Quote Of The Day: The Case Of The Missing Mahindras Edition
When something that sounded too good to be true (say a cheap, compact, diesel-powered pickup) keeps getting delayed, you eventually just make your peace with the whole “too good to be true” part. That’s the only explanation for our recent lapse in Mahindra coverage: the news is depressing enough as it is. We last updated our Mahindra tag back in December, with news that a “Middle Spring” launch would be the latest of several delays for the Indian pickup venture. A news clipping [ PDF] touting a March launch is still available at the Mahindra USA website. The latest from an actual human being? Mahindra’s US distributor John Perez tells Automotive News [sub]:
I don’t want to speculate anymore
The president of Global Vehicles is standing by his Indian manufacturers, and says he can wait for (gulp) up to two more years.
It’s a battle with Mahindra to get information from them. It’s not because they don’t have the information. It’s the culture. They don’t like to make announcements. I argue with them all the time about this issue. I say, “Guys, give the dealers transparency. Tell them step by step where we are.” I’ve told them, “The credibility is going to go away if you don’t step forward and tell the dealers where we are.” But they say they don’t like to announce anything until it’s doneSo far there’s been no official announcement of anything related to EPA certification, except that testing is finished and certification documents will be filed “soon.” With 30 days processing time, and 30 to 60 days to ship pickups from India still facing the venture, Mahindra will be lucky to start selling trucks by the end of the summer. Unless there’s another delay, of course.
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