Super Bowl LII Pre-Game Commercial Round-up
The day is upon us. The Big Game. And I’m not talking about my daughter’s basketball game from which I’ll be rushing home.
It’s the Super Bowl of big games — also known as The Super Bowl. The one time per year when marketers shake off the rust and bring out the big guns for 30 seconds of expensive glory.
This year, perhaps slowed by a football matchup between two Northeastern teams, there have been few commercials revealed — at least so far — in the lead-up to the game. As I’ve done in years past, I’ll be live(ish) blogging all of the automotive commercials throughout the game, but below I’ll share, in alphabetical order, the ones that have already made their way to Youtube.
Hyundai
Hyundai has released a pair of teasers. If you recall, last year the company filmed a commercial during Super Bowl LI where it brought three deployed service members to the game, virtually. This year, according to Adweek, the automaker is focused on bringing attention to the Hyundai Hope on Wheels foundation, which raises funds to fight pediatric cancer.
Hyundai has also enlisted the second-worst youth soccer referee in the world to rush kids off the field, just so he can get in his Hyundai Kona and head towards a big screen. Problem is, at least in these parts, ain’t no outdoor soccer being played this time of the year.
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.
More by Chris Tonn
Comments
Join the conversation
I don't mind the Super Bowl. I get to make KC *and* Memphis style ribs plus white queso kettle chip nachos.
" I CANT STAND THE NFL AND ALL THAT IT STANDS FOR!" "OH DID YOU SEE THAT COMMERCIAL DURING THE SUPER BOWL!" Die, in a fire, soon. THX.