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Reader Request: discuss the Lincoln Mark VIII, preferably the second generation’s modest restyle. He likely didn’t care for my reply, as it follows my disapproval of the Original Testarossa versus that rolling abortion that disrespectfully ended Ferrari’s most iconic series.
Then I parked beside a 2000 Mercury Sable on a fine Houston evening.
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Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.
And some thrive in their design constraints. Read More >
One interesting thing about living on-campus at CCS was the precious little available to purchase within walking distance. Such is the life of a car-less design student in Metro Detroit. That’s until a friend took me to a Meijer Hypermarket in the ‘burbs: a new world of “stuff” entered my cloistered world. Cheap but nice stuff, with an intrinsic value far higher than its retail price. Read More >
What’s the difference between car design and styling? My stint at CCS in Detroit makes me think styling is the shallow, frilly, cosmetic side of car design. Freshman designers are (were?) trained to focus on styling, but anyone integrating with marketing/accounting/engineering departments after school knows the real deal. They gotta know car design.
The folly of a sheltered life aside (don’t us delusional autobloggers know it?) the Honda N600’s heavily constrained blueprint came to life with nearly to zero style. Read More >
This Sunday is World Industrial Design Day, a day when the ID Community brings awareness of this profession’s value. Though I left The College for Creative Studies with my tail between my legs, ID’s blending of business/entrepreneurship, art and science still charms me. So let’s examine two ignition keys that owe their existence to the craft known as industrial design.
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Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness. Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it. Read More >
As expected, TTAC’s Best and Brightest called it: the 2015 Camry has Chernobyl-grade DLO FAIL.
Or maybe that’s heavily tinted glass? Read More >
The end of the year, the end of an era for a famous British Marque. Let’s get crackin’ before the ink on the vellum dries for the (all new) 2014 model. Read More >
OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do this article. Read More >
In a few days, TTAC’s editors will present their best and worst automotive picks of 2013. Today, Sajeev Mehta brings you his winners and losers in the field of design. Winners and losers below the jump.
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