Wanna buy a Hummer? You can buy them as cheap as dirt these days. There was a beautiful one that went through the block at a weekly public auction in Oakwood, GA. Nice leather interior. Well kept. The H2 models in particular were an easy piece to market and sell not too long ago… but not last Thusday. It no-saled. Not even the hope of a bid at $13k. Then came the H3. No sale at 10k. No takers. Only two no-sales from new car stores that generally sell everything. Why?

Bringing out a V6 version of a full-size truck like the F-150 is a good way to get truck guys suspicious, especially if you try to assuage their fears by talking about the engine’s direct-injection, turbocharging and other high-tech frippery. Ford’s solution: emphasize the “power of a V8, efficiency of a V6” simplification, and hope the market catches on as gas prices rise. But does Ford’s marketing concept actually hold true in real life? Does an Ecoboost F-150 get the mileage of a six cylinder even when doing tough truck-guy work? Thanks to some great work by Pickuptrucks.com, you can decide for yourself using the data from a fantastic infographic used to illustrate their test of a loaded and unloaded Ecoboost F-150.

The German Manager Magazin will write in its print edition that Volkswagen is considering buying all or part of Isuzu, the diesel-centric Japanese truck and commercial vehicle manufacturer. Volkswagen even has a codename for the deal: “Irene.” Another possibility: the truck firm MAN, which VW owns 30% of, could buy up an Isuzu stake, allowing VW to craft a three-part truck alliance between MAN, Scania and Isuzu. VW’s board member in charge of commercial trucks, Jochem Heizmann, is reportedly in Tokyo pursuing the acquisition and has inspected Isuzu. Toyota’s six percent stake in Isuzu (not to mention VW’s distractions integrating its Porsche and Suzuki alliances) could be serious obstacles. As VW and Toyota battle for the position of world’s largest automaker, Isuzu could become a symbolic battleground for the outsized ambitions of these two industry titans.

UPDATE: VW tells Automotive News [sub] that an Isuzu takeover is “not on the agenda.” Does that mean they’re not looking into the possibility? At this point, it’s not clear.

Chevrolet do Brasil has shown pictures of its updated S10. In what has become somewhat of a norm for this market, the truck will be debuted at the Thailand Auto Show ( according to Brazilian ehthusiast site webmotors.com.br). Once in Brazil, the new S10 will substitute both the South American and the Asian model (known as Colorado).

GM targets its more expensive rivals this time.

Even with Sierra sales added in, GM’s trucks just couldn’t keep up with the Ford F-Series juggernaut this month. Ram, meanwhile is playing a distant third and the Japanese entries might as well not even exist. On the other hand, when it comes to compact and mid-sized pickups (chart after the jump), the Japanese entries are doing quite a bit better. Unfortunately for them, the top three compact-mid pickups combined couldn’t match the F-Series last month. Big trucks still sell in big numbers…

A truck at the Nordschleife? No, no service truck. One that does some 190 mph. Possibly more. A truck made by BMW. In a press release, BMW dubs it “the world’s fastest pickup.” If they say so. One needs to be very careful with these statements in Germany, lest someone will sue you faster than the truck completes the Nordschleife lap.

Reflecting on the recently-previewed Chevy Colorado Concept, Automotive News [sub]’s Rick Krantz notes

During an interview this year at the Detroit auto show, Jamie Hresko, then vice president of GM global powertrain engineering, strongly suggested the automaker was exploring a new mid-sized pickup. He resigned in late February to pursue other opportunities.

To meet proposed higher U.S. fuel economy and lower emissions standards, automakers that sell in the United States eventually will need to develop a leaner range of pickups, Hresko said.

At some point, especially with the likelihood of higher gasoline prices down the road, a smaller, lighter-weight pickup is inevitable…

Automotive News [sub] reports that Global Vehicles, a firm with a contract to distribute Mahindra pickup trucks in the US, has dropped its lawsuit in US court in an apparent attempt to rescue its distribution deal. The contract between Mahindra and GV called for British arbitration of disputes, and apparently the British arbitration panel required that all claims be handled through it rather than in US courts. The dropped suit would have required Mahindra to press forward with its US launch regardless of pending arbitration. Mahindra, meanwhile, has said it is looking outside of its deal with GV for a US distributor, so it’s not clear if GV’s olive branch will even make a difference.

