America loves its pickup trucks, evidenced by a segment that’s increased nearly 5 percent compared to the same time last year.

Sure, many trucks across the nation haul nothing but air in their beds, but more than a few actually work for a living. Nissan is attempting to lure both parties into its showrooms by adding a couple of new option packages to its trucks – one for work and one for play.

Alert readers will recall your humble author’s fleet currently includes a bright red, eight-year-old Ram 1500 Sport 4×4. There is nothing wrong with this truck. It has an acceptable level of technology, hauls our 8,600lb RV trailer without complaint, has never once left me stranded, and is mechanically similar to a new Ram 1500. Plus, despite such luxuries as heated and ventilated leather seats, it is agricultural enough to be fixed with a hammer.

So why does the never-ending parade of Ram special editions make me want to head to my local dealer and investigate financing options? Because FCA knows their customers, that’s why — and with this Hydro Blue Sport, it proves they know them well.

Don’t worry, they aren’t suffering. As shown by the rise of pickup trucks as daily drivers and family haulers in North America, Europe’s burgeoning love affair with versatile light trucks isn’t hurting the owners. It’s traditional passengers car makers who must worry.

Sales stats arriving from the Continent show a marketplace that’s increasingly different from years gone by. The increasing popularity of SUVs and crossovers in the land of diesels, manual transmissions, and small displacements is nothing new, but the exploding popularity of honest-to-God pickups is.

So diverse are the trim levels available in a modern pickup truck, it wouldn’t be shocking to see automakers begin offering a “Scotsman” edition, complete with three-on-the-tree shifter, for buyers accustomed to eating beans out of a can. On the other end of the ladder, surely “Limited,” “Platinum,” and “Tungsten” fall short in the luxury trappings offered within their leather-trimmed cabins. Buyers clearly need a wood-panelled humidor for their stogies.

Suffice it to say that automakers are making the purchase of a pickup truck more appealing than ever, and in October, buyers did their duty. October 2017 was a boffo month for light truck sales, with every full-size truck line recording rising year-over-year sales in the United States. Unfortunately, but not all that unfortunately (according to accountants, anyway), buyers offered a raised middle finger to mid-size pickups sold by those same automakers.

Halloween is over, but there’s at least one automotive costume worth mentioning — the 2018 Chevrolet Silverado Performance Concept. However, counter to most versions of dressing up, it’s what’s on the inside of this truck that matters.

Exterior design wasn’t forgotten — the Silverado is lower than a standard 1500 model and additional ducting helps cool what’s lurking beneath the hood. Air inlets add a bit of menace to the slate gray bodywork, too, which replaces any trim piece that could have been chromed. There is also a hint of red from behind the wheel spokes, denoting upgraded six-piston Brembo brakes. But it’s the 450 horsepower bestowed onto the truck via a new supercharger that makes all the difference.

Unless you’ve been living under a rock, you know Ram will drop a new half-ton pickup at the North American International Auto Show in Detroit in January. It’s a big gamble redesigning a cash cow, lest the truck faithful turn up their noses at the new styling.

In the past, manufacturers have hedged their bets by simultaneously producing both the new and old styles, such as when Ford offered both the F-150 and F-150 Heritage in 2004. Now, Ram appears poised to deploy the same strategy in 2018, according to bossman Sergio Marchionne.

Ford Motor Company’s eagerness to quench North America’s insatiable thirst for light-duty pickups and SUVs drove the company to earn $1.6 billion in the third-quarter of 2017, according to an earnings report from Ford.

Also helping boost the automaker’s bottom line were some tasty foreign tax credits and an accountant’s best friend: cost reductions.

Think of the Ford F-150 pickup and one’s mind immediately turns to an excellent pair of EcoBoost V6 engines with 2.7 and 3.5 liters of displacement. And why wouldn’t you? Together, Ford’s twin-turbocharged V6 twins make up three-quarters of the model’s engine share. These beauties are the last word in full-size pickup torque, though the 2.7-liter is a wanderer that finds deserving homes in such models as the Ford Edge, Lincoln MKX, and Ford Fusion Sport.

For 2018, both EcoBoost engines see some refinements, but buyers of F-150 XL and XLT pickups won’t see either if they leave those option boxes unchecked. In a bid to increase fuel efficiency across the lineup, 2018 sees the introduction of a naturally aspirated 3.3-liter V6 in low-rung trims, replacing the previous 3.5-liter unit.

There’s no shortage of technology at work with the new 3.3, but it can’t match the fuel economy of the closest available engine upgrade.

The only thing better than two plants producing North America’s hottest-selling midsize pickup is three plants churning them out. That’s a big part of Toyota’s plan to stay ahead of General Motors and future competitors like Ford in the small yet vital segment.

