By on May 2, 2017

2017 Jeep Compass - Image: FCA

U.S. auto sales declined nearly 5 percent in April 2017, the fourth consecutive month where U.S. auto sales failed to live up to 2016’s prodigious pace.

Auto sales are now down by more than 2 percent through the first one-third of 2017, a year-over-year decline of roughly 130,000 sales caused in no small part by a bevy of Fiat Chrysler Automobiles’ brands. Chrysler’s 27-percent year-over-year downturn is the worst decline of any brand. Fiat and Jeep — yes, Jeep — have each posted double-digit percentage losses. Dodge is down, too.

But it’s not just FCA. Through the end of April, 18 different auto brands have lost ground, from Lexus and Acura through to Cadillac and BMW, with Buick, Chevrolet, Hyundai, Kia, and Toyota in their midst. 

The bright spots, aside from niche luxury brands and Volkswagen’s dead cat bounce, are Infiniti, Audi, and Subaru, all three of which are selling at record levels. Among auto brands with more than 4,000 sales per month, Infiniti is growing fastest. Audi sales are up 8 percent this year, fuelled now by the arrival of a new Q5. And Subaru just topped the 50,000-sale mark for the eighth time in the last ten months.

On the one hand, auto sales volume is by no means low. Only against the backdrop of a superb 2016, in which the U.S. auto industry reported more sales than ever before, does 2017 appear disappointing. But a closer look reveals a major turning of the tide away from passenger cars and a major turning of the tide towards incentive-laden purchases and leases.

While the average transaction price for a new vehicle in April 2017 rose 2 percent, year-over-year, to $34,552 according to KBB, ALG says incentive spending was up 14 percent compared with April 2016.

Auto Brand April 2017 April 2016 % Change 2017 YTD 2016 YTD % Change
14,132 16,206 -12.8% 45,894 54,081 -15.1%
Alfa Romeo
677 59 1,047% 1,783 217 722%
18,711 17,801 5.1% 64,358 59,761 7.7%
22,624 24,951 -9.3% 94,306 95,564 -1.3%
20,735 17,720 17.0% 70,940 72,007 -1.5%
 12,300 11,236 9.5% 46,282 46,869 -1.3%
 164,367 183,442 -10.4% 636,090 656,172 -3.1%
 17,309 17,891 -3.3% 64,385 88,315 -27.1%
 39,445 40,488 -2.6% 173,508 181,404 -4.4%
 2,539 3,098 -18.0% 9,770 11,213 -12.9%
Ford 203,745 219,963 -7.4% 790,207 836,645 -5.6%
1,399 6,554
47,004 47,159 -0.3% 180,615 168,207 7.4%
124,254 132,623 -6.3% 457,785 452,451 1.2%
61,651 62,213 -0.9% 225,288 235,543 -4.4%
 10,797 10,432 3.5% 54,358 43,092 26.1%
3,230  1,087 197% 14,606 6,084 140%
68,879 82,537 -16.5% 257,622 294,907 -12.6%
53,358 56,508 -5.6% 181,086 202,829 -10.7%
Land Rover
5,211  5,188 0.4% 25,086 25,993 -3.5%
 22,116 24,882 -11.1% 83,961 99,103 -15.3%
 9,691 9,776 -0.9% 36,774 34,681 6.0%
 1,265 1,066 18.7% 4,553 3,316 37.3%
 24,164 26,195 -7.8% 93,235 90,839 2.6%
Mercedes-Benz °
 26,932 29,236  -7.9%  106,073  105,005  1.0% 
Mercedes-Benz Vans °
 2,193 2,589  -15.3%  9,626  9,829  -2.1% 
Total Mercedes-Benz °
 29,125 31,825 -8.5% 115,699 114,834 0.8%
3,481 4,796 -27.4% 13,732 15,635 -12.2%
8,375 9,674 -13.4% 37,522 34,886 7.6%
 111,201 113,429 -2.0% 484,531 480,973 0.7%
47,327 44,932 5.3% 179,906 171,086 5.2%
365 466 -21.7% 1,426 1,766 -19.3%
52,368 50,380 3.9% 196,618 182,777 7.6%
Toyota †
 179,810  186,244 -3.5% 650,576 681,103 -4.5%
 27,557 27,112 1.6% 103,847 96,426 7.7%
 7,121 6,169 15.4% 20,600 22,530 -8.6%
26,105 29,747 -12.2% 108,038 111,199 -2.8%
Fiat Chrysler Automobiles
177,441 190,071 -6.8% 686,974 747,142 -8.1%
29,490 32,291 -8.7% 117,125 116,600 0.5%
Ford Motor Co.
213,436 229,739 -7.1% 826,981 871,326 -5.1%
General Motors
 244,406 259,557 -5.8% 933,927 943,255 -1.0%
Honda Motor Co.
138,386 148,829 -7.0% 503,679 506,532 -0.6%
116,408 118,721 -1.9% 412,928 438,372
Jaguar-Land Rover
8,441 6,275 34.5% 39,692 32,077 23.7%
Nissan Motor Co./Mitsubishi
130,373 133,535 -2.4% 576,411 558,951 3.1%
Toyota Motor Corp.
201,926 211,126 -4.4% 734,537 780,206 -5.9%
Volkswagen Group *
51,965 50,434 3.0% 187,172 174,207 7.4%
Industry Total **

