Toyota

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.

Toyota's EV Battery Production Efforts are Looking Up

Toyota may be pushing hard toward more diverse propulsion options instead of solely focusing on EVs, but that doesn’t mean it’s not looking for ways to make headway on electrification. The Japanese auto giant recently announced its acquisition of Primearth EV Energy from Panasonic, which it said would give it a significant boost toward EV battery mass production.

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Used Car of the Day: 1991 Toyota Supra

Our team is busy grinding away in the blog mines, so we've been quiet this morning. We'll start your afternoon off with a treat: A clean-looking 1991 Toyota Supra.

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Deez Nuts: Toyota Recalls 381,000 Tacoma Trucks

The hackneyed old joke of a ‘loose nut behind the wheel’ causing a crash may be even more worn out than your author’s favorite Cole Haan loafers, but a manufacturing issue involving potential loose nuts on the axles of certain Toyota Tacoma pickup trucks is a very real problem which has led to a large recall.

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Toyota Launches a Few Recall Campaigns

Toyota is in the middle of a sizable recall relating to the 10-speed automatic transmission from Aisin used on several of its larger models. The campaign encompasses roughly 280,000 vehicles split between the 2022-2024 Toyota Tundra (including the hybrid variant), 2023-2024 Sequoia, and 2022-2024 Lexus LX 600. Concerns revolve around the possibility of the gearbox not disengaging properly when placed into neutral.

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Carbon Negative: Toyota Working On a Carbon Capture Filtration System

Toyota has taken an all-around beating for its decision to focus on a diverse array of alternative fuels and electrification options instead of going all-in on EVs, but that approach has started to look more prudent as other companies struggle with slower-than-expected growth. The Japanese auto giant has developed hydrogen powertrains and been a staunch supporter of hybrid technologies, and now it is testing a new engine that can remove carbon from the air.

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Are Plug-In Hybrids the Future?

On today's podcast, we ponder if plug-in hybrids are the future, talk Tesla and Ram, and ruminate on our first races attended as fans.

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2023 Toyota Prius Prime Review - Time For Me To Fly

No doubt you’ve seen it, whether here on TTAC, other websites or magazines (GASP! You actually read something other than TTAC!), or on the roads. One of the most daringly styled, attractive new cars on our roads wears a badge that has, for over two decades, been nothing but an ugly duckling camped out in the left lane at well less than the speed limit.


Well, our ugly duckling has grown into a swan. The 2023 Toyota Prius Prime is still a mileage champ, but it now has power and styling to befit its avian glow-up. The thing with swans is, well, they crap all over the place. Is this new Prius Prime a plugged-in pile of dung on a freshly-waxed showroom floor, or is it a genuinely graceful bird spreading its’ wings?

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2023 Toyota Prius Limited Review – Finally a Worthy Choice

The Toyota Prius was once reviled by most enthusiasts and often the butt of jokes, even in pop culture. Prius drivers were stereotyped as left-lane camping, NPR-listening, Green Party-voting smug virtue-signalers.

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Gone in Thirty Seconds: Super Bowl LVIII Auto Commercial Pre-Game Roundup


Football and marketing - does it get any better? In this era of fragmented streaming services, there are precious few moments of what was once dubbed Must See Tee Vee where one be assured hundreds of million eyeballs will be glued to the same message simultaneously. We likely will never have another shared broadcast moment like the finale of M*A*S*H, so The Super Bowl is it.


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European Emissions Regulations Drive the Toyota GR Yaris' Price Up By Almost 100 Percent

Europe has, and will likely remain, far more aggressive with emissions-cutting measures than we are here in the United States. Strict climate-related regulations on the Old Continent mean that gas vehicles – even those that we consider relatively efficient here – are extremely expensive and difficult to find. That’s how the 2024 Toyota GR Yaris, a car powered by an (admittedly powerful and turbocharged) three-cylinder engine, costs nearly double its sticker price in France.

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Used Car of the Day: 1999 Toyota 4Runner SR5

Today we bring you a very clean-looking 1999 Toyota 4Runner SR5.

