Mini Draws Line, Won't Build Any New Models - For a While, Anyway

Steph Willems
by Steph Willems

Forget all about a Mini sedan, roadster, or even an extra-small two-seat hatchback. The British automaker isn’t having any of it.

Despite earlier reports to the contrary, Mini has no immediate plans to diversify its current lineup, preferring to wait until the next-generation Mini rolls along before going nuts (if indeed it ever does). In the meantime, are you interested in a crossover or near-crossover?

The automaker confirmed to Top Gear that the existing two-and four-door Cooper, Convertible, Clubman and Countryman will remain the only animals in the Mini stable until early next decade. That’s when a fourth-generation Cooper should appear, possibly with new siblings.

By turning off the lights in the product development room, Mini has shattered hopes of anyone getting their hands on a production Superleggera Roadster. That would-be model bowed in 2014 as a svelte electric concept vehicle. Also off the table is a two-seat micro Mini, first envisioned as the 2011 Rocketman concept.

But hey, who’s interested in a John Cooper Works Countryman?

Mini made headlines last year after its vice-president of product development, Ralph Mahler, suggested a small sedan would make good business sense in high-volume markets. That immediately drew cries of disgust from Peter Schwarzenbauer, the BMW Group board member in charge of the brand. While he said he couldn’t rule it out, Schwarzenbauer said the thought of a sedan residing among Mini’s ranks caused him to fear for the brand’s identity.

According to a company source who spoke with Top Gear, the economics weren’t working in favor of either the Rocketman or Superleggera. Even if fitted with a conventional powerplant, the sports car market remains too niche for Mini to bother with. As well, a two-seater mini Mini wouldn’t actually be that much smaller than the existing Cooper.

The other end of the market — the large, spacious, all-wheel-drive end — doesn’t have the same profit margin issues as the small side, though few would argue the Countryman is a key part of the brand’s heritage.

[Image: Mini USA]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on May 16, 2017

    Its time to go even further back to the future with a new line based on the styling of the beloved Morris Minor - we need a new Traveller with real wood trim.

  • Slap Slap on May 16, 2017

    Daughter wanted a MINI - she wanted one before she could even drive. But out of college for a couple of years, she realized she couldn't afford to get a car with questionable reliability. So she got a MX-5, and MINI lost a potential sale.

  • Probert No, they're not the future. BEV sales are growing every year, and, along with sound energy policy, result in cleaner air, lower CO2, foreign policy not based on oil, and will continue to drive like a smooth powerful nearly silent turbine. Some 19% of new car sales in 2023 were BEVs - this will continue.
  • Mishab Agree with you. Thanks for sharing this insightful update about the upcoming Mini Cooper models! It's fascinating to see Mini's shift towards electrification and the unique design elements they're incorporating into the new John Cooper Works edition.Speaking of Minis, if you're a Mini Cooper owner in Sharjah looking for spare parts or considering common repairs, you might find this article on 7 common Mini Cooper repairs quite useful. ( for reading it). It covers some of the typical issues Mini owners might encounter and offers valuable insights into maintaining these iconic cars.Looking forward to more updates on Mini's electrified lineup and the exciting changes they're bringing to the automotive industry
  • Redapple2 Love/lust a 110 diesel defender. Should buy one since the INEOS is gas only (and double the price). Had a lightweight in Greece. Wonder how this rides.
  • Ajla There is inventory on the ground but as pointed out it is generally high dollar trims of high-dollar models and at least around here dealers still aren't budging off their mandatory nitrogen tires and Summer weather protection packages.You aren't paying '21-'22 prices anymore but it's still a long way to go.
  • Slavuta Every electric car must come with a film about lithium mining
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