Source: Manufacturers

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

† Toyota’s sales figures include those of Toyota’s discontinued Scion brand.

** Industry total takes into account Automotive News figures/estimates for brands such as Tesla (4,400 April units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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82 Comments on “U.S. Auto Sales Brand-By-Brand Results: April 2017 YTD...”

  • avatar

    The TDI issue only seems to have affected VW branded vehicles, not Audi.

    Is this due to the higher percentage of leasing vs buying that the respective dealerships expect to do? Lower percentage of TDI sales for Audi?

    • 0 avatar

      That is weird as Audi and VW are lumped together here.

      • 0 avatar

        I don’t know where your ‘here’ is, but in the US, from the oustide looking in, it appears that VW and Audi are run independently of each other. They have different dealership networks, marketing, and sales programs, and report sales as stand alone brands. As far as I can tell, most buy aren’t even aware that they are related brands.

        Whereas I think the average car buy could put Toyota and Lexus together, or Nissan/Infinti, Honda/Acura etc.

        • 0 avatar

          I am from Australia and we are very aware they are part of the VW Corporation. Yes Audi does have seperate showrooms, but the family heritage is very strong.

        • 0 avatar

          Where in the US are you newenthusiast? I don’t think I’ve ever met anyone who cared in the least about cars that didn’t know VWs and Audis were the same. Not everyone knows Bugattis are VWs, or that Lamborghinis are VWs; but only people who really couldn’t care less don’t know that VW-Audi-Porsche are often badge engineered versions of the same car or CUV.

          • 0 avatar

            Audi are “parts bin” cars like Caddy. The result is expensive and aimed at the top of the market, but when all the silly parts that have 80k lifespans pop, it does not matter if VW or Audi is on the hood….likewise, the problem with Caddy is “Genuine GM Parts”

  • avatar

    How many cars does Alfa need to sell to not be a failure?

    • 0 avatar

      They could outsell the Camry and they’d still be called a failure in these comments.

      • 0 avatar
        Adam Tonge

        677 units in a month does not make it a successful brand.

        • 0 avatar

          What if they had only 678 to sell?

          • 0 avatar

            I’ve mentioned it before, but one of the buff books has said that Alfa engineers hinted US sales at between 7-10k in the first year. So it appears they may be on target.

          • 0 avatar
            Adam Tonge

            Then they need more cars.

          • 0 avatar
            Corey Lewis

            “but one of the buff books has said that Alfa engineers hinted US sales at between 7-10k in the first year.”

            Engineers don’t set sales goals. Citing rumors and things people have hinted at aren’t very helpful when you’ve got 180,000 proclaimed by the CEO.

      • 0 avatar

        If Alfa-Romeo sold 30,000 cars a month, who exactly would call them a failure? What’s with Alfa persecution syndrome? I’m sure their sales goal was a tiny fraction of that, and I’m sure that the bigger issue will be if anyone comes away from their first Alfa wanting to lease another one.

