Some cars appeal to the head. Others to the heart. Judging from the marketing pitches that festooned the corporate-owned, dealer-supplied 2012 Impreza, Subaru hopes the redesigned compact will appeal to both. On the rear bumper: “The most fuel efficient All-Wheel Drive car in America at 36 MPG.” And on each front door: “Experience love that lasts.”* Will the Impreza truly “love you long time”? We went on a date to find out.

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It’s the particularly unpleasant sort of weather that Vancouver does best: temperature hovering just above zero degrees socialist, wind whipping a smirr of fine rain up and around uselessly flapping umbrellas and directly into your unprotected earhole, an all-pervading dampness seeping up from the puddled sidewalk and penetrating to the very bone. “Beautiful BC” my chilly posterior; today’s as cold and wet as a Beluga’s swim trunks.

Then again, it’s also perfect weather for testing out a new Subaru. (Read More…)

Let’s face it, Subarus used to be strange. When I was a kid, Subaru was in the same category as Volvo, Saab, Sterling and anything from France. Once upon a time, when friends rode in your Subie they were intrigued by its quirks and idiosyncrasies. As time moved on though, everything has become increasingly mainstream. Well, except for the French. To prove the point we hit Subaru up for a 2011 Legacy 3.6 Limited.

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Back in the late ‘90s, Hollywood unleashed a barrage of light-hearted, cookie-cutter teen movies. The gist: quasi-geek exists just outside the fringe of the high school “in crowd.” He’s intrinsically smart, casually cool, but socially a bit awkward. He’s followed by legions of adoring and affable nerds, cast in the shadows of the popular conformists. Inevitably, our geek has his eyes on the prettiest girl in school and a thirst for leaping the social chasm to popularity. Predictably, this is accomplished through a bit of dumb luck, by selling his soul through transformational makeover, and by alienating those who supported him. Allow me to introduce the latest geek-turned-sellout: the 2010 Subaru Outback.

Last year, Toyota bought 16 percent of Fuji Heavy Industries, Subaru’s parent company. Those who care about such things immediately began speculating about Subaru’s influence on Toyota. Rumors of all kinds of wonderful sporting Toyobarus emerged, from a replacement for the Scion tC to a resurrected rear wheel-drive Celica using just the rear half of the Subie AWD drivetrain. The highly-anticipated (in some quarters) cross-pollination is well underway. Unfortunately, the result turns pistonheads’ dreams into a nightmare. With the arrival of the Impreza 2.5GT, the Toyotization of Subaru has begun.

In 2005, Toyota bought around half of GM’s stake in Subaru. As ToMoCo never bought Saab, they never bothered with a Saabaru. Instead, Toyota decided to go for a return on their investment. How? By broadening the WRX’s appeal. That’s right, the WRX, Subaru’s de facto all-wheel drive, turbocharged, deformed-looking halo vehicle was going to bring home the bacon by appealing to moms. Ha ha ha. As such, the 2008 WRX was an abject failure. There’s no better proof/pudding than the fact that I spent a week with an all new 2009 WRX. Not since the 1950s has a redesign happened so fast. But big questions remain. Like just how much better is this new-for-‘09 Rex?

The Forester XT is living, breathing proof that Subaru has lost its way.  The Toyota-fication of the brand has now reached its pinnacle in the redesigned Forester, and it stands tall (really, really tall) as the perfect example of how to alienate the hippies and hoons that bought Subaru after Subaru.  To put it succinctly, driving the new Forester XT is like answering the door expecting Ed McMahon with a check for a million dollars and finding your mother-in-law standing there instead.  At least the MIL eventually goes home.  The Forester XT just hangs around and keeps disappointing.

At some point in our recent automotive history, all wheel-drive (AWD) replaced front wheel-drive as the paranoid consumer's drivetrain of choice. The safety advantages of high quality snow tires (as needed) and a low center of gravity (in all cases) got lost in translation. Ready to capitalize on the AWD's popularity: the economy-oriented Toyota Matrix and the Subaru Impreza. Both diminutive scramblers aren't nearly as cheap or efficient as their front-wheel-drive cousins, and they won't off-road, tow a boat or carry seven passengers. Still, both cars offer a [potential] extra safety margin and [potentially] better handling. So if you had to choose one…

Subarus are supposed to be the Birkenstock sandal of the automotive world; simple, robust cars with a certain sense of style that doesn't care about current fads. Alternatively, you could say a Subie used to be what a VW used to be (before Ferdinand Piech started messing with the brand) plus a boxer engine (once a key VW characteristic) and standard all-wheel-drive. In recent years, Subaru's image has become less and less clear. The automaker's desire to escape the granola ghetto first gave us the Tribeca, and then the new Impreza. And now we have a new Forester; an answer the question that in the past didn't have to be asked: what is a Subaru?