This Sunday is World Industrial Design Day, a day when the ID Community brings awareness of this profession’s value. Though I left The College for Creative Studies with my tail between my legs, ID’s blending of business/entrepreneurship, art and science still charms me. So let’s examine two ignition keys that owe their existence to the craft known as industrial design.
The BMW i8 is a revolutionary piece of Transportation Design. The i8’s key is no slouch in the Industrial Design department. Without rehashing what others say, it’s clear that Industrial Designers took the best attributes of the i8, the smart phone and today’s latest ignition keys to make something stunning.
Not to mention the i8’s key fob has a style that looks great in your hand and (sorta) blends into the assertive wedge forms present on the i8 console. It’s a great piece of Industrial Design that forces you to consider how an Industrial Designer enriched your automotive hobby/career.
Take this “utility” key for example:
In some respects the Ford Pinto was an underrated piece of Engineering and Industrial Design. Sure, it needed that rubber pad to protect the gas tank from the rear axle. But when it comes to simple, durable and honest Design, the Pinto worked.
Certainly not VW Beetle stylish nor Honda Civic enlightened, but dig this key: once cut for your ignition this baby gapped spark plugs, screwed down anything under the hood, let you crack open a beer and then fire up the beast so you can drive with a cold brew in your hand while you keep on truckin!!!
Perhaps I got that last part wrong, so I am ready for the Best and Brightest to correct my weak Nixon Era Ford knowledge. But the Pinto utility key looks like the coolest gadget to have in your pocket in the early 1970s. What the hell is an Apple iPhone anyway? Sounds like gibberish talk of those nattering nabobs of negativism!
Nice job integrating the Pinto logo and patriotic color scheme on a tool that elegantly and cheaply combines many things into a small hunk of metal. And that’s the heart of Industrial design: it plays a crucial role in dreaming, engineering (in theory) and producing exceptional products. The bottle opener is a bizarre feature by today’s standards, but it proves yesteryear was a simpler and stupider time.
And the Pinto/i8 keys do show how Industrial Design advanced over the decades. So to you, dear reader, Happy World Industrial Design Day!
Thank you for reading and have a fantastic weekend.