Ahmadinejad's Peugeot 504 Not As Cool As Jerry Brown's Plymouth Satellite, But Still Cool

Murilee Martin
by Murilee Martin

Mahmoud Ahmadinejad has but one redeeming quality, and that’s his taste in daily drivers… and now he’s selling it! Yeah, he’d probably prefer to load the thing up with drums full of a VX/ BZ cocktail and crash it into a Tel Aviv nursery school… but, still, the story makes me want to rant about downscale “Man of the People” vehicle choices and the love/hate relationship I once had with my own 504.

Jerry Brown, having gone from Governor of California to Mayor of Oakland to California Attorney General and now back to Governor (where his first act once sworn in will no doubt involve the Suede Denim Secret Police— and, by the way, a friend who worked for Jerry at the Oakland City Hall tells me that the Guv hates the Dead Kennedys song to the point of “frothing at the mouth” over it), helped establish his image as an ascetic oddball by eschewing predecessor Governor Reagan’s limo and driving a ’74 Plymouth Satellite. In fact, he didn’t even go for the cop-grade Satellite with the 440, instead opting for the more proletarian 318. Did he savagely fenestrate Linda Ronstadt in the Plymouth’s base-trim-level vinyl back seat? Were her Malaise-Era-pop-star gasps muffled by a Wiffle Ball duct-taped over her mouth? Who can say?

All right, now “California Über Alles” is stuck in my head, so let’s crank it up as we continue:

What do Jerry Brown and Mahmoud Ahmadinejad have in common? Yes, both are crazy and both chose “Man of the People” cars that turned out to be seriously cool. Was this just random? Did they know? Jerry could have selected, say, a ’74 Maverick sedan, and Ahmadinejad could have gone with a new-ish Iran Khodro Samand (the Iran Khodro Paykan, aka “Iranian Hillman Hunter,” is up there with the 504 in terms of coolness). We could muddy the waters further by bringing Ho Chi Minh’s Peugeot 404 into the discussion, but then we’d have to debate the relative merits of the 504 versus the 404… and we’ll get to that topic later on.

The only French car I’ve ever owned was, of course, a 1977 Peugeot 504. Perhaps it rolled off the assembly line just after Ahmadinejad’s. San Francisco, 1990: The California economy is in shambles— though the early-90s recession seems like good times compared to the current meltdown— and recent college graduates cannot find employment. But hold on now— some friends work at an anti-nuclear-weapons canvassing group, sending carloads of underpaid lefty activists to go knock on doors and beg for cash… and this organization takes tax-deductible donations of unwanted cars! Better still, their headquarters is an old school in a sketchy Mission District neighborhood, and the school’s former playground now serves as a parking lot for dead or nearly-dead donated cars. Dozens of them! Every day, several of the “crew cars” must be coaxed into life, at which point four or six or nine ever-optimistic canvassers climb aboard for their journey to the doorbells of San Mateo or El Cerrito (though often the journey is really to a journey to a patch of highway shoulder, where yet another ’73 Olds Delta 88 or ’81 Datsun 310 expires in a cloud of head-gasket steam). I am hired to use junkyard parts and/or duct tape to persuade a larger fraction of the No More Hiroshimas Motor Pool to run, and the first thing I do is claim the coolest of the bunch for my personal parts-running use: an Ahmadinejad-grade white ’77 Peugeot 504, complete with gas engine, sunroof, automatic, turn-signal stalk on the right side of the steering column, and factory 8-track player with a single tape in the glovebox. That tape, naturally, is a full-on Jerry Brown-grade album:

Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Jellodyne Jellodyne on Nov 29, 2010

    That reminds me of the old joke... Q: Why does Linda Ronstadt sing so slow? A: She's got a governer on her.

  • PCP PCP on Dec 14, 2012

    My first car was a Peugeot 504L Automatic. The 504L was a cheaper version with a 1800cc carburetor engine and a live rear axle, where as the more expensive version had independent suspension. Makes you wonder how Peugeot could and cared building 2 different kind of suspension in basically the same car. Anyway, it was roomy, comfortable and reliable. The 1800cc was good for about 80HP and the 3-speed Automatic would loose most of it before getting to the diff. Still it could sort of slide, but then that was more due to the tyres, which were so old and hard as wood. Anyway I drove it until a lorry completely flattened the trunk. I loved that car - but of course I've loved every car I owned.

  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
  • B-BodyBuick84 Mitsubishi Pajero Sport of course, a 7 seater, 2.4 turbo-diesel I4 BOF SUV with Super-Select 4WD, centre and rear locking diffs standard of course.
  • Corey Lewis Think how dated this 80s design was by 1995!
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