Category: Subaru

Subaru Reviews

Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester.
By on July 30, 2015

2015_Subaru_Legacy_ext_17

In my youth I was a vital, virile, male Manly Man. So manly that when I got a new ’86 GTI as my first “nice” car, I left off not only the automatic transmission but also the power steering. Mind you, it drove great — when it drove at all.

One night my parents tossed me the keys to drive them home from the restaurant. Mom’s whip was a mid-trim, 4-pot ’88 Camry. Yes, its limits were low, it was gutless, and it was tailored to bourgeois tastes with pastel upholstery here and fake stitching there. However, it was up front about its limitations, pridefully built, civilized in all its moves, and driving it was just so…easy. I one-fingered steered all the way home and made an earnest mental note.

Fifty VW defects later, I went Japanese and never looked back.

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By on July 29, 2015

2015-Subaru-Forester

Reuters Investigates has a scathing report on foreign workers in Japan at some of Subaru’s most important suppliers. According to the news agency, due to the combination of a booming “Abenomics”, Japan’s 2010 asylum seeker program, and manufacturers looking for cheap sources of expendable labor, foreigners are taken advantage of and treated as second- and third-class workers. Another program meant to help Chinese citizens learn manufacturing skills in Japan is also implicated in helping Subaru take advantage of marginalized immigrant workers.

Subaru isn’t the only automotive manufacturer named as the same suppliers also feed parts to Honda and Toyota.

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By on July 14, 2015

Subaru BRZ STI Performance Concept

It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.

Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.

Maybe.

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By on July 8, 2015

2015 Subaru Outback

Subaru has already sold as many cars in 2015 as they did in all of 2011, according to the company.

Last month, Subaru recorded its 16th-consecutive month of increasing sales, selling more than 44,000 cars in the U.S. The Forester and Outback were Subaru’s best-selling models.

In 2011, Subaru sold 266,989 cars according to the automaker. At the end of June 2015, they had already sold 272,418.

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By on June 28, 2015

2016 Mazda MX-5

According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.

The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.

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By on June 8, 2015

2015-Subaru-Outback-01

Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.

As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”

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By on March 24, 2015

2015 Subaru Outback

Could there be a Subaru Grand Outback in the future? That’s what the automaker is considering for its seven-passenger crossover due in showrooms in 2017.

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By on February 13, 2015

2015 Subaru Outback side

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt.  The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro.  At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

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By on February 11, 2015

Toyota 86 Style Cb Edition 01

Shopping for a new Toyota 86? The newly revised JDM model is gaining an injection of style for one variant, in the form of the style Cb.

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By on January 5, 2015

2015 subaru wrx (9)

It’s official: Subaru of America has moved 500,000 units in a single year for the first time.

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