By on November 5, 2010

The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…

Good Morning Mahindra Truck Fans,

Congratulations. You are part of over 30,000 signed up to be the first to experience the hardworking Mahindra trucks.

I know you are wondering when you will have the opportunity to get behind the wheel of one of these amazing, authentic, robust, fuel-efficient trucks at a Mahindra dealer near you. While I cannot give you a firm answer on timing, I can tell you in my estimation, trucks will arrive in the spring of 2011.

Mahindra has applied for and received their EPA (Environmental Protection Agency) certificate, which means the vehicles have passed emission requirements. They also filed with (NHTSA) National Highway Safety Administration, which handles US standards for safety.

With these hurdles completed, it would seem production is imminent, but other factors may hinder the US launch. India’s car sales are on a dramatic trajectory upward. The sales pace combined with an industry wide parts shortage is impacting home market sales, which will have an affect on the United States introduction.

In closing, I know each of you anxiously await the arrival of the Mahindra trucks, and I am confident that you will see a launch announcement in the next few months.

Is this a sign of the calm after the storm, or just another false dawn? At this point, it’s anyone’s guess. Only one thing is for sure: Mahindra has been putting fans of rugged, diesel-powered trucks through a freaking ringer.

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13 Comments on “Wild Ass Rumor Of The Day: Mahindra US Launch Back On For Spring 2011?...”

  • avatar

    When I see a Mahindra sitting on a dealer lot with a window sticker, I’ll believe it.  Until then, I’m not convinced.

  • avatar

    I got that email too – either Perez made some headway in his “negotiations” or he’s bluffing in the hope that Mahindra will play ball in the light of public scrutiny.  If he’s truly on better terms now, he might want to take down the PDF with his complaint against them.
    I’m looking forward to seeing one of these in person, but I may still need to go to India to do that.

  • avatar
    Tree Trunk

    Are the delays going to make this the new Ranger, brand new from the factory, 20 year old pickup?

  • avatar

    “…the hardworking Mahindra trucks”
    As with humanoids, I save any possible admiration for “smart working.”
    “Hard working” is too akin to knee-jerk rhetoric more akin to “slaving for slave-like wages while obeying your corporate masters”  than as a desirable trait.

  • avatar

    I also got that email and I know of no changes in the relationship between Mahindra and GV to show that it will be launched.  I’m not sure of the status of the lawsuit either.
    However, I’m looking forward to a light duty diesel pickup sold here.  D3 or J3 can’t do it so might as well be an Indian company.

  • avatar

    That Mahindra is a sturdy piece of work. Its a bit of a Jeep knock off but they do the job. They are also, not a whole lot of fun on the highway but who cares when it can play off road like that. That you tube video reminds me of the kind of stuff I did in a Lada Niva just for kicks.

    • 0 avatar

      It has yet nothing to deserve the term “sturdy”. So for it is more like ugly, cheapskate, tacky and awkward.
      And that is before you consider parts supply, quality, rustproof-ness and safety.

      Even if the concept of a simple diesel workhorse is tremendously appealing, I fail to see how this crude contraption can serve as a viable alternative to the proven and established equipment, like L200, HiLux or – a Ranger. And if I needed something like this I’d get the either of the first two here in Canada (15 year old import from anywhere). Or a used GM/Ford/Dodge in US.

  • avatar

    I drove the Scorpio SUV while living/working in India. They are great for developing countries, but I doubt they will sell here in the US. This is a case of grass being greener.

    • 0 avatar

      Yeah! like the off road cars here are more refined and capable etc. But you have  a point. why would you buy some dodgy Indian brand when you can get a F150 right?

  • avatar

    I was in Death Valley a few weeks ago and saw Mahindra pickups going through testing.  If they were still bothering with hot weather testing in mid October I would imagine that the company still plans a U.S. launch.

  • avatar

    No way. Whatever mild interest that I had in this rig was extinguished by the amateur hour divorce that the parent company and their U.S. distributor played out in the press last spring.This thing has “Yugo with a tailgate” written all over it and I am skittish about shelling out the better part of 20 K for a four banger with a harsh ride.So what if they have a diesel ? Doesn’t do any good if its parked in a dealer service bay waiting for parts.
    I know several farmers that have Mahindra tractors and they say that they’re ok,but nothing special. It seems that with the comedy routine that we have seen with this introduction,most buyers would be wise to wait and see.
    My two cents.

  • avatar

    I really hope they do sell them here, not that I plan on buying one, but in the hopes, infinitesimal that it may be that Toyota or Nissan or somebody introduces a small to mid sized truck with a diesel engine.

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