This BMW Dealer is Giving Away Cars Right Now

Mark Stevenson
by Mark Stevenson

Have you been considering a new BMW but only have enough coin to buy one of Bavaria’s finest? At least one BMW dealer in the U.S. might have a solution.

If you don’t mind buying a new BMW that’s been languishing on the lot for a year, Century West BMW will throw in a lease on a BMW i3 on the house.

The above ad was sent via email to a previous customer of Century West BMW in North Hollywood, California, and it looks to be a case of hitting two birds with one stone: clear out the old 2015 BMW inventory and make way for an upgraded BMW i3 at the same time. Buy a model year 2015 BMW and that 2016 BMW i3 hidden behind the container at the back of the lot is all yours, at least for a little while.

Here are the finer points:

Pricing varies based on customer’s selection of vehicles. See dealer for all price and payment terms. Four purchase and lease offers available. Customers must purchase an eligible 2015 BMW vehicle for dealer to include a lease on an eligible 2016 BMW i3. Offers expire 06/31/2016.

Eligible 2015 BMW Vehicles: ZA 35i (VIN: J799148); M235i CV (VINs: V393059, V393315); 335i (VINs: K472850, K472907, NT09009, NT09420); 535d (VIN: D691423); 550i (VIN: D961319); 650I CP (VIN: D248365); 750Li (VINs: D782039, D781838, D781887, D781911, D782118); X5 xd50i (VINs: 0J77838, 0J78220); X6 xd35i (VINs: 0F96561, 0F96421, 0N77789); X6 xd50i (VINs 0R33552, 0F94402, 0F94397); X6 M (VINs 0G93677, 0G93999). Eligible 2016 BMW i3 VINs: V160135, 160129, 160103, 16969.

As this deal isn’t publicly advertised, is this a case of BMW trying to unload unwanted inventory on the sly?

h/t to Jeffrey

[Image: © 2015 Alex L. Dykes/The Truth About Cars; Century West BMW]

Mark Stevenson
Mark Stevenson

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  • Truecarhipsterdouche Truecarhipsterdouche on Jun 20, 2016

    Who wants an i3 when you can have an i7? Oh wait...nevemind this isn't Tom's Hardware forum...forgive me. Carry on. BMW i3....LOL!!!! Steve Erkel, your car is ready.

  • PandaBear PandaBear on Jun 21, 2016

    I test drove the i3 for a gift card last Xmas, and it is flawed for 2 reasons: 1) the suicide rear door and tucked into the back rear seat. Imagine putting rear facing car seats in the rear. 2) the release the accelerator pedal and suddenly regen like there's no tomorrow braking. You are forced to hold the accelerator pedal constantly if you want to cruise at a constant speed without using cruise control. I'd pick a Leaf, a plug in Prius, or a Volt, and pocket the price difference instead of the i3.

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