Chart Of The Day: GM's Pickup Truck Market Share Soars In July
General Motors reported 86,051 U.S. pickup truck sales in July 2015, the highest figure for a seventh month of the year since 2006, GM says.
It does not appear as though the advent of new midsize GM trucks – Colorado and Canyon – have had any measurably negative impact on their full-size siblings. Combined, the Chevrolet Silverado and GMC Sierra outsold the class-leading Ford F-Series by 9,900 copies in July. They lead the F-Series by more than 29,000 units heading into August.
The GM full-size duo hasn’t outsold the F-Series on a calendar year basis since 2009.
GM’s four truck nameplates owned 39 percent of the overall American truck market in July 2015, up nearly eight points compared with July of last year. Through the first seven months of 2015, GM’s total share of the truck market has risen from 31 percent in 2014 to 37 percent in 2015, nearly seven points greater than Ford’s share of the category.
F-Series sales did, however, improve in July, rising 5 percent to 66,288 units, the first increase for the F-Series since January.
Ram pickup truck sales growth has stalled over the last two months, rising just 1 percent over the course of June and July. Tacoma sales made up 62 percent of the truck sales at Toyota last month, sales of which jumped 29 percent to 17,033 units, 55 percent of the small/midsize pickup category’s volume.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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2013 Colorado Sales: 3,412 2014 Colorado Sales: 8,003 2015 Colorado Sales, YTD: 48,784 They sold more Colos in MAY than ALL of last year, and the big little truck is on pace for 83,000 sales in 2015, the highest figure in NINE YEARS. Think about where you were nine years ago. Where TTAC was. That was the last time the Colorado was remotely relevant. Now it's remotely relevant again!
Colorado sales are even better than the numbers imply--they are flyig off the lots, how many day's inventory do they have, TTAC? My question is, is it Ford's capacity constraints or are people not so enamored of the aluminum, turbocharged F-series? My sense is Chrysler is capacity constrained..GM probably is too. For all the hoopla, the new Fords are only slightly lighter than the current GM trucks. The turbocharged engines may behave like V8s, but that is an expensive component--some (maybe several) will fail well before the engine does, and they will be expensive to fix. If the new Fords weighed 1000 lbs less than the current GM trucks, then consumers could realize meaningful fuel savings (vs NO fuel savings no), and they would be a hit. Over time, I see Colorado/Tacoma cannibalizing full-size truck sales
After the bankruptcy, I figured the General would limp along for a while and the slide into oblivion would continue. They've done much better than I expected, despite monster negative pub over the ignition switch fiasco.