Mahindra’s abortive plans to bring its rugged diesel-powered pickups to the US began back in 2007, just as gas prices were starting to run out of control. Now, after years of delays, steadily-increasing prices and general neglect of the compact pickup market have served only to whet our appetite for efficient little developing world-style trucks. Throughout the the last several years, Mahindra has battled with its US distributor, pulled out of other US efforts and generally failed to deliver… all while dangling the dream of a 30 MPG diesel pickup at hopeful enthusiasts. But, as it turns out, Mahindra’s problems don’t end with distribution: though its diesel engine was approved by the EPA, we hadn’t seen EPA confirmation for the long-held 30 MPG goal. Well, the EPA just released the window sticker for the Mahindra TR40 [via MahindraPlanet], a 4X4 four-door version of its 2.2 liter diesel pickup… and it gets nowhere close to 30 MPG.

Wherever you fall in America’s cultural geography, you have to cop to one cold, hard truth: trucks sell. In fact, in a market experiencing such odd automotive sales phenomena as no Honda Accord in the top ten, Altima taking second in the D-Segment and a Compact CUV in the top six, it almost seems like the only sure thing anymore is the F-Series and Silverado selling at or above 30k units per month. Whether you find that fact comforting or troubling, you’ll be sure to want to know the truck’s secret to success… which you’ll find just below the fold (along with a more extensive best-sellers chart).

Mass SUV consumption may have been weaned over to car-based Crossovers, but pickup trucks are still hugely popular and a major challenge for automakers facing steep increases in government CAFE standards.The average 2010-model American pickup truck weighs nearly 5,000 lbs, making it some 22 percent heavier than its equivalent ten years ago. Thanks to that weight gain, average pickup truck efficiency has improved by a paltry two percent since 2000. This year, the fleetwide light truck fuel economy standard was 24.9 MPG, but by 2016 light trucks will need to average about 30 MPG to comply with already-set CAFE increases, and could face another sharp increase by 2025. As a result, it seems that the era of cheap pickups may be coming to an end. Though the Detroit automakers say hybrid and plug-in drivetrains will help, it’s clear that more than anything else, trucks need to lose weight. That’s where things start getting expensive…

Earlier this year we took a look at our rolling 12-month sales totals chart, and found that cars had pulled away from “light trucks” (a category that includes trucks, SUVs, minivans and crossovers), prompting us to proclaim The Great American Downsizing. Well, it turns out we opined too soon. Trucks closed out the Summer strong and went on a tear during the Autumn months, to pull back to parity with their car cousins. And because light trucks are trending upwards faster than cars, it wouldn’t be a surprise to see them finish the year as the better-selling segment. Of course, these numbers aren’t being driven strictly by the old-school utes of yore, although old standbys like the full-sized pickups, the Yukon XL and Ford Expedition are all up by healthy margins. Between old-school utes and the large crossovers that are replacing them, the cars just don’t stand a chance. Hit the jump for car-versus-light truck sales by manufacturer.

The drawn-out drama of who would get what was left of the busted SAIC-Ssangyong deal has come to an – at least preliminary- end. Oneindia reports that India’s Mahindra & Mahindra bought the pieces of Korean Ssangyong. TTAC readers are not surprised.

It’s definitive: The fabled New York Yellow Cab will either be replaced by a minivan made in Japan, or by a something made in Turkey. After a long “Taxi of Tomorrow” competition, the NYC’s Taxi has now announced the final contestants:

• Nissan’s entry is based on Nissan’s NV200 model, made in Japan.
• Then there is the futuristic V1 by Turkish automaker Karsan Otomotiv. It has a wheelchair ramp, and a glass ceiling for admirers of the Manhattan Skyline.
• Lastly, there is the bland entry by Ford, based on their Transit Connect ute.

Which one would the “Buy American” crowd prefer? The answer is easy:

By 2016, federal laws will mandate that the fleet fuel economy of light trucks and SUV’s will be 30 mpg. Which means manufacturers will need to get their thinking caps on if they are to meet this standard. If they don’t, they’ll have to re-think their position in a very profitable area of the market. Ford, which is synonymous with trucks, is planning a diet.

Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).

All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results.

