Jack Baruth’s proposal to grade cars by their ability to hit 80 miles an hour may have some merit in the land of Cheeseburgers and V8s, but it represents a conundrum for those of us who can hardly get to 80 mph. Case for the defense: the new Hyundai Eon, sold (so far) only in India and the poorer parts of Southeast Asia. Like my part: The Philippines.  The Eon is a fantastic car for us poor people who enjoy getting 60 miles per gallon of dubious gasoline on our regular commute with the air conditioning going full-blast. But hitting the big 8-0 is not in the cards. Not unless you have half-a-minute to kill and some Excedrin.

But then, that’s not the point. 60 mpg is the point. To this effect, Hyundai pulls out all the stops to hit that magic number. (Read More…)

Hyundai’s press materials list the 2012 Azera’s competitors as “…traditional large sedan sales leaders such as Maxima, Lacrosse, Avalon and Taurus.” But those cars were on the minds of exactly no one at the Las Vegas launch of the 2012 Azera. Only the Lexus ES350, the market’s leading 4-wheeled sensory deprivation tank, was on the lips of the assembled journos when talking about the Azera’s competition. Hyundai didn’t give us much time with the car, but one thing was clear.

(Read More…)

“If you want a Veloster Turbo,” quipped Hyundai CEO John Krafcik, at September’s launch of Hyundai’s oddball, front-drive Veloster hatchback, “you can buy one right now. It’s called the Genesis Coupe.” The Veloster Turbo ended up materializing at the 2012 Detroit Auto Show – and so did a new Genesis Coupe. Apparently, Hyundai never planned on making a Veloster Turbo until after the car’s launch. But they did plan on a refreshed Genesis Coupe, and a brawnier Veloster means that the Genesis gets to move up in power and price.

(Read More…)

At $66,900 the 2012 Hyundai Equus is the most expensive Korean car I’ve ever driven.

(Read More…)

Editor’s note: be aware that the images are extremely large, in order to show off TTAC’s rare opportunity for amazing photo shoot locations.

What makes a flagship? It’s a question that gets to the heart of one’s philosophy as a car reviewer, and no better example exists to explore the issue than Hyundai. Here in the US, Hyundai’s unquestionable flagships are the large, rear-drive Genesis and Equus, well-equipped traditional luxury bruisers at a value price. And though these plush-but-understated cars sell well enough in these economically uncertain times (and they certainly help Hyundai embarrass the likes of Cadillac, which still lacks a true, large, rear-drive flagship barge), they don’t completely fit with the brand values that Hyundai has ridden to prominence across the globe. They’re not wildly efficient, they lack Hyundai’s dramatic “fluidic sculpture” design language, and they’re dreadfully conventional in light of Hyundai’s professed mission to promote “New Thinking, New Possibilities” in the automotive space. Indeed, they’re almost the last throwbacks to Hyundai’s old image of slightly stodgy cars that simply beat the competition hollow on value.

But if we look past the undeniable market logic to offering the Genesis and Equus in the US, it becomes clear that Hyundai has another flagship that almost perfectly captures the reasons the Korean brand has become such a force in the global car business in recent years. Though it might not be the right flagship for the US market, the Hyundai i40cw is far closer to representing the platonic ideal of Hyundai’s brand than any other car the brand offers. And as such it’s also just a damn good car.
(Read More…)

The Japanese are always worried about what the North Koreans have up their sleeve, but if the writing on the wall were legible, they would be more concerned about what’s going on in the south. If the 2009 Hyundai Genesis was a shot across the bow of Lexus and Infiniti, then the Genesis 5.0 R-spec may be a torpedo hit below the water, and speaking of which, even the Germans should take notice. Of course, we heard this before with the likes of the VW Phaeton, however that model tanked, so is the top-line Genesis biting off more than it can chew? Lets find out.

(Read More…)

The author’s expectations play a large but rarely disclosed role in any auto review. Expect a car to be awful, and it turns out to be adequate? Then the review might even seem positive. On the other hand, if reviewers buy into the hype surrounding an upcoming model, and it turns out to be only pretty good, then the reviews can turn ugly. No one wants to be sold a bill of goods. I approached the Hyundai Veloster with different expectations than most of the automotive press.

(Read More…)

So, what’s your checklist? If you read this site regularly, you have one: the characteristics of your ideal next car. Perhaps more than one, if you have the need or desire for more than one type of car. One of my checklists concerns my ideal compact hatch. The latest contestant: the 2012 Hyundai Accent SE.

(Read More…)

Recently a video surfaced from the Frankfurt Auto Show, depicting Volkswagen CEO Martin Winterkorn puzzling over the remarkable quality of Hyundai’s latest Golf competitor, the European-market i30. But if Herr Professor Dr. Winterkorn seemed perturbed, and he certainly did, it wasn’t simply because of one car, even one aimed at the heart of his empire. The i30 is simply the latest in a string of strong Hyundai products that are rapidly erasing memories of the brand’s budget-basement roots. In an industry that likes to compare itself to the fashion business, Hyundai is hot. So much so, in fact, that TTAC readers are likely beginning to tire of hearing about it.

And when brands are hot, especially on the strength of their mass-market offerings, the next logical step is to build a halo car that reflects the values that made them so popular. But Hyundai’s unconventional positioning, selling everything from a $15,000 Accent to a $60,000 Equus, and its mandate to reflect “Different Thinking” mean a traditional halo car is out of the question. Enter the Veloster. Or, as Hyundai calls it, the “reverse halo car.”

(Read More…)

Has any car company ever improved its products at the rate Hyundai has over the past decade? Ten years ago their idea of a flagship was the fusty, faux-wood-and-chrome-encrusted XG350 fitted with a then-new 3.5-liter V6 good for 194 horsepower and EPA ratings of 16 city / 24 highway. The 2006 Azera was a much more credible competitor…for the Toyota Avalon. Even with a new 263-horsepower V6, Hyundai still didn’t pretend to have a luxury sedan fit for driving enthusiasts. For 2012, they do, with the new Genesis 5.0 R-Spec. But, as far as they’ve come, are they there yet? (Read More…)