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Drive Notes: 2024 Toyota Sequoia TRD Pro

Two Drive Notes for the price of one this week, due to travel last week.

Up today: The 2024 Toyota Sequoia TRD Pro.

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Toyota Tacoma Fuel Economy Numbers Confirmed by Canadian Ratings Agency

The all-new 2024 Toyota Tacoma is starting to land on dealers’ lots, but the EPA hasn’t released fuel economy figures for the truck. Natural Resources Canada has posted its estimates, however, and they’re in line with the numbers seen on window stickers in the United States.

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2024 Toyota Grand Highlander Hybrid Max Review - Yeah, It Is That Good

God knows I’m a big proponent of the minivan. I’ve owned a few, though my rapidly-emptying nest no longer requires the flexible cargo area behind the seats that roughly resembles a small airport hangar. It’s hard to argue against the versatility of the big square box where stale french fries and the dreams of DINKs go to die.

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Used Car of the Day: 1988 Toyota MR2

Today we bring you a 1988 Toyota MR2. I had forgotten this generation of the MR2 existed.

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Toyota Rumored to Debut Performance Automatic Transmission for GR Models Next Month

With Toyota discussing its desire to build an automatic transmission dedicated for performance applications, driving enthusiasts around the world are eager to find out when the unit will be affixed to the GR Yaris. Meanwhile, Americans want to know when it will be adapted for the GR Corolla and prospective performance products Toyota may actually sell in the United States. There has been no shortage of rumors, with one of the most recent suggesting Toyota’s newest “Direct Automatic Transmission” (DAT) will debut during the 2024 Tokyo Auto Salon. Production is supposed to commence at roughly the same time.

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Used Car of the Day: 2004 Toyota MR2 Spyder

Today, in the dead of winter, we present to you a convertible. It's a 2004 Toyota MR2 Spyder.

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More Than a Million Toyota and Lexus Models Recalled for Airbag Sensor Issue

Despite having been around for decades, vehicle airbags are not infallible or immune to manufacturing defects. There was the massive and ongoing Takata airbag recall, and automaker continue issuing recall actions to correct or prevent failures of airbag sensor systems. Toyota is the latest, as its most recent action involves around 1.1 million vehicles from between 2020 and 2022 for malfunctioning airbag sensors.

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Used Car of the Day: 2006 Toyota Tundra

Today we bring you an overlanding 2006 Toyota Tundra.

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Toyota Re-Launched Land Cruiser “70” in Japan

But we can all go pound sand in North America, unfortunately. Such are the joys – and challenges – of our global marketplace. Nevertheless, off-road gearheads in other parts of the world will be able to avail themselves of this tremendously square beast, showing up for duty with a 2.8L turbodiesel.

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2024 Toyota Tacoma Sees Some Sizable Price Bumps

Despite Toyota having revealed the redesigned mid-sized Tacoma pickup for the 2024 model year last spring, the company has waited until now to announce pricing. That may have been because the brand’s best-selling truck is accompanied by some unhappy price increases. Though the pickup has also been modernized, potentially softening the blow for some who liked the vehicle’s reputation for reliability and simply thought it was a little rough around the edges.

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Toyota Financial Ordered to Pay $60M Penalty

In yet another chapter of dealers (and their financial arms) behaving badly, Toyota Motor Credit has been levied $12 million civil fine and also order to fork over $48 million in restitution after a court found the organization played fast and loose with some rules.

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2023 Toyota Corolla Cross Hybrid Review - The Un-Car

“We don’t have Coke. Is Pepsi okay?” has become something of a meme lately, where consumers, thwarted in their attempts to acquire what they desire, are offered something less than. And for the record, I’m a Coke person, though Wilford Brimley’s favorite chronic disease has pushed me toward the Coke Zero end of the bubbly drinks spectrum.

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Toyota Rolls Out Crown Signia

Making good on its promise to show an SUV variant of its new Crown sedan, Toyota introduced the Crown Signia yesterday at an event in Los Angeles.

