Lincoln has been working to get their luxury mojo back for a while, but up to this point it has tried to sell models a half-step larger to luxury shoppers. That meant a major value proposition, but engineers often skimped on luxury to keep prices low. The MKC is an entirely different animal however. This Lincoln is essentially the same size as the Lexus NX and Mercedes GLK. Although the MKC is finally the same size as its competition, it marches to a different drummer, and after a week I finally realized something. It’s refreshing to have something different.
Continental. Zepher. Coronation. Lincoln has some great names in its history – much better than the MK-add-a-letter-here nomenclature of today. Actually, if your model naming scheme is best described as nomenclature, you’re probably doing it wrong.
I remember back when I first wrote on The Truth About Cars that Lincoln, noted creator of cars for airport limo drivers, would make a comeback. The comments broke down like this: a few of you agreed with me. The rest of you accused me of being either a paid shill for Lincoln or an idiot, which, in your minds, appeared to be approximately the same thing.
Well, here we are two years later, and Lincoln is already clawing its way back.
Here it is: the Lincoln Continental Concept, revealed ahead of its trip down the ramp at the 2015 New York Auto Show.
Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.
Coming straight from a leaked URL on Lincoln’s Canadian website is the 2016 MKX.
For the longest time, there wasn’t much difference between Lincoln and Ford in the design game, consumers hardly seeing much difference between an MKZ and a Fusion despite the former’s premium price. Ford global design boss Moray Callum is drawing a line in the sand as far as that is concerned.
After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013.
Long-time followers of my racing adventures, if there are any, will know that my trips to Houston have been less than perfectly satisfying and/or marked by misbehavior. By contrast, my stint behind the wheel of a 944 Turbo in the LeMons Gator-O-Rama was probably my sanest Texas trip in years.
It didn’t hurt that I wasn’t driving a Kia with the bumper ripped halfway off but rather a vehicle that, like David Bowie’s stage outfits, only works in one place, but perfectly so when it is there.