Chart Of The Day: 2015's First-Half U.S. Pickup Truck Sales Wars
U.S. sales of pickup trucks increased 10% through the first six months of 2015, a gain of more than 107,000 units over the span of 2015’s first-half.
Ford’s F-Series continues to be the category’s top seller, but F-Series volume has decreased in each of the last five months. Second-quarter sales slid 6.5%. As Ford properly equips its dealers with truck inventory and as the automaker figures out precisely how to price the new range of F-150s, we can expect to see F-Series numbers stabilize.
In the meantime, GM’s full-size twins have taken full advantage of the F-Series’ slide.
Year-to-date, the Chevrolet Silverado, America’s second-best-selling vehicle, and GMC Sierra, America’s fourth-ranked truck, have outsold the F-Series by 19,492 units, lashing the Ford by 14,995 units in June alone. Their market share in the full-size segment has increased to 37.2% in the first-half of 2015 from 34.5% at this time a year ago.
GM trucks have also powered the midsize category to a 52% year-over-year improvement so far this year, helped along by an 18% improvement from the class-leading Toyota Tacoma. Midsize trucks still own a small portion of the overall pickup category: just 15.%. That’s up from 11% at this stage one year ago.
Overall, pickups formed 14% of the U.S. auto industry’s volume in the first-half of 2015, up nearly one percentage point compared with last year.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
- Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
- Jbltg Rear bench seat does not match the front buckets. What's up?
- Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
- Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )