Volvo, Starbucks Team Up for EV Charging Pilot Program [UPDATED]

Tim Healey
by Tim Healey

Volvo and Starbucks are teaming up on a pilot program to explore the installation of electric-vehicle charging stations at various Starbucks locations.

The pilot program will start this summer, and the chargers will be ChargePoint units.

Volvo will install up to 60 DC fast chargers (Volvo branded, naturally) at up to 15 Starbucks stores. All the stores in question will be along a 1,350-mile route from the Denver metro area to Seattle, which, of course, is where Starbucks is headquartered.

The stations will be spaced about 100 miles apart, which places them within range for most EVs.

Volvo’s marketing speak points to how a C40 Recharge owner can get his or her car juiced from 20 percent to 90 percent in about 40 minutes while enjoying an overpriced latte. Of course, the ChargePoint app can be used to find these locations.

There’s a catch, of course — while Volvo owners will get to charge either gratis or at a discount, other EV owners will have to pay up to juice up. Installation of the chargers is expected to be done by the end of the year.

“Volvo Cars wants to give people the freedom to move and lower their impact on the environment,” said Anders Gustafsson, Sr. Vice President Americas and President and CEO, Volvo Car USA, in a statement. “Working with Starbucks we can do that by giving them enjoyable places to relax while their cars recharge.”

“We are thrilled to partner with Volvo Cars to test how we can charge our customers’ electric vehicles at Starbucks stores, said Michael Kobori, Chief Sustainability Officer at Starbucks, in the same statement. “Imagine a future where Starbucks helps our customers to connect — more sustainably.”

“ChargePoint is enabling accessible EV charging opportunities anywhere drivers need it,” said Pasquale Romano, President and CEO of ChargePoint, in the press release. “We’re excited to support Volvo Cars’ road to electrification, and help provide a premium driving experience for its customers to plan charging stops around their favorite Starbucks locations in select west coast destinations.”

We have a few questions not answered in the release. For one, will the chargers be available for use outside of the stores’ business hours? If so, will they be open 24/7 or have their own set hours of operation? Will restroom facilities be available to drivers arriving outside of store hours? Will drivers be expected to make a purchase at Starbucks?

And, finally — what plans are there for expansion?

We’ve reached out to Volvo and we will update if we hear back.

UPDATE: Volvo has replied. The chargers will be open 24/7, bathrooms won’t be available when the stores are closed, there’s no purchase necessary, and the company won’t comment on future plans.

[Image: Volvo]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Superdessucke Superdessucke on Mar 15, 2022

    What about poor urban and rural communities which do not have Starbucks, much less residents who can afford these expensive things? This comes off as rather tone deaf with inflation and rapidly rising fuel costs.

    • Jeff S Jeff S on Mar 15, 2022

      There's always Walmart. The Walmart's around where I live have installed several charging stations.

  • Lou_BC Lou_BC on Mar 15, 2022

    My town just got a Tesla charging station. It's in a small mall with several restaurants.

  • MaintenanceCosts Most of the article after the blockquote is Posky laboring mightily to somehow blame this clearly anticompetitive and oligopolistic conduct on the big bad government.I look forward to some of the usual commenters explaining to us that, actually, the oil industry is a cuddly teddy bear and the real villain is people trying to sell us cars that don't use oil.
  • Bd2 A modest price bump for one of the better if not the best vehicle in it's class. And it's a very good deal still considering the Front wheel drive competition over at Lexus to name one. These Genesis vehicles are more like BMWs of the 90s but with better styling.
  • Dave M. What???? Big business taking advantage of us? I thought it was all Biden's fault!?!
  • OA5599 Now if we could only get Toyota to change BZ4X...
  • FreedMike You mean the petroleum market is manipulated and doesn't respond to normal supply/demand? No way. Can't be. This, folks, is why electrification is important - the only reason why the petroleum industry gets away with this is because they were the only game in town for over a century. That has GOT to change or we'll keep getting ripped off.
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