Chart Of The Day: Pickup Trucks
Published: July 16th, 2010
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Compact and mid-sizers after the jump…
More by Edward Niedermeyer
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great job of reporting. Makes me wonder where Chevrolet gets their "every day, a thousand people switch to Chevy" line of horse shit.
When I look at these numbers, I ask myself, “Why are small cars and SUVs doing so well but small pickups struggling?" The answer is because they are not delivering on their goal of being efficient workhorses: great fuel economy, affordable, high towing and payload (albeit not as capable as full size). Over time, the manufacturers have strayed from the objective --- They’ve gradually become more expensive, bigger and over accessorized – so much so that you might as well go for a fullsize pickup. Compact trucks have lost their edge over full-size pickups: value-for-money ruggedness packed inside a reasonably-sized body. The Ranger gets closest to providing that – unfortunately for us its forthcoming replacement will not be sold in the US. That’s why despite all their timeline-related and legal problems I’m still rooting for Mahindra. They’re bringing us an entirely new pickup - compact, diesel-powered, fuel efficient and performance worthy of a true workhorse.