

Sergio, are you listening?

Read More >

By on December 14, 2016

Toyota Yaris Gazoo sketch

Hot on the heels of yesterday’s unveiling of the Toyota Gazoo Racing-crafted Yaris Gazoo WRC rally car, Toyota has said a road-going hot hatch for the common man is on the way.

The automaker’s European division let the news slip in Helsinki yesterday, confirming rumors swirling around a possible hot hatch variant of the brand’s staid subcompact.

Still, Toyota left many questions unanswered. Read More >

By on December 14, 2016

2018-toyota-c-hr_04

The upcoming Toyota C-HR, which never had a chance to officially wear its former Scion badge, is on a mission.

Toyota is treating its strategically edgy subcompact crossover as something of a canary in the marketplace coal mine, betting on a big consumer response based solely on its styling. The company that built its reputation on staid, reliable, beige cars wants to know what happens when it lets its hair down.

And no, it doesn’t care if you’re offended. Toyota wants to push your buttons, turkey. Read More >

By on December 13, 2016

Toyota Yaris Gazoo WRC

As it prepares to return to the World Rally Championship after a 17-year absence, Toyota and its Gazoo racing division just revealed a piece of brain candy for hot hatch lovers.

Making sky-high horsepower from its diminutive four-cylinder, the Toyota Yaris WRC hits the pavement — and dirt and snow — in Monte Carlo next month, but the vehicle itself could spell a less buttoned-down future for the brand. Read More >

By on December 12, 2016

1988 Toyota Camry in California junkyard, LH front view - ©2016 Murilee Martin - The Truth About Cars

Car writers are expected to love wagons with manual transmissions, but most of my love is reserved for the likes of three-on-the-tree-equipped Ford Country Squires and maybe the occasional 4-speed Datsun F-10 Sportwagon. Still, when I run across a Junkyard Find as rare as a second-generation Camry wagon with five-speed, I photograph it.

Here’s one that I spotted last week in a San Francisco Bay Area self-service wrecking yard. Read More >

By on December 10, 2016

Toyota Dynamic Force engine

(Update: Specifications for the 2.5-liter engine have been added.)

Dynamic Force. It sounds like the name of a military offensive from the early 2000s, but it’s also the name of Toyota’s next-generation gasoline powerplants.

The automaker has revealed the first of a slew of new engines that should power 60 percent of its vehicles within five years. Oh, and there’s new transmissions and hybrid components to go with them. Read More >

By on December 6, 2016

2017 Toyota Prius Prime

Toyota has announced it will expand the development of hybrid technology over the next five years to get ahead of strict global emissions standards.

The  automaker plans to increase staff on its hybrid technology development team 30 percent by 2021, setting the goal of 19 emissions-friendly drivetrain components. The fuel-sipping technology could soon find its way into the majority of Toyota vehicles. Read More >

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