        • 0 avatar
          Adam Tonge

          A lot of this is Sergio’s fault. He had crazy a$$ proclamations about Alfa sales.

          • 0 avatar

            …and the crazy a$$ idea that he a) could actually sell a car line with one of the worst reliability reps in history b) to a pretty discriminating bunch of buyers with money without c) actually making it all that reliable.

          • 0 avatar
            Adam Tonge

            It was originally 400K sales by 2018. 150K were supposed to be in the US/Canada. LOLOLOLOL

          • 0 avatar

            Last year they dropped the official target number, not saying what the new target was, but did say they don’t expect to hit that target (what ever it is) until 2020. I recall reading a rumor on another site (maybe allpar) they were now looking at 75k-100k Alfa sales a year in NA as a target.

          • 0 avatar

            Meeting with the marketing guys went something like this…


            Marchionne (snorting giant mountain of cocaine):

            Flunky #1:
            Boss, be careful.

            Flunky #2:
            Yeah. One of the test mules caught fire and exploded.

            Flunky #1:
            And they haven’t figured out why. BMWs and Mercedes don’t explode, boss.

            F**k BMW. F**k Mercedes. And f**k 180,000. We’re gonna sell 400,000. I’m gonna bury those cock-a-roaches! We’re going to WAR!!!

            (Cue jungle music as the Colombian sicario team sneaks up on the compound…)

          • 0 avatar
            Adam Tonge

            I know they lowered the target, but Sergio going out there for two years and talking about Alfa selling 150K cars in the US, 150K cars in Europe, and 80K cars in China was bananas.

            At the time, Alfa had never sold vehicles in China and had no presence in the US/Canada. To even suggest 230K sales from those markets to the press is dumb.

            Also, 2004 was the last time Alfa sold 150K vehicles in Europe. Their Euro market share is less than half of what it was then.

            People clown on Alfa because Sergio was dropping hot takes about the brand for years. It’s going to take them $$$$ and time to get to the 100K unit mark in the US. At the end of the day, will it be worth in the end?

    • 0 avatar
      SCE to AUX

      That’s a good question better answered by FCA. It will take a lot of cars to pay down the incremental cost of re-introducing the brand to the US.

    • 0 avatar

      Enough to make a profit? Enough to justify the absurd amount of money that Sergio threw at it?

    • 0 avatar

      “How many cars does Alfa need to sell to not be a failure?”

      Enough to pay for all the warranty work they’re going to have to give away, for starters.

  • avatar

    Overall sales down from 2016 highs as fewer people replace cars that are being kept longer, car sales way down in favor of CUV/SUV and incentive spending is up because carmakers are concerned about market share.

    Average price of a new car is 33k and change. Average salary in the US is 73k for those with college degrees.

    No surprise why people are either keeping cars longer, leasing or some combination of the two. It’s not that cars are too expensive – look at all the tech and safety that’s been added – it’s that people on average are not making enough to afford them.

    • 0 avatar

      But also, the cars just last longer. I have a vehicle who’s only downtime has been routine stuff with 121k on it. I have no reason to get rid a reliable car for something else, even if its a 10 year old car.

    • 0 avatar

      Yes, cars are too expensive and too complex.

      I am not interested in the questionable technology that today’s cars are festooned with and have no desire to swaddle myself in a cocoon with a dozen airbags and self-actuated braking and steering. I am perfectly comfortable with the level of technology and safety that cars had 20-25 years ago.

      • 0 avatar
        Dave M.

        I might agree with the technology piece although ventilated seats, keyless start, XM radio and blind spot detection have become invaluable to me.

        Safety though – I’d take any and everything available.

    • 0 avatar

      That is not what is going on. People just don’t care about cars anymore. I live in 7 figure zip codes on the east and west coast, and I see wealthy people keeping their cars much longer, and when they do buy new, they buy cheaper. More view cars as basic transportation instead of a life style statement. It is a new world.

      This is going to be a real crisis for automakers who sell bling instead of basic transportation. You are looking at lower profit margins that will not be able to support automobile worker benefits and pensions. I smell another auto crisis in the next decade.

      • 0 avatar
        Dave M.

        I agree – unless you’re after the label (where you generally lease), you can pretty much load up a Camry, Avalon or Accord and get a hell of a nice ride for under $40k. And it’ll last 10+ years…

      • 0 avatar

        “People just don’t care about cars anymore.”

        There have always been people from all walks of life and at all income levels for whom cars are a passion, and always those for whom cars are a way to get from Point A to Point B and nothing more. It’s not a recent thing.

        • 0 avatar

          But the difference is the percentage of people that are passionate about cars is falling while the percentage of people that only want to get from point A to point B is rising. And, this trend is strengthening.

      • 0 avatar

        Agreed. Driving around the Green Leafy Burbs in the NYC area, I don’t see a lot of new cars replaced because “the new one” came out. Go to a Cars and Coffee, and you can see all sorts of loved toys, some of which cost more than my 3bed/2bath in a desirable area. The Daily Drivers, though, even for my Publisher friend, or my class action attorney friend, or my “day traders”, tend to stay around until they become too much trouble, just like anyone else (albeit at a higher price point) not because they are out of style……

    • 0 avatar

      I wonder what these average car cost and average income in 1979?

      I say the average transaction price was between $5500 and $6500, and the average income was around $15-20,000. I think min wage was $2.65, or about $5,000 per year. The a typical new car cost min wage.

      Back then, that average income was a lot less taxed, and people had more money left over.

      Today’s min wage is $7.25, or $14,500. A lot less than a typical new car.

      Of course, cars are much better now. But in real terms, they cost a lot more.

      • 0 avatar

        I think taxes were higher in the 60’s and 70’s and probably into the 80’s. If you are a home owner with a few dependents and make less than 88k ( or maybe less I can’t remember where the tax bracket changes ) your real tax rate is well under 20% at the Federal level at least.

        Stagnant wages are the real culprit as basic necessities have taken a bigger bite plus as traditional pensions have faded away the onus for retirement has mostly been set on the shoulders of employees further biting into income that could be spent on a vehicle. Well at least when it comes to loans of four years or less.

      • 0 avatar

        Funny you mention 1979…..Having kids 16-20, and comparing their world to mine at the same age, it is a lot tougher today….we didn’t have massive student debt to look forward to. Jobs were easier to get, and the minimum wage relative to cost was higher. My student debt after grad school was lower than one year of undergrad now.

        Kids don’t see cars as a realistic goal, other than as transportation….most of the other bits, style, speed, attract the opp (or same) sex….not relevant. While there are always dreamers (that 911 poster got me through school), I don’t see anyone like my friend Steve, who saved everything and managed to get a 1979 Z28 senior year of school….

    • 0 avatar

      “Overall sales down from 2016 highs as fewer people replace cars that are being kept longer, car sales way down in favor of CUV/SUV and incentive spending is up because carmakers are concerned about market share. ”

      Still, it is not a good omen, especially since the car makers may now need to extend the summer closures of their plants.

      IMO, cars ARE TOO expensive. I think it is time to get some cheap Chinese imports to hit the US market again.

      That happened in the past when domestic cars got too expensive and the imports gained favor.

      I think it is time again to see more foreign-made imports that everyday people can actually afford to buy.

      • 0 avatar

        “IMO, cars ARE TOO expensive.”

        Agreed, except I doubt Chinese cars are the answer. But I see a revolt underway, no matter what the “experts” say. Meaning potential buyers are unhappy with what they see, even if they can easily afford it.

        One problem OEMs have, unlike the past, 2nd/3rd hand cars are getting too good. Many with low miles, very clean, and you can’t really tell them apart from new/newer. Right now they’re everywhere and cheap.

        I figure OEMs are scrambling to make their current, and following generations with as much obsolescence as possible, and basically throwaways. I’m sure I’m not the only one seeing OEMs working this angle.

        I know of at least two companies snapping up and refurbishing (and specializing in) specific years diesel F-series HDs. Considers how much new ones cost now and the room to throw 10s of $1,000s at (already clean, one owner) pickups for general consumption, as an alternative to new ones, the price of nicer homes in many parts of the country.

        And consider all the resto-mod opportunities on simple and clean, lightweight pony cars (that everyone knows how to work on) from the ’80s, ’90s with just a $15,000 budget. On Wranglers, Cherokees, Broncos, too, to name a few. How far does that get you on a new disposable car?

        I may be done buying new cars. A clean older one-ton dually can do most of what of a new HD pickup can, single rear wheels. And with much more confidence, stability and style, IMO. I love seeing those in near mint condition!

        • 0 avatar

          DenverMike, I hope to be done buying new cars, or any cars for that matter, as well. I’m happy with what I got. They weren’t cheap, either.

          But, I DO believe that we need to import cheaper cars from China, Malaysia, and India in order to reach the buyers currently priced out of the new car market.

          Even Hyundai/KIA have gotten to the pricing level these days that make them too expensive to be a throw-away car for the daily commute.

          A lot of people are leery about buying used.

          My personal experiences with buying used were really bad, at a time when I could least afford it, but needed dependable wheels.

          • 0 avatar

            @HDC – Yeah I could see new $7,999 Chinese cars the answer for the budget minded, young family, etc. That’s fine, they may be in it just for the short term, but what about the rest of us that may want something nice as the last new/newer car they’ll buy, to enjoy for the next 20+ years or so? And maybe hand it off to one of their kids, grand kids, etc.

            Will a new $60,000 2017 Grand Cherokee even go the distance? Is it good investment vs a “like new”, low miles, 2012? The biggest difference is a big chunk of change. Well, big for me anyway!

          • 0 avatar

            “new $7,999 Chinese cars the answer for the budget minded, young family,”

            There was a time when dealers in MY area sold “Program” cars from the rental agencies for prices in that vicinity, and people would scoop them up, with the remaining factory warranty.

            One year, my father-in-law bought three of them for his real estate business. He had plenty of trucks, but these little sedans were great for running errors where driving a big ol’ pickup truck was just too cumbersome.

            Other people with daily commutes of ~200 miles roundtrip to El Paso, TX, or Las Cruces, NM, did the same thing, scooped them up.

            For the longest time Hyundai/KIA filled that niche of cheap, throw-away commuter cars.

            But no longer.

            If the Big Box stores like Costco, Sam’s, etc could keep a small number of those cheapies in stock, I bet people would scoop them up and charge them to their credit cards.

            I watched a guy charge >$10K in guitars, amps, keyboards, mikes, stands and drums to his credit card, and these cars would cost less than that.

          • 0 avatar

            Big Al from Oz. Personally, I would steer clear from anything Chinese, but seeing the current Mustang has a horrendous two star rating. It managed to get the worst score ever at the ANCAP tests, then a Chinese vehicle maybe OK for NA

          • 0 avatar

            Now that you mention it, I have noticed quite a few Nissan Versas with temp tags running around my neck of the woods lately, and I live in an area with a strong economy where someone with a High School education can still make a decent living. I went to Nissan’s web site and dang those are cheap.

          • 0 avatar

            There are plenty of new sub-compacts under $15K all in available right now that would most likely be far superior to many cheap Chinese cars that could even be theoretically sold in North America.

            Take the Nissan Versa Note I had as a rental a couple years ago. Was it a miserable gutless little car? IMHO, yes but it was also a remarkably fuel efficient and useful car that meets all North American regulations that will easily last 10+ years with basic maintenance. Even if cheap Chinese cars at half the price were sold here, I’m willing to bet that most people would either buy used or or something like the the Versa Note.

          • 0 avatar

            Yes, guys, more cheap cars is what we need to accommodate the working folks.

            People with money will always opt for the latest and greatest, highest trim-level vehicles that tickle their fancy,maybe even an EV-toy to keep around the estate.

            But cheap transportation for the masses, that’s where the money is to be made.

            That was the concept behind Volkswagen, the People’s Car.

          • 0 avatar

            RobertRyan, ” a Chinese vehicle maybe OK for NA”

            Yup, the same was said when the VW Bug was introduced to NA. And later it was Vuja De all over again when the Japanese cars started to be imported to NA.

            Now I think the time has come for cheap cars made in, and imported from, China, Malaysia, and India.

  • avatar

    Can we start the death watch betting pool (at least in the US) for Mini? Those sales numbers are terrible.

    Their brand made a huge splash in 2002-2003 but it takes a certain kind of driver (like my crazy wife) to stick with ’em long term.

    I was thinking that the new Countryman would turn their sales around.

    • 0 avatar
      87 Morgan

      BMW asked a lot of the Mini dealers when they asked them to build stand alone buildings. The math just does not work when you look at the sales number coupled with the cost of the real estate etc. Mini is a noose for a some for sure.

    • 0 avatar

      My brother and sister in law bought two new 2017 Minis this year…70K plus dollars worth in fact. His is the John Cooper Works hardtop, and hers is the 4 door Countryman, or whatever they are called. I own an 09 JCW Mini, but his 40K price tag would be a bit rich for my blood. There is not enough car there to warrant those cars pricing out at 40 to 42K dollars…A new 2012, loaded like his, could be bought for 27K 5 years ago, ergo they are pricing themselves out of business if the trend continues.

    • 0 avatar

      My daughter loves MINI. Six years ago, on the way back from a soccer game I gave her a surprise – I stopped by a MINI dealer and did a test drive. A big Father-daughter bonding moment.

      A couple of months ago, she bought a car. Not a MINI, because she needs a reliable car. She bought a used MX-5. Just like my car, but a different color.

    • 0 avatar

      I’ve heard nothing but horror stories from the few people I know who have owned Minis. What I’ve heard is more than enough to keep me away from them.

  • avatar

    I’m with you, 2manycars. I’d be happy with 30 years ago! VW GTI/Jetta, Honda Civics/Accords/Preludes, Ford Mustangs, even GM A-Cars. And BMWs and Benzes for the affluent.

    But these cars have been legislated out of existence. The low end cars we have now come off as ‘cheap’ to me. Judging from their sales, I’m not alone.

    Also, I wonder how ‘used to’ newer, albeit heaver and more feature-laden cars, I’ve gotten.

    I have an old VW GTI I keep, but with over 100k miles, it’s not quite the same driving experience it was in 1986 or 1990. Still, I like driving it on nice days, even if it is slower than most any ‘new’ cars (slower, but more than peppy enough for the real world).

    • 0 avatar

      You say low end cars now are “cheap”, but mention a 30 year old Honda Civic or a freaking GM A-car as not? Your nostalgia meter is getting in the way of your brain. Those cars were never “legislated” out of existence. Competition did just as much for car safety as anything.

  • avatar

    Down again at Ford and Lincoln. More then FCA actually.

    Have to see what happens now that compass is on lots

    • 0 avatar

      Jeep buyers don’t care a thing about a decent, reliable car. They care that it says JEEP. The new Compass, better or not, will still sell. Unless it’s $5k more than the current heavily-discounted Compass. Then it won’t.

    • 0 avatar

      Lol Lincoln is down by a fraction of a percentage point, and Ford is still the best selling brand by a wide margin.

      But, yes, doom and gloom Ford will not survive the week bla bla bla go Jeep! Avis needs some Dart wagons with a name that will make it desirable to the ill-informed.

      • 0 avatar

        John, I was kidding mostly. Over the years I have noticed the US auto journos seem to have a hefty pro Ford bias. Obviously each one has a favorite brand, but for some reason, Ford in particular is always upheld as the best US auto brand no matter what. This article is a good example, It leads with a hit on FCA when Ford had a bigger hit to their numbers. In fact it mentions almost every automaker but Ford. I have found this to be pretty typical across almost all the auto sites and print mags.

        And No I don’t think Ford is in real trouble. But I also don’t think FCA is going to disappear in the next year.

  • avatar
    SCE to AUX

    Volvo’s resurgence seems to be waning despite a stellar April 2017. The new XC90 is really down from last year – not a good sign.

  • avatar

    Well at least Acura still sells more than Infinity or Lincoln.

    • 0 avatar

      Yes, thank God for that, at least, I know I’ll sleep better tonight.

      Except Acura sales slipped by 12%, whereas Lincoln was only down 0.9%, and Infiniti was up.

