With These Sales, It's No Wonder Porsche Wants a Plug-in 911

Steph Willems
by Steph Willems

It’ll be a long time before Porsche removes any hint of internal combustion from its beyond-iconic 911. The flat-six is safe for the next decade or so.

However, Porsche CEO Oliver Blume says the company wants a plug-in hybrid version, hopefully by 2023 — when the next-generation model reaches its mid-cycle update. “It will be very important for the 911 to have a plug-in hybrid,” Blume told Automotive News last week. There’s no stamp of approval yet, but Blume feels the German automaker “will go for it.”

This shouldn’t come as a surprise. If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off.

According to Bloomberg, the improved plug-in Panamera line, which boasts about 22 miles of real-world range from a lithium-ion battery and electric motor, made up 60 percent of European Panamera sales from the start of sales in June through the end of October. Porsche has various government to thank for it.

Not only are cities pledging to ban internal combustion cars (or levy fees on the use of ICE models in city centers, at the very least), there’s steep incentives for buying a vehicle capable of travelling under electric power alone. Not only do buyers want to be able to drive their Porsche in the future, they also want the tax benefits.

“Customer demand is much higher than the 10 or 15 percent we first expected,” said Gernot Doellner, head of the Panamera model line.

Thanks to government incentives, 90 percent of second-gen Panameras sold in Belgium are E-Hybrids. In France, the figure is 70 percent. Even Germany, with its cagey acceptance of green initiatives and love of tradition, saw 25 percent of Panamera sales go to the E-Hybrid variants.

The business case for an electrified 911 is clear to see.

Porsche no doubt wishes for the continuation of the United State’s federal EV tax credit, as it’s a long way from using up its 200,000-unit allotment. Still, the plug-in hybrid’s popularity (and promise) remains higher in jurisdictions eager to make ownership of gas-burning cars a hardship. Naturally, sending the E-Hybrid models to China was a must. The model went on sale in the Far East in October.

The E-Hybrid line encompasses the full second-generation Panamera lineup, including the Turbo and fetching new Sport Turismo wagon variant. Power output ranges from 462 to 680 hp.

[Image: Porsche]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
12 of 23 comments
  • Heino Heino on Dec 09, 2017

    Airbus and NASA are looking at electric airplanes. You can also buy electric motorcycles. All my gardening equipment is battery powered. Look forward to iToiletpaper and iShower.

    • See 8 previous
    • Krhodes1 Krhodes1 on Dec 10, 2017

      @mcs 975K lbs is the max take-off weight of a 747-800, so you obviously have not a clue what you are on about, as usual. 100K lbs of batteries would get a 747 about one circuit of the field. At best, they are saying very short range regional airliners in the

  • Sitting@home Sitting@home on Dec 09, 2017

    "If European sales of the recently introduced Panamera E-Hybrid are any indication, an electrified 911 is an insurance policy that’s sure to pay off." Isn't that an apples-to-oranges comparison ? The Panamera is a family sedan for well-heeled businessfolk that only really exists so they can say "Let's go for lunch in the Porsche". Being able to sneak inside the EV-only areas or Paris or London in search of a pumpkin spice latte is central to the needs of most of its buyers. The thought of stop/start commuting is (or at least should be) the anathema of every 911 driver.

    • Sportyaccordy Sportyaccordy on Dec 12, 2017

      Should be? Why? The base 911 has always been the everyday sports car, not some razor's edge track beast. Better to have people in hybrid sports cars than hybrid land whales like the Panamera. Welcome to 2017

  • Kwik_Shift_Pro4X '19 Nissan Frontier @78000 miles has been oil changes ( eng/ diffs/ tranny/ transfer). Still on original brakes and second set of tires.
  • ChristianWimmer I have a 2018 Mercedes A250 with almost 80,000 km on the clock and a vintage ‘89 Mercedes 500SL R129 with almost 300,000 km.The A250 has had zero issues but the yearly servicing costs are typically expensive from this brand - as expected. Basic yearly service costs around 400 Euros whereas a more comprehensive servicing with new brake pads, spark plugs plus TÜV etc. is in the 1000+ Euro region.The 500SL servicing costs were expensive when it was serviced at a Benz dealer, but they won’t touch this classic anymore. I have it serviced by a mechanic from another Benz dealership who also owns an R129 300SL-24 and he’ll do basic maintenance on it for a mere 150 Euros. I only drive the 500SL about 2000 km a year so running costs are low although the fuel costs are insane here. The 500SL has had two previous owners with full service history. It’s been a reliable car according to the records. The roof folding mechanism needs so adjusting and oiling from time to time but that’s normal.
  • Theflyersfan I wonder how many people recalled these after watching EuroCrash. There's someone one street over that has a similar yellow one of these, and you can tell he loves that car. It was just a tough sell - too expensive, way too heavy, zero passenger space, limited cargo bed, but for a chunk of the population, looked awesome. This was always meant to be a one and done car. Hopefully some are still running 20 years from now so we have a "remember when?" moment with them.
  • Lorenzo A friend bought one of these new. Six months later he traded it in for a Chrysler PT Cruiser. He already had a 1998 Corvette, so I thought he just wanted more passenger space. It turned out someone broke into the SSR and stole $1500 of tools, without even breaking the lock. He figured nobody breaks into a PT Cruiser, but he had a custom trunk lock installed.
  • Jeff Not bad just oil changes and tire rotations. Most of the recalls on my Maverick have been fixed with programming. Did have to buy 1 new tire for my Maverick got a nail in the sidewall.
Next