Category: Vellum Venom

By on September 23, 2015


saturn-ion-interior-2 (1)

Eye on Bad Design? (photo courtesy:

Seth writes:

Hey Sajeev,

I’ve always had an aversion to dashboards where the main gauges are in the center of the car (Mini, Yaris, etc.). I can see why an automaker would do it if they sell internationally. Once, back when I used to listen to the Autoblog podcast, one of the hosts said that having the gauges in the center made them faster and easier to read. No way! That just can’t be so. I think I stopped listening to the podcast right then and there.

Would you care to comment?

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By on August 5, 2015

Sajeev’s hot take on the Lego F40? Unclean! Abomination! We don’t need no studs in our Italian stallions. The blocky limitations of Lego have bricked Pininfarina’s flow, making a supermodel’s curves about as sexy as Samus Aran in her NES bikini.

I just finished putting together this thing and I disagree entirely. Judged as an accurate representation of the breed? Who cares? Here, the medium is the message. Read More >

By on August 5, 2015


I suspect there’s more than a handful of Transportation Design students finding employment in the toy business and I know my fellow design classmates at CCS collected diecast model cars. They’re inspirational, personally helping me render light/shadow reflections on the vellum.

Visits to (Pasteiner’s) Auto Zone happened regularly, sometimes with the same higher regard than local religious institutions. So spare me, oh mighty autoblogosphere, from the manufactured excitement of Lego’s F40 kit.

I reckon it’s a designer’s 8-bit nightmare. Read More >

By on May 28, 2015


Bob writes:

Hi Sajeev. I’m annoyed by styling that makes the trim height look wrong. Most cars today look like the front is sagging or the rear is too high. The stylists even slant side creases and trim strips down toward the front (Man, I hate that. – SM) to create this look even though a close look at the rocker panel shows that the car is level.

Why are they doing it? Does the public really like it?

Sajeev answers:

The delicate balance of physical + visual trim height adjustment is standard practice, proving itself over decades for both aerodynamic and stylistic enhancement. The problem? Jumping the shark. Read More >

By on April 9, 2015


While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production.  Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them?  What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag. Read More >

By on February 12, 2015


This just happened. (photo courtesy: Ram)

Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.

It cannot get any worse than what’s being introduced in Chicago this week.

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By on January 30, 2015



A Fashionable Savior for the Budget Minded?

Rio is full of beauty: beaches, gorgeous people on said beaches, delicious caipirinhas served beachside andwait for ita healthy alternative to DLO FAIL.

Yes, a way out from the infestation of black plastic cheater panels: triangles of FAIL that plague Car Design from the cheapest subcompact to the most flagship-iest Cadillac. Read More >

By on January 23, 2015


A Captiva audience?

Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism.

Even if this “proper” Chevy is a German Opel (sold alongside many a Korean Daewoo) introduced in Frankfurt as the Antara GTC.  Harley Earl may spin in his perfectly-proportioned grave…but I digress. Read More >

By on January 15, 2015



This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing!  Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

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By on December 9, 2014


p0wnage. (photo courtesy:

I’ve been accused of Automotive Hipsterism for bragging about my bare bones Ford truck instead of aspiring to expensive vehicles. It used to be different, back when top-drawer dashboards were more Malevich and less Pollock in design. Because good design embraces Less is More, while poor design over thinks the solution.

Speaking of hipster, witness the design backlash on Gillette’s Facebook page, especially the red box.

Read More >

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