Despite making every effort over the past year to build more Tacomas at its Tijuana, Mexico, and San Antonio, Texas, assembly plants, those facilities are maxed out, leading to Toyota’s August decision to punt Corolla production (initially bound for a planned Guanajuato, Mexico, plant) to a new $1.6 billion U.S. facility in the near future.

On paper, the Guanajuato plant aimed to produce 200,000 Corollas per year. Well, those plans have changed. Toyota now says it will drop its investment in the plant from $1 billion to $700 million, with production capacity dropping by half. That still means 100,000 extra Tacomas for a hungry customer base.

In terms of monthly U.S. sales, Nissan’s line of Titan pickups ended September in the number nine spot, ahead of the midsize GMC Canyon but behind its own paleolithic Frontier. While the 3,773 Titan and Titan XDs sold last month represent a tiny fraction of the 82,302 Ford F-Series models sold in the same time frame, it’s still a 52-percent increase from the same month in 2016.

Year-to-date, however, Titan sales are up 224 percent in the United States. That’s enough to get Nissan thinking about the pickup’s potential in markets not dominated by tried-and-true nameplates from the Detroit Three.

It seems Nissan’s planning to seize some ground for itself on fertile — but traditionally unfriendly — terrain. Looking back, the looming push was obvious.

On Wednesday, Ford Motor Co. recalled 1.3 million F-150 and Super Duty pickups to fix faulty side door latches. In the affected vehicles, a frozen door latch or a bent actuation cable could result in a door that neither opens or closes — nullifying the only thing it’s responsible for.

However, the real risk comes from faulty doors that appear to be functional but latch improperly when shut. Points of entry that may appear to have shut as intended could still have latches that don’t engage with the striker effectively, allowing for a seemingly closed door to swing open suddenly while a vehicle is in motion.

Having already dropped itself into an ocean of electric car R&D, Volkswagen is now making plans to develop battery-powered commercial vehicles aimed at servicing urban areas where public officials are having night terrors about air quality.

Jürgen Stackmann, VW’s board member responsible for sales and marketing, promised the company would be at “full steam” on EV production and development by 2020. That includes a battery-only option for “all styles and body types” by 2030, according to Stackmann. But the brand wants to have something similar on the table for trucks and buses before then.

Volkswagen Truck & Bus is investing 1.4 billion euros ($1.7 billion) into new electric drivetrains for use in both medium and heavy-duty distribution transport and city buses. While that development will go toward European vehicles initially, VW and strategic partner Navistar will use the “e-drivetrain” platform on U.S.-based electric trucks from 2019 onwards.

The United States Postal Service put out a call for bids for a new delivery vehicle to replace its aging Grumman LLV a couple of years ago. We haven’t heard much about the process since then, other than the fact that the USPS secured funding and selected five finalists.

We recently uncovered a NHTSA filing submitted by Mahindra Automotive North America that may give us a better idea of what we can expect for the future mail truck.

Mahindra filed VIN documentation for 10 configurations of their version of the Next Generation Delivery Vehicle in May of this year. The document shows two-wheel drive, four-wheel drive, gasoline and mild hybrid versions as required by the USPS bid.

“Old soldiers never die,” the saying goes, “they just fade away.”

And that’s exactly what General Motors, no stranger to U.S. military products, did following the Cold War. The company that once produced the Cadillac-built M5 Stuart tank and Buick-built M18 Hellcat tank destroyer in World War Two sold its military products division — GM Defense — to General Dynamics in 2003.

However, just because Stryker and LAV III light armored vehicle production is now someone else’s responsibility doesn’t mean GM isn’t interested in fulfilling the military’s needs. The company still ships engines and transmissions to the Army, but according to a new report, the automaker is once again planning an official military division.

Looking for a full-size pickup with class-leading fuel economy? Can’t lick that diesel addiction, but not willing to go heavy duty? Since 2014, the Ram 1500 HFE has been your full-size, light-duty diesel go-to, at least until the Environmental Protection Agency yanked the model’s certification for the 2017 model year.

Following this year’s minor disagreement (the EPA wanted to know what those undeclared auxiliary emission control devices were all about, Fiat Chrysler said it was no big deal), as well as the federal investigations and lawsuits that followed, the thriftiest Ram is back on the market. In late July, environmental regulators finally gave the model a clean bill of health, certifying it for sale in the U.S.

However, Ram EcoDiesels are only now finding their way onto dealer lots.

As Fiat Chrysler’s Ram division enjoys wearing the full-size pickup fuel economy crown with its now-legal-again 1500 EcoDiesel, and as Ford throws turbo V6s and 10-speed automatics at everything, what’s General Motors supposed to do to greenwash its truck fleet?