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Toyota Unveiled the 2024 Camry as a Hybrid-Only Affair

We’re not even out of 2023 yet, but we’re already talking about 2025 model-year vehicles. Toyota recently revealed a new version of the iconic Camry sedan for 2025, which will let go of the car’s powerful V6 option in favor of hybrid power, more tech, and top-notch safety equipment. The car goes on sale in spring 2024.

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Toyota Applied for "Land Cruiser FJ" Trademark in Japan

Companies file trademark applications all the time to protect product names and other concepts, but the applications don’t always mean that something new is coming. That said, a recent Toyota trademark application in Japan spotted by Land Cruiser forum members has sparked heated conversation around what might be coming.

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Toyota Crown SUV Bows November 14

It seems the buzz and speculation a few days back about the possibility of an SUV being birthed from the Toyota Crown nameplate was right on the money. If all goes as planned, it’ll be shown at the L.A. Auto Show later this month.

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Used Car of the Day: 1986 Toyota Mk2 Celica Supra

We're sticking around Chicagoland for the second day in a row. Today I bring you a 1986 Toyota Mk2 Celica Supra.

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Toyota Recalled More Than Two Million RAV4s for 12-Volt Battery Fire Risk

Toyota is recalling a significant number of RAV4s for an odd problem with replacement 12-volt battery sizes. The automaker recently announced a recall of around 1.85 million units in the U.S. and an additional 306,000 vehicles in Canada and Mexico. Vehicles from between 2013 and 2018 are involved in the action.

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Report: Toyota Boosts Wages Ahead of UAW Ratification Votes

While the United Automobile Workers (UAW) are preparing to vote on contract proposals offered by Ford, General Motors, and Stellantis, non-union Toyota is increasing hourly wages. Hourly compensation has increased for the automaker’s U.S. manufacturing, distribution center, and logistics employees. It’s also offering more paid time off than before and reducing the time it takes for workers to reach top-tier compensation.

Considering Toyota had already issued two pay bumps for 2023, seeing a third is a bit of a surprise and likely has everything to do with the results of the UAW strike.

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The Toyota FT-Se Concept Probably Isn’t the Next MR2

The Toyota FT-Se Concept that debuted at the Japan Mobility Show recently probably isn’t going to be the MR2 successor everyone has been hoping it would be. But there is reason to believe it actually might evolve into a production model you may someday drive.

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Toyota Previews Builds for SEMA 2023

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.

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Used Car of the Day: 1993 Toyota 4Runner

Today's UCOTD is a pure off-road rig. It's a 1993 Toyota 4Runner SR5 with a new engine.

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Ask the Engineer: What Do You Want to Know About the New Land Cruiser?

Toyota surprised everyone with the return of the Land Cruiser, and by all accounts, this new model is poised to become an instant classic. And while plenty of info was released about this iconic off-roader, we’re sure you have plenty of questions.

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Toyota Recalling Over 750,000 Highlander SUVs in the United States

On Thursday, Toyota Motor Corp. confirmed plans to recall the Highlander SUVs over an issue that could cause the front bumper to loosen. The vast majority of the impacted models are parked inside the United States with additional recalls planned for Canada and Mexico.

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Toyota Assembly Plant in Texas Turns Twenty

Whilst we don’t generally run news of this sort, it is worth noting that this month represents a full two decades since Toyota put shovels in the ground to build what would become their San Antonio truck plant, a spot which currently cranks out Tundra and Sequoia machines.

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Toyota Teases Yet Another Crossover

It seems Toyota is bent on covering every single niche in the crossover segment, currently slinging vehicles ranging from the pert Corolla Cross to the jumbo Grand Highlander. Now, another bundle of joy is on the way – but they’re not telling us its name.

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Rental Review: 2023 Toyota Corolla LE, Aged Basic Transportation

I spent a few days in the Florida sunshine this week, behind the wheel of a most basic 2023 Corolla LE. It's a design that's been with us for a few years now, a sedan shape so common that it’s totally unnoticeable. Unfortunately, driving it was an experience I don't care to repeat.

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Is This the Revised 2025 Toyota Camry?