When gas peaked in 2008, and carmageddon ensued thereafter, many predicted the end of the world, and if that won’t come to pass, the total extinction of the pickup and SUV genre. Along with that, the demise of the U.S. auto industry was prognosticated, because it supposedly was more dependent on trucks than Robert Downey Jr, on uppers and downers. Conventional wisdom had it that we’d be driving bicycles, midgetmobiles, solar powered EVs, or use public transportation. Pickups? Only at Match.com.

Well guess what, as with all the crises before, it didn’t happen. Actually, the dinosaurs reign supreme.

The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…

We’ve known that the Cadillac Escalade was America’s most-stolen vehicle, but we never asked why. The answer: GM didn’t put steering locks on a number of Escalade and other GMT9000 Ute model years, and shifters on these models are easily pushed out of “Park.” These weaknesses (and their ineffective fixes) allow thieves to push Tahoes, Denalis and Escalades to a safe spot where parts stripping can be done in a matter of minutes. And as the report details, Onstar is rarely effective at stopping quick snatch-and-strip-style thefts, because the damage is typically already done by the time vehicles are reported stolen. Hats off to WXYZ TV for looking past the statistics and finding the truth behind the Escaladae’s stealability. GM is reportedly working on a new steering column replacement for these vehicles.

From conflict-torn Afghanistan [via Newsweek] comes this strange tale of Taliban tribute to the “the vehicular equivalent of the AK-47”: the Toyota Hilux (more famous among Western car nuts for its infamous Top Gear adventures).

As the war in Afghanistan escalated several years ago, counterinsurgency expert David Kilcullen, a member of the team that designed the Iraq surge for Gen. David Petraeus, began to notice a new tattoo on some insurgent Afghan fighters. It wasn’t a Taliban tattoo. It wasn’t even Afghan. It was a Canadian maple leaf.

When a perplexed Kilcullen began to investigate, he says, he discovered that the incongruous flags were linked to what he says is one of the most important, and unnoticed, weapons of guerrilla war in Afghanistan and across the world: the lightweight, virtually indestructible Toyota Hilux truck.

I believe that, legally, I’m still their U.S. distributor. And I want trucks delivered to our dealersImporting niche vehicles from an unknown foreign automaker has long been a fraught process for US-based entrepreneurs, and John Perez’s attempt to bring diesel-powered Mahindra pickups to the US has been no exception. For four years, Perez’s Global Vehicles distribution network waited while Mahindra sought EPA certification for its diesel pickup engine, and then six days after approval arrived, the Indian firm dumped Perez with little ceremony. Now Mahindra says it will consider giving franchisees to the dealers who paid Perez up to $200k for the right to sell Mahindras, but that it is not obliged to do so. Perez is suing Mahindra for failing to fill an order for pickups, while dealers are considering suing Perez and Mahindra is seeking to end its agreement with Perez so it can distribute pickups through independent dealers. Mahindra’s Roma Balwani tells Automotive News [sub]The current dealers’ contract is with GV [Perez’s distribution channel, Global Vehicles] and hence they do not automatically become Mahindra dealers. However, we would be considering these dealers for our network if they are interested. We will need a new distribution network and soon we will start a dialogue with potential dealers, including the ones who are signed up with GV, if they are interested in signing up with Mahindra.

The first few months after the launch of a new product is seen as critical by car makers. This is the time they take the pulse of the market and determine whether or not the product struck a chord and is going to be a hit or not. Well, venturing bravely into new territory in Brazil, you would not be wrong if you said that Peugeot and VW swung and missed. Peugeot’s Hoggar and Volkwagen’s Amarok are going nowhere fast and are making their makers feel the blues.

Remember how we used to lament how Detroit was too truck and SUV heavy? Ford agrees. They think people buy way too much of the big stuff, and it will come back and haunt us. At least in Canada Ford thinks that way. The Calgary Herald reports that David Mondragon, chief executive of Ford Canada, has said that a combination of high incentives, low oil prices and pent up demand have created a short term boom for truck sales. “That’s a segmentation shift that’s not healthy for the environment, not healthy for the economy and long term, we need to see that shift go back to a more balanced approach,” said Mr Mondragon. That’s right. He said that the boom in trucks cannot last and that Ford must be prepared for the when that happens. Wow. A Detroiter (well, a VERY northern Detroiter) is actually suggesting that they may have to prepare for when the party ends?

After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].

Wrangler went on a summer tear last month, more than doubling its July 2009 number, and leading SUVs to a strong rally. The segment’s top 18 nameplates all improved their year-over-year numbers last month, as gas prices look to hold steady through the summer (only the Suzuki Grand Vitara lost ground). SUVs should be way up again (year-on-year) this month as well, as Cash For Clunkers limited SUV sales in August 2009. Strong sales in this segment could continue into the fall on the strength of new launches like the Jeep Grand Cherokee, and Ford Explorer. On the other hand, with the Explorer moving to a Crossover platform and lines between SUVs and CUVs generally blurring, it’s becoming increasingly important to compare mid/large CUVs against this SUV segment. Based on that comparison, it’s easy to see that the mass market tends to pick road-oriented people-haulers rather than offroad-oriented rock crawlers. SUVs may be booming this summer, but in the big picture they’re melting away into the ever-expanding Crossover category. Hit the jump for a bonus graph of Luxury-brand SUV/CUV sales in July.

Schadenfreude recently brought the elder Niedermeyer out of his summer semi-retirement, and for the most part, it’s a consistent inspiration for much of our content here at TTAC. But as natural and healthy as it is to laugh and learn from the mistakes of others, for some reason I’m just not feeling it today. Blame it, if you must, on a certain mellowness that settles in over the glorious course of an Oregon Summer. One Robert Farago always said that hate must come from a place of love, so in the interests of getting TTAC back in lean, mean fighting form, I’m going to indulge in the worst kind of of auto-writing love-fest: I’m going to tell you about how much I love my car. Except that it’s not a car, and it’s not actually mine…

Compact and mid-sizers after the jump…

The best-selling nameplates in America may still be pickup trucks, but for the first time in nearly a decade, cars and car-based crossovers are outselling the body-on-frame competition. The shift occurred in the second half of 2007, as gas prices built to their Summer 2008 peak, and despite more reasonable energy prices, consumers do not appear to be going back to large trucks and SUVs en masse. And, as Automotive News [sub] reports, the downsizing of America’s buying tastes is doing more than just putting a fork in the SUV fad.

Yesterday we suggested that this line drawing of a smaller-than-full-size Chevrolet pickup meant that Chevy would be “recommitting” to the US market for compact pickup trucks. Today, however, Bloomberg reports that Chevy is planning a mid-sized truck for production in Thailand, and that GM is focusing its smaller pickup efforts on the developing markets in South East Asia and Brazil (importation to Europe is also planned). GM’s Martin Apfel explains

The logical consequence is to build where the customer wants it, as that keeps your costs down. [Thailand and Brazil are] the two centers of gravity for midsize trucks

The only “real car” on Forbes’ most overpriced list is the Chrysler 300. Really. Despite being based on the compact Cobalt, Chevy breaks sales of its HHR out as a “truck,” in search of improved CAFE performance. And despite an MSRP of under $20k, the PT Cruiser-inspired wagon was still one of Forbes’ most overpriced vehicles of 2010. The rest of the list’s 11 models are unquestionably trucks, or truck-based utes, and save for Nissan’s Titan and Armada, they’re also all from Detroit automakers as well. If you’re looking for more reasons to build a cheap, utilitarian compact pickup truck ( ahem, General Motors) this list has got ’em. Hit the jump for Forbes’ list of most overpriced vehicles, and the magazine’s formula for deciding who makes the cut for this dubious distinction.

If you’ve been reading TTAC regularly, you might have noticed that many of us have something of a soft spot for compact pickup trucks. And what started for me as an innate affinity for all forms of cheap, honest, rugged transportation has become full-blown affection on the strength of several months driving a ’92 Toyota with four-cylinders, four-wheel-drive and a manual transmission. Of course, all auto writers struggle with the disconnect between their personal taste and that of the buying public, and cheap full-sized trucks seem to have eliminated all chances of a re-investment in the segment. Ford, for one, has said that it plans on “replacing” its aged Ranger (which dies next year) with Ecoboost-powered F150 options and its Focus hatchback. Dodge, or Ram, or whoever builds the trucks in Auburn Hills is said to be considering an unibody Dakota replacement, but hasn’t made a peep about it in months. Meanwhile, GM is shutting down Canyon/Colorado production at its Shreveport plant by 2012, ending its half-hearted competition in the segment. But, according to Pickuptrucks.com (which is usually one of the best at breaking these kinds of stories), GM is considering a new entry into the otherwise neglected segment.