Easy. Simply offer customers in all 50 states a rare option previously available only in California.

September 2017 sales of pickup trucks rose to the highest level so far this year in the United States, jumping 12 percent to 257,864 units.

Prior to this point, truck sales had grown by less than 4 percent, year-over-year, averaging slightly more than 225,000 monthly units.

September’s big gain was fuelled almost entirely by improvements among the full-size pickup trucks that own 84 percent of America’s pickup truck market. And America’s full-size pickup truck gains were powered in large part by America’s best-selling line of vehicles: the Ford F-Series.

Chevrolet has gone to great pains to remind everyone that the 2018 model year marks the 100th anniversary of Chevy Trucks. A hundred candles is a big deal, so Chevy reached into its lengthy history for a few design and detail cues to mark the occasion.

I’d wager a hefty amount of money that most people reading this either had or has a Chevy truck in their family or know someone who did. They’ve produced over 85 million of the things, after all.

For years, Ford has wisely been pushing their trucks into the upper stratosphere of both price and luxurious content. Features once reserved for the finest Lincoln flagships now pop up in pickups with alarming regularity.

Hard working, heavy duty customers naturally want a piece of the action, too. That’s why Ford is applying the Limited trim to their Super Duty fleet for 2018.

People allege that everything’s bigger in Texas. At the State Fair, they’re probably right. Ram chose the long-running extravaganza to show off a couple of new trim packages now available on their pickups.

The current list of Ram trim levels reads like a menu at a good restaurant: lots on it and plenty that you want. Ahead of next January’s Detroit show, where we will presumably see a brand-new Ram 1500 pickup, the FCA team has dropped two new models into their lineup.

Say you’re on the Ram website, perusing a new 2500 heavy-duty pickup. On the specifications page, you scroll down to the fuel efficiency table to see how many Andrew Jacksons you’ll be forking over at the pumps. The verdict? The Ram 2500 has a 32-gallon fuel tank. Thank you for visiting.

Unlike passenger cars and light duty trucks, heavy-duty trucks with a gross vehicle weight above 8,500 pounds aren’t required to flash fuel economy data on a window sticker. Searching the fueleconomy.gov database turns up nothing in the way of information. Now, Consumers Union wants Congress to change that. The consumer advocacy group is calling on the federal government to place fuel economy information on window stickers for the benefit of large truck buyers.

As it awaits a response, the group’s Consumer Reports publication went ahead and tested some heavy-duty pickups.

“We’ve been talking about it for a number of years now,” Hyundai Australia’s chief operating officer, Scott Grant, said at the Genesis G70 global reveal.

No, he’s not talking about the G70, or any Genesis for that matter. He’s not talking about the H-100 pictured above. He’s not talking about the Tucson-based Hyundai Santa Cruz that finally seems destined for production after years of back-and-forth indecision.

Hyundai is now considering a true pickup truck. “We’re confident of having something on the other side of 2020,” Grant says.

Hyundai’s coming for your pickup truck market share, Nissan.

“They build fantastic cars,” BMW senior vice president Hendrik von Kuenheim told Australian automotive media at the Frankfurt Motor Show. “But this one was a disappointment.”

von Kuenheim is talking about the Nissan Navara-based Mercedes-Benz X-Class pickup, a truck not presently destined for North America but one that will appear across the region for which von Kuenheim is in charge: Asia, Australia, South Africa.

“I saw that car in Geneva and was actually disappointed,” BMW’s von Kuenheim says. “Very disappointed.” Calling the X-Class “appalling,” and suggesting we “would have expected something more serious,” von Kuenheim’s comments about the body-on-frame Mercedes-Benz pickup accompanied a number of revelations regarding a future BMW truck.

Don’t expect a BMW pickup to rival the Chevrolet Colorado ZR2.

“The dedicated employees here in Canton look forward to building
the next generation of one of the best pickup trucks in America.”
– Steve Marsh, VP Manufacturing, Nissan Canton Vehicle Assembly Plant

Nissan has announced that a next-generation Nissan Frontier will be built in Canton, Mississippi, the same plant that’s been building the nearly 13-year-old second-gen Frontier since 2012.

But the platform on which the next Frontier will be based? And the precise timing of the unveiling and on-sale date?

Still unknown.

Not quite a month ago, we brought you spy photos of a heavily camouflaged, clearly brawnier variant of Ford’s overseas Ranger. So angry was an Australian engineer along for the ride that he challenged the photographer to a fight.

Now, thanks to Ford’s Australian and South African divisions, we can see what the engineer (and some suspect underbody netting) was attempting to hide: a Ford Ranger Raptor.

