Chart Of The Day: 2015's First-Half U.S. Pickup Truck Sales Wars

Timothy Cain
by Timothy Cain
chart of the day 2015 s first half u s pickup truck sales wars

U.S. sales of pickup trucks increased 10% through the first six months of 2015, a gain of more than 107,000 units over the span of 2015’s first-half.

Ford’s F-Series continues to be the category’s top seller, but F-Series volume has decreased in each of the last five months. Second-quarter sales slid 6.5%. As Ford properly equips its dealers with truck inventory and as the automaker figures out precisely how to price the new range of F-150s, we can expect to see F-Series numbers stabilize.

In the meantime, GM’s full-size twins have taken full advantage of the F-Series’ slide.

Year-to-date, the Chevrolet Silverado, America’s second-best-selling vehicle, and GMC Sierra, America’s fourth-ranked truck, have outsold the F-Series by 19,492 units, lashing the Ford by 14,995 units in June alone. Their market share in the full-size segment has increased to 37.2% in the first-half of 2015 from 34.5% at this time a year ago.

GM trucks have also powered the midsize category to a 52% year-over-year improvement so far this year, helped along by an 18% improvement from the class-leading Toyota Tacoma. Midsize trucks still own a small portion of the overall pickup category: just 15.%. That’s up from 11% at this stage one year ago.

Overall, pickups formed 14% of the U.S. auto industry’s volume in the first-half of 2015, up nearly one percentage point compared with last year.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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5 of 31 comments
  • El scotto El scotto on Jul 07, 2015

    It's not aluminum; it's price. Or price, with a turbocharged engine, with an aluminum truck bed that will get marred and dented with use. One should have been introduced after the other was into 15 year old "beater truck" category. Too much change too fast in a conservative market. Or it could be price. 10 Thousand American dollars cheaper than a comparable F-150? That Silverado/GMC/RAM is looking mighty fine.

    • Lou_BC Lou_BC on Jul 07, 2015

      el scotto - 10k cheaper is the biggest factor of all.

  • Jthorner Jthorner on Jul 07, 2015

    Consumer Reports recently released their test of the latest F150, and rated it well below both the Silverado and RAM. They particularly criticized it for ride, handling, and the still buggy Sync infotainment system. Fuel economy is at best marginally better than Chevy's more conventional vehicle. If the newest Ford truck didn't have Ford Truck Loyalists to sell to, it would be an also ran.

    • See 1 previous
    • Lou_BC Lou_BC on Jul 08, 2015

      jthorner - Consumer Reports may be good for durability data but they don't seem to be any good at testing pickups. They used to consistently pick the Avalanche and even the ugly mini-me Ridgeline as favourites. I looked at the test and what I could access indicated that all they did was drive around in an empty truck. A Ram Ecodiesel air ride or coil with 1,000 lb cargo rating is going to be less skitterish than an empty pickup rated to haul 1,800 lbs or more. PickupTrucksdotcom did a 1/2 ton shootout recently and the Ram air ride 5.7 delivered a poor loaded ride and a poor trailering ride. "According to our judges, there is no denying the tremendous amount of value you get for the money with the Laramie Longhorn interior, but where the Ram lost most of its points was in its limited payload, braking numbers and the ride quality of the air suspension when towing or loaded." The F150 finished 3rd behind the GM siblings with 6.2/8 speed combos.

  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
  • Jbltg Rear bench seat does not match the front buckets. What's up?
  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )