Quote Of The Day: The Case Of The Missing Mahindras Edition

quote of the day the case of the missing mahindras edition

When something that sounded too good to be true (say a cheap, compact, diesel-powered pickup) keeps getting delayed, you eventually just make your peace with the whole “too good to be true” part. That’s the only explanation for our recent lapse in Mahindra coverage: the news is depressing enough as it is. We last updated our Mahindra tag back in December, with news that a “Middle Spring” launch would be the latest of several delays for the Indian pickup venture. A news clipping [ PDF] touting a March launch is still available at the Mahindra USA website. The latest from an actual human being? Mahindra’s US distributor John Perez tells Automotive News [sub]:

I don’t want to speculate anymore

Ruh Roh!

The president of Global Vehicles is standing by his Indian manufacturers, and says he can wait for (gulp) up to two more years.

It’s a battle with Mahindra to get information from them. It’s not because they don’t have the information. It’s the culture. They don’t like to make announcements. I argue with them all the time about this issue. I say, “Guys, give the dealers transparency. Tell them step by step where we are.” I’ve told them, “The credibility is going to go away if you don’t step forward and tell the dealers where we are.” But they say they don’t like to announce anything until it’s done

So far there’s been no official announcement of anything related to EPA certification, except that testing is finished and certification documents will be filed “soon.” With 30 days processing time, and 30 to 60 days to ship pickups from India still facing the venture, Mahindra will be lucky to start selling trucks by the end of the summer. Unless there’s another delay, of course.
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  • Wp8thsub Wp8thsub on May 13, 2010

    Ha! The road in the cheesy photochop ad is a couple miles from my house. As far as looks go, given the number of ugly vehicles that sell in significant volumes these days (Camry, Accord, did I mention Camry...) the styling may not put off as many customers as the B&B might at first think. I was discussing small trucks with some guys who like such things but don't follow the industry too closely, and mentioned M&M looking at selling these trucks. The reaction was pretty positive - one fellow had experience with M&M's tractors and expressed interest on a truck for his farm based on that alone. The others echoed the typical frustrations with the current small-ish trucks (the geriatric Ranger design, Tacoma bloat, etc.) and thus liked the idea of a new player in the market. Whether any of them would actually make such a purchase is of course open to speculation, but there could be a real opportunity for M&M to sell to farmers and ranchers. Something else that could factor into sales is the credit certain taxpayers get for off-highway use of diesel fuel. That could sway some buyers looking to write off a portion of the ownership expense.

    • Ronnie Schreiber Ronnie Schreiber on May 13, 2010

      I wouldn't be surprised if some of the 300+ dealers that Global Vehicles has signed up are existing Mahindra tractor dealers. Farm equipment gets pretty severe use so someone happy with a Mahindra tractor is most likely going to look favorably at a Mahindra work truck.

  • Maximus Maximus on May 14, 2010

    Yes Mahindra has been quiet, Mr. Perez did the last talking, but I expect Mahindra to begin talking soon about the launch… an announcement can’t be too far down the line. And when that happens, it will be a good day for all truckers waiting for a fuel efficient, diesel compact workhorse.

  • ToolGuy Cadillac should make a list of everyone who gets excited by this announcement, and never listen to those people again.
  • Jkross22 My use case is perfect for an EV. I drive about 10 miles/day tops, have a home so I can recharge at night, love how much more efficient an EV is over its ICE counterpart and love the instant torque, quietness, lack of moving parts/reliability/cost of maintenance. I'm the poster child for EV ownership.But I don't have one and don't see buying one anytime soon. As intriguing as they are, there is no way in Haiti I'm dropping 50 large minimum to buy one. Not gonna happen. The Bolt looks like a toe, I really don't like Tesla interiors, I love the Lucid and Polestar 2, the H/K electrics are interesting but look at the price of all of these.
  • ToolGuy The only good thing about this car is the wheelbase.
  • MaintenanceCosts So someone really did build that car I drew while not paying attention in second grade. Too bad they screwed it up so badly.
  • MaintenanceCosts A bit after that experience, my family ended up owning an '88 Accord and an '87 Taurus--Detroit's big triumph--at the same time. The win for the Accord wasn't total; the Taurus's engine was better and it was quieter. But the difference in build quality and refinement can't be overstated.There were no rattles in the Accord, the materials are to this day some of the best in any car I've ever owned, every control operated with precision and just the right feel, and the ergonomics were perfect. By contrast, the Taurus was full of rattles from the day we got it, had hard plastic and slapdash fits all over the interior, had mouse-fur upholstery that showed wear by 60k miles, some parts of the control layout were nonsensical, and my car had a number of obvious assembly defects (including silver front bumper paint that all peeled off within five years). The cars' records in service also contrasted dramatically; the Taurus's lower purchase price (as a used car with similar mileage) was totally offset within a few years by higher repair costs.The thing that really puts an exclamation point on the contrast between the two cars is just how much better the Taurus was than its Fox-based predecessors.
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