By on January 19, 2010

Truck marketing is so out of ideas. Despite a few hesitant signs that the old “bigger, stronger, butcher” paradigm might be giving way to less primitive appeals to consumers, GM’s Tom Stephens has dragged truck marketing back to the stone age, issueing the following challenge to Ford [via Pickuptrucks.com].

You’re going to love our new diesel Duramax engine in the new Heavy Duty. You know what I want to do to prove it? I want to take our truck and Ford’s [new Super Duty] and chain them together back -to-back. Then I want to have them pull against each other. I know our truck will beat theirs.

Pickuptrucks.com has passed the memo on to Ford, in hopes of spawning a “V-Series Challenge”-type media stunt. Too bad it will never happen. When the trucks are evenly-matched, these contests tend to come down to driver skill, timing and luck. And what would that prove? Note to GM: if you want to market your trucks in wholly unoriginal ways, leave reality out of it and just make an ad showing your truck kicking the other trucks asses or mocking owners of competing brands. You know, the way the good lord intended trucks to be marketed. These guys have it figured out.

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20 Comments on “GM Challenges Ford To Heavy-Duty Truck Pissing Match...”


  • avatar
    midelectric

    I watched the video just to see if an F-body or J-car could be cited amongst the mullets and side cut t-shirts.  Color me surprised.

  • avatar
    Stingray

    As proposed the test is utter BS. Chain both trucks to a wall or pole if you want to prove anything.

  • avatar
    A is A

    Chain/Rope/Whatever-it-is snapping suddendly —–> (Well deserved) Darwin award to the fella bright enough to have its mortal body so close to a chain/rope under such tension.
     
     
     
     

  • avatar
    lawstud

    Retard contest. The car that “wins” is merely pulling the other car’s rear slightly up and off the ground preventing maximum traction and a stalemate. Its not as if the chain is going to be level. The tires and grip are what matter after torque is taken into account.

  • avatar

    I like the Howie Long youtube analysis better than any truck ad or chain yank.

  • avatar
    werewolf34

    That was so bubba.
    Makes me want a Mello Yello or a Coors Light

  • avatar
    Contrarian

    Better yet, connect them with a really long steel cable, and let them accelerate away at high speed. Whichever truck breaks off the biggest piece of the other is the winner.

  • avatar
    Ion

    I think something similar to the Tractor Pull thing I saw at the redneck… err State Fair while vacationing up in Rhode Island would be better. Hook them up to a trailer, run them down a dragstrip, keep loading the trailer with weight, and which ever truck pulls the most wins. Of coarse that would mean GM would have to actually look better than the competition without resulting to gimmicks so we won’t see that.

  • avatar
    Steven02

    This would make a good youtube video, but nothing more.  If you want to show off the truck, it should be pulling a heavy load up a steep grade, and going down a steep grade controlling the load.  Why not have a competition based on that.
     
    To me, the CTS V challenge was a lot better than this simply because it involved driving the car around a track, which is something you might do in the car.  Who is actually going to chain two trucks together like this to see which one will pull the other?

  • avatar
    Ernie

    Good Marketing:
    I’d buy a truck from Mike Rowe
     
    But then again, I bought insurance from Pedro Sorrano . . . what a mistake THAT was.

  • avatar
    Syke

    You want a test?  Chain each truck up to a tractor pull sled.  Then let’s see who gets the most distance.

  • avatar
    panzerfaust

    That looks like a mid nineties F250, going up against a late model Chevy.  The outcome is no surprise, given the difference in horsepower and ride hight, not to mention the difference in weight and balance of the weight and the tires.  Even so, the ‘old’ Ford gave the Duramax a good work out.  Obviously out pulling a 15 year old Ford does not prove you should buy a 2010 Chevy instead of a 2010 Ford? No.  I could probably out pull the Chevy with a ’67 4×4 Travelall with a lift kit and some good tires.

  • avatar
    fincar1

    I pulled a loaded F-500 flatbed off a railroad track with my 1950 F-1 half-ton pickup once. Of course it had a ratchet rear end, a granny box, and a couple of guys standing on the back bumper, but there was a train coming. Well, a slow switch engine with a couple of boxcars….

  • avatar
    Bimmer

    I like this response to Howie’s GM Ad:
     

  • avatar
    suzane

    GM & Ford both are biggest competitor in heavy duty truck production, recently i read in off road news, “GM’s wice chairman Mr. Tom Stephens challenged to Ford for tug war. “You know what He want to do to prove?

    He want to take GM’S havy duty truck and Ford’s new Super Duty truck and chain them together back to back. Then He want to have them pull against each other. He know his truck will beat Ford.”

  • avatar
    Moparman426W

    This would be about as dumb as the commercials in which chevy makes fun of the ford’s tailgate step.

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