You’ll recall that Ford plans to bring the Ranger to American buyers — and production to Michigan — for the 2019 model year. It now looks like the off-road-ready Chevrolet Colorado ZR2 and Toyota Tacoma TRD Pro will soon have a Blue Oval rival, as overseas customers receive the Ranger Raptor for the 2018 model year.

The Insurance Institute for Highway Safety recently ran eight pickups through the small overlap front crash test, which replicates one of the most infamous and deadly of accident types — one where the front corner of a vehicle collides with another vehicle or object. The segment, which the IIHS called “small pickups,” could easily be categorized as midsize. But, with no smaller options currently available in the domestic market, their terminology works well enough.

So, how did the smaller pickups stack up when hurled toward a concrete pylon at 40 miles an hour? A little better than you might expect.

If we were absolutely forced to drive into a brick wall, we’d probably prefer to be seated in a full-size truck — specifically the Ford F-150 SuperCab. But the junior pickup group wasn’t a segment full of deathtraps. In fact, they suffered less structural deformation overall and posed less risk of injury to the lower leg region when compared to their full-size brethren. There were exceptions, however.

Noteworthy year-over-year sales declines were reported in August 2017 by the three lowest-volume members of America’s five-strong midsize pickup truck category. As a result, U.S. sales of midsize pickups tumbled 8 percent last month, driving their share of the overall pickup truck category down from 18 percent in August 2016 to 16 percent in August 2017.

The Honda Ridgeline, America’s lowest-volume pickup truck in each of the last two months, reported a 24-percent drop to 2,610 units. For the 2018 model year, Honda will make the all-wheel-drive Ridgeline distinctly less affordable. The GMC Canyon, which persistently and predictably generates far less showroom traffic than its Chevrolet Colorado twin, tumbled by a fifth to 2,698 sales. And the Nissan Frontier, which last year reported its best calendar year results in 15 years, continued its 2017 tumble with a 51-percent plunge to only 4,637 units, its lowest-volume month since January.

But those are low-volume midsize trucks, scarcely relevant in the overall pickup truck scheme. Total pickup truck volume rose 4 percent in August because full-size trucks jumped 6 percent, thanks mainly to the best-selling vehicle line in America: Ford’s F-Series.

As part of a larger group of automotive publications, TTAC has access to a variety of content from a handful of other sites, and we wanted to bring you some of the unique content that we think lives up to TTAC’s standards and offers legitimate insight or a properly critical viewpoint to car evaluation. This story, by Off-Road.com’s managing editor, Stephen Elmer, showcases the upcoming 2018 Jeep Wrangler and its pickup sibling.

A new set of spy photos, exclusive to Off-Road.com, shows us that Jeep is getting the Wrangler JL’s towing dialed in.

In the photos, we can see the two-door JL along with the new Wrangler-based pickup truck, reportedly called the Scrambler, hooked up to different sized enclosed trailers.

Some rear-end squat is visible from the two-door Wrangler, a typical trait of a vehicle with a soft, off-road-ready suspension, much like today’s Wrangler. The Scrambler appears to be sitting flat with the larger twin-axle trailer, though it is using a weight distributing hitch to help it out.

Tesla Motors will be dabbling in the commercial freight industry when it unveils its electric semi-trailer next month. But, with news of it only possessing a 200- to 300-mile range between charges, dabbling may be a best-case-scenario. Diesel-powered rigs traditionally run in excess of 1,300 miles between stops, even though they also go through hundreds of gallons of fuel in the process. And it’s all that burned fuel that makes the concept of an electric tractor-trailer so appetizing to the trucking industry.

However, the EV prototype “long-hauler” won’t be fit for cross-country trips due to its limited range — meaning the inevitable Smokey and the Bandit remake probably isn’t going to have the Bandit or Snowman driving Teslas.

Fiat Chrysler Automobiles, the manufacturer currently at the center of rampant speculation over a possible Chinese buyout and a spin-off of its Italian luxury brands, is reportedly in early talks with Volkswagen over the joint production of certain light utility vehicles.

Volkswagen, which has made crystal clear it wants nothing to do with a merger, might have products the Italian-American automaker could find beneficial. Despite the awkward back-and-forth between FCA CEO Sergio Marchionne and VW Group chief Matthias Müller earlier this year, the German automaker didn’t rule out discussions with FCA.

According to a source close to the issue, the discussions include future versions of VW’s small commercial van and, interestingly, a midsize pickup truck.

In the early 1980s, the Jeep CJ-8 Scrambler was so cool, even Ronald Reagan owned one. A lengthened CJ-7 with a pickup bed just large enough to be usable, the Scrambler ended its six-model-year run in 1986, just as the more conventional Comanche was entering the market.