  • avatar

    April’s only one month. But it’s possible the crest of the wave has passed.

    What could play out in more unpredictable ways for the, automakers is Trumps hammering out of a new NAFTA. While corporate tax cuts could lead to a resurgence in jobs/better jobs and auto sales.

    • 0 avatar

      “April’s only one month.”

      That’s true, but the analysts have forecast a down trend in sales in the US.

      I think it could be political uncertainty and infighting that is currently ravaging the GOP, and people believe that nothing will get done again in Congress.

      In such an uncertain environment, why would anyone want to go into debt to buy a new car?

      • 0 avatar

        April/May get skewed due to tax refunds. If we continue to see sales decline through the end-of-model-year clearances in June-July, that will be a more worrying sign.

        • 0 avatar

          It would seem to me that tax refund skewing should result in higher sales, not lower.

          • 0 avatar

            @HDC, I agree.

            Especially if you don’t have much to work with other than the refund, you’ll want something with a low transaction price like a sedan.

          • 0 avatar

            Yup, tax refunds to the military stationed in My area have resulted in a number of new car sales, along with heavy promotion by the local Federal Credit Union to finance at super-low rates.

            But the key was the “financing”. Others who preferred to pay cash for the entire purchase often didn’t see such great deals.

  • avatar

    @Matt Posky
    So VW Corp as a whole is up? Surprising seeing that everyone else is down and according to TTAC, they are the root of all evil.
    “The bright spots, aside from niche luxury brands and Volkswagen’s dead cat bounce, are Infiniti, Audi, and Subaru, all three of which are selling at record levels”

    • 0 avatar

      Maybe VW sold a few thousand Chiron’s?

    • 0 avatar
      SCE to AUX

      VW *is* the root of all evil.

      Their ‘dead cat bounce’ is a financial term, referring to the notion that they couldn’t go anywhere but up after a terrible drop.

      Their YTD sales are down 5% compared to 2015, down 12% compared to 2014, down 21% compared to 2013, and down 21% compared to 2012. So a trendline would show that 2017 is continuing the general trend that has been going on for years.

      Part of their upward sales tick is due to the fact that they’re practically giving new cars to their old TDI customers, just to keep them in the fold.

    • 0 avatar

      Everyone else is down?
      You can only go up once you bust your @$$ on the floor.

    • 0 avatar

      The question that has to be asked is this: was the sales decline due to consumers being turned off by the stigma of the diesel stigma, or because of diesels being yanked from the lineup (~25% of sales) and because Volkswagen lacked competitive CUVs in this segment?

      Arguably, the sales decline since 2012 is due primarily to them having the wrong product mix, exacerbated by diesels being yanked from the lineup.

      The big bump this year is due to sales of the Sportwage, Alltrak and (yikes) Tiguan which are doing much better than they expected.

      I suspect the 2nd half of the year will see a big upswing for them if the Atlas is well received and the new Tiguan is priced right.

  • avatar

    Worth noting Mazda grew in a down market YTD and GMs market share increased.
    I am surprised Land Rover declined since they only sell SUVs which are meant to be hot now.
    Alfa will continue to grow with their new SUV out – the F Pace worked wonders for Jaguars sales.

  • avatar

    Land Rover sales are only down/static at the moment because the old Discovery went out of production and there has been a delay introducing the new one. Expect sales to start rising quickly over the next 2 months and accelerate again around September when I’m guessing the Velar is introduced.

  • avatar

    What the market really wants is a reliable used Hon-Yota for $5k.

    What it gets is that car new priced according to ability to pay on a long, long note. In my area, that 10 year old car has at least another ten years in the hands of the recent immigrant population. Marketers do the exact same for the high end cars too, which is why the desireable cars tend to be 40-50k, as that boils lease prices back to the ablilty to pay of the target market….and why they depreciate like stones when dropped on the real world without new car warranty.

    I’ve made it a point to check out Chinese cars whenever I travel. While very unscientific, what I have seen in Europe and various islands doesn’t impress me, and I’m comparing to Yaris, Civic and Sentra….Much like Japan, I’m sure they can go from a joke to serious too, but they aren’t there yet.

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