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The first Volvo car rolled off the line in Göteborg, Sweden in 1927 and the first truck followed the next year. Over the decades Volvo became a major vehicle exporter, sending cars, trucks, busses and tractors all over the world. Volvo Car Co. was sold to Ford Motor Company in 1999 for a reported $6.45 billion.
Volvo has named Henrik Green as its new head of researching and development, replacing Peter Mertens, who was usurped by Audi in November.
Green, 43, entered Volvo’s executive branch in October as the senior vice president of sales, production planning, and customer service. Volvo says the vacant position, which was created for Green specifically, will be filled eventually. With Mertens gone, Volvo is depending upon Green to implement plug-in hybrid drivetrains throughout the company’s fleet and develop an autonomous vehicle by 2021. Read More >
Do you remember the last Volvo commercial you saw? Or any Volvo commercial?
If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.
It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. Read More >
Toyota’s going to market the new Prius Prime with laser-like precision. Is it because they want to embrace cutting-edge advertising methods, or is it because they don’t see it as a vehicle with particularly broad appeal?
That, BMW thinks it might want to keep an unpopular model around for another generation, Volvo issues a voluntary recall on seat belts, and Toyota and Nissan agree that their prospects have looked better in North America… after the break!
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Ford is offering a new turnkey GT4 series racecar, meaning ‘Stang owners can now race on a track instead of just strip mall parking lots.
That, Volvo is moving S90 production east, a Texas woman is suing Honda and Takata for almost fatally spraying her with bits of her own car, and Mopar is letting you refresh old cars with new Hemis with a lot less hassle… after the break!
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First it was Hyundai flinging special discounts in the direction of imminently carless Volkswagen diesel owners. Now Volvo has added its name to the list of automakers attempting to woo this unique crop of vehicular nomads.
The approval of Volkswagen’s massive settlement deal with U.S. owners and environmental regulators on Tuesday is apparently a sales opportunity not to be missed, but Volvo is approaching it from a different direction than Hyundai. Read More >
Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date.
Naturally, it’s for an affordable car brand, but with a difference: this brand is completely new and its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car. Read More >
What a difference a lift makes.
Always the purveyors of something different, Sweden’s Volvo Car Corporation has officially lifted the veil on its newest product — a lifted, all-terrain version of its elegant V90 wagon.
Just don’t call it a crossover. It’s a Cross Country. Read More >
Volvo is determined to make a splash in the U.S. small car market when the next-generation 40-series cars arrive, and it’s already laying the groundwork.
The Swedish automaker filed a trademark application for the V40 name on August 31, paving the way for a five-door hatch that will ride atop the company’s new compact modular architecture (CMA). Read More >
Volvo is partnering with ride-hailing service Uber, a $300 million deal expected to spawn a fleet of self-driving vehicles on U.S. roads.
Both companies plan to develop their own autonomous technology using a Volvo “base” vehicle, but Pittsburgh will see a crop of self-driving Swedes by the end of the year, Automotive News reports. Read More >
There are upsides to autonomous driving, but Volvo drivers are still made of flesh, with blood pumping though their veins.
Unlike that hazy group of people who lose their minds with excitement at the thought of always being a passenger in their own car, the Swedish automaker isn’t about to take away the act of driving from its customers. Read More >