Chart Of The Day: 19 Months Of Midsize Pickup Truck Market Share In America

Timothy Cain
by Timothy Cain
chart of the day 19 months of midsize pickup truck market share in america

Midsize pickups have increased their share of the overall pickup truck category by around four percentage points since GM launched the second-generation Chevrolet Colorado and GMC Canyon.

Compared with a period when the twins weren’t on sale, the volume sent the direction of midsize pickups jumped 50% over the first four months of 2015. That gain of 39,000 units wasn’t simply down to the GM twins, either, as the class-leading Toyota Tacoma is growing faster than the overall pickup truck category.

Yet, at the same time as the small/midsize pickup truck market boomed back from obscurity into an oft-discussed vehicle category, U.S. sales of full-size trucks were on the upswing as well. The 6% increase generated by the Ford F-Series, Chevrolet Silverado, Ram P/U, GMC Sierra, Toyota Tundra, and Nissan Titan translates to more than 36,000 extra sales, year-over-year.

As a result, pickup trucks produced 14.3% of the new vehicle sales in the U.S. over the first one-third of 2015, up from 13.6% during the same period one year ago.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Eggsalad Eggsalad on May 31, 2015

    Great. Now that the mid-size pickup question is answered, can we bring back the truly small truck? Hey FCA, how about bringing up the neato RAM700 from Mexico??

    • See 1 previous
    • RideHeight RideHeight on Jun 01, 2015

      Would US safety regs even permit a truly small truck any more? Those from the '70s and '80s look mighty crumply today. Of course, so does a new Mirage.

  • BowmanvilleX BowmanvilleX on Jun 01, 2015

    I may be wrong about this theory..here goes...There are no veicles under $30,000 CDN that can tow. I know because I am in that market. There is a mini rv/travel trailer boom going on and there are no products that can tow anymore.Sure some cuvs claim they can do 3500lbs but when you see them loaded with have that weight their rear axles are dragging. This leaves many of these buyers buying crew cabs truck to haul the family and the toys. You can get a ram sxt for 30,000 crew cab v8 for 30K no cuv is remotely close in price that can even haul 3500lbs. Major over sight by manufactors...Xterra is close bout still pricer thats it.

  • JMII JMII on Jun 01, 2015

    So maybe there is a market for people that want a real truck (not some cute 'ute) that fits in the garage, can be parked without the need for a ground crew and doesn't require a ladder to load. I fully understand the need for full size trucks but honestly most people that have them don't use half their abilities and thus would be best served with a mid-sizer. Now they have that not-full-sized option and seem to be taking it.

    • See 2 previous
    • JMII JMII on Jun 01, 2015

      @Big Al from Oz Sounds like your truck is what I would call a semi. I was talking about the standard US full size pickup "truck" aka the F150 everyone here drives. Sorry if my definitions doesn't met your high standards.

  • Anomaly149 Anomaly149 on Jun 01, 2015

    I can't help but wonder if most of the people buying midsizer pickups wouldn't be better served by a combi Tourneo Custom or comparable, but with rear windows.

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