Jeep’s found itself without a pickup variant since the Comanche’s exit in 1992 — a grievous omission for hard-core Jeep aficionados — and no amount of four-door Wrangler Unlimited is going to satisfy the crowd until something with seven slots sprouts a bed.

Well, the reveal of the Wrangler-based pickup remains just over a year away, but a new report tells us what to expect. Based on the next-generation Wrangler arriving late this year, the pickup variant sports a longer wheelbase and a familiar name: Scrambler.

Satisfied?

Hyundai intends to launch a small pickup truck in the United States as part of its plan to catch up with the industry’s shift away from sedans. Up until now, that strategy has involved cramming as many SUVs onto the market as possible. But Hyundai brand sales are still dragging behind 2016’s monthly averages in the U.S., with end-of-year estimates falling short of company goals.

The solution is to keep pushing the Tucson, start deliveries on the Kona mini SUV before 2018, and begin development of a pickup truck based on the Santa Cruz concept from 2015 (seen above). Hyundai is also rumored to be planning on adding three additional sport utility vehicles or crossovers to its North American lineup by 2020 — helping it shore up waning sedan and hatchback sales.

This ties in nicely with an earlier post detailing the only two options availabl e for midsize pickup buyers wanting more off-road prowess. For now, it’s Chevrolet and Toyota’s arena. Both GM and Toyota dominate the midsize pickup segment — a class that saw its U.S. market share rise to 17 percent of total pickup sales last year.

However, Ford’s late-to-the-game Ranger pickup, arriving on these shores in 2019 as a 2020 model, should bring a third player to the midsize mud and rock jamboree. It might not carry the Raptor name made famous by its bigger brother F-150, but this spied test vehicle shows Ford isn’t willing to send the Ranger to America wearing just work clothes.

Healthy competition lowers the price of consumer goods, the economists tell us, but it also raises torque ratings. Nowhere is this more apparent than among the Detroit Three automakers, with Ford, General Motors and Fiat Chrysler Automobiles locking horns, crossing swords (keep it clean…), and firing arrows at each other in a heavy-duty pickup war that’s only heated up in recent years.

It comes down to stump-pulling, gravel-hauling, trailer-towing twist. In 2015, the Ram 3500’s 6.7-liter Cummins inline-six turbodiesel topped the Ford F-350 SuperDuty’s 6.7-liter turbodiesel V8 by 5 lb-ft of torque — 865 to Ford’s 860. This clearly couldn’t stand, so for 2017 Ford upgraded the Power Stroke’s torque rating to 925 lb-ft, kiboshing Ram’s 2016 attempt to stay ahead with a 900 lb-ft rating.

With 2017 came further aggressions. This year saw GM pulling ahead to second place with its 6.6-liter Duramax V8, now upgraded to 910 lb-ft, knocking Ram down to third place.

Well, FCA’s having none of it. Just a day after Ford’s unveiling of a newly powerful second-generation 2.7-liter EcoBoost V6 and 5.0-liter V8, Ram fires this salvo: a Cummins with more grunt than any other rival.

As promised, Ford is updating the engine lineup in the company’s best-selling F-150 for the 2018 model year, providing improved fuel economy and maximum towing capacity across the board.

While it’s always a good idea to hold out a bit of skepticism until review time, Ford previously low-balled its economy estimates for the F-Series — as such, we’re working with some previously existing good faith.

News has been trickling out regarding Ford’s upcoming styling tweaks, advanced safety tech, and a powerful new diesel engine for the 2018 model. We also knew the F-150’s gas engines would be getting upgraded specs and, while some alterations are minor, there are a few big numbers worth disclosing.

And they have little to do with the 5.0-liter V8.

There are a number of major consequences springboarding off the early August 2017 announcement that Toyota and Mazda would come together to build an assembly plant in Somewhere, United States.

First, Mazda production returns to the United States for the first time since the Mazda 6 left Flat Rock, Michigan, in 2012.

Second, the Toyota Corolla — produced now in Cambridge, Ontario, and Blue Springs, Mississippi — will be assembled in a second U.S. assembly plant.

Third, Toyota will acquire a 5-percent stake in Mazda, while Mazda returns the favor by claiming a 0.25-percent portion of Toyota.

And to the increasingly pickup-truck-conscious U.S. consumer, the most significant consequence of the Toyota-Mazda partnership will be more Toyota Tacomas. That’s right: more pickup trucks for America.

America’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault.

Suggesting that the automaker is “providing a more compelling value,” American Honda is removing the second-from-the-bottom RTS trim level from the 2018 Honda Ridgeline lineup and extinguishing the all-wheel-drive option on basic RT Ridgelines.

