Category: Subaru

Subaru Reviews

Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester.
By on June 28, 2015

2016 Mazda MX-5

According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.

The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.

Read More >

By on June 8, 2015

2015-Subaru-Outback-01

Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.

As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”

Read More >

By on March 24, 2015

2015 Subaru Outback

Could there be a Subaru Grand Outback in the future? That’s what the automaker is considering for its seven-passenger crossover due in showrooms in 2017.

Read More >

By on February 13, 2015

2015 Subaru Outback side

The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt.  The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.

The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro.  At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.

Read More >

By on February 11, 2015

Toyota 86 Style Cb Edition 01

Shopping for a new Toyota 86? The newly revised JDM model is gaining an injection of style for one variant, in the form of the style Cb.

Read More >

By on January 5, 2015

2015 subaru wrx (9)

It’s official: Subaru of America has moved 500,000 units in a single year for the first time.

Read More >

By on December 26, 2014

2014-subaru-crosstrek-hybrid-11

Were you hoping to buy an American-made Subaru XV Crosstrek? You can breathe now.

Read More >

By on December 22, 2014

2015 Subaru Outback

Say farewell to the Subaru 3.6-liter six-cylinder boxer, as the automaker is considering smaller engines with turbos, among other options.

Read More >

By on December 8, 2014

Subaru badge

Subaru of America is applying to move its headquarters four miles west of its current home in Cherry Hill, N.J., setting up shop in Camden, N.J.

Read More >

By on October 14, 2014

2012-acura-TL-SH-AWD-badge-2

Looking for a way to revitalize itself, Acura is considering taking a cue from Subaru by going all in on all-wheel drive.

Read More >

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States
  • J Emerson, United States