“A new dawn is coming,” or, at least, a new Camry from Toyota. Probably. The automaker issued a cryptic teaser for a car with the question, “Can you guess what’s on the horizon?” And, while there’s no official confirmation that it’s a Camry, the car is the most likely candidate for an overhaul.

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Retro Styling Kit Appears for the Toyota Tacoma

If you’ve always wanted your last-gen Toyota Tacoma to look like a Land Cruiser from the 1980s, a company based in Japan has just the solution for you.

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Used Car of the Day: 2012 Toyota FJ Cruiser TTSE

Today's UCOTD is a special 2012 Toyota FJ Cruiser. It's a Trail Teams Special Edition.

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Toyota is Closing in On an Automatic Transmission for GR Yaris

Look, we can be elitist enthusiasts about many things, but screaming into the void about how manual transmissions are the only “true” option is pointless and wrong. There are plenty of people who have legitimate reasons why owning and driving a manual-powered car would be impossible, and Toyota seems to recognize that – at least with one of its vaunted GR performance cars.

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Used Car of the Day: 2001 Toyota MR2 Spyder

We're going back to the convertible well today with this 2001 Toyota MR2 Spyder.

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2023 Toyota Corolla Hybrid Review – Sensible Shoes

I’ve had, for whatever reason, a consistently unfavorable view of Toyota’s Corolla for quite some time.

Not an anti-Corolla bias, mind you. I kept an open mind every time I drove one. And every time I did, I felt let down. And that was before I compared the car to its rivals, such as the usually solid Honda Civic or the ever-improving Hyundai Elantra.

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Toyota Trademark Could Preview Cool New EVs

After a slow start, Toyota appears primed for action, with new EVs coming in the next few years. A recent trademark application surfaced on the bZ forums, suggesting one of them could be a boxy electric off-roader or sports car. 

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Toyota 4Runner Fans Will Have to Wait Until 2025 for an Overhaul

The Toyota 4Runner may be a formidable off-roader with legendary capability and longevity, but the fifth-generation model introduced way back in 2009 is far from modern or refined. That won’t change for 2024, as Toyota is not giving the 4Runner a makeover like it did the Sequoia, Tacoma, and Tundra. 

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Toyota Announces an Ultra-Plush Tundra 1794 Limited Edition for 2024

Automakers have capitalized on the American truck craze with ever more expensive luxury and off-road models. Toyota hasn’t gone as overboard as most, but its recent redesign of the full-size Tundra ushered in a new era for the auto giant. The 1974 Edition has long been a plush, leather-packed entry near the top of the Tundra lineup, but Toyota announced a new Limited Edition variant that pushes the 1794 deeper into premium territory.

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2024 Toyota GR Corolla Pricing Revealed, New Trim and Performance Parts

Pricing for the 2024 Toyota GR Corolla has dropped. But that probably won’t matter much due to the fact that the model will undoubtedly be subjected to horrid dealer markups. Though that issue may be improving as Toyota ramps up production and adds a new trim that’s clearly targeting how most people were already configuring the rally inspired hatchback.

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Toyota May Have Leaked the 2025 Camry UPDATED

Toyota may have revealed the design of the next Camry sedan in an unrelated video. The supposed leak comes via a rather straightforward clip from the automaker explaining the difference between buying and leasing. It uses the Camry as its demonstration vehicle, usually represented by die-cast toys scaled to fit in the palm of the hand.

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Canadian Order Book for 2024 Tacoma Has Leaked

Toyota announced the all-new Tacoma a while ago, but we’ve yet to see details on the truck’s available configurations. That changed over the weekend, as The Drive found a leaked Canadian order guide for the pickup that shows the trims and options for Toyota’s newest ‘ute.

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Used Car of the Day: 2003 Toyota MR2 Spyder

Today's UCOTD is a highly modified convertible runabout.

