11 years ago, Cadillac told us that they were “The Standard of the World”, in a blast of Zeppelin-backed TV spots and aggressively geometric styling. The 2003 CTS wasn’t even the standard for North American luxury cars, but hey, it took Audi another 30 years to even come close to making that claim. Cadillac seems to be moving at a much quicker pace.
On the strength of rising SUV sales in China, General Motors will likely add production of its next-generation Cadillac SRX in the emerging market in order to better capitalize on said sales.
In today’s General Motors digest: GM recalls a recall; the automaker gains market share in spite of itself; its bankruptcy judge believes it may have committed fraud; the U.S. Senate gets ready for a second February 2014 recall hearing; and Anthony Foxx vows to keep the heat turned up on GM.
General Motors has issued a total of six recalls affecting some 8.4 million vehicles in North America, the majority of which have ignition-related issues.
Sales of Cadillac’s lineup have fallen as of late in comparison to last year’s figures, prompting the brand’s U.S. vice president of sales and service, Bill Peffer, to resign his post.
In today’s digest: General Motors issues another ignition-related recall; has fixed a handful of those affected by the original ignition recall; and unveils plans for three new compacts to be sold in emerging markets.
Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely bring more recall requests before GM’s senior executives. Johnson adds that the investigators are working on likely defects on a per-issue basis instead of per-vehicle, which may mean a number of vehicles will be called back multiple times as the recall parade marches on; he also notes that its hard to discern if recalls of past vehicles have already peaked.
Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.
Reader “Bunkie” aka Peter Hansen, sends us his impressions of the 2014 Cadillac SRX, versus his 2010 CTS Wagon.
There are times when it’s a good practice to review long-held beliefs. I’ve never owned an SUV or a CUV. I have owned two Rangers, back when I lived in Columbus and had the whole house/2 kids/2 cars/mortgage-in-a-new-subdivision sort of life. I loved my Rangers. The last one came in really handy when that life imploded and I needed to ferry my things to the storage unit that I referred to as the “museum of my former life”.
In light of General Motors’ recent announcement of a $384 million investment in its Detroit-Hamtramck Assembly Plant, two vehicles from Cadillac and Buick could wind up being produced alongside the next-generation Volt.