Having been a player in the small car category since its 2001 reboot, Mini now seeks to take on the burgeoning premium sporty compact segment with this, the new John Cooper Works Clubman.
Mini, the British brand built atop the idea of British fashionability, has been incredibly style conscious ever since BMW brought it back from the depths of English oppression. Its iconic Cooper still wears a silhouette that harkens back to the original, but offers modern safety equipment and enough room for life-sized humans. You can order the Union Jack placed on virtually any body panel. And those center-mounted speedometers — as much as they put Flava Flav on notice — were a charming touch, if completely useless.
Yet, posh Britons are a fairly easy bunch to embarrass. For example, flatulence is met with mortified exclamations of “My word!” before said flatulator escapes to another room to make tea.
So, with that in mind, how the hell did the Clubman’s tow hitch make it past the censors?
Mini needs a fifth core model that stays true to the brand’s heritage while drawing in more customers, but the man in charge of the brand doesn’t like sedans.
Unless a previously unknown model crawls out of Mini’s history, one side of the dilemma will have to give up ground.
Ralph Mahler, Mini’s vice-president of product development, sparked sedan rumors earlier this month when he said a conventional four-door makes good business sense, especially in the U.S. and Asia. His boss doesn’t disagree, but hates the idea. Read More >
“Clean up the place when you’re done with it, and don’t even think of offering ‘hourly rates’ while you have it. This is a respectable car.”
Mini plans to offer devices on its models that allow the owner to rent out their vehicle to other drivers, providing some cash for themselves and a Mini experience for non-owners.
Peter Schwarzenbauer, the BMW Group executive in charge of Mini, seems very excited about the technology, telling Automotive News that the system will be “kind of like Airbnb on wheels.” Read More >
Executives at Mini are busy mulling what to introduce next, and it’s increasingly looking like that model will have a trunk.
Unlike a car modeled after a young man wearing a backward ballcap, a sedan is a logical addition to the brand’s future lineup, and comments made to Autocar by Ralph Mahler, vice-president of product development, make it clear there’s a serious business case for a three-box Mini.
I’ve not yet had the pleasure of driving a classic Mini. Residing in Ohio, this isn’t altogether surprising, as the climate has not been kind to many older cars. Also, there’s the problem of not being able to actually fit. Someday, though, I need to give it a try.
With a production run spanning six decades, there are likely many Minis still seeing use as daily drivers in the UK. Like any other ubiquitous car, then, these are subject to the whims of the owners looking to give their rides some additional personality.
As it seems there are no Pep Boys in England, questionable modifications must come from other sources.
Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.
Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.
Check them all out … after the jump!
Volkswagen’s simple, effective and direct slogan “Das Auto” ist kaput after about a decade of ruining our logic and grammar.
That, and BMW gets spanked by NHTSA, drive like it’s 2008 and more … after the break. Read More >
Mini unveiled its newest Clubman this week and the car, which is one foot longer and nearly 5 inches wider than the outgoing model, is now longer than a Jeep Wrangler.
The 14-foot-long four door will be four-inches shorter than a Mazda CX-3 and will sport the Hardtop’s duo of engines for Clubman and Clubman S models. The turbocharged I-3 will produce 134 horsepower in the Clubman, while the turbo four will bump up to 189 horsepower for the Clubman S. According to Mini, the Clubman S will sprint up to 60 mph in 7 seconds.
The Clubman is 10.9 inches longer than the 5-door Hardtop, with a 4-inch longer wheelbase and is nearly 3 inches wider. Rear passengers in the Clubman will get 2 more inches of legroom over the five-door Mini (34.3 vs. 32.3).
(And the five-door Hardtop exists, why?)