When something that sounded too good to be true (say a cheap, compact, diesel-powered pickup) keeps getting delayed, you eventually just make your peace with the whole “too good to be true” part. That’s the only explanation for our recent lapse in Mahindra coverage: the news is depressing enough as it is. We last updated our Mahindra tag back in December, with news that a “Middle Spring” launch would be the latest of several delays for the Indian pickup venture. A news clipping [ PDF] touting a March launch is still available at the Mahindra USA website. The latest from an actual human being? Mahindra’s US distributor John Perez tells Automotive News [sub]:

I don’t want to speculate anymore

Ruh Roh!

It might be hard to live down to that exact headline billing. And this Mini-based Wildgoose RV is certainly bigger than the human-powered RV we covered here. But of you’ve ever been around an original Mini, you’ll be able to appreciate the scale of this rig.

The weather is getting nice and the yen to explore America’s great outdoors is rising. It’s just a question of what the right size and cost of vehicle to take. If you work at Goldman Sachs, here’s a little number to consider for a quick weekend getaway. Is it the world’s biggest RV? If not, it sure gets a good grade for effort. Pop-outs on both sides on the first floor. The second floor lifts up from its bridge-safe position. And there’s even an optional third-floor patio-deck!

A fully grown camel weighs up to 700kg (1542 lbs). That makes about a ton and a half for a pair. Which is another testament to the legendary ruggedness of the Peugeot 404 pickup, a vehicle that I would love to own. As the former owner of a slew of Peugeot 404s, including a wagon that this pickup is based on, I can attest to their intrinsic ruggedness. And I’m a notorious overloader too, having once been weighed out with a 3400 lb load of building rocks at a quarry in my half-ton F-100. But still; and how did they get them in there anyway?

Since we’re doing vintage Chevy trucks, let’s not forget that they didn’t look the same in other countries. Brazil had a long tradition of making Chevrolets and other GM vehicles going back to the thirties. And trucks played a big role. The Veraneio was a very popular utility truck built for almost forever. I’m guessing it was probably built on an obsolete chassis that tooling was sent south, as was typical for the era. Similar pickups were obviously on offer too.

Take a good look at this Chevy truck’s bed, if you can: six inches from the front of the bed, there’s a seam. That’s where the extra inches were welded on to make a Longhorn, America’s only 8 1/2 foot long production pickup. Why bother with six extra inches? To make room for one more Hooters girl, obviously.

Did this old Mack ever bring a smile to my face when it pulled up next to me in traffic at a light. Macks of this vintage were my favorite trucks during my east coast years, as they predominated the truckscape back in the day. This B77 has the bigger radiator. The more common and classic B61 had the more delicate curved radiator that would have looked right at home on a classic car (see below). But my smile got even bigger when the light changed to green and he took of in his utterly un-muffled, un-sanitized hard working Mack, belching the kind of black cloud that used to be ubiquitous in the good old days. Did you know Mack trucks could shoot flames too?

While the car shows are full of hybrids and EVs, big trucks are still indulging in the horsepower race. Scania has seized the crown with its new 730 hp V8 R730. Lets I forget the really big number, here it is: 2,581 ft.lbs of torque (3,500 Nm). Full details here, and high-production value ad after the jump.

If there are two words that can’t be left out of any discussion of 2010 auto sales numbers, they are “incentives” and “fleet.” With a fleet sales binge well underway, and Toyota recall-triggered incentive wars raging with no end in sight, the spring Truck month rituals have been bounteous. And with sales of full-sized trucks through February trending flat and fragmented, they had to be. But will they make a difference?

Here’s Nissan’s solution to keep the underutilized Titan lines moving, and it’s a bit different. A van body has been grafted to the Titan front end, which brings certain obvious benefits and disadvantages. Nissan claims that US van owners are unhappy with their ancient Econolines and Chevy vans. According to Nissan: “Looking at the CV market in recent years, there’s been a migration of van users to light-duty pickups due to the lack of comfort, image and dependability of the current outdated van platforms. Yet many of these truck owners admit they need a van for weather protection, security and the convenience of a tall roof van to carry large items or equipment.”

The upside is a roomy pickup cab with no engine dog house. The downside? A lot of wasted real estate, especially compared to the European-designed Sprinter.