As a result, after a 2017 run in which all-wheel-drive Ridgelines could be purchased for $32,315, the 2018 Honda Ridgeline AWD now has a base price $3,695 higher than before.

$36,010.

We don’t know, beyond a shadow of a doubt, exactly what Mercedes-Benz USA has planned for the brand’s new pickup truck, the X-Class.

Importing the Nissan Navara-based Benz pickup seems doubtful. The Chicken Tax, a 25-percent tariff on imported light trucks, would bring a $43,000 X-Class’s price up to $54,000. Moreover, premium brand pickup trucks — Lincoln Blackwood and Mark LT; Cadillac Escalade EXT — have faltered in the past. The X-Class is also set to be almost entirely dependent on diesel engines, and Mercedes-Benz would almost invariably need a gas powerplant to function in North America, both from cost and emissions standpoints. Plus, Mercedes-Benz’s X-Class would be competing for a slice of a slice of America’s pickup truck pie. America’s pickup truck sector is huge, but 84 percent of it is devoted to full-size, not midsize, pickup trucks.

However, if — and it’s a big if — Mercedes-Benz either determines that importing the X-Class to the United States is viable or decides to build the X-Class in the NAFTA zone, the words of Volker Mornhinweg, Mercedes-Benz Vans’ executive vice president, might just come back to haunt the three-pointed star.

Set to arrive in Germany in November 2017 and other global markets — but not the United States — in early 2018, the Mercedes-Benz X-Class is, according to Mercedes-Benz, “the first pickup from a premium manufacturer.”

Lincoln Blackwood? Cadillac Escalade EXT? Lincoln Mark LT? You apparently don’t count.

We’ve seen the concepts before. Mercedes-Benz today revealed the production X-Class, a Nissan Navara-based pickup truck from the three-pointed star.

The Ford Ranger is poised to return to the domestic market in 2019, accompanied by all the fanfare befitting a junior American icon. Unless the Blue Oval totally botches the job, everyone anticipates the reborn Ranger becoming a big seller in the midsize truck market.

However, there’s already a smaller pickup syphoning off volume from its rivals before the Ranger can avail itself. While sales of most midsize truck models have been cooled by the gentle breeze of market stagnation, Honda’s second-generation Ridgeline has returned with a vengeance, enjoying favorable reviews and posting sales volume not witnessed in over a decade. While Honda still doesn’t move nearly as much midsized metal as Toyota’s Tacoma (which sold 191,631 units in the U.S. in 2016), the Ridgeline proves there is space in the marketplace for more than just body-on-frame offerings.

What’s big these days? You know the answer. Avocados. Leasing. Saying “it me” on Twitter. But above all else, crossovers and SUVs.

Not only have utility vehicles become the driving force in the North American automotive marketplace, ownership of these versatile vehicles is apparently becoming harder and harder to quit. More than ever, owners of crossovers and SUVs find themselves bolting from their old utility vehicle into a brand new one.

As for sedan buyers, never has love drained so quickly from a relationship.

With the July 10 launch of a new Chevrolet Silverado commercial, General Motors is once again using its Real People, Not Actors campaign in an attempt to tarnish the Ford F-150’s good name.

This methodology doesn’t appear to have had an impact in the marketplace in the past. Yet two years after General Motors displayed conversations between Howie Long and GM engineer Eric Stanczak discussing repair costs on the Ford F-150’s aluminum bed and one year after Chevrolet punctured a Ford F-150’s aluminum bed with 825 pounds of concrete blocks, General Motors is turning to admitted Ford F-150 owners as a means of casting aspersions on America’s top-selling full-size truck.

After earlier rounds, Ford gained ground in America’s full-size pickup truck market in 2016. Indeed, Ford is continuing to gain ground in that same market in 2017. Ford is selling more trucks than its rivals. Ford is selling more trucks with less incentivization. Ford is selling more trucks with less incentivization at higher average transaction prices.

So, GM sends the Chevrolet Silverado back to the same ol’ well.

March 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally.

While he’s only been in the big chair for little over a month, Ford Motor Company CEO Jim Hackett has already pinned down a serious problem in need of immediate change. Decision making. Or, more specifically, the need to get the lead out when rapidly changing market trends threaten company profit.

The former chairman of Ford Smart Mobility LLC, who replaced an ousted Mark Fields in late May, was brought in to guide the Blue Oval through a “transformative period” in the industry. One way he might do this is to borrow an idea from the NBA.

As the current-generation Ram 1500 nears the end of its life cycle and its Heavy Duty siblings await either a refresh or something more significant, Fiat Chrysler Automobiles has decided to offer its most luxurious pickup to date. Tungsten, which has the highest melting point and tensile strength of any metal on earth, lends its tough-sounding name to new Ram trim slotting above the existing top-rung Limited.