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Toyota Under Pressure From Dealers to Develop a Small Pickup

Pickup trucks have been all the rage for years now, and automakers have reveled in the opportunity to make as much money as possible with new models. Ford can’t make the compact Maverick fast enough to keep pace with demand and rumors have floated for years that Ram would bring its compact 700 pickup north from Mexico. Toyota, whose Tacoma has led its segment for a while now, is hearing from its dealers that it’s time to act with a competing smaller pickup. Automotive News reported that Toyota dealers are pressuring the automaker to retake the compact truck crown it established in the U.S. back in the 1970s.

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Bits & Bytes: Toyota Shutdown Caused by Insufficient Disk Space

The cause of a recent blip in production for one of the world’s largest automakers has been traced to problems with computer memory. Yes, you read that correctly.

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Toyota Revealed the Century SUV for Discerning Japanese Buyers

Though Americans love to think we’re the center of the universe, that’s far from the case, especially when we’re talking about cars. The global automotive world is packed with “forbidden fruit” vehicles that automakers sell in other countries but not here. Despite being one of the most visible and popular automakers in the U.S., Japanese auto giant Toyota has a whole universe of vehicles it doesn’t offer to Americans. The iconic Century sedan is one of them, acting as the transport vehicle of choice for Japan’s royals and dignitaries. Now, Toyota’s got an SUV version, but it looks like the larger Century vehicle won’t come here, either. 

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Toyota Japan Shuttered Production for a Day to Deal With System Failure

Toyota’s manufacturing processes are the stuff of legend, as the automaker’s focus on quality and efficiency is unmatched in the industry. It relies on a production philosophy known as just in time, which means its raw materials flow into factories “just in time” to be used for production. The methodology reduces costs and waste, but it leaves the automaker susceptible to disruptions if one or more parts of its supply chain or operations have issues.

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Toyota Adds Nightshade, Factory Lift to Tundra for 2024

The Big T is adding new trims and options to its Tundra half-ton pickup truck for the 2024 model year, including an expansion of the TRD Off-Road package to its snazzy Platinum-grade 4x4 and extending the availability of the murdered-out Nightshade trim. Of greater interest to this author? A new TRD 3-inch suspension lift kit can now be installed at the factory.

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2023 Toyota GR Supra 3.0 Premium MT Review – For Extra Fun, Add Third Pedal

In a bit of serendipitous timing, we saw earlier this week that a lot of 2023 Toyota Supra buyers are opting for the manual.

Having tested one earlier this year, I can see why.

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2023 Toyota Sequoia Review - A Three-Row Prius?

Toyota wasn’t the first to market a hybrid car here in the U.S. Despite that, the Prius has become the defining hybrid car of the past two decades or so, with the model name occasionally outshining the marque itself. Hybridization has metastasized throughout the Toyota lineup, punctuating nearly every model and segment with electrification. 


It only stands to reason that the largest vehicles in a lineup, those vehicles for which fuel economy has never been the sole focus, should be among the last to see battery power. Within full-sized trucks and SUVs, however, there are plenty of gains to be made and plenty of room to stow extra batteries for additional economy and performance.


While the full-sized Tundra offers the choice between a standard turbo V-6 and hybridization, this 2023 Toyota Sequoia is hybrid only. How does it stack up in the real world? Is it a revelation in fuel efficiency, or does it keep you from seeing the redwood forest for the trees?

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Almost Half of Toyota Supras Sold Since Manual Transmission's Introduction Have Had Three Pedals

The calls for a manual transmission option began almost as soon as people got past the fact that the new Toyota Supra is essentially a BMW Z4 underneath. Toyota obliged, releasing a six-speed manual version of the inline-six-powered variant, and we’re now learning that buyers have rewarded that decision.

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2023 Toyota BZ4X Review – Falling Short

When it comes to reviews, the 2023 Toyota bZ4X has taken it on its oddly-shaped chin. And, as I found out, for good reason.

That’s a shame because had this car been done right, it could’ve easily worked as affordable EV transport.

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  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
  • B-BodyBuick84 Mitsubishi Pajero Sport of course, a 7 seater, 2.4 turbo-diesel I4 BOF SUV with Super-Select 4WD, centre and rear locking diffs standard of course.
  • Corey Lewis Think how dated this 80s design was by 1995!