U.S. Auto Sales Brand-By-Brand Results: February 2017 YTD

Timothy Cain
by Timothy Cain
u s auto sales brand by brand results february 2017 ytd

Auto sales declined by a modest 1 percent in the United States in February 2017, dragged down by plunging sales at numerous Fiat Chrysler Automobiles brands and sharp declines at Toyota Motor Corp. and Hyundai-Kia. Ford Motor Company sales slid 4 percent because of a 26-percent decline in car sales at the Ford division.

Across much of the industry, there were signs of rude health, particularly if the car sector is ignored. Of the 20 most popular cars in America — a group topped by the Toyota Camry — 16 nameplates generated fewer sales this February than last. Yet America’s five leading utility vehicles (Rogue, CR-V, RAV4, Escape, Equinox) combined for more than 25,000 additional February sales in 2017. And while minivan sales plunged by a fifth, U.S. pickup truck sales were up 10 percent because of full-size truck strength.

These stark contradictions produced a market that produced slightly degraded numbers in one of the two traditionally weakest months on the calendar. Now one-sixth of the way into 2017, the poor selling season should be behind us.

Mercedes-Benz led all premium auto brands in February 2017. Lexus, typically a top contender for luxury leadership, posted a harsh decline for a second consecutive month following a December surge.

Mitsubishi was the fastest-growing mainstream brand, rising 39 percent year-over-year. Infiniti, Audi, GMC, and Volkswagen all reported double-digit percentage increases, along with niche brands like Maserati, Jaguar, Bentley, and Alfa Romeo, which sold 412 Giulias.

On the flip side, Chrysler, Mini, and Lexus all reported declines of more than 20 percent.

America’s largest-volume automaker, meanwhile, rose 4 percent. GM sales improved thanks to meaningful gains at Chevrolet and GMC, despite drops at Buick and Cadillac.

Auto BrandFebuary 2017February 2016% Change2017 YTD2016 YTD% ChangeAcura 10,86412,773-14.9%20,06623,023-12.8%Alfa Romeo44347 843%551115379%Audi 13,74111,71817.3%26,94223,56814.3%BMW 22,55822,4980.3%40,66740,5800.2%Buick 16,13117,811-9.4%29,24836,080-18.9%Cadillac 10,82311,840-8.6%21,12122,580-6.5%Chevrolet 164,095158,6443.4%299,265296,4471.0%Chrysler 16,73023,279 -28.1%30,10745,051-33.2%Dodge 43,87846,985-6.6%83,98795,287 -11.9%Fiat 2,1452,651 -19.1%4,3095,030-14.3%Ford 198,720208,006-4.5%361,121373,307-3.3%Genesis 1,582——3,400——GMC 46,33939,53017.2%83,66376,4639.4%Honda 110,822106,2124.3%208,000196,4595.9%Hyundai 51,438 53,009 -3.0%96,12798,020-1.9%Infiniti 13,73710,37132.5%25,29518,88533.9%Jaguar 3,4841,512130%6,4232,864124%Jeep 62,34573,063 -14.7%120,760135,830-11.1%Kia 42,67349,737-14.2%78,29988,042-11.1%Land Rover 5,7476,417 -10.4%11,91012,072-1.3%Lexus 18,33823,090-20.6%33,91044,023-23.0%Lincoln 8,7448,0398.8%17,52915,21615.2%Maserati 1,08772849.3%1,9761,25357.7%Mazda 22,82421,5445.9%44,52241,2487.9%Mercedes-Benz °24,522 22,941 6.9% 50,049 47,605 5.1% Mercedes-Benz Vans °2,513 2,269 10.8% 4,562 4,168 9.5% Total Mercedes-Benz °27,03525,2107.2% 54,611 51,7735.5%Mini 2,1542,839-24.1%5,2646,077-13.4%Mitsubishi 10,9247,870 38.8%17,38114,13423.0%Nissan 122,003120,5401.2%222,764217,7602.3%Porsche 3,6373,561 2.1%8,2397,9154.1%Ram 42,78541,293 3.6%80,83077,3574.5%Smart 348422-17.5%672821-18.1%Subaru 45,50042,0118.3%89,37983,1127.5%Toyota †156,001164,864-5.4%283,477305,214-7.1%Volkswagen 25,14522,32112.7%48,65542,40014.8%Volvo 4,6515,260-11.6%8,1239,504-14.5%————— ——BMW-Mini 24,71225,337-2.5%45,93146,657-1.6%Fiat Chrysler Automobiles 168,326187,318 -10.1%320,544358,670-10.6%DaimlerAG27,38325,6326.8%55,28352,5945.1%Ford Motor Co.207,464216,045-4.0%378,560388,523-2.6%General Motors 237,388227,8254.2%433,297431,5700.4%Honda Motor Co.121,686118,9852.3%228,066 219,48223.9%Hyundai-Kia 95,693102,746-6.9%177,826186,062-4.4%Jaguar-Land Rover 9,2317,92916.4%18,333 14,93622.7%Nissan Motor Co./Mitsubishi146,664138,7815.7%265,440250,7795.8%Toyota Motor Corp.174,339187,954-7.2%317,387 349,237-9.1%Volkswagen Group * 42,67837,66213.3%84,139 74,02613.7%———————Industry Total †1,333,128 1,348,401 -1.1% 2,475,700 2,512,864 -1.5%

Source: Manufacturers

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

† Toyota’s sales figures include those of Toyota’s discontinued Scion brand.

** Industry total takes into account Automotive News figures/estimates for brands such as Tesla (3,000 February units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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4 of 50 comments
  • Seanx37 Seanx37 on Mar 01, 2017

    Is there somewhere with a more detailed breakdown? I would love to know sales by model.

    • See 1 previous
    • Brettc Brettc on Mar 02, 2017

      Check out Tim's site, goodcarbadcar.net. Lots of data there.

  • Cdnsfan27 Cdnsfan27 on Mar 02, 2017

    Jaguar up 130% and nipping at Porches heels, yay!

  • Alan I don't know how well Mustangs are selling in the US, but here in Australia since its release a while back Mustang sales have taken a nose dive. Maybe those who wanted a Mustang have bought, or Ford needs a new Mustang model, maybe both.
  • Alan GM is still dying. The US auto manufacturing sector overall needs to restructure. It is heavily reliant on large protected vehicles with far more protection than the EU has on its vehicles (25% import tariff).Globally GM has lost out in the EU, UK, Australia, etc. GM has shut down in Australia because it is uncompetitive in a global market. Ford still exists in Australia but is reliant on a Thai manufactured pickup, the Ranger which is Australia's second largest selling vehicle.The US needs to look at producing global products, not 'murica only products. Asians and Europeans can do it. America is not unique.
  • Duane Baldinger Ya my cupcake Mailman will love it!
  • Duane Baldinger Where can I send the cash? It's a surprise BDAY present for my cupcake Mailman. D Duane
  • Art Vandelay Pour one out for the Motors Liquidation Corporation