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Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester.
Are modest improvements in looks and power enough to revive consumer interest in the Subaru BRZ? The automaker sure hopes so.
A host of small changes were just announced for the rear-drive coupe’s 2017 model year, which sees its sister car (the
Scion FR-S Toyota 86) switch identities. Every change aims to nudge the BRZ closer to what the public feels it should be — a performance car worthy of special status. Read More >
Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.
After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.
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You can’t talk about the miserable econoboxes of the 1980s without talking about perhaps the most miserable of them all: the irresistibly cheap, irredeemably terrible, front-wheel-drive Subaru Justy (the all-wheel-drive Justy could be a lot of fun, of course).
You won’t see many of these cars today, but I was able to find this 28-year-old survivor in a Silicon Valley U-Wrench-It yard. Read More >
Subaru’s parent company plans to change its name from Fuji Heavy Industries to, simply, Subaru Corporation. Why? Because #branding, of course.
In an effort to leverage the recognition of its Subaru brand, the transportation giant says the move away from its long-winded company name will help grow Subaru as a distinctive global presence in the automotive and aerospace industries.
Fuji Heavy Industries currently has four divisions: Automobile, Aerospace, Industrial Power Products, and Eco Technology.
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If you’re looking to get the most money back when you drop your car onto the used market in five years, better get into something large and utilitarian.
Large and midsize trucks and SUVs grab the top five-year resale values in Edmund’s 2016 Retained Value Awards, with conventional and luxury midsize and large cars depreciating the most. Read More >
The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.
Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”
The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim. Read More >
It’s longer, lower, wider, and yes, more global than before.
Subaru has unveiled the next generation of its perennially popular Impreza, adopting a more contemporary style while placating purists who worried their fun compact could become too beige.
Revealed at the New York Auto Show in sedan and five-door guise, the 2017 Impreza brings tasteful, flowing lines to a body that once delighted in being chunky. There are more subtle curves here than a coastal highway.
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Subaru, worried that it might be losing its coolness, could be planning to rebel against its new-found mainstream image.
That, Big Battery picks up steam, Tesla’s stock turbulence continues to amaze, NASCAR wants Millennials to watch a race, and Porsche thanks its lucky stars for SUVs … after the break!
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Subaru’s next generation of models will ride atop a platform that is stiffer, less prone to body roll and can incorporate a variety of propulsion sources, Motor Authority reports.
The new modular platform will underpin all future Subaru vehicles except the BRZ, starting with the Indiana-built 2017 Impreza.
Besides its adaptability to a range of models, the company says the key selling point of the Subaru Global Platform is a greatly increased stiffness that lends itself to safety and handling.
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I moved from California to Colorado in 2010, and the stereotype of the stony Subaru driver who snowboards/hikes/camps/rock-climbs, has some sort of retriever dog, and drinks super-hoppy craft beers turns out to be based on reality.
Everyone here drives Subarus — hell, even I have an Outback in the fleet — but we’re talking about the beat-to-hell, 15-to-30-year-old cars here, and not shiny new Crosstreks in the REI parking lot. Last week, I saw the perfect example of that type of Subaru in a Denver self-service yard: this rusty, crusty, 200,000-mile, Pleiades-badged Colorado veteran, which spent its long life driving to trailheads and brewpubs, is now set to donate its metals to the global commodities markets. Read More >