Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.
Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.
Check them all out … after the jump!
First alphabetically is Acura, who have teased audiences for several years with the coming-soon NSX. Van Halen cashed a check from American Honda for this one:
The longer director’s cut:
Next is a moving father-son story from Audi, with audio from the recently-departed David Bowie:
… and the director’s cut:
Buick unveils the new Cascada, spiritual successor to the Chrysler Sebring convertible, with football star Odell Beckham Jr. and model Emily Ratajkowski. We will add this video once it becomes available online.
Honda plays some Queen through the Ridgeline’s new in-bed audio system for a bunch of sheep:
Hyundai has four advertisements this Sunday. First is this humorous look at a new Apple Watch remote starter:
Next brings Kevin Hart, another Queen song, and a look at Hyundai’s Orwellian suite of connectivity apps:
Hyundai’s third commercial of the evening is a feel-good story about the gearheads who design its cars:
Finally, a lesson about distracted driving, and how you will kill Ryan Reynolds if you aren’t driving a new Elantra:
Next is Kia, with a shot across Toyota’s beige bow, starring, Christopher, Walken:
Mini brings a phalanx of celebrities and others, with a #DefyLabels hashtag:
SUBARU (Puppy Bowl Bonus)
Naturally, Subaru has to be different. Rather than airing their new series of ads during the Super Bowl, they choose to support Animal Planet’s Puppy Bowl with four dog-focused shorts:
So, which one was your favorite?