Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism.
Few Americans shall admit a speck of admiration for the Chevrolet Captiva SUV, but the similarly-Korean Cruze is a respectable machine to most. Well, colossal DLO fail at both corners notwithstanding. No matter, its suitably upscale: Chevrolet Brasil offers it as their most premium sedan offering. (At R$75,020)
Strangely, the Cruze 5-door hatch is cheaper (R$71,860) than the sedan: usually it’s the other way in the US. Known as the Cross Sport 6, the Cruze Hatchback looks the business against the usual Brazilian subcompact. Here’s one driving past the scenic Vista Chinesa.
While I have little complimentary to say of Chevrolet’s split plane grille, this Chevrolet Onix wears the face quite well. Sure, the upper half needs to grow a good 1-2″ to meet the hood’s cut-line. Or better still, drop the cut-line instead. But the look is catchy, nicely proportioned on this small canvas.
Chevrolet Brasil made a fetching machine, but this white one in Leblon was kinda rare. And that’s the problem:
Chevys, at least in Rio, are heavy in fleet distributions. Rio is nearly as taxi-centric as Manhattan, but the market wasn’t dominated by something Crown Victoria-esque. There’s Renault, Fiat and Citroen hacks too, so perhaps the Bowtie-branded Daewoos sporting that unique yellow/blue stripe paint scheme are a red herring.
And perhaps there’s no such thing as American Exceptionalism in car design. Not anymore, at least.
Thank you for reading, I hope you have a lovely weekend.