For 2018, the Limited Tungsten Edition becomes the latest and greatest pickup from an automaker known for tossing out special editions like Halloween candy. What can a buyer expect from a Ram 1500, 2500 or 3500 decked out in Tungsten duds? Well, besides an MSRP above $55,000 for a rear-drive 1500, you’ll find a truck Mick Jagger might enjoy.

Now that pickup trucks have graduated from the role of farm and construction site conveyance to family hauler, space and seating have become as important as bed length and payload capacity. Not surprisingly, regular cab pickups and even extended-cab models have become a scarce sight on local roads.

Ram, Toyota and General Motors have since turned their extended cab full-sizers into front-hinged, almost-crew-cab four-doors, leaving Ford and Nissan with the only clamshell layouts in the business. As for regular cabs, who even thinks of those? Not many. So few, in fact, that Toyota beancounters decided to drop the axe.

Yup, there’ll be no regular cab Tundra when the refreshed 2018 models arrive in late summer. Are you sad?

Impassioned calls for Ram to drop the Cummins 6.7-liter inline-six diesel into the Power Wagon are not new, nor is Ram’s response. I recently spoke with Jeff Johnson, Ram’s brand manager for heavy duty trucks, who unequivocally stated, “Ram has no plans to offer the Power Wagon with a diesel.”

Johnson pointed to the increased weight of the 6.7-liter Cummins versus the 6.4-liter Hemi V8 presently under Power Wagon hoods, as well as the difficulty of engineering the front end to accommodate both the diesel’s cooling requirements and the truck’s standard 12,000-pound winch.

We accept the reality of these challenges. But could Ram overcome them?

Absolutely, though Ram’s engineers have determined the cost outweighs the benefits. Even setting my enthusiast hat aside, I am not confident that bypassing this opportunity altogether is the best choice for Ram.

It’s hard to hear the name Cummins and not immediately think of a Ram pickup struggling valiantly to pull a gnarled tree stump out of the unyielding earth. Certainly, the company’s diesel inline-six and V8 engines are to the truck world what Nike is to professional sports.

While Cummins’ fossil fuel-powered engines and power systems show no signs of becoming passé, a company ignores the future at its own peril. The green revolution is afoot, we’re told, and internal combustion power will one day occupy the niche currently inhabited by electric propulsion. With this in mind, Cummins has a plan.

Nissan USA has priced the 2017 Nissan Titan King Cab from $33,745; or $36,775 with four-wheel drive.

In King Cab format — aka extended cab — only the three entry-level trims make it out of the Titan’s Canton, Mississippi assembly plant: S, SV, Pro-4X. The SL and Platinum Reserve are, ahem, reserved for Crew Cabs.

While General Motors’ full-size truck twins, the Ram 1500, and the Toyota Tundra have all switched to conventional front-hinged door configurations for their mid-level cab format, Nissan is sticking with the bodystyle utilized by the best-selling truck in America: Ford’s F-150.

But the configuration may not matter. With savings of just $2,180-$2,680 compared with the bigger Nissan four-door, it won’t be easy to convince buyers to give up their crew cab desires.

Ford Motor Company has announced a series of engine and transmission upgrades for the facelifted 2018 F-150 and redesigned 2018 Expedition, all designed to provide a boost in both power and fuel economy. For the Expedition, the upgrades also include an off-road package available as soon as 2018 models begin rolling off assembly lines this fall.

Starting with America’s perpetual best-seller, the F-150, Ford’s powertrain improvements include the addition of dual injection to several engines, expanded implementation of the 10-speed automatic, and a new motor for base trim trucks. While Ford hasn’t released fuel economy estimates, it promises there will be improvements across the range. It was, however, willing to divulge enhanced horsepower and torque specs for all light truck engines, minus the Raptor’s.

Ram and Jeep fans looking to get into a new 1500 or Grand Cherokee with the highest possible fuel economy picked the wrong year to embark on their search. While owners of 2014-2016 Ram and Grand Cherokee EcoDiesel models wonder whether their vehicles are polluting as the EPA claims, Fiat Chrysler Automobiles’ 2017 EcoDiesels languish in legal limbo.

At first, the Environmental Protection Agency held up the certification of 2017 models as it slogged through a backlog of extra-stringent testing prompted by Volkswagen’s diesel emissions scandal. Then, in January, FCA’s hopes of getting 2017 EcoDiesels to dealers hit a brick wall. The automaker was accused of violating environmental regulations after the EPA discovered unannounced emissions control devices on the models — raising concerns of a possible VW-type defeat device scheme.

Then came a lawsuit filed by the U.S. Department of Justice. So, when can diesel fans get their hands on a light-duty FCA oil burner? It could be a while.

General Motors evidently hopes you like the Chevrolet Colorado and GMC Canyon the way they are.

The midsize truck twins, which arrived in second-generation form nearly three years ago, won’t be replaced for another five years.

The university that sparked the emissions wildfire under Volkswagen has turned its testing equipment on Fiat Chrysler’s 3.0-liter EcoDiesel vehicles. The results aren’t pretty, especially for those with diminished lung capacity.

West Virginia University researchers who tested tailpipe emissions in real-world driving conditions claim the Ram 1500 and Jeep Grand Cherokee EcoDiesels, singled out by the Environmental Protection Agency in January for excess pollution and unauthorized emission control devices, are indeed quite harmful to air quality. The university plans to detail its findings in a report to be published within weeks.

FCA, which proved unable to sidestep the EPA’s wrath or a lawsuit from the U.S. Department of Justice, has spoken out against the university’s methods.

Like a rolling stone. Like a rock. Like a G6 (not the Pontiac version). There are many descriptors out there, but GMC feels nothing fits its owners quite like “pro.” The trucks are still Professional Grade (TM), but advertisements are supposed to be all about us, about we, about me.

And so, GMC plans to embark on an advertising campaign calling its owners just that. The all-utility brand’s “Like A Pro” campaign kicks off this month, with a number of tailored TV and online spots showcasing “those who reach higher in everything they do,” according to the automaker.

Marketing efforts are fraught with peril, so no ad counts as a slam dunk until the public gives it a resounding thumbs up or, alternatively, mocks it out of existence. Let’s take a closer look at one of these spots.

Ford’s F-Series is the undisputed king of the domestic pickup market. It’s high atop the mountain, looking down upon its rivals as they savagely bludgeon each other with gnarled branches. For years, the majority of that abuse fell on Ram. Then, all of a sudden, 2017 came and Chevrolet ended up with a broken nose. In the primeval battle of truck sales superiority, Chevy’s Silverado no longer occupies the second place position for full-size pickups. Ram does.

Alright, it isn’t quite that dramatic. General Motors’ truck offerings aren’t exclusive to the Silverado and the automaker still outsold Fiat Chrysler when factoring in pickup deliveries from its GMC division. However, we’re counting this as a victory for Ram because FCA needs one — and overtaking Chevy sales isn’t exactly small potatoes. This is a major leap forward for a brand that seemed perpetually in last place.

Waymo has announced it has begun working on self-driving trucks, possibly to further annoy its chief industry rival, Uber Technologies. On Thursday, the Alphabet-owned development team said it was venturing into autonomous trucking, only two weeks after UberFreight’s official launch.

While the ride-hailing giant has been working on self-driving trucks since its acquisition of Otto last year, the timing of the two more recent announcements are suspiciously close.

With its Ford and Lincoln brands, the Ford Motor Company reported 240,250 U.S. sales in May 2017, a 2-percent year-over-year improvement.

General Motors, which has outsold Ford Motor Company in 14 consecutive months, sold 237,364 new vehicles in May 2017, a 1-percent year-over-year drop.

In May 2017, for the first time since March of last year, the Ford Motor Company outsold General Motors.

The Mark Fields era at Ford, a period in which the company’s value crumbled, is over. But if Fields took the blame for what ailed Ford, doesn’t he get the credit for what went right? Besides a handsome severance package, the Mark Fields era ended with Ford Motor Company out in front of General Motors.

But how did Ford make it happen? With pickups and fleets.

It’s not just the range — it’s the weight, too. Oh, and don’t forget about cost. These are some of the potential stumbling blocks facing Tesla’s introduction of an electric semi truck, say Carnegie Mellon University researchers in a peer-reviewed study expected later this month.

Tesla has two trucks up its sleeve. One, an electric big rig, is slated for reveal this September, while an electric pickup should appear within the next two years. So far, it’s looking like the latter vehicle is the viable one.

Earlier this month, we covered Workhorse’s finalization of the W-15 electric pickup for sale to fleet buyers and wondered if there would be any consumer demand for such a vehicle. Apparently, the Ohio-based Workhorse Group was also curious if it might have a role in the retail market, as it’s now considering offering a variant of the plug-in hybrid for regular sale.

Yesterday, Workhorse posted an invitation via Twitter for interested parties to visit its website and reserve a W-15 pickup. It’s already receive some positive feedback on the subject, but it’s not yet an outpouring of support — at least, nothing that would match the nearly 5,000 letters of intent is has received from businesses regarding